Robert Hancock Vice President of Sales MobileSmith

January 13, 2015

A Cost-Effective, Shared Platform for Agile Federal Mobile App Strategy

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• MobileSmith™ is an enterprise-class cloud platform for rapid development and deployment of custom, native Smartphone and Tablet applications, with a powerful, role-based app management back-office. No programming required!

Who We Are

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MobileSmith Key Facts

• Company founded over 20 years ago • Rebranded in February, 2013 as MobileSmith • Headquarters in Raleigh, NC • CEO – Amir Elbaz • COO – Bob Dieterle • VP Sales – Robert Hancock • Industry focus: Healthcare, Federal

• A 32-strong team of top-notch mobile experts providing mobile strategy consulting and custom app design services.

• x3 revenue growth in 2014; projected x3 growth in 2015.

• Nominated for 2014 NC Technology Award – New Media/Digital

• Customer apps won eight mHealth awards in 2014.

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Strategic Imperatives

• 2015 – transition from Blackberry to Android and iOS enabled smartphones.

• 2016 – embracing tablets to accelerate mobility within the DoD.

• Technology must offset budget and

force size stagnation by:

Speed to market Simplification Interoperability

Key platforms: • iOS • Android • Tablets

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Flexible App Platform for Non-Programmers Design & Mockup

Configure & Build

Deploy & Manage

• 100% Native Apps • No Coding Required • Over-the-Air Delivery • Unlimited Replication • Flexible Integration • Role-Based CMS Access

• iPhone • iPad • Android

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NATIVE

HYBRID

CO

ST

USER EXPERIENCE

• Multi-Platform

• Web UI/UX

• Inferior Performance

• Multi-Platform

• Hybrid UI/UX

• Requires Coding

• Single Platform

• Native, Rich UI/UX

• Lengthy & Costly

Multi-Platform

Fully Native Apps

Quick, Low-Cost

No Coding Required

Zero Compromise Multi-Platform Development

We Understand Mobile Government

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• Access to multiple contract vehicles through our partners

• Mobile industry thought leadership:

Leading various national standard orgs on mobile (ASTM, ANSI, ISO) in areas such as Privacy & Security, Doctor– Patient Interaction, Use Case Best Practices etc.

Chairing the Emerging Technologies Committee at the Application Developers Alliance.

• Considerable experience working with Federal clients • Knowledge of security requirements and a framework

to support them in both:

Cloud environment

Closed environment

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: Where We Fit

Pure Custom App Development • The most expensive option

• Requires separate development teams

• High long-term cost

• Long development & approval cycle

• Limited creative input from stakeholders

Template Based App • Pre-set functionality and branding

• Limited flexibility within template

• Limited creative input

• No real cost savings in the long term

MobileSmith • Shared access & centralized control

• Rapid prototyping & development

• Maximized creative input

• Templates possible, but not necessary

• Streamlined app vetting & accreditation

• Robust CMS; secure data integration

• Minimal long-term cost

Apps for Federal Agency Employees

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Enable Mission-Critical Functionality:

• Provide secure real-time access to data for your mobile workforce

• Facilitate collaboration via interactive functions

• Enable telework via secure mobile exchange with internal data systems Implement custom signals & alerts for various events

• Distribute timely intelligence, enabling decision advantage any time, anywhere

• Update data on-the-fly as new intelligence information comes in

• Geo-location: help units maneuver unfamiliar areas with secure real-time mapping and data overlay

• Implement reliable user authentication scenarios

Apps for Citizens

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Offer Engaging Features:

• General info and news – offer content in a structured format, easily updated from CMS

• Connect with the agency – implement convenient contact and feedback mechanisms

• Galleries & video – upload rich media to create interactive virtual galleries

• Maps, GPS, Camera – use native AppBlocks to take advantage of all device capabilities

• Social media plugins – engage your citizens via your social channels

• Geofencing and Beacons – offer cutting-edge proximity-based messaging

Shared App Services in the Cloud

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• Centralized deployment and access management

• All apps and data can be secured behind your firewall

• Decentralized app strategy within the approved design & data framework

• Speedy certification via pre-approved “building blocks”

AppBlocks: Pre-coded Pre-connected Pre-approved

Real-Time App Changes Modify content, layout, and entire features On-The-Fly –

no need to re-deploy app for new install.

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List of Messages Message Details Refresh List Message Details

New Feature

Available

New Feature:

Send Message

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• Robert Wood Johnson Executive Health app

• 1st version created in the MobileSmith Sandbox

• 2nd version designed in just 2 days

• Built instantly for iOS and Android devices

• Coming up: Medication tracking app; Pregnancy app; cloned/reskinned from our prebuilt apps

Patient Engagement App Built in 2 Days

“Our mobile app was fully built and ready to hit the Apple and Android stores in a matter of days, even before the agreement was signed. We are impressed with the capabilities of the MobileSmith platform.”

– Andrew Quinn, RWJUH Interactive Marketing Director

Award-Winning Health System App

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• UCLA Health app integrated with physician database

• Deployed via Apple and Google App stores

• Incorporated pre-coded platform AppBlocks and native extensions to deliver optimal app experience.

Locate and contact anyone in the system

Request appointments and refer to others

Research conditions and treatments

Securely access billing information

Find and get directions to nearest facility

90+ News Media Apps Built in 2 Days

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• Multiple customized apps for Civitas Media

• Built 90+ apps in 2 Days. Deployed during the following month to Apple and Google App stores

• All apps built without writing a line of code.

We selected MobileSmith for our multi-app rollout strategy because it provided a superior combination of scalability and customization.

- Michael Bush, Civitas Media President and CEO

Streamlined corporate design

Locally managed content

Role-based access to CMS for content editors

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MobileSmith Platform Functionality

Graphical WYSIWYG

Page Slicer; Drag & Drop

Native UI, Menus, Nav/Tabs

Live Image Rendering and

Alignment

Retina Display

iPad/Phone canvas toggle

Flyout menu – phones, iPad

CSS Color Grabber

Icon and Image Library

App Icon Configuration

Multiple language support

User Roles and Permissions

Push Notifications

Easy Content Management in

All Live App Versions

Social Media Integration

Content Publisher : Rich Media,

Filtering, Search, Maps, Lists

RSS, XML, CSV Data Import

Separate Virtual DB Segments

Favorites & Bookmarks

End User Data Management

SOAP/REST Services

Instant App Compiler for iPhone,

iPad, and Android smartphones

Over-The-Air (OTA) Distribution

On-phone Prototype Modeling

OTA Remote Data Sync

OTA Remote Client Update

Deploys to Apple & Android stores

Easy App Cloning

App Version Lock

Timeline of Drafts and Live Apps

Platform Extensions: Native/HTML

Integration with Gimbal platform

Data Integration Strategies MobileSmith provides flexible mobile app data integration strategies so you can reliably publish your data as app content without impacting performance. Types of Data integration: Direct XML Integration – ideal for frequently updated data. • Set up directly between your backend system server and the mobile devices,

bypassing the MobileSmith server. MobileSmith provides a simple set of instructions to help you deliver your data in the XML format the apps require.

API-based integration: • MobileSmith can provide secure and reliable SOAP/REST connectors to your

web-based or legacy systems. Our modular adapters will use your existing APIs to quickly access and translate your data into the XML format used by our platform. You can configure the MobileSmith CMS to automatically refresh your data at various intervals.

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Our Services: Taking your App from Idea to Launch

Turnkey Mobile App Marketing:

We ensure that your app is properly submitted & app store optimized, easily found by your target audience, used frequently, and driving brand awareness for your organization:

Ideation

Promo e-Blasts Print Collateral Social Media Promotion

Turnkey App Design & Development:

App Store Optimization

Custom Design Integration Testing & Building App Management

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Our Select Customers

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Get a Quick Demo and Launch your First App in Weeks!

855.516.2413

sales@mobilesmith.com www.mobilesmith.com