RJF SHAREHOLDERS’ MEETINGOther" RJL" RJA" RJFS" MK" 5,045 5,391 5,350 6,330 6,289 5,368 4,659 15 *Excludes institutional assets of approximately $21.8 billion, $22.5 billion and

RJF SHAREHOLDERS’ MEETING February 21, 2013

1

FORWARD LOOKING STATEMENTS

This presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of

Raymond James’ management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. Factors that could cause Raymond James’ actual results to differ materially from those described in the forward-looking statements can be found in Raymond James’ Annual Report on Form 10-K for the year ended September 30, 2012,

and the Quarterly Report on Form 10-Q for the quarter ended December 31, 2012, each of which has been filed with the Securities and Exchange Commission and is available on the Raymond James

website (www.raymondjames.com) and on the Securities and Exchange Commission’s website (www.sec.gov). Raymond James does not undertake to update the forward-looking statements to reflect the impact of circumstances or events that may arise after the date of the forward-looking

statements.

2

TOM JAMES Executive Chairman, Raymond James Financial

3

REPORT OF SHARES PRESENT Paul L. Matecki

General Counsel/Corporate Secretary, RJF

4

2012: 50TH ANNIVERSARY

5

RAYMOND JAMES FINANCIAL

6

100 Consecutive Quarters of Profitability

Trailing 10 Years

Earn

ings

Per

Sha

re (B

asic

)

$0.00

$0.10

$0.20

$0.30

$0.40

$0.50

$0.60

$0.70

Dec

-02

Mar

-03

Jun-

03

Sep

-03

Dec

-03

Mar

-04

Jun-

04

Sep

-04

Dec

-04

Mar

-05

Jun-

05

Sep

-05

Dec

-05

Mar

-06

Jun-

06

Sep

-06

Dec

-06

Mar

-07

Jun-

07

Sep

-07

Dec

-07

Mar

-08

Jun-

08

Sep

-08

Dec

-08

Mar

-09

Jun-

09

Sep

-09

Dec

-09

Mar

-10

Jun-

10

Sep

-10

Dec

-10

Mar

-11

Jun-

11

Sep

-11

Dec

-11

Mar

-12

Jun-

12

Sep

-12

Dec

-12

7

RJF HIGHLIGHTS

Total Revenues

Net Revenues

Net Income

Shareholders’ Equity

Market Capitalization

As of Sept. 2011

Twelve Months Ended

September 2011

Increase*

$3.9 billion

$3.8 billion

$296 million

$3.3 billion

$5.0 billion

$3.4 billion

$3.3 billion

$278 million

$2.6 billion

$3.3 billion

15%

14%

6%

Net Income Per Share (diluted) $2.20 $2.19 -

26%

54%

Twelve Months Ended

September 2012

As of Sept. 2012

* Percentage change in this table reflects calculations from actual numbers and cannot be recalculated from the figures shown due to rounding differences. ** Refer to the discussion and reconciliation of the GAAP results to the non-GAAP results in our quarterly earnings release dated October 24, 2012, available at www.rjf.com.

Increase*

Non-GAAP Net Income** $334 million $303 million 10%

Non-GAAP Net Income Per Share (diluted)** $2.51 $2.39 5%


Core Business Total Revenue, Twelve Months Ended Sept. 30

8

Private Client Group $2.5 bil 64%

Capital Markets $797 mil 20%

Asset Mgmt. $237 mil

6% RJ Bank $346 mil

9%

2012 $3,897,900,000

Private Client Group $2.2 bil 64%


Asset Mgmt. $227 mil

7% RJ Bank $282 mil

8%

2011 $3,399,886,000

Other 1%

Other 1%


Core Business Pre-Tax Income, Twelve Months Ended Sept. 30*

9

Private Client Group $210 mil 35%


Asset Mgmt. $67 mil 11%

RJ Bank $240 mil 40%

2012 $471,525,000




RJ Bank $173 mil 32%

2011 $461,247,000

* Charts are intended to show relative contribution of each of the firm’s four primary business units. Dollar amounts do not add up to total Pre-Tax Income due to “Other” category (-$128 mil for 2012 and -$75 mil for 2011) not being depicted. Other includes Emerging Markets, Securities Lending Proprietary Capital and miscellaneous other income/expense.

10

RJF HIGHLIGHTS

Total Revenues

Net Revenues

Net Income

Shareholders’ Equity

Market Capitalization

As of Dec. 2011

Three Months Ended

December 2011

Increase*

$1.1 billion

$1.1 billion

$86 million

$3.4 billion

$5.3 billion

$799 million

$783 million

$67 million

$2.6 billion

$3.9 billion

42%

42%

28%

Net Income Per Share (diluted) $0.61 $0.53 15%

28%

37%

Three Months Ended

December 2012

As of Dec. 2012

* Percentage change in this table reflects calculations from actual numbers and cannot be recalculated from the figures shown due to rounding differences.

Increase*

Non-GAAP Net Income** $97 million $67 million 45%

Non-GAAP Net Income Per Share (diluted)** $0.69 $0.53 30%

** Refer to the discussion and reconciliation of the GAAP results to the non-GAAP results on page 63 of our December 31, 2012 Form 10-Q, available at www.sec.gov.


11

Balance Sheet Highlights, as of December 31, 2012

Total Assets $22.3 billion

Total Shareholders’ Equity $3.4 billion

Shares Outstanding 138.5 million

Book Value Per Share

Leverage (Assets/Equity) 6.6x

Leverage Ex. RJ Bank

$1.2 billion Corporate Debt

$24.59

5.3x


Core Business Total Revenue, Three Months Ended Dec. 31

12




RJ Bank $92 mil 8%

2012 $1,137,509,000




RJ Bank $77 mil 10%

2011 $798,817,000

Other 1%

Other 0%


Core Business Pre-Tax Income, Three Months Ended Dec. 31*

13




RJ Bank $68 mil 39%

2012 $139,147,000




RJ Bank $53 mil 41%

2011 $110,851,000

* Charts are intended to show relative contribution of each of the firm’s four primary business units. Dollar amounts do not add up to total Pre-Tax Income due to “Other” category (-$35 mil for 2012 and -$17 for 2011) not being depicted. Other includes Emerging Markets, Securities Lending Proprietary Capital and miscellaneous other income/expense.

PRIVATE CLIENT GROUP TRENDS

14

222

178

85

160

219 210

53

07 08 09 10 11 12 Q1-‐13

Pre-Tax Income $ Millions

212*

1,987 2,000

1,557

1,903

2,186

2,475

713

07 08 09 10 11 12 Q1-‐13

Total Revenue $ Millions

2,852*

4.5% CAGR 5-year 2012

(1.1)% CAGR 5-year 2012

* Annualized

PRIVATE CLIENT GROUP TRENDS

217 197

223 249 254

370 370.2

07 08 09 10 11 12 Q1-‐13

Total Client Assets* $ Billions

11.3% CAGR 5-year 2012

6.3% CAGR 5-year 2012

07 08 09 10 11 12 Q1-‐13

Number of Advisors Other RJL RJA RJFS MK

5,045 5,391 5,350

6,330 6,289

5,368

4,659

15 *Excludes institutional assets of approximately $21.8 billion, $22.5 billion and $2.5 billion at December 31, 2012, September 30, 2012 and 2011, respectively.

CAPITAL MARKETS TRENDS

16

63

44

73

84 78

83

32

07 08 09 10 11 12 Q1-13


128*

506 506 533 592

664

797

248

07 08 09 10 11 12 Q1-13

Total Revenue $ Millions 992*

9.5% CAGR 5-year 2012

5.7% CAGR 5-year 2012

* Annualized

ASSET MANAGEMENT GROUP TRENDS

17

63 62

30

47

66 67

21

07 08 09 10 11 12 Q1-13


84* 241 244

177 197

227 237

66

07 08 09 10 11 12 Q1-13

Total Revenues $ Millions

264*

(0.2)% CAGR 5-year 2012

1.2% CAGR 5-year 2012

* Annualized

280

405

343

277 282

346

92

Total Revenue $ Millions

368*

18

RAYMOND JAMES BANK TRENDS

18 18 1 Includes $1.9 billion borrowed overnight for regulatory reasons; 2 Includes $3.2 billion excess for regulatory reasons; 3 Includes $3.5 billion excess for regulatory reasons.

11.41

11.12

Assets $ Billions

10.83

9.0 9.7 10.1

6.3

27

112

80

112

173

240

68


272*

4.3% CAGR 5-year 2012

54.8% CAGR 5-year 2012

9% CAGR 5-year 2012

* Annualized


Net Interest Earnings

19

07 08 09 10 11 12 Q1-13

Other Stock Loan/Stock Borrow Retail Balances Raymond James Bank

95

380* 332

387

308

326

226

362

* Annualized


Transactional vs. Recurring Revenues

59% 61%

53% 54% 55% 56% 55%

41%

39%

47%

46% 45%

44% 45%

0%

10%

20%

30%

40%

50%

60%

70%

2007 2008 2009 2010 2011 2012 Q1-2013

Percentage of Total Revenues

Transactional

Recurring

20


21

RJF Stock Price vs. Sector, Five-Year Change

18.0%

-2.9%

-35.9%

-60.0%

-40.0%

-20.0%

0.0%

20.0%

40.0%

RJF S&P 500 DJ US Financials Index

Perc

ent C

hang

e

Five Years Ended December 31, 2012

18.7

10.0

19.0 21.3

24.4

29.0 26.9

19.4 18.7

22.4

19.0

19.8

16.1

21.0

13.3

9.7 9.7

12.8 13.1

15.7 15.6

13.0

7.9

10.6 11.3

9.7 10.3

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0


22

Return on Equity

* Annualized

11.6**

** NON-GAAP for 12/31 (annualized)

*


23

2012 vs. 1983 Operating Metrics

Total Revenues $70.6 million

Total Pre-Tax Income $9.4 million

Shareholders’ Equity $28.3 million

$3.9 billion

$472 million

$3.3 billion

Twelve Months Ended

September 1983

Twelve Months Ended

September 2012 CAGR

29-year 2012

As of Sept. 2012 As of Sept. 1983 Increase*

14.8%

14.4%

17.8%

* Increase in this table reflects calculations from actual numbers and cannot be recalculated from the figures shown due to rounding differences.

115x

50x

55x

Increase*

CAGR 29-year 2012

Long-Term Stock Performance

24


$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

200 Shares of RJF Stock Purchased at IniLal Offering

$184,367 15.20% RJF ROR, Excluding Dividends

$278,641 16.82% RJF ROR, Including Reinvested Dividends

$51,027 10.31% S&P 500 Index ROR, Including Reinvested Dividends**

1/13

$58,674 8.30% Dow Jones US Financials Index ROR, Including Reinvested Dividends*

*Performance of the Dow Jones US Financials Index was calculated by investing the value at 12/31/91 of the amount needed t o purchase 200 shares of RJF stock on the IPO date of 7/1/1983, and then multiplying that amount by the close of the Dow Jones US Financials Total Return index at the end of each fiscal year end or quarter end between 1992-2013. This index was first calculated on February 14,2000 with estimated back-tested history available from 12/31/91. The total return version of this index is calculated with gross dividends reinvested. **Performance of the S&P 500 was calculated by investing the equivalent amount needed to purchase 200 shares of RJF stock on the IPO date of 7/1/1983, and then multiplying that amount by the close of the S&P 500 at the date of each fiscal year end or quarter end between 1984-2013. Dividends were reinvested quarterly, other than dividends during the period 1/1/13 through 1/31/13.

PAUL REILLY CEO, Raymond James Financial

25

PREMIER ALTERNATIVE TO WALL STREET

26

SCO

PE A

ND

SC

ALE

OF

SER

VIC

ES

CULTURE: SERVICE/CLIENT ORIENTATION

WIREHOUSES

BOUTIQUES

REGIONALS

CUSTODIANS

THE PREMIER ALTERNATIVE TO

WALL STREET

RJ INDEPENDENTS

THE PREMIER ALTERNATIVE TO

WALL STREET

PREMIER ALTERNATIVE TO WALL STREET

27

SCO

PE A

ND

SC

ALE

OF

SER

VIC

ES

CULTURE: SERVICE/CLIENT ORIENTATION

WIREHOUSES

BOUTIQUES

REGIONALS

CUSTODIANS

RJ +

MK INDEPENDENTS

28

MORGAN KEEGAN IMPACT

EXPANDED PCG FOOTPRINT

MORE BALANCED BUSINESS MIX

STRENGTHENED WEALTH SOLUTIONS & PRACTICE MANAGEMENT SUPPORT

Private Client Group

29


Fixed Income

INCREASED SIZE OF FIXED INCOME & PUBLIC

FINANCE TEAMS

NATIONALLY RANKED UNDERWRITER

INCREASED SCOPE OF SERVICES

30


ENHANCED RETAIL SUPPORT

EXPANDED COVERAGE ACROSS INDUSTRIES

Equity Capital Markets

31


MANAGEMENT DEPTH

Additional Benefits

TECHNOLOGY ENHANCEMENTS EFFICIENCIES

32


Consolidated Brand

33


Consolidated Brand

2012 FOCUS

34

Attention Inward

2012 FOCUS

35

LOOKING FORWARD

36

Refocus on Growth

LOOKING FORWARD

37

LOOKING FORWARD

38

Private Client Group Strategic Initiatives

IMPLEMENT NEW FA PAYOUT GRID

EVALUATE CLIENT PRICING

ENHANCE ADVISOR DESKTOP

LOOKING FORWARD

39

Capital Markets Strategic Initiatives

LEVERAGE SYNERGIES

INTERNATIONAL MARKETS

FORTIFY COMPETITIVE POSITIONING

LOOKING FORWARD

40

Asset Management Group Strategic Initiatives

REALIZE BENEFITS OF MORGAN KEEGAN

INCREASE EAGLE’S PRODUCT DEVELOPMENT

FOCUS ON SYNERGY OPPORTUNITIES

LOOKING FORWARD

41

Raymond James Bank Strategic Initiatives

ACCELERATE CORPORATE LOAN

GROWTH

EXECUTE ON EXISTING STRATEGIES

LOOKING FORWARD

42

Investing in Technology

LOOKING FORWARD

43

Operational Efficiencies

LOOKING FORWARD

44

INTEGRITY

INDEPENDENCE CONSERVATISM

CLIENT FIRST

Preserving Our Culture

LOOKING FORWARD

45

Preserving Our Culture


46

REPORT OF VOTE Paul L. Matecki

General Counsel/Corporate Secretary, RJF

47


48

Documents

RJF SHAREHOLDERS’ MEETINGOther" RJL" RJA" RJFS" MK" 5,045 5,391 5,350 6,330 6,289 5,368 4,659 15 *Excludes institutional assets of approximately $21.8 billion, $22.5 billion and