Rise of Indian Middle Class and Its Impact2

8/8/2019 Rise of Indian Middle Class and Its Impact2

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RiseofIndian middle classand

its impact

Rise of IndianMiddle Class and

Its Impact


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Indian Middle Class The socioeconomic class between the working class and the upper

class, usually including professionals, highly skilled labourers, andlower and middle management.

Indian middle class is defined as those who can spend between $2and $20 per day, according to Asian Development Bank.

A recent study by CNN-IBN and the Hindustan Times suggested asimple consumer-based criterion for membership of the middleclass: ownership of a telephone, a two or four-wheel (motorized)

vehicle, and a color television. Under this definition, the middle classmakes up nearly 20 per cent of the population200m people.


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Over the next two decades, Indiasmiddle class will grow from about 5 per

cent to more than 40 per cent and

create the worlds 5th largest consumermarket.

- McKinsey Quarterly 2007


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Emergence over the years ..SNo Pre 1990 Post 1990

1 Values were more familyand community-centric.Values are more individualcentric .

2 Greater emphasis on rituals.

Structural rigidity in ritualisticbehaviour has slowlydisappeared giving rise tonominalism or tokenadherence.

3 Comparatively lessspending power.

Spending power hasincreased and with it , anincreased affinity towards abetter lifestyle and foreigngoods.

4 Minimal participation in

welfare activities .

Mushrooming of NGOs and

organization of publicdemonstrations & protestsmainly attributed to themiddle class .

5 Less inclination to higher studies abroad.

Foreign land is considered asafe bet for a stable career.


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Factors leading to the Rise of IndianMiddle Class

Rapid growth of Indian Economy in the past fewyears, which has led to rise in income levels of

the people Opening up of market post globalization Exposure to outside world and modern

education, which has shaped their thinking

All the above factors are closely inter-related> one of them generally has led to another.


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Impacts

A different approach to education Emergence of Nuclear families Changing trends of Consumerism Increased participation in welfare activities


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IMPROVED EDUCATION

All professional education is taken

and given by the middle class. Arun Jamkar, dean, B.J. MedicalCollege, Pune,

Middle class has a higher affordability

than the poorer sections of thesociety and hence form the of theeducation system


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when we talk higher education, in asense, we are talking about the very

creation and growth of a modern middleclass in post-Independent India. In thepast two or three decades, the neo-middleclass, with its higher earnings, zooming

aspirations and growing confidencehelped elevate the socio-economic statusof entire segments of our population.

- Rajesh Gajra,outlookindia


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EMERGENCEOF NUCLEAR

FAMILIE

S Mainly attributed to the

emergence of middleclass in india.

//general scenario Occupation in different

cities leading to thebreaking up of large jointfamilies and hencespurring the growth ofnuclear families


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Rise of Indian Middle Class and Its Impact2