Dec 2015

RICHARD P. MARTINCell: (703) 851 6262• Email RPM15@msn.com

SUMMARY OF QUALIFICATIONS

Richard P. Martin is a senior marketing and sales professional with over 25 years of experience initiating and developing marketing programs, managing projects and coordinating resources, and improving client relationships. He is resourceful and creative, an effective public presenter and communicator, and has proven team skills with the ability to lead and motivate staff at all levels. Working at Verizon and its affiliated companies for the past 17 years, Mr. Martin has had increasing responsibility for program development, management and expansion. Exceptional skills in:

Vendor management

Project management

Marketing strategy development Customer relationship management

SELECTED ACCOMPLISHMENTS

2015: Generated an average 40 sales per month per team member exceeding the monthly objective per member and produced an average of 12 leads per month

2012: VEC MTU BDM, 120% YTD budget achievement 6 consecutive months at or above target

2011: Achieved 53 percent increase in VZ Concierge customers from previous year. 2010: Signed 4,711 units for VZ Concierge for Business to meet the 2010 objective of

4,100 units. 2010: Realized sales in excess of $667,000 in business services, $7,500 in wireless

services, and$15,000 in residential

services. 2009: Increased the number of connected business units delivered to VEC from 940 in

2007, to 1,600 in 2008 to 2,896 in 2009. 2009: Created The FIOS in the Park program to enhance brand awareness in the

MTU market, and held 28 Customer Appreciation Events attended by over 700 customers. These events resulted in 101 business leads and a minimum business sales of $309,895. In addition, they generated 187 consumer leads resulting in a minimum of $11,411 in sales.

2009: Developed the Portfolio Profile Program resulting in 87 buildings and 1,327 units being available as leads for MTU PALs.

2009: Maximized resources by having VZ Business, Consumer and Wireless teams gather leads and close sales by participating in 28 Technology Forum events

2009: Reduced SmartPark advertising and marketing budget by 50 percent.

PROFESSIONAL EXPERIENCE

Verizon, Valhalla, NYRegional Marketing Manager, March 2015 – December 2015

Dec 2015

Launched a new marketing program for selling FiOS into MTUs in New York, Rhode Island, and Massachusetts. Organize the program that included a team of seven account managers whose objective is to increase FIOS penetration in Vintage properties. Conduct daily human resource

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activities including staff development, hiring, budgeting, personnel assignments, and setting sales objectives. Coordinate with property managers and facilitate on-property marketing events including door-to-door customer interaction, lobby events, and special projects, e.g. food trucks. Create monthly marketing strategies to highlight the benefits of FiOS. Utilize cross-promotional tactics with Verizon internal partners including VZ Wireless, VZ Consumer, and VZ Engineering. Generated an average 40 sales per month per team member exceeding their monthly objective and produced an average of 12 leads per month. Launched the Network Transformation project in the NY City and Upstate NY markets.

Verizon, Rochelle Park, NJRegional Marketing Manager, January 2013 - March 2015Managed the selection and vetting of MTU properties to be approached for PAL attainment. Lead the vendor marketing team responsible for lead activation. Achieved two consecutive years of quota attainment and a successful MTU build with an average of 25% sales penetration. Routinely collaborated with National Marketing to customize campaigns to targeted geographic regions and high potential industries. Gathered analytical research from various data sources for weekly reports to the executive team, identifying sale results and trends from leads generated by the relationship building team. The team exceeded objective each year and met stretch objectives. Directed cross functional activities with various Verizon organizations to support growth of the MTU program in NJ.

Verizon, Ashburn/Falls Church, VANational Business Development Manager, January 2012 – January 2013Team leader and sales representative for the accusation of Premise License Agreements (PAL) to deploy FiOS in commercial buildings in NY, NJ and DC. Interact with regional Engineering and Marketing to insure instillation and sales penetration.

National Program Manager, VZ Concierge, December 2010 – January 2012Responsible for marketing strategy, and development and promotion of sales tools to increase the effectiveness of the sales force across seven regions. Developed and implemented a sales force training program; and created a sales engineering program resulting in 21 certifications. Worked with a cross functional team to modify sales/marketing collateral and develop presentation videos to be used by the sales force. In partnership with regional account managers, modified the VSS and AM databases to enable generation and communication of sales leads.

National Program Manager, SmartPark, August 2001 – December 2010Managed over 165 SmartPark properties throughout the United States. Responsible for marketing and sales campaigns, including collateral development, web site content updates and maintenance, and on-location marketing efforts. Acquired Alternative Capital Funding for existing properties. Approved customer-advertising campaigns. Collaborated internally with Enhanced Community Services personnel and externally with real estate developers, owners, brokers, and leasing agents, and occasionally tenants. Funding for SmartPark programs was discontinued in December 2010.

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Verizon Avenue, Tampa, FLManager, Business Development, April 2001 – August 2001Regional manager for Verizon SmartPark activity in the northeast United States. Responsible for calling on developers, owners and property managers of multi-tenant buildings in order to generate contracts allowing Verizon to market products and services to the building’s tenants. Performed contract negotiations and closed deals with developers and owners.

Fusion Networks, Inc., Miami, FLVice President, Mid-Atlantic Sales, 2000 – April 2001Managed sales, marketing, and promotion of Internet software Development Company. Primary product is a tri-lingual information portal designed to serve the United States Latino community. Customers include national non-profit organizations and community associations, e.g. LULAC and the Miami Chamber of Commerce. Responsible for maintaining a company presence in the Mid- Atlantic States and creating a channel of communication with Fortune 100 corporations, such as ESPN, Verizon, and CBS.

Bell Atlantic; Bell Atlantic Video Services, Reston, VAManager, Digital Production Studio/Digital Service Bureau, 1997- 2000Responsible for nation-wide sales and marketing of studio facility services; new media development, including interactive media, kiosk development, web design, and digital presentation; and the digital service bureau, including digital archiving and encoding products. Accountable for $3 million annual budget. Recent successful sales include:

Multimedia Kiosk Implementation, Ronald Reagan International Trade Building, Washington DC

Web Site Development, District of Columbia Chamber of Commerce Digital Production Services, Niketown

Prior to 1997, held various sales, customer service, and production positions in Chicago, Washington, DC, and Boston.

EDUCATION and PROFESSIONAL AFFILIATIONS

Associate of Science, Television Production, Grahm Junior College, Boston, MA Associate of Science, Radio Production, Grahm Junior College, Boston, MA Power Memorial Academy Alumni Association Board Member, 2015 DRUM (Developmental Roundtable for Upward Mobility) member C.I.T.E. (Consortium of Information and Telecommunications Executives) member Association of Interactive Media member Cable Advertising Bureau Member and recipient of the Cable Advertising

Bureau (CAB) National Individual Sales Achievement Nomination, 1996 and 1997.

National Association of Minorities in Communications, member and Treasurer 1991-1992