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Rockville City, Suburb, or What? Presentation to Makeover Montgomery May 9, 2014 www.rockvillemd.gov David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville, Maryland

Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

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Page 1: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

RockvilleCity, Suburb, or What?

Presentation toMakeover Montgomery

May 9, 2014

www.rockvillemd.gov

David B. LevyChief of Long Range Planning and Redevelopment

City of Rockville, Maryland

Page 2: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,
Page 3: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

www.rockvillemd.gov

Metropolitan Washington Region

Page 4: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

www.rockvillemd.gov

Rockville

Gaithersburg

Page 5: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

5

Rockville in its Immediate Context

Page 6: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Pike

Planning Area

Town Center Planning Area

Town Center Phase II

Town Square Development

Rockville Metro Station

Twinbrook Metro Station

N

www.rockvillemd.gov

Page 7: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville’s Population Growth1860-2010

Source US Census

365

660

688

1568

1,11

0

1,18

1

1,14

5

1,42

2

2,04

7 6,93

4

26,0

90

42,7

39

43,8

11

44,8

35

47,3

88

61,2

09

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

www.rockvillemd.gov

Page 8: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville’s housing stock

Source: U.S. Census: 2008‐2010 American Community Survey. CPDS.

Detached: Attached: Others:

1990 62%  13% 24%

2010 47% 18% 35%

8

Page 9: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Town Center Master PlanOctober 22, 2001

• Mix uses • Variety of densities and scales• Attractive pedestrian environment • Link to various transportation options, 

including Rockville Station• Improve connections to 

neighborhoods, while protecting neighborhoods

• Local and regional attraction• Focus on aesthetics and amenities

www.rockvillemd.gov

Page 10: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville’s Comprehensive Master Plan

Approved and Adopted 11/12/2002

“The City of Rockville’s comprehensive master plan is based on the following fundamental vision:

Rockville will continue to be a city that emphasizes the characteristics of a small town community, offers an excellent quality of life, provides a responsive government serving its citizens, and has a distinct positive identity tied to its history.”

www.rockvillemd.gov

Page 11: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Phase I ImplementationRockville Town Square

The Development Partners• City of Rockville• Montgomery County• Federal Realty Investment Trust (FRIT)• RD Rockville• State of Maryland (financial support)

Page 12: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Town SquareThe Project

• Town Square Plaza• New Streets – Maryland Avenue extended and Gibbs Street

• Residential – 644 Units• Retail – 185,000 square feet• Arts & Innovation Center

– VisArts: 26,000 sq. ft.– Rockville Innovation Center: 23,100 sq ft.– Rooftop event space: 5,900 sq ft.

• Parking – 1938 garage spaces.  973 are public.

Page 13: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,
Page 14: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Twinbrook

Parkway

Richard Montgomery Drive

Rockville Pike Corridor

Planning AreaLast Plan: 1989

•410 Acres

•2.2 miles long

TwinbrookMetro Station

Rockville Metro Station

N

www.rockvillemd.gov

Page 15: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,
Page 16: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Pike: The Present

• Uses are segregated…• Retail and offices dominate…• Public open space is non‐existent…• It is mostly pavement…• Block size is not conducive to 

walking… • Long setbacks and low buildings…• It is neither pedestrian‐ nor transit‐

friendly, nor vehicle‐effective…

www.rockvillemd.gov

Page 17: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Pike Today

www.rockvillemd.gov

Page 18: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Pike Today

www.rockvillemd.gov

Page 19: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,
Page 20: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Pike Plan

www.rockvillemd.gov

• Manage the transformation of the corridor• Make it a GREAT PLACE• Principles: 

– Mix uses– Embrace transit, pedestrians and bikes

• Shift modal split, over time

– Activate sidewalks – on Pike and side streets– Make it green, with good public gathering spaces

Page 21: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Pike Multiway BoulevardFormalizing the Access Roads as Complete Streets

Draft

Page 22: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Draft Rockville Pike PlanLand Use

Page 23: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

ProposedRockville Pike CorridorStreet Plan

- Better pedestrian connections to transit and among uses

- Parallel streets- Extension of the grid- Smaller blocks- The Jefferson St.

extension

www.rockvillemd.gov

Page 24: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Community Conversation

• Rockville is all of the following– Comfortable suburban bedroom community– Third largest city in Maryland, and urban– Very diverse population, with affluence and poverty

– Desirous of a slower pace than the broader region

– Desirous of staying connected with the region and the world

www.rockvillemd.gov

Page 25: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Local vs. Regional

• Most people want both vitality and tranquility• Regional imperatives call for higher densities in 270/355 corridor

• School overcrowding and high levels of traffic affect citizens’ perceptions of the impacts of higher density.

www.rockvillemd.gov

Page 26: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

www.rockvillemd.gov

Rockville Schools Projected Enrollment/Capacity

Richard Montgomery Cluster

School 2015/16Beall ES 130%College Gardens ES 124%Ritchie Park ES 138%Twinbrook ES 105%

Julius West MS 118%

MCPS Projections – October 2013

Page 27: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Infill May Be Cheaper….but it is not Free

• New and/or expanded and reconfigured schools• New community/recreation centers• More open space and parks• Retrofit and upgrade infrastructure – sewer, water, roads, bridges, etc.

www.rockvillemd.gov

Page 28: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Advocates for Transit‐Oriented Development Must…..

• Advocate for more than just increased density near rail stations

• Support all of the services and infrastructure that creates a complete community

Otherwise, citizens will be justifiably skeptical and may react/reject

www.rockvillemd.gov

Page 29: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,

Rockville Neighborhoods

www.rockvillemd.gov

Page 30: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,
Page 31: Rockville City, Suburb, or What? - Montgomery Planning · Presentation to Makeover Montgomery May 9, 2014 David B. Levy Chief of Long Range Planning and Redevelopment City of Rockville,