2010

www.sim.edu.sg/ge

Bachelor of Business (Marketing)Full-time / Part-time

The programme is developed and awarded by RMIT University, Australia.

Felicia TanBachelor of Business (Marketing)RMIT University, Australia

Learning from lecturers & case studies. Enjoying the vibrancy of school life.She’s bringing out her best at SIM.

CONTENTSMessages from RMIT University 01

RMIT University 02

Singapore Institute of Management (SIM Group) 03

Programme Overview (Full-time & Part-time) 04

Programme Information 05

Brief Outline of Modules 11

General Information 16

Admissions 17

Student Life & Services 18

VIBES – Why Study at SIM Global Education 19

SIM Campus Development Master Plan 20

SIM Advertorial: The New Paper Go Guide, 21“She Wants to Save The World”

“I’ve a good education at SIM and the opportunities to make friends.”

Nguyen Bao Ngoc Megan

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Messages froM rMIT UNIVersITYMessage from the Pro Vice-Chancellor (Business)RMIT is pleased to be able to offer the Bachelor of Business (Marketing) in conjunction with Singapore Institute of Management Pte Ltd (SIM). RMIT Business has an excellent reputation in the business world as our aim is to produce not simply graduates, but future business leaders.

RMIT Business is one of Australia’s largest and most diverse business teaching and research facilities. It offers a great variety of programmes from diploma to PhD and has offered excellence in business education more than 65 years.

Studying business with RMIT University is a great way to enhance your career. In today’s competitive environment, professionals need the skills to adapt to an ever-changing business world. At RMIT, we give our students the skills that enable them to deal with real-world business issues. As a student you will be challenged through extensive and practically applied coursework that follows

concepts through to real-life industry solutions. This will enable you to engage skilfully and passionately in business, locally and internationally.

On behalf of RMIT Business, I welcome the continuing partnership with SIM. Together we look forward to a bright future for our marketing programme, and the opportunity to provide you with the highest quality of international education.

Professor Gill PalmerPro Vice-Chancellor (Business)

Welcome from the Head of school Welcome to the Bachelor of Business (Marketing) programme offered by RMIT University and SIM.

RMIT has been teaching the Marketing programme in Singapore since 2005. Today, RMIT University continues its commitment to providing high quality, professional programmes with its Asia Pacific and international partners and seek the same level of quality and client approval in Singapore as in other locations.

The School of Economics, Finance and Marketing administers the development and teaching of the programme, which is delivered by our qualified academics with real world experience.

Strong interest in employing skilled individuals with an appreciation of the role of marketing in the overall success of an organisation provides opportunities for graduates of the Bachelor of Business (Marketing) to utilise their skills locally, or across the globe.

Professor Tony NaughtonHead, School of Economics, Finance and Marketing

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rMIT UNIVersITY

RMIT is home to over 70,000 students, including over 25,000international students in Australia and overseas. RMIT valuesthe contributions of an international student body, bringingvibrancy, diversity and fresh perspectives to the University.Our international student body originates from more than 100countries including: China, Hong Kong, India, Indonesia, Japan,South Korea, Malaysia, Mauritius, the Middle East, Singapore,Sri Lanka, Taiwan, Thailand, the Americas and Vietnam. Of the international students, close to 10,000 study at our onshore campuses, approximately 5,000 study at our twocampuses in Vietnam, and around 11,000 study an RMIT programme with an offshore institution partner. The SingaporeInstitute of Management Pte Ltd (SIM) is RMIT’s oldest and largest offshore partner, with a history of collaboration that spans over 20 years.

RMIT has a strong presence in the Asia-Pacific region through teaching, research and industry links with overseas organisations, including other leading universities, companies and community groups, and through our campuses in Vietnam, and significant teaching partnerships in China, Hong Kong, Malaysia and Singapore.

RMIT BusinessRMIT University has established a reputation for excellence in business and management education, providing high quality business programmes for the national and global marketplace

for more than sixty-five years. More than 80% of the University’s offshore students study business.*

The RMIT College of Business helps support innovative thinkers and develop future leaders by undertaking business related research and linking student learning with business practice. This enables our students to engage skilfully and passionately in business, locally and internationally.

The College regularly reviews its offerings to meet the emerging demands of the business and broader community, and to ensure that programmes remain relevant and flexible. Our programmes have a strong professional and vocational orientation and aim to prepare graduates for employment and active citizenship. Programmes are designed with industry input and directly relate to specific jobs and careers, making them attractive to people who have an interest in and a commitment to contributing to the economic, cultural and social future of the local, regional or global community.

RMIT Business sees its connections with the corporate world as vital to its success and its distinctive market positioning. Our TAFE and undergraduate coursework integrates theory with practice so that students get real, hands-on knowledge and experience with lecturers who are practitioners in their fields.

* RMIT Statistics and Reporting – 2009 student data

RMIT University is ranked among the top 10 universities in Australia*. From our beginnings in 1887, RMIT has developed a strong international reputation for practical and relevant educational programmes, and applied and innovative research. Collaborating with industry to provide solutions, new ideas and processes that deliver real outcomes is an integral part of our teaching, learning and research. This approach means that when entering the international job market, RMIT graduates possess a broad knowledge base, industry-honed skills and an ability to think critically and creatively. This provides our graduates with a distinct and competitive edge.

* Times Higher Education Quacquarelli Symonds Top University Rankings 2009

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sINgaPore INsTITUTe of MaNageMeNT (sIM groUP)

Our VisionTo be the Centre of Leadership and Management Excellence; and the Embodiment of Lifelong Learning.

Our Mission• Spearheadmanagementthoughtleadership• Bethepreferredstrategicpartnerofcorporationsinmaximising return on human capital • Bethechoiceproviderofcontinuingeducationtoindividuals• TransformSIMintoaregionalbrand

Our Core Values• TrustandRespectfortheIndividual• Teamwork• OpenandTimelyCommunication• PerformanceExcellence• SpiritofInnovativeAdventure

Our CultureAn open culture where staff trust and respect each other; embrace change and seek ways to innovate; learn and work together as a team.

Our CommitmentTo our MembersWe care for our members, recognise their importance, and strive to raise the prestige of their membership.

To our CustomersWe value our customers and commit ourselves to actively improve our services and products.

To our employeesWe care for our people by creating a conducive work environment, helping them to balance family and work commitments, recognising their contributions, and developing them to their full potential.

To our CommunityWe honour our social obligations and pledge to be a good corporate citizen by always acting professionally and ethically in all matters.

Our Quality PolicyWe are dedicated to continuously improve our services and to consistently exceed the expectations of our customers.

The Singapore Institute of Management (SIM Group) is the leading provider of higher education and professional training in Singapore, reputed for its dedication to lifelong learning and high standards and quality. Founded in 1964 by the Economic Development Board to support Singapore’s economic development, we are today a diverse and vibrant organisation with a wide range of programmes and services. We are also a membership-based organisation with about 33,000 individual and corporate members.

The SIM Group offers its core services through three educational brands:

SIM University (UniSIM) is the first privately-funded local university (on social mission) approved by the Ministry of Education to issue university degrees in a comprehensive range of disciplines. UniSIM focuses on the upgrading and learning needs of working professionals and adult learners. It adopts a flexible and practice-focused learning approach and offers more than 50 academic programmes in various disciplines. Its current enrolment is close to 11,000 students. Since July 2008, UniSIM’s programmes became even more accessible to adult learners as eligible Singaporeans and Permanent Residents taking UniSIM undergraduate programmes enjoy a government subsidy of 40% and 20% of tuition fees. UniSIM has been a Singapore “Institution of a Public Character” (IPC) since September 2005. It is also a member of the International Association of Universities (IAU), an association of world leading universities.

SIM Global Education offers high-quality overseas degree programmes through its partnerships with established international universities and institutions from the US, UK, Australia and Switzerland. Our student population consists of both full-time and part-time students, with a current enrolment of 19,500.

SIM Professional Development programmes train more than 11,000 professionals annually through its 600 seminars, workshops and conferences. Its in-company training and consultancy services help companies optimise effectiveness in various fields of management and human resource development.

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PrograMMe oVerVIeWThis prestigious, innovative and renowned degree programme is offered by RMIT University in Singapore.

One of the region‘s most highly recognised and respected programmes, the RMIT University Bachelor of Business in (Marketing) degree offers:

• AfullyaccreditedAustralianuniversitydegree• Anopportunitytostudycutting-edgemarketingcourses• TeachingfromexpertfacultybothfromAustraliaand Singapore• Entryintoawiderangeofexcitingcareersinmarketing, advertising and sales environments

The RMIT University marketing degree has a long and successful history of producing outstanding graduates for the marketing industry. Graduates have gone on to key roles in many marketing and marketing related fields. Blending practical theory with modern, industry based learning, it is the perfect programme for people seeking a career in the exciting and dynamic world of marketing. It is a highly regarded programme within industry and features a contemporary range of studies. If you are considering a career in marketing, you must seriously consider this programme.

The RMIT University marketing degree will develop skills across a broad range of business areas, while preparing students for a specialised career across a range of marketing areas. These include brand and product management, marketing research, advertising, business development,promotion and many others. Students will gain a thorough theoretical appreciation of the marketing discipline as well as specific practical skills and knowledge that will be of value and application immediately. While the skills developed will be particularly suitable to Singapore, the degree offersgraduates the competency to practise marketing across the globe if necessary. Taught by a mixture of local and specialist staff from Australia, the emphasis is on the very latest marketing information and theory.

Welcome from the Programme DirectorI am delighted that you are considering undertaking the Bachelor of Business (Marketing) degree that RMIT University offers in conjunction with our valued partner SIM. The programme of study is one that we are justifiably proud of and one that I am honoured to be associated with. This is especially so given that my own degree in marketing is from RMIT University. Marketing is an exciting, dynamic and increasingly global profession. It requires graduates with a blend of scientific and creative skills. Your thinking will need to be intuitive, resourceful and customer-focussed. You will learn to work in a team and also develop the ability to make confident business decisions as an individual. By completing this programme you will gain a passport to a tapestry of brands and join many of our graduates who have gone on to extremely successful careers as marketing professionals or indeed as business owners in their own right. I trust that this brochure will go a long way to answering your questions about the marketing degree at RMIT University. It

contains information not only about the structure and philosophy of the programme, but also the excellent services offered by SIM. Feel free to explore and to seek further information if necessary. I hope one day soon to see you in class.

Associate Professor Con StavrosProgramme Director

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PrograMMe INforMaTIoNProgramme objectiveThe Bachelor of Business (Marketing) prepares students for the global marketplace, with a particular focus on careersin marketing. The marketing degree at RMIT University ismultidisciplinary and involves a broad range of business modules including statistics, economics, accounting, computer applications, management and law, togetherwith the key specialist modules of marketing. Theseinclude buyer behaviour, marketing research, marketing communications, services marketing and marketingstrategy. There is an emphasis throughout the degreeon understanding both the theory and the practice of marketing.

Is Marketing a Career for You?Marketing is a dynamic and expanding area. Organisations are increasingly recognising that marketing knowledge and skills are needed to successfully market their products and services. Students need to be creative, flexible, enthusiasticand disciplined in their approach to practical and theoretical problems.

A wide variety of employment prospects exists in a range of small, medium and large organisations, in the private and public sectors. Specific fields in which graduates may commence their marketing career include: product management; market research; e-commerce and e-marketing; business to business marketing; marketing communications;retailing; direct marketing; marketing information systems; sales; advertising and public relations.

Nature of ProgrammeThe marketing programme is structured to build a solid framework of business skills before embarking on specialist marketing knowledge.

Programme accreditationThe Bachelor of Business (Marketing) is a fully accredited Australian undergraduate university degree. The programme is not available by distance learning or by examination alone.

selectionSelection is made by an RMIT Academic Committee. Only students who can demonstrate through their application that they are likely to perform at a high level and cope with the demands of the programme will be accepted. The intention of the selection process is to continually maintain the quality of intake as the first priority.

Learning approachMarketing is a dynamic and exciting career and this programme reflects RMIT’s innovative and practical approach to marketing education. There is an emphasis throughout the degree on understanding both the theory and the practice of marketing.Students will learn within a structure of lectures and tutorials,

using case studies and assignments based around real organisations, business simulations, class presentationsand in-class discussions. Students will also develop genericbusiness skills through working in teams.

Class presentations, simulations and group assignments are used to ensure that students develop personal qualities including clear thinking and resourcefulness and to extend their professional skills to enable them to work in a team and to perform under pressure.

RMIT also makes use of an online Learning Hub. This is a networked system that uses the Internet and web technologies or applications to provide teachers and students with access to workspaces and learning resources via a web browser. Modules registered in the Learning Hub may have one or more online learning tools associated with it, including

* Blackboard – a general purpose Learning Management System (LMS) that provides online learning resources and communication tools* WebBoard – a stand-alone fully featured discussion board* WebLearn – an area for quizzes and tests, and the submission of assignments via the Internet* e-journal – enables students to keep their own personal journal online, and receive feedback from their lecturers* Lectopia – an innovative, easy-to-use system that facilitates the recording of lectures and events for delivery via the internet. Students can then access the lecture recordings from their Blackboard module over the internet 24 hours a day, 7 days a week at their own convenience.* Access to the RMIT Learning Hub allows students to extend their learning beyond the classroom to the work place, home, the library and other community locations.

standardsThe marketing degree at RMIT University is highly regarded and the rewards of earning this qualification can be great. High standards are expected. Standards relate to the values underpinning the programme, as well as to the student’s academic performance.

The programme is intensive and demanding in its requirements. Students are expected to put in considerabletime and effort and to meet quality standards for allassignment and project work.

Assessment is fully controlled by RMIT. It is important for intending students to recognise that control of assessment rests with the academic staff of RMIT University. This control may be exercised in a variety of ways but the standards expected and maintained are those which apply to students in Australia.

Regular feedback is sought from students and staff to help maintain standards and student satisfaction.

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Programme staffingRMIT University uses Singapore staff with demonstrated academic and professional competence. Local staff are supported by specialist RMIT academic staff who regularly visit Singapore for consulting, monitoring the programme, moderating assessment and conducting seminars or other teaching activities. This combination of staffing ensures that core content is relevant to students in their own setting.

Regular performance appraisal of all staff participating in the programme ensures the quality of staff contribution.

Mode of DeliveryThe Bachelor of Business (Marketing) programme of study reflects RMIT’s innovative and practical approach to marketing education. This is an emphasis throughtout the degree on understanding both the theory and the practice of marketing. Besides lectures, methods such as case study preparation, problem solving exercises, projects and self-managed learning activities are used to encourage flexible and independent-thinking.

Lectures and LocationLectures are normally conducted by both the Universityfaculty and local lecturers. Lectures are typically of three hours duration. A break of between 10 to 15 minutes is usually provided.

Full-timeLectures are held in the mornings or in the afternoons on weekdays or on Saturdays.

Part-timeLectures are held in the evenings from 7.00pm to 10.00pm on weekdays or on Saturday afternoons.

All lectures are held at SIM Headquarters, 461 ClementiRoad, Singapore 599491.

attendance requirementIt has been proven that good attendance contributes significantly to the successful completion of modules and enhances the quality of the learning experience. SIM requires both International and local students to attend all scheduled lectures and activities. Under the SIM Attendance Policy, local full-time students are required to attain a minimum attendance of 75% and international students who are issued a student pass by the Immigration and Checkpoints Authority (ICA) are required to achieve an attendance of 90%.

Part-time students are encouraged to achieve an attendance of 75%.

assessment/ examinationAssessment components vary from module to module. Students are normally assessed by continuous assessments in the form of mid-term class tests, individual and group assignments/projects, case studies discussion and class presentations.

Most modules have a final examination at the end of semester. The examinations are held in late April/mid May for January semester, and in late October/mid November for the July/August semester. The sessions are scheduled on weekdays and Saturdays, in the morning and afternoon.

PromotionStudents are usually allowed to repeat a module once only. For advance modules with pre-requisites, students are required to satisfactorily meet the pre-requisites before undertaking the modules.

eligibility for graduationA student will be considered as being eligible for the award of Bachelor of Business (Marketing) when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure on page 8 & 9. To receive their award at a graduation ceremony or in absentia, students will need to submit an application to graduate.

awardsAwards are made to students who have attained a set standard of achievement in the overall performance of the programme.

graduation CeremonyA degree conferral ceremony is held in August or Septembereach year in Singapore. Degrees are conferred by theChancellor of RMIT University or his/her representative.

Career outcomesA wide variety of employment prospects exist in small, medium and large organisations in the private and public sectors.

Specific fields in which graduates may commence a marketing career include product management, market research, e-commerce and e-marketing, business-to-business marketing, marketing communications, retailing, direct marketing, marketing information systems, sales, advertising and public relations.

opportunity for further studyThe B Bus(Mkt) is a fully accredited Australian undergraduatedegree and generally qualifies graduates for considerationfor admission to MBA programmes in many institutions.

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Programme Details(Full-Time)Students entering this programme full-time do so at one of three levels, dependent upon their previous study. Thus, some students may not need to complete the full list of modules. For more detail on the modules required for each level, see the programme structure table on page 8.

For students doing all modules, the first year of this degree includes exposure to a wide range of areas, giving students the tools and understanding to appreciate the operations of business from many angles. Included in the first year is an introductory marketing module, which introduces the student to all the major marketing terminology and practice that is essential to their development. Students also complete modules in accountancy, economics, statistics and law, making them well-rounded business students.

In the second year of the programme the emphasis turns to more specialised marketing areas. Students will undertake Buyer Behaviour to help them understand the psychology of the marketing process as well as modules such as Marketing Communication, Service Quality, Marketing Research and Distribution Channels to give them specific marketing skills. One of the key modules undertaken in the second year is Advanced Marketing Concepts and Applications, which further develops high-level marketing skills with an emphasis on current-day financial, numeric and analytical skills.

The final year of the degree features Strategic Marketing. This module helps tie together all the marketing knowledge and experience of the previous work undertaken. Students will also gain skills in sales and the associated communication process. The final year also rounds off the students’ numeric and decision-making skills by incorporating modules in Business Finance, and given Singapore’s place in the world economy, Global Marketing. The majority of the remaining full-time programme is made up of a range of specially selected marketing modules that represent the latest thinking, practices and knowledge in the world of marketing. These modules in Advanced Marketing Communications, B2B Marketing, Direct Marketing and Product Innovation are specifically selected for the value they add to graduates.

(Part-Time)This marketing degree includes exposure to a wide range of modules, giving students the tools and understanding to appreciate the operations of business from many angles.

Students enter the part-time programme into one of two streams – one for those with a business diploma and one for those with a diploma in a non-business area. Naturally for these latter students, the initial emphasis is to introduce them to the wide range of business modules that a marketer must fully understand.

Thus, included in the first year for all students from a non-business background is a foundation marketing module. This module introduces students to major marketing terminology and practice that is essential for their development. Students also complete modules in accountancy, economics, law and statistics, making them well rounded business students.

For students who enter the programme with a background in business studies, the emphasis turns to more specialised marketing areas from the start. These students, and those with a non-business background who have progressed through the first year, will undertake Buyer Behaviour to help them understand the psychology of the marketing process as well as modules in Marketing Communication, Service Quality, Marketing Research and Distribution Channels to give them specific marketing skills.

All of these modules provide the practical and innovative teaching approach that RMIT University is recognised for across the region. This includes practice-based assignments, true-to-life examples and teaching staff who draw on a wide variety of resources to furnish students with a marketing experience that is at the forefront of contemporary thinking in the field.

One of the key modules undertaken is Advanced Marketing Concepts and Applications, which further develops high-level marketing skills with an emphasis on current-day financial, numeric and analytical skills.

The later stages of the degree build upon this modules with a unit in Strategic Marketing. This modules helps tie together all the marketing knowledge and experience of the previous work undertaken. Students will also gain positive learning outcomes and skills in sales and communication as well as the global marketing process in specific modules that build these skills.

There is one intake every year, in January (for Part-time) and July /August (for Full-time).

Programme Level Duration Start Date End Date Application Closing Date

Local International

Full-time Level 1 3 years August 2010 June 201331 May 2010 3 May 2010

Level 2 2.5 years August 2010 December 2012

Level 3 1.5 years July 2010 December 2011 26 April 2010 1 April 2010

Part-time Level 1 3 years January 2011 December 2013End October 2010 Not Applicable

Level 2 2 years January 2011 December 2012

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Programme structure (full-time)

Semester Module Code Module Level 1 Level 2 Level 3

1

MKTG 1199ACCT 2060ECON 1016ISYS 2059

Marketing PrinciplesIntroductory AccountingMacroeconomics 1Business Computing 1

√√√√

√√√

Amount Payable (Inclusive 7% GST) $5,564 $4,173 –

2

LAW 2446ACCT 1063ECON 1035ECON 1025

Commercial Law 1Management Accounting & BusinessBusiness Statistics 1Prices & Markets

√√√√

√√√√

Amount Payable (Inclusive 7% GST) $5,564 $5,564 –

3

BUSM 1100MKTG 1052MKTG 1047MKTG 1058

Introduction to Organisational BehaviourBuyer BehaviourMarket ResearchDistribution Channels

√√√√

√√√

√√√√

Amount Payable (Inclusive 7% GST) $5,564 $4,173 $5,564

4

MKTG 1266MKTG 1268MKTG 1265MKTG 1272

Marketing CommunicationsService QualityAdvanced Marketing Concepts & ApplicationsBusiness Ethics

√√√√

√√√

√√√√

Amount Payable (Inclusive 7% GST) $5,564 $4,173 $5,564

5

MKTG 1274MKTG 1275MKTG 1064BAFI 1012

Sales Strategy & Communication SkillsStrategic MarketingGlobal MarketingBusiness Finance

√√√√

√√√

√√√√

Amount Payable (Inclusive 7% GST) $5,564 $4,173 $5,564

6

MKTG 1288MKTG 1281MKTG 1270MKTG 1271

Direct MarketingAdvanced Marketing CommunicationsProduct Innovation ManagementB2B Marketing

√√√√

Amount Payable (Inclusive 7% GST) $5,564 – –

Total $33,384 $22,256 $16,692

• Theprogrammefeeisexclusiveoftextbooks.• Actualsemesterfeesmayvarydependinguponexemptionsgrantedandmodulesconsumed.• Firstsemesterfeespayableuponacceptanceofoffer.Subsequentsemesterfeespayablebeforecommencementofsemester.• StudentswhorepeatafailedmodulemustpayarepeatfeeofS$1,391permodule(inclusiveof7%GST).Notallmoduleswillbeofferedeverysemester.

Mode and DurationThis programme can be completed in three years on a full-time basis. Students are required to complete an equivalent of 24 modules and will typically undertake four modules per semester. Each semester lasts six months.

admission CriteriaTo be considered for admission into the programme, applicants should have one of the following qualifications:

Level 1 – Entry (24-module)

• TwoGCE‘A’/H2levelpasseswithapassineitherKnowledge&InquiryorGeneralPaper,orEnglishat‘O’level

International qualificationsPRC : Senior Middle Three India : ISC All India / HSC Indonesia : SMU 3 Malaysia : STPM / UEC Vietnam : Senior High School Certificate

Level 2 – Entry (16-module)

• Anon-businessdiplomafromanyofthelocalpolytechnics

Level 3 – Advanced (12-module)

• Arelevantbusinessdiplomafromanyofthelocalpolytechnics• DiplomainManagementStudiesfromSIM(full-timeorpart-time)

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9

Programme structure (Part-time)

Semester Module Module Code

Instalment

1MKTG 1199 Marketing PrinciplesACCT 2060 Introductory Accounting $2,782

2

ACCT 1063 Management Accounting & BusinessECON 1035 Business Statistics 1ECON 1025 Prices & Markets

$4,173

3

MKTG 1052 Buyer BehaviourMKTG 1047 Market ResearchMKTG 1058 Distribution Channels $4,173

4

MKTG 1266 Marketing CommunicationsMKTG 1268 Service QualityMKTG 1265 Advanced Marketing Concepts & Applications

$4,173

5

MKTG 1274 Sales Strategy & Communication SkillsMKTG 1275 Strategic MarketingMKTG 1064 Global Marketing

$4,173

6 LAW 2446 Commercial Law 1ECON 1016 Macroeconomics 1 $2,782

Total Fee (Inclusive 7% GST) $22,256

Level 1: 16-Module (3 years)Semester Module

CodeModule Instalment

1MKTG 1052MKTG 1047MKTG 1058

Buyer BehaviourMarket ResearchDistribution Channels

$4,173

2

MKTG 1266MKTG 1268MKTG 1265

Marketing CommunicationsService QualityAdvanced Marketing Concepts & Applications

$4,173

3

MKTG 1274

MKTG 1275MKTG 1064

Sales Strategy & Communication SkillsStrategic MarketingGlobal Marketing

$4,173

4

BUSM 1100

MKTG 1272BAFI 1012

Introduction to Organisational BehaviourBusiness EthicsBusiness Finance

$4,173

Total Fee (Inclusive 7% GST) $16,692

Level 2: 12-Module (2 years)

Mode and DurationThis is a part-time programme offered to applicants with advanced standing only.

Level 1 students are required to successfully complete 16 modules. There are two semesters in each academic year and students are expected to complete 2 or 3 modules in each semester according to the programme structure. The programme may be completed in 3 years.

Level 2 students are required to successfully complete 12 modules. There are two semesters in each academic year and students are expected to complete 3 modules in each semester. The programme may be completed in 2 years.

admission CriteriaTo be considered for admission into the programme, applicants should have one of the following qualifications:

Level 1 – (16-module)

• Anon-businessdiplomafromanyofthe local polytechnics

Level 2 – (12-module)

• Arelevantbusinessdiplomafromanyof the local polytechnics• DiplomainManagementStudiesfromSIM (full-time or part-time)

Other qualifications will be considered on a case-by-case basis by the university.

• Theprogrammefeeisexclusiveoftextbooks.• Actualsemesterfeesmayvarydependinguponexemptionsgrantedandmodulesconsumed.• Firstsemesterfeespayableuponacceptanceofoffer.Subsequentsemesterfeespayablebeforecommencementofsemester.• StudentswhorepeatafailedmodulemustpayarepeatfeeofS$1,391permodule(inclusiveof7%GST).Notallmoduleswillbeofferedeverysemester.

english Language requirement*Applicants who have not obtained a C6 or better for English as a First Language at GCE ‘O’ level or General Paper at GCE ‘AO’/H1 level, or equivalent, must provide evidence of at least ONE of the following:

• IELTS-6.5(nobandlessthan6.0)• TOEFL-Paper-Based=580(TWE4.5)• TOEFL-Computer-Based=237(TWE4.5)• TOEFL-internet-Based(iBT)=92,minimum20inallsections• SuccessfulcompletionofarecognisedapprovedDiploma, where the language of instruction was English.

exemptions*The University may grant exemptions for students with relevant business diplomas from the local polytechnics and recognised institutions. Exemptions are decided by the University and are granted automatically to students with the relevant background. There is no need to apply.

*Applicable to Full-time and Part-time.

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Application Outcome All applicants will be informed in writing, by post regarding the outcome of their application. Verbal offers of admission will not be made or accepted. The Admissions Committee selects students for admission into the programme. All applications will be considered on individual merit. Possession of any one of the qualification as listed does not necessarily guarantee automatic entry to the programme. SIM and our university partners reserve the right to withdraw an offer of admission and cancel the enrolment of any person where such an offer was made on the basis of incomplete or inaccurate information supplied by the applicant or a certifying authority.

Acceptance of OfferTo confirm the acceptance of offer, successful applicants will have to adhere to the followings before the stipulated deadline:

• submitacopyofdulycompletedandsignedForm12in accordance to the Private Education Act;• submitacopyofdulycompletedandsignedPEI-student contract; • submitallotherrequireddocumenttoSIM;andmake payment to SIM.

Location Map of sIM HQ

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Modes of PaymentPayment to Singapore Institute of Management Pte LtdThe modes of payment available are cash, cheque, Nets, cash card, Visa/MasterCard and/or Cashier/Money/Postal order. We accept up to 4 different modes of payment combination. All payments are to be in Singapore dollars.

For cheque payment, the cheque must be crossed, and made payable to “Singapore Institute of Management Pte Ltd”. It should not be post dated.

For Nets payment, the daily limit is $2,000 or $3,000, depending on the bank and your personal limit.

For credit card payment, the limit is subjected to your available balance at the point of payment. We accept Visa & MasterCard only.

How to applyApplication ProcedureThere is one intake every year, in January (for Part-time) and July /August (for Full-time). Please refer to page 7 for application closing dates.

Applicants can apply using the application form obtainable from SIM or download it from www.sim.edu.sg/bbmkg.html (Full-time) or www.sim.edu.sg/bbmkp.html (Part-time).

By the application closing date, you must:

1. Have attained the minimum qualification required to apply for admission to the programme.2. Submit the following documents to the address stated below: • Completedapplicationform; • Certifiedtruecopiesofallqualificationsandsupporting documents; • Forinternationalapplicants,youmustincludethe Student’s Pass application form. Note that your Student’s Pass application is subjected to Singapore Immigration & Checkpoints Authority’s approval.

Admissions DepartmentSingapore Institute of Management Pte Ltd

SIM Headquarters461 Clementi RoadSingapore 599491

All documents (notarised and English translated) submitted to SIM will NOT be returned. Photocopies of the documents (notarised and English translated) are to be done so prior to submission to SIM. An application fee (inclusive of 7% GST) is payable for each application form that is submitted. This fee is non-refundable. • Localapplicants-$64.20 • Internationalapplicants-$192.60(Thisdoesnotinclude all fees related to Student’s Pass application)

You can pay at the Payment Counters located at Student Recruitment & Payment Office. Alternatively, cheques/bank drafts should be crossed and made payable to “Singapore Institute of Management Pte Ltd” with your name, personal identification or passport number and programme title indicated on the back of the cheque. It should not be post dated.

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BrIef oUTLINe of MoDULesMKTG1199 MARKETING PRINCIPLES

AimFor students to understand marketing and marketing management in order to help them to function effectively in the business environment.

Topic AreasThe marketing environment; consumers and customers; buyingbehaviour and market research; market selection; productionspecification; the product mix and range; distribution; promotional communication and strategy; price theory; marketing planning and control.

AssessmentAssignment; Test; Examination

ACCT2060 INTRODUCTORY ACCOUNTING

AimTo understand the role of accounting in basic business activities and appreciate the role of accounting information in business decision making and financial reporting.

Topic AreasBusiness decision-making and the role of accounting; measuringand reporting financial position; measuring and reporting financial performance; types of business entities; measuring and reporting cash; the accounting recording process; analysis and interpretation of financial statements; projected financial statements; budgeting.

AssessmentTest; Examination

ECON1016 MACROECONOMICS 1

AimTo introduce students to the working of the economy and its effect on the business environment; to provide students with analytical tools for identifying the current state of the economy and likely future developments and enable them to critically examine the effects of actual or projected policies; and for students to be able to express clearly their understanding of macroeconomic events.

Topic AreasIntroduction to macroeconomics; the market mechanism; theaggregate expenditure model; fiscal policy; the financial sector;monetary policy.

AssessmentTest; Examination

ISYS2059 BUSINESS COMPUTING 1

AimTo enable students to use personal computers in a businessenvironment. To introduce a number of key concepts over a broad range of business computing topics in preparation for studying Business Computing in more depth.

Topic AreasPersonal computer components; basic networking concepts; use of email; an introduction to the Internet; common business software products; wordprocessing; introductory financial modelling using spreadsheet software; an introduction to the theory of the relational database model; query languages to interrogate a relational database and report generating facilities; introduction to the use of information in basic business processes; the types of information systems used to meet the information needs of various levels of management; the roles of the stakeholders in information systems.

AssessmentAssignment; Examination

LAW2446 COMMERCIAL LAW 1

AimTo provide students with an introduction to commercial law basics relevant to business and professions and prepare students with the groundwork for further legal studies.

Topic AreasThe legal framework; tort (especially negligence); the law of contract; consumer protection.

AssessmentAssignment; Examination

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ACCT1063 MANAGEMENT ACCOUNTING & BUSINESS (PRE-REQUISITE MODULE: INTRODUCTORY ACCOUNTING)

AimThe module introduces students to the role of the managementaccountant and management accounting information as it applies in a variety of business contexts. This introduction lays the foundation for later modules in management accounting.

Topic AreasUnderstanding the function and role of the management accountant in the contemporary business environment; analyse, reason logically and conceptualise issues; identify, understand and interpret basic concepts; apply basic management accounting concepts to different scenarios.

AssessmentTests; Examination

ECON1035 BUSINESS STATISTICS 1

AimTo understand the underlying principles in the collection, presentation and analysis of data with particular reference to the business environment. To gain a working knowledge of the potential source of available external statistical data and the accession of such data.

Topic AreasMeaning of Statistics; collection, presentation and description ofdata; sampling theory; planning a social survey; time series; inferential statistics; regression analysis; correlation analysis; index numbers.

AssessmentTest; Examination

ECON1025 PRICES & MARKETS

AimTo provide students with an understanding of the basic analytical tools needed to understand the working of the micro economy. Students also undertake some practical work, which aims to familiarise them with the sources of business data and develop problem-solving abilities with respect to economic problems.

Topic AreasIndustrial market structure models; demand analysis with computer applications; production and cost theory; decision-making for the various market structures using marginal analysis; and linear programming techniques.

AssessmentTests; Examination

BUSM1100 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR

AimThis module is designed to introduce the basic ideas and theories related to the behaviour of individuals in the work situation, focussing on the role of the manager and provide the student with some insights into the techniques available for solving organisational problems.

Topic AreasTheories and models in the areas of motivation; change management; human resource management; organisational culture; the dynamics of work group behaviour; interpersonal communication and conflict management.

AssessmentEssay; Group Paper; Examination

MKTG1052 BUYER BEHAVIOUR(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThis module aims to inform students on contemporary issues involved within consumer behaviour. Students are presented with descriptive data on consumers and organisational buyers at the macro level and theoretical models of buyer behaviour at the micro level. The models of buyer behaviour and related theories are given with particular emphasis on the decision making process. This field covers why people make certain purchasing decisions; what products and services they buy; how they buy them; the frequency with which they buy them; and the decision process in these situations.

Topic AreasConsumer decision processes; internal and external influences;organisation buyer behaviour; family decision making; retail marketing and consumers; demographic characteristics and lifestyle cross-cultural differences; marketing ethics.

AssessmentDiscussion Questions; Case Study Report; Examination

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MKTG1047 MARKET RESEARCH(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThis module is designed to give students a very practical understanding of how marketing research is conducted and managed for optimal results. They will gain an understanding of marketing research and an awareness of the relevant procedures and methodologies commonly used in Australia.

Topic AreasIntroduction to market research; market research process; exploratory research and secondary data; survey and observation research; experimental research; measurement, scaling and questionnaire design sampling; data editing, coding and analysis; statistical analysis; research reporting; research ethics and future directions for market research.

AssessmentMajor Project; Exercises; Mid-Term Test; Examination

MKTG1058 DISTRIBUTION CHANNELS(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThe module explains both distribution activities and distributioninstitutions. In doing so it gives increasing attention to distribution institutions as opposed to distribution activities given existing channels of distribution. Thus, while attention is given to how the supply chain can improve market effectiveness and operational activity, particular attention is given to distribution institutions within the channel such as retailers. In doing so students are exposed to both the retail environment and retail operations.

Topic AreasManaging the supply chain; supply chain length and width; control of the supply chain; facilitating channel collaboration; retail and distribution strategic planning and operational management; the retail environment; market selection and location analysis; managing retail operations.

AssessmentMajor Project; Examination

MKTG1266 MARKETING COMMUNICATIONS(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThis module in Marketing Communications aims to equip students with a general understanding of advertising, sales promotion, direct marketing, sponsorship and public relations.In particular to show how these activities relate to theories of communication and buyer behaviour with an integrated marketing communications perspective. The module aims to develop a solid understanding of the communication process in the broad marketing context and includes aspects of, budgeting,objective setting, media, creative strategy and evaluation.

Topic AreasThe topics include: marketing objectives and budget; ethical issues; the behavioural process; communication objectives; the mind of the consumer; positioning, creative strategy, advertising, public relations, sales promotion, sponsorship and media.

AssessmentIntegrated Marketing Plan; Examination

MKTG1268 SERVICE QUALITY(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThe module is to provide participants with a deep appreciation ofservices marketing and management decision making issues. Itrecognises that most graduates will work in the services sector and that an understanding of both marketing and management issues in this area is essential. The services considered encompass professional services, services to consumers and business customers as well as more services that are linked to tangible products.

Topic AreasThe topics include: the service encounter and consumer behaviour; measuring customer satisfaction and service quality; customercomplaints and service recovery; managing customer relationship; strategic planning for services; service product strategy; making services accessible; pricing services; promoting services; and international services marketing.

AssessmentServices Journal; Mid-Semester Test; Servicescape Report; Case Study; Examination

MKTG1265 ADVANCED MARKETING CONCEPTS & APPLICATIONS(PRE-REQUISITE MODULES: MARKETING PRINCIPLES; BUSINESS COMPUTING; MANAGEMENT ACCOUNTING & BUSINESS; BUSINESS STATISTICS 1)

AimThis module seeks to provide students with an understanding of, and experience in, the application of selected marketing concepts. In doing so, the student will gain skills related to the use of analytical tools in marketing management and their application and limitations in commercial settings. As well, students should develop an appreciation and understanding of contemporary issues in marketing in Singapore.

Topic AreasThe topics include: environment and industry analysis; competitive marketing strategy; forecasting; financial analysis for marketers; product development; database marketing; direct marketing; marketing and the internet; and pricing approaches and strategies.

AssessmentGroup Assignments; Examination

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MKTG1272 BUSINESS ETHICS(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimProvide students with a detailed understanding of ethical theory and its application to business.

Topic AreasExplain and understand the concept of ethical philosophy; explain the differences between morals, values, and ethics; understand ethical relativism and other theories of conduct; understand the concepts of virtues; apply traditional ethical concepts to contemporary situations and behaviours; understand rights and justice; analyse the ethical concepts discussed with particular relevance to business ethics; be aware of the ethical implications of business decisions - both in the local market and in the global market.

AssessmentMajor Project; Examination

MKTG1274 SALES STRATEGY & COMMUNICATION SKILLS(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThis module provides students with an understanding of the theory related to communication and business communication in particular. These theories will be applied through practical communication exercises in written, verbal and non-verbal forms. Students will also apply these theories and skills to the specialised communication areas of customer service, sales and negotiation. Students will gain an understanding of the sales process and an appreciation of how sales fits within the strategic marketing function to provide a competitive advantage.

Topic AreasThe topics include: business communication theory; listening;persuasion; networking; time management; project planning; oral and written presentations; the sales process; and the role of sales in the marketing mix.

AssessmentGroup Assignment; Individual Assignment; Communication Exercises; Examination

MKTG1275 STRATEGIC MARKETING(PRE-REQUISITE MODULES: ADVANCED MARKETING CONCEPTS & APPLICATIONS; MARKET RESEARCH)

AimThis module is concerned with the development, implementation and evaluation of integrated corporate, business and marketing strategies. As the capstone module for the Marketing degree, it integrates earlier learning in the degree programme and places it into a strategic framework. Students are required to apply their theoretical learning to practical situations through case study and business simulation modes of learning. Through both the critical approach to the theory and the application of the theory and models to real situations, the students’ work experience and marketing studies will be synthesised to achieve both a theoretical understanding of the real world and a practical understanding of the theory.

Topic AreasThe topics include: corporate and business level strategies;environmental, industry; customer and competitor analysis; internal analysis; developing and implementing strategic options; and marketing strategies.

AssessmentCase Study Assignment; Business Simulation; Examination

MKTG1064 GLOBAL MARKETING(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThis module is designed to develop students’ understanding ofmarketing in an international context, specifically the additionalcomplexities which make it different from domestic marketing.In addition, the module will explore the opportunities and challenges encountered by international marketers relating to the changing political, legal, economic and cultural environments.

Topic AreasThe module will cover the following topic areas: the internationalmarketing environment including economic; political; legal and cultural issues and their impact on international marketers; global marketing strategy; international product adaptation and management; market selection and market entry strategies; international promotion; pricing and distribution strategies and the management of the international marketing effort.

AssessmentGroup Paper; International Marketing Plan (Group); Individual Case Study; Examination

BAFI1012 BUSINESS FINANCE(PRE-REQUISITE MODULES: PRICES & MARKETS; BUSINESS STATISTICS 1)

AimThis module is an introductory unit in business finance. It has three main aims: firstly, to develop the basic skills and knowledge needed to analyse financial decisions; secondly, to demonstrate the practical relevance and applications of financial analysis techniques; thirdly, to introduce students to some of the most significant theories which have been developed in corporate finance over the past four decades.

Topic AreasOverview of corporate finance; first principles of valuation; the time value of money; valuation of bonds and shares; capital budgeting; risk and return; company cost of capital; capital structure policy.

AssessmentTest; Examination

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MKTG1288 DIRECT MARKETING(PRE-REQUISITE MODULES: MARKETING COMMUNICATIONS)

AimThis module is designed to provide students with knowledge of direct marketing practices, strategies and methods that will allow them to make informed direct marketing decisions. This module assumes that students are familiar with the theories and frameworks covered in Marketing Communication, as well as a solid understanding of Marketing Principles.

Topic AreasDirect marketing strategy and planning; database and relationship marketing; loyalty programmes; objectives and budgeting; the direct marketing offer; creative strategy; media strategy; research and testing; direct marketing measurement; logistics and fulfillment; business to business direct marketing.

AssessmentAssignments; Examination

MKTG1281 ADVANCED MARKETING COMMUNICATIONS(PRE-REQUISITE MODULE: MARKETING COMMUNICATIONS)

AimThis module builds on the introductory concepts students wereintroduced to in the module Marketing Communications. It delvesdeeper into the areas of understanding the motivations of consumers and being able to systematically plan integrated advertising and promotion campaigns using appropriate creative strategy. Concepts of positioning, objective setting and evaluation which were introduced in the prerequisite Marketing Communication module are greatly enhanced and a framework for preparing communication plans developed.

Topic AreasMarket and customer analysis; positioning and communicationobjectives; creative strategy; media planning; promotions strategy; evaluation of communication.

AssessmentCase Study; Major Assignment; Examination

MKTG1270 PRODUCT INNOVATION MANAGEMENT(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimProduct Innovation and Management considers the planning,development and implementation of new products within the context of a competitive and dynamic marketing environment, the fast pace of technology development, the convergence of industries and the increasing sophistication of the consumer. Students will gain an appreciation for the importance of product innovation, especially for companies wanting to regain and retain competitive advantage within their industry. Students will be encouraged to critically evaluate past product successes and failures. This module aims to instil in students a passion for innovative products and services whilst giving them theskills to test the likely market success of these products.

Topic AreasManaging innovation within firms; innovation and operationsmanagement; managing organisational knowledge; strategic alliances and networks; management of research & development; managing R&D projects; managing intellectual property; product and brand strategy new product development and packaging development.

AssessmentInnovation Major Project; Multiple Choice Test and Final Examination

MKTG1271 B2B MARKETING(PRE-REQUISITE MODULE: MARKETING PRINCIPLES)

AimThis module aims to introduce the student to business-to-business (B2B) marketing by identifying the distinctive characteristics of the business market, exploring the way in which organisations make buying decisions, and isolating the requirements for marketing strategy success. The module also provides a perfect vehicle for profiling leading business marketing firms that demonstrate best practices in B2B marketing strategy.

Topic AreasPerspectives on the organisational buyer; organisational buyerbehaviour; customer relationship management strategies; segmenting the business market; organisational demand analysis; business marketing planning and marketing strategies; managing products and services for business markets; managing business marketing channels; e-commerce strategies for business markets and controlling business marketing strategies.

AssessmentMajor Project; Multiple Choice Test; Final Examination

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geNeraL INforMaTIoNstudy LoansStudents may obtain study loans from these banks andinstitutions under a course financing scheme (subject toapproval).

All loan inquiries and applications are to be dealt with the banks and institutions directly. For more information, please call:

MaybankTel: 1800 629 2265Website: www.maybank2u.com.sg

NTUC Thrift & Loan Co-operative LimitedTel: 6534 7360Website: www.ntucthrift.com.sg

POSBTel: 6333 0033Website: www.posb.com.sg

RHB Bank BerhadTel: 1800 323 0100Website: www.rhbbank.com.sg

Interest-free Instalment PlansWhen you charge above S$500 to your Citibank or OCBC Visa/MasterCard, you can enjoy interest-free instalments of six or 12 months. Terms and conditions apply.

For more information, please call:

CitibankTel : 1800 2255 225Website : www.citibank.com.sg/educationloan

OCBCTel : 1800 3633 333Website : www.ocbc.com.sg

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sIM global education (ge) scholarshipLocal and international students enrolling for Bachelor’s degree programmes under SIM GE may apply for this scholarship.

Awards are granted to students with exemplary academicresults or achievements in sports and artistic talents.

The scholarship is tenable for the minimum period required to complete the full / remaining course of study, as stipulated by the programme.

The award covers tuition fees, examination fees, book allowance for required textbooks and other compulsory fees. The scholarship does not cover repeat fees and there is no bond attached to the scholarship.

For more information and application details, please refer toSIM’s website at www.sim.edu.sg/scholarship.html.

rules and regulationsStudents in the programme are subject to RMIT’s and SIM’s rules and regulations governing academic progress and student discipline.

alumniUpon successful completion of the Bachelor of Business (Marketing), graduates will be eligible for membership of the RMIT University Alumni. For more information visitwww.alumni.rmit.edu.au

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aDMIssIoNsrefund Policy for Withdrawals and Change of CourseRefund Policy

fee Protection schemeAs stipulated by the Council for Private Education (CPE) with the aim of enhancing the confidence of students and their parents in the quality of education in Singapore, Singapore Institute of Management Pte Ltd (SIM) will enter into a standard PEI-Student Contract with our students. The contract lays out the important terms and conditions governing the relationship between the student and SIM. We will honour all terms and conditions spelt out in the contract and in all communication materials.

Also as required by CPE, we have in place a Fee Protection Scheme (FPS). The FPS serves to protect the student’s fees in the event SIM is unable to continue operations due to insolvency, and/or regulatory closure. In addition, the FPS protects the student if SIM fails to pay penalties or return fees to the student arising from judgments made against it by the Singapore courts.

The FPS is available in 2 forms, either insurance or escrow scheme.

This scheme is compulsory for all students.

For more information on this scheme, please visit www.sim.edu.sg/edutrust.html. More details of the FPS can also be found in the FPS Instruction Manual, available at www.cpe.gov.sg

Cooling-off PeriodThere will be a cooling-off period of 7 working days after signing the standard PEI-Student Contract. Students have the right to cancel the contract within 7 working days and be entitled to full refund less administrative charges and consumed fees. After the cooling-off period, SIM’s refund policy will apply.

Percentage of Aggregate Amount of the Course Fees and Miscellaneous Fees paid

Receipt of original fully completed hardcopy Student Request Form with relevant supporting documentary proof

100% Refund (i.e. Maximum Refund) less S$200 administrative fee and GST

•Morethan14daysbeforethe Course Commencement Date

75% Refund •Within14daysbeforethe Course Commencement Date OR within 7 days after the Course Commencement Date

No refund •Morethan7daysafterthe Course Commencement Date

Notes

1. Application fee for courses is non-refundable.2. All requests for refunds arising from withdrawals and change of course must be accompanied with original fully completed hardcopy Student Request Form (downloadable from Students’ Portal) with relevant supporting documentary proof. 3. Approvals for change of course will be granted on a case by case basis and subject to meeting each individual course’s admission requirements. 4. Refunds (if any) will be processed within 7 days of receipt of original fully completed hardcopy Student Request Form with relevant supporting documentary proof. Forms that are received after 12.00 pm would be considered as submission on the next working day.5. Transferring to another institution is deemed as a withdrawal from SIM. As such, for international students who transfer to another institution, their International Student’s Pass will be cancelled. These students will have to submit their Passport and International Student’s Pass within 3 working days of the transfer. Attendance record and other relevant documentation to facilitate the transfer will be provided upon request.6. International students who wish to change to another course offer by SIM will also need to submit their Student’s Pass application to Immigration and Checkpoints Authority of Singapore (ICA) for approval. 7. For new applicants, in the event that the Student’s Pass application is not approved by ICA, the applicant will enjoy a full refund of the course fee.8. Course fees must be paid in full before course commencement date.

Confidentiality Clause SIM is committed to maintaining the confidentiality of the student’s personal information and undertakes not to divulge any of the student’s personal information to any third party without the prior written consent of the student SUBJECT TO the obligation of SIM to disclose to any Singapore government authority any information relating to the student in compliance with the law and/or to the organisation conferring/awarding the qualification.

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sTUDeNT LIfe & serVICesThe sIM PLUs takes you on a 6-track journey beyond academia into a student life that is fi lled with invaluable experiences and opportunities meant to bring out the best in you. The sIM student life is a rich, holistic encounter that not only ups the fun factor but has the added advantage of grooming you into the cutting-edge graduate.

Track 1: Career PreparationThe Career Preparation track provides a gateway for all SIM GE full-time students to develop career planning skills, and enhance employability and personal success. Get a strong headstart in securing a job of your choice in the global employment market through our comprehensive range of career services and activities.

Track 2: Leadership and DevelopmentSharpen your employability skills through workshops by professional trainers. Develop personal and interpersonal competencies through our customised SIM PEARLS and LEAD Programmes. Grow as a student leader by serving in Student Councils and Clubs.

Track 3: global engagementExperience the world through Global Engagement.

• Seizetheopportunitytostudyattopuniversitiesinthe UK, US, Asia, and Europe through Summer Abroad.• Understandinternationalbusinesspracticesandnetwork with practitioners with the SIM Global Corporate Learning Programme. • Fulfillyourobligationsasaglobalcitizenwithoverseas community projects and missions. • Testyouradaptabilityandworkcompetencieswithan international internship. • Gaindeeperinsightsintothepolitical,economic,social, and cultural aspects of a country or region with the SIM Global Markets Programme.

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Photos by SIM Photography Club

Track 4: Wellness and CounsellingA wide range of wellness and counselling programmes at SIM that caters to your psychological and emotional needs. These include:

• TheInternationalStudentClub–asupportnetwork, bonding platform and a bridge to the local community and culture. • Ahelpinghandfrompeerbuddiesforournew international students. • Aprofessionalcounsellortoconfideinandlenda listening ear.• Activitiestoincreaseawarenessandpromotewellness amongst students e.g. workshops, exhibitions and talks on healthy living.

Track 5: arts, Culture and special InterestsImmerse in a range of arts, cultural and special interest activities that’s infused with a vibrant global fl avour. And take centre-stage to express and hone your talents through song, dance and performance.

Track 6: sports and fitnessChallenge and develop your physical and mental strengths to your fullest potential with a whole array of sporting and recreational facilities and take your pick of over 25 SIM Sports Clubs that will inspire you. With a ‘Can-do. Can-think.Can-succeed.’ mantra, join in the unbeatable spirit of camaraderie and perseverance of your peers.

Student Life & Services (SLS)SIM Global Education461 Clementi Road, Singapore 599491Email: studentlife@sim.edu.sg

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VIBes - WHY sTUDY aT sIM gLoBaL eDUCaTIoN

Vibrancy of Student LifeAn exciting campus life extends beyond the classroom.Life in SIM GE isn’t all work and no play. Over 50 arts, cultural and sports clubs exist for students to nurture community bonding, personal growth and create networking opportunities.

Support ServicesCommitted to the student welfare, SIM extends support from fi nancial assistance schemes to counselling services and structured processes for grievance resolution. We have also put in place a medical insurance for all students of SIM, covering students 24 hours in Singapore only, and on school-related activities overseas.

For more information on student support services, please visit www.sim.edu.sg/support.html

Career ServicesThrough its professional programmes and extensive resources, SIM GE helps students develop and identify career objectives.

Training and DevelopmentThe SIM PEARLS personal development programme trains you in Personal mastery, Emotional quotient, Active communication, and Relational, Leadership and Strategic thinking skills.

InfrastructureThe hardware that keeps your learning experience at its peak.Enjoy world-class facilities at our campuses:

SIM Headquarters at Clementi•Builtatanestimatedcostof $120 million, its extensive resources include lecture theatres, tutorial and seminar rooms, a multi-purpose hall, a management library and modern computer laboratories that offer students an outstanding learning environment. Adjacent and still under construction is the new campus development. The fi rst phase will be ready by mid-2011. When completed in 2014, the SIM Headquarters would have doubled its campus size.

SIM Management House•Cateringtomembershipactivities, executive development courses and post-graduate degree and diploma programmes, SIM Management House has an auditorium, lecture theatres, seminar rooms, computer laboratories, a business centre and a management library which contains a good collection of management-related publications in Singapore.

SIM Clementi Centre•ThisiswheretheofficesofSIMUniversity’s programmes are housed.

Halls of Residence at 100 Ulu Pandan•Itisdesignedtoprovide students with an all-rounded education that balances study, play and social life.

Occupying 4.5 hectares or the size of six football fi elds, the campus at Ulu Pandan has a whole array of residential, sporting and recreational facilities including function rooms, a multi-purpose hall, tennis and futsal courts, gym, outdoor yoga pad, fi tness area, student lounge, dance studio, barbeque pits and cafeteria set in spacious, verdant grounds. Affordable room rates are available for students seeking accommodation. Choose from well-furnished single, double or triple occupancy units. Themed studio apartments are also available for visiting parents and faculty.

Blend of CultureGlobal Diversity in a Local Campus – interaction with peers from more than 40 countries worldwide.Offering different perspectives but the same experience, SIM GE’s remarkable global blend of cultural diversities continues to grow. More than 40 nationalities from countries such as China, India, Indonesia, Malaysia, Myanmar and Vietnam are represented. They provide excellent exchange and sharing of knowledge and global practices.

Education OptionsSpoilt for Choice – over 50 programmes by 12 partner universities.SIM GE offers a diverse suite of more than 50 full-time and part-time academic programmes offered by 12 partner universities at the master’s, bachelor’s, graduate diploma and diploma levels, and in areas like applied science, arts, business, communication, design, fi nance, information technology, hospitality, management, nursing and social sciences.

StabilityThe SIM Brand – A solid reputation resting on 46 years of heritage.With 46 years of history, over 94,000-strong alumni, a current student population of close to 30,500 and more than 1,000 top-notch faculty, the SIM Group is the largest and most comprehensive education and training solutions provider in Singapore.

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sIM CaMPUs DeVeLoPMeNT MasTer PLaN

On October 2009, the SIM Group unveiled its Master Plan under which 56,000 square metres of space – more than double its current campus – will be added to its Clementi campus by 2014. It will provide interactive exchange zones, as well as indoor and outdoor sporting and social interaction spaces to encourage the exchange of ideas, enhance learning beyond physical confines and enrich learning experiences.

Under the first phase of the project, the six-storey green and eco-friendly building with a floor space of 28,000 square metres is expected to be completed in early 2011. It will have 27 lecture theatres, 32 seminar rooms and four computer labs, all equipped and wired with state-of-the-art technology to enhance learning for a new generation of IT-savvy students.

There will also be a library extension that will incorporate a cyberstation, an interactive zone, a gaming room and an al-fresco study area facing an open courtyard to foster informal discussions. Other key features include two food and beverage outlets, a student hub, student lounge, gym and office space for UniSIM.

Phase 1: Side View from Maju Camp

Phase 1: Library Extension

Phase 1: Cyberstation

Phase 1: Green Open Courtyard Level 1

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The information in this brochure is current at the time of printing on 26 Feb 2010.SIM and RMIT University reserve the right to change the information, including fees, herein at any time.

Singapore Institute of Management Pte Ltd

461 Clementi Road

Singapore 599491

Tel: (65) 6248 9746

Fax: (65) 6462 9411

Email: study@sim.edu.sg

www.sim.edu.sg/ge

Photo CreditsPage 1: Photos of Professor Gill Palmer and Professor Tony Naughton, courtesy of RMIT University, AustraliaPage 2: Photo of RMIT University Australian campus, courtesy of RMIT University, AustraliaPage 4: Photo of Associate Professor Con Stavros, courtesy of RMIT University, Australia

Members of The SIM Group