ROMANIANINTERNATIONALUNIVERSITYFAIR

vv`v

10.000+ Visitors High-schoolStudents,UndergraduateStudents YoungWorkingProfessionals Influencers:Teachers,Counsellors,Family&Friends Mass-Media:Mainstream,Online,Specialized DecisionmakersinRomanianeducation:Rectors&Deans,GovernmentOfficials Businesses&NGOs:RecruitmentAgents,Student-ledOrganizations,FinancialInstitutions

120+ Exhibitors Universities&Colleges Master&MBAPrograms LanguageCourses&ProfessionalCertifications Entrepreneurial&PersonalDevelopmentEducation Study-Abroad&InternationalExchangePrograms

RIUF20084th Edition

March 2008. Book the date.

AstheonlyannualeventinRomaniafocusingonhighereducation,theROMANIAN INTERNATIONAL UNIVERSITY FAIR – RIUFoffersmarketconsciousinstitutionstheopportunitytopresenttheirofferstothebrightestandmostmotivatedRomanianstudentsthatrequirethebestacademicandcareeroptions.Atthesametime,itstrivestoinformandteachthepotentialstudentsabouttheparticularfeaturesofeducationalsystemsindifferentcountriesandthebestpracticesintheapplicationprocess.

The3rdannualeditionofRIUFwasagreatsuccess,achievingrecordattendancefrombothexhibitorsandvisitorsandthusremainingtheeventofchoiceforallthoseinterestedintheRomanianhighereducationmarket.Itattractedover9,500visitorsand121exhibitorsfrom20countries.Morethan2,200visitorsattended27seminarsheldbyuniversityrepresentatives,professionaleducationcounsellorsandRomanianstudents&graduatesofinternationaluniversities.Theeventtookplaceon10thand11thofMarch2007attheBucharestNationalTheatre,intheverycentreofametropolitanareawithapopulationofalmost3million.OrganisedbyEDUCATIVA Group,theeventwassupportedbytheRomanian Ministry of Foreign AffairsandbytheNational Authority for Youth.

RIUF 2007gatheredanextraordinarysupportfromnumerouspartners.Weareespeciallythankfulto:EduFrance / CampusFranceandtheFrench Embassy in Romaniatogetherwithwhomweorganizedthepavilion“France,paysàl’honneur”(France–SpecialGuestCountry),theNational Museum of Contemporary Artthatwasanexcellenthost,theRomanian Association for Social Educationthathelpeduswithalargenumberofvolunteerstostaffourprojectteam,Ms. Cristiana CoposandMr. Mike Costachethatopenheartedlysupportedoureventinverycreativemanners.TheInternationalAdvisoryCommitteeforRIUF2007waschairedbyMr. James Rosapepe–USAmbassadortoRomania(1997-2001)whosuccessfullysupervisedmanyofourgrowthinitiatives.

Eachyear,asorganizersofRIUF,wemakespecialeffortstokeepaslowaspossibletheparticipationfee.Thisispossibleonlythankstothesupportwereceivefromourcorporatepartners.ThemainfinancialpartnersofRIUF 2007wereRaiffeisen Bank RomaniaandCall Point New Europe.SponsorsofthefairwereRockstar Energy DrinkandBaker Tilly Klitou and Partners.

InthenextpagesyouwillfinddetailedinformationaboutthePromotional Activities weemployedforthefairandtheirefficiency;theExhibitors,theircontributiontotheeventandtheirevaluationofthefair’ssuccess;theVisitors,theirbackground,interests,plansandotherinsights;theSeminars, Workshops and Special eventsthathelpexhibitorstoleveragetheirpresenceandvisitorstobetterpreparethemselves;theResultsofthefairforthemainstakeholders,andbasicinformationabout RIUF 2008.TolearnmoreaboutRIUFweencourageyoutoexplorewww.riuf.ro,theofficialwebsiteoftheevent,documentingitspasteditionsandkeepingyouup-to-datewithwhat’stocome.

RIUFisthemainprojectofEDUCATIVAbutonlyoneofmany.TofindoutmoreaboutwhatwedoforRomanianyouthandforinstitutionsthattargetthemweinviteyoutoreadthelastpageofthisdocumentandbrowseourwebsitewww.educativa.ro.

IfyouwouldliketobecomeinvolvedwiththisspecialeventorwithotherinitiativeswehavefortheyouthofRomaniaorifyouneedhelpwithyouactivitiesfocusedontheRomanianeducationalmarketIencourageyoutocontactus.Wewouldbemorethanhappytodiscusshowwecanworktogether.

BestRegards,

AlexandruGhi]`

President

EDUCATIVAGroup

2007 Event Summary RIUF20084th Edition

2

Eachyear,aneverincreasingmediacampaignisplannedanddeployedfocusedonthreemainobjectives:

Informpotentialvisitorsaboutthedateandlocationofthefair

Advertisethewidevarietyofeducationalservices,productsandothereducationalopportunitiesthatexhibitorswillpresentatthefair

Givepotentialstudentsthebasicinformationaboutstudyingabroadandeducatethemonhowtomakethebestuseoftheinteractiontimetheygetwithrepresentativesofeducationalinstitutions

Promotional, Advertising and Public Relation tools used in 2007

Thecampaignorganizedwiththehelpofourmediapartnersconsistedof:

Adsinthemainnewspapersandmagazinesrelevantforthetargetgroup(Campaignreach–1.100.000+readers):Themainnationalnewspaper-Evenimentul Zilei;TheonlymagazinededicatedtoHR/PersonalDevelopment/CareerOpportunities–Cariere;Themaineconomicalmagazine–Capital;Themainsatiricalmagazine-Academia Catavencu;Themainculturalmagazines- Idei in Dialog;Themainsocio-politicalanalysismagazine-Le Monde Diplomatique;Themaintime-outmagazineinBucharest,Cluj-Napoca,Craiova,Iasi,Timisoara-Sapte Seri;Themainpopularsciencemagazine-National Geographic;

Radiospots(Campaignreach–1.000.000+listeners):

64ononeofthemainyouthradiostations–Radio“ProFM”

27ontheonlyradiostationinRomanianhigh-schools–Radio“ProFM’sCOOL”

OnlineBanners(Campaignreach-2.000.000+views)onseveralofthemainRomaniangeneralandbusinessnewswebsites-www.9am.ro,www.wall-street.ro,onthemainjobsearchwebsite-www.ejobs.ro,onseveralofthemainwebsitesforhigh-schoolanduniversitystudents–www.studentie.ro,www.onlinestudent.ro,www.studentcv.ro,www.calificativ.ro,www.preferate.ro,www.referat.roandonthemainwebsitesrelevantforYUPPIES:www.yuppy.ro,www.kudika.ro,www.garbo.ro

NewsandBannersinsertsinthetoppress-releasesfeedforprofessionalcommunicators–www.comunicatedepresa.ro(33.000+subscribers).

Inaddition,wealsoused:

6Pressreleasesdistributedonallmediafeeds(10newsagenciesandanother3onlinenewsdistributionservices)anddirectlytomorethan150journalistsandspecialistfocusedoneducationissues

SeveralAnnouncementsandpromotionalmessagesonmorethan70onlinediscussionlistsandcommunitygroupswithreaders/subscribersrangingfromyouthsinterestedinstudyabroad,high-schoolanduniversitystudents,toeducationprofessionals,journalistsandsoon

Promotional Activities &Media Coverage

RIUF20084th Edition

Publication What Audience Campaign Reach (readers)

Evenimentul Zilei 7quarterpageads6 65.000copies/day 450.000+Cariere 2fullpageadsand1half-pagead 4.000copies/twiceamonth 12.000+Capital 3quarterpageads 38.000copies/week 114.000+Academia Catavencu 1quarterpagead 40.000copies/week 40.000+Idei in Dialog 1quarterpagead 7.000copies/month 7.000+Le Monde Diplomatique 1quarterpagead 15.000copies/month 15.000+Sapte Seri - Bucharest 3fullpageads 60.000copies/week 180.000+Sapte Seri(Cluj-Napoca, Craiova, Iasi, Timisoara)

3quarterpageads 80.000copies/week 240.000+

National Geographic 20.000copies/month 20.000+

1.100.000+

�

Directpromotiontoabout1,500studentsofthebestRomanianhigh-schoolsanduniversities

3,000postersand50,000flyers

Directmailtomorethan7,000personsinterestedtoreceiveinformationaboutstudyingabroad

Amedia-kitmadeavailabletomorethan150journalistscoveringeducationforvariousmediaorganizations:Infoonthetopicofinternationalstudies,How-Toguideforapplyingtoaninternationaluniversity,resourcesandlinksoninstitutionsthatcanadviseyoungpeopleoninternationalopportunities,interviewswithRomanianstudentsandgraduatesofinternationalstudies.

Results of the promotional campaign

27news,editorialsandinterviewsinthemainnationalnewspapersandmagazine

11news,interviewswiththeorganizersandshowswheretheywereguests,onallthemainTVchannels:ProTV,Antena1,Antena3,RealitateaTV,TVR1,TVR2,TVRCultural,TVRInternational,FluxTV

SeverallivetransmissionsfromallthenewsTVstations

11newsandinterviewsonthemainradiostations:Radio21,RadioRomâniaInterna]ional,RadioBucure[ti,RadioRomâniaActualit`]i,MixFM,RadioRomâniaCultural,RadioRomantic,RadioEuropaFM,RadioDeltaRFI,RadioGuerrilla,RadioTotal

52accreditedjournalistsvisitedtheevent

Hundredsofnewsandarticlesontensofdifferentwebsitesandblogs

Increasedtrafficontheevent’swebsite-22.000+uniquevisitorsand30.000+visits

andofcourse….9,500+visitorsatthefair–50%morethanestimated

Theanalysisofdatacollectedfromthevisitorsshowsthatmorethan40%ofthemhavelearnedabouttheeventthroughatleasttwodifferentchannels,themostimportantofthosebeing:Posters&Flyers–56%;Friends,Teachers&Family–32%;Adsinnewspapersandmagazines–24%;Onlinebanners,newslettersande-groups–23%.

New for 2008

Learningfromtheabove,themediacampaignforRIUF2008willbuildontheeffectivemechanismsofthepreviouscampaignsandwillfocusonthreeperformance-improvingareas:

Developthepartnershiprelationshipswithlocalmediachannels(newspapers,radiosetc),especiallytakingintoconsiderationtheimpactthattheregionaleditionsofthefairwillhaveonthelocalcommunities

Expandthedirectpromotioncampaigntakingplaceinhigh-schoolsanduniversities–wewillhavepresentationsinmorethan70%ofthetargetinstitutionsona100kmradiusareaaroundeachlocation

Startthepromotionaleffortsearlierintheyear,toallowmoretimeforword-of-mouthadvertising

Promotional Activities &Media Coverage (cont’d)

RIUF20084th Edition

�

RIUF2007demonstratedanincreasedinterestofexhibitorsfromallovertheworldfortheRomanianeducationmarket.Thenumbersof

internationalexhibitorsalmostdoubledcomparedtothepreviousedition–proofofthevaluethatthiseventofferstothemarketingandpromotionaleffortsoftheparticipatinginstitutions.

ThethirdeditionofRIUFsawthefirstSpecialGuestCountry–France(apavilionwith32exhibitorsorganizedincooperationwithCampusFrance)-aninitiativewewillcontinuetodevelopwithpartnersfromtheothermainacademicdestinationsofRomanians:UK,US,GermanyandtheNetherlands.

AsRomaniabecameanewmemberoftheEuropeanUnionasof1stofJanuary2007,itsstudentsareconsideredEuropean/homestudentsfortaxationpurposesandassuch,manytuitionfeesarenowmoreaccessibletoalargernumberofpotentialapplicants.ThiswasperhapsoneofthemostimportantreasonsthatledtoanimportantincreaseinthenumberofexhibitingUKuniversities:from7in2006to16in2007.

Exhibitors RIUF20084th Edition

List of internationalexhibitorsAgenceUniversitairedelaFrancophonieAmbassadedeFranceenRoumanieAmericanCollegeofThessalonikiAmericanUniversityinBulgariaAssembléedesIUTdeFranceAthensUniversityofEconomicsandBusinessBINorwegianSchoolofManagementBuckinghamshireChilternsUniversityCollegeCampusFranceCanterburyC.C.UniversityCCIFERCERAMSophiaAntipolisCésarRitzCollegesSwitzerlandCEUBusinessSchoolCity-UniversityofSheffieldCNAM–ParisCoventryUniversityBusinessSchoolCyprusInternationalInstituteofManagementDeSalesUniversityÉcoleD’artMaryseEloy-Mod’artInternationalÉcoledeManagementdeLyonEcolehôtelieredeLausanneESAParisESCP–EAPEuropeanSchoolofManagementFINEUniversityofWalesGroupedesÉcolesdesTélécommunicationsGroupeEID-ESCT-ToulonHautesÉtudesD’ingénieur–LilleHECMontréalHuronUniversityUSAinLondonIEDC-BledSchoolofManagementINSAdeRennesINSEECParis-BordeauxInstitutSupérieurd’AgriculturedeLilleInstitutVatel-Hôtellerie–TourismeIntercollege-CyprusInternationalCollege-AlbenaInternationalHotelManagementInstituteInternationalUniversityinGermanyInternationalUniversityMonacoIstitutoEuropeodiDesignJacobsUniversityBremenLondonSchoolofHygiene&TropicalMedicineMasterd’ÉtudesEuropéennes–SciencesPolitiquesClujMiddlesexUniversity-LondonNancyUniversite

Others*

8%

Cyprus2%

Bulgaria

2%

Austria

2%Italy3%Greece3%Germany3%Switzerland4%

Netherlands5%

USA6%

UK16% France32%

Roman

ia

35%

CountryRepresentationRIUF 2007

*Others-Canada,Estonia,Finland,Hungary,Monaco,Norway,Slovenia,Spain

and

%

UndergraduateandGraduateStudies84%

Study-abroad

consultants6%

NGOsandOthers11%

MediaPartnersSponsors8%

GraduateStudies

12

SectorRepresentationRIUF 2007

RIUF Evolution Y-o-Y 2006 2007

Number of exhibitors 74 121 International 45 86 Romanian 29 35Exhibition area (sqm) 1400 1600Number of participating countries 18 20

�

NijmegenSchoolofManagementPepperdineUniversityPôleUniversitaireEuropéendeStrasbourgPolitecnicodiMilanoUniversityPrincetonUniversityRegent’sCollegeLondonRéseaud’Écolesd’Ingénieur“N+I”SaintLouisUniversity,MadridCampusSavoniaUniversityofAppliedSciencesSciencesPo–ParisServiciulGermandeSchimbAcademic-DAADSimonGraduateSchoolofBusinessStudentIntelligenceTheAmericanUniversityofParisTheHagueUniversityofProfessionalEducationTRINITYInternationalSchoolofTourismManagementUniversitaBocconi,MilanItalyUniversité-IUPManagementClermont-FerrandUniversitéd’AvignonetdesPaysduVaucluseUniversitédesSciencesetTechnologieLille1Universitéd’OrléansUniversitéduHavreUniversitéduMaine-LeMansUniversitéLille2-DroitetSantéUniversitéParis1Panthéon-SorbonneUniversiteitvanAmsterdamUniversityofBedfordshireUniversityofBradford,UKUniversityofBusinessandFinance,SwitzerlandUniversityofCentralLancashireUniversityofEastAnglia,UKUniversityofEssexUniversityofGroningenUniversityofKentUniversityofMarylandUniversityCollegeUniversityofTartuUniversityofWorcesterUtrechtUniversityWebsterUniversity,ViennaYaleUniversity

List of internationalexhibitors (cont’d)

RIUF20084th EditionExhibitors

(cont’d)

Theeventattractsuniversities&otheracademicinstitutions,representativesofforeigneducationalsystems(ex:DAAD),non-governmentalorganizationsaswellasothertypesofparticipants:educationalagentsandstudy-abroadconsultingservices,scholarshipproviders,distributorsofeducationalmaterials,HRcompanies,mediapartnersandsponsors.

Asurveyoftheexhibitorssatisfactionshowsthat:

ThegrowthprioritiesforRIUF2008areto:

Expandthegeographicalcoverageoftheexhibitors’array,especiallyfocusingontheNordiccountries

Increasethenumberofexhibitorsprovidingadditional/alternativeeducationalserviceswithafocusonForeignLanguageSchools

SpotlightanotherSpecialGuestCountryfromoneofthetopdestinations(USA,UK,Germany,theNetherlands)

In linewithexpectations48%

Below

expectations6%

Above expectations

46%

This event was...

Will not come

4,19

1

1 5

5

Exhibitors Survey: HowprobableisyourparticipationinRIUF2008? �

Visitors RIUF20084th Edition

Morethan9,500visitorsattendedRIUF2007(actualfigures-notestimated),interestedtogatherinformationonstudiesabroad,meetandinteractwiththerepresentativesofinternationalhighereducationinstitutionsandlearnfromtheexperiencesofotheryoungRomaniansthatarealreadystudentsorgraduatesofprestigiousacademicinstitutionsallovertheworld.Inordertobetterunderstandtheneedsofthiscategoryofcustomersandtoofferyoureliabledata,wehavesurveyedabout30%ofthevisitors.BelowyouwillfindaseriesofQuantitativeIndicatorsandotherInsightsderivedfromthisanalysis.

Who are the visitors and what are they interested in?

AstheonlyRomanianeventfocusedoninternationalhighereducation,RIUFattractsvisitorsfromalloverthecountry:45%ofthe9,500visitorswerefromoutsideBucharest.

Family

an

d

Frien

ds

2%Prof

esso

rs

and

Teac

hers

3%

Working

professionals

19%

Univers

itystu

dents4

5%

High-schoolstudents

andgraduates31%

Who are thevisitors...

...and what are they interested in?

20 40 60 80 100

AllVisitors100%

(Multipleanswerspossible)

High-schoolStudies6%UndergraduateStudies42%

GraduateStudies64%PhDs12%

Short-TermStudyPrograms22%AcademicExchangePrograms25%

ForeignLanguagesCourses26%

RecruitmentOpportunities32%Others1%

7

What are their plans?

AskedtocommentuponthelevelofknowledgethatyoungRomanianshaveaboutstudyingabroad,64%oftheexhibitorssaidthatthevisitorsarewellorverywellinformed;36%saidtheyneededmoreinformation.Almostallexhibitorshadverygoodcommentsaboutthevisitors’proficiencyinforeignlanguages(English,FrenchandGerman).

Visitors (cont’d)

RIUF20084th Edition

8

Favourite destinations for studying abroad(Multipleanswerspossible)

*FairlysimilarforAustria,Switzerland,Spain,theNetherlands,Greece,BelgiumandtheNordiccountries

20 40 60 80 100

OtherWorld14%

Canada30%

USA43%

OtherEU*57%

Italy61%

Germany64%

France72%

UK77%

Allvisitors100%

2years+25%

Nextyea

r37%

This

year

38%

Timeline forstarting studiesabroad

Studies and career options

0

5

10

15

20

25

30

35

Others22

%

MilitaryS

tudies1%

Music1%

PerformingArts

5%

Architec

ture/Desig

n6%Arts

5%

MedicalSc

iences

6%Law

7%

TourismStu

dies5%

Education&Tra

ining7%

Natural

Sciences

12%

PublicA

dministr

ation12

%

EngineeringSc

iences

16%

Communicat

ionsStudies

25%

Business/E

ntrepren

eurship3

5%

Insights

Furtheranalysisofthedatabasesshowsthat:

62% of the visitors rely on personal funding and bank loans to pay for their studies

27% of the visitors have already taken standardized tests such as: SAT, GMAT, TOEFL and others – quite remarkably if one considers that none of these tests are required by Romanian academic institutions.

81%ofthevisitorsplantostudyabroadand19%wishtocontinuetheirstudiesinRomania.Ofthosethatplantostudyabroad,morethan70%plantocomebackinRomaniainlessthan5yearsaftergraduatingtheirstudiesandabout30%areinterestedtopursueaninternationalcareer.

2008 Developments

Regardingvisitors/potentialstudents,oureffortsforthe4theditionofRIUFwillfocuson:

Improvingthequantityandqualityofinformationpotentialvisitorsreceivebeforethefair,sothattheywouldbebetterpreparedwhenmeetingtheexhibitors

Increasingaccessibilityoftheevent,followingnumerousrequests,byorganizingtworegionaleditionsinTimisoaraandIasi

Visitors (cont’d)

RIUF20084th Edition

�

Presentations, seminarsand special events

RIUF20084th Edition

OneofthemainrequirementsofbothexhibitorsandvisitorsofthepreviouseditionsofRIUFwastoprovidelotsofopportunitiestoexploreindepththetopicsofinterest.Althoughconstrainedbytheavailabilityofseminarrooms,atRIUF2007wewereabletoorganize27presentationsandseminarsduringthetwodaysofthefair,attendedbymorethan2,200visitors.Thetopicscovered:

Broadpresentationsofforeigneducationalsystems:British,German,French,US,Dutch.

ApanelofSuccessStoriesofRomaniansattendinginternationaluniversitiesandsharingtheiradviceandtips&tricks

PresentationsoftheinformationandconsultingservicesofferedbysomeoftheexhibitinginstitutionstoyoungRomaniansinterestedtostudyabroad

Specialpresentationsofsomeoftheuniversitiesandgraduateprogramspresentatthefair

Thespeakerswere:

RepresentativesoftheBritishCouncil,theUSFulbrightCommission,EduFrance/CampusFrance

Romanianstudents&graduatesofinternationaluniversities:StanfordUniversity,PepperdineUniversity,ColumbiaBusinessSchool,InternationalUniversityBremen

Representativesofvariousuniversitiesandgraduateprograms:CEUBusinessSchool,TRINITYInternationalSchoolofTourismManagement,SaintLouisUniversity,IEDC-BledSchoolofManagement,CanterburyUniversity

Allspeakersweregiven1hourtimeslotswith30minutesbreaks,allowingforeasyandaccesstoandfromtheseminarrooms.Thepresentationswerepromotedintheorientationmaterialsreceivedbyallvisitorsandwerealsoannouncedthroughthegeneralsoundsystem.

Aninterestingnoveltyin2007wasadebateon“Living in Romania as opposed to emigrating”organizedbyoneofourmediapartners–AcademiaCatavencu.Theeventwasagoodoccasionforstudentsand“celebrity”journaliststoexchangeviews,opinionsandengageinavividdialogue.

Feedbackfrombothexhibitorsandvisitorsshowsthattheorganizingteammanagedtoreachitsobjectivesof:

SubstantiallyincreasingthegeneralknowledgeyoungRomanianshaveabouttheexperienceofstudyingabroadand

Facilitatetheirunderstandingoftheprerequisitesnecessaryforapplyingtoaninternationaluniversity

In2008wewillcontinuetohostthesepopularseminarsandwewillalsostrivetoorganizeaseriesofprivatepresentationsinhigh-schoolsanduniversitiespriortotheevent,forthoseinstitutionsthatwanttoreachouttopromisingpotentialstudentsinacomfortableenvironment.Ifyourinstitutionisinterestedtobeinvolvedpleaseaskmoredetailsfromyourcontactpersoninourteam.

10

Results RIUF20084th Edition

RIUF2007recordedaboostintheoverallqualityoftheevent,meetingmostoftheexpectationsoftheexhibitors,visitorsandorganizers.Thathappenedmainlybecausewehadtwopreviouseditionstolearnfromandalsobecausevariouspartnersandthird-partieshadlearnedbeforeaboutthisuniqueinitiativeinRomaniaandappreciatedoureffortstoprovideyoungRomanianswithpersonaldevelopmentopportunities,thusmakingiteasiertoimplementvariousinitiativeswehadforthisedition.

EXHIBITORS wereoverwhelmedbytheincreaseinnumberofvisitors(morethandoubletheattendancein2006).Againtheywerevisiblyimpressed,bytheproficiencyofyoungRomaniansonforeignlanguages.Thosethatattendedthepreviouseditionsnoticedthechangesinthegeneralprofileofthevisitors:moreinformed,morefocused,withspecificquestionsandmanyalreadyknowledgeableabouttheapplicationprocessofseveraloftheinstitutionspresentatthefair.

Astheeventmatures,manyexhibitorsdevelopandimprovetheefficiencyoftheiractivitiesatthefair:

HavingadaptedtotheRomanianfamiliesspecificsofdecisionmakingonstudyingabroad,anumberofuniversitiesarenowinthepositionofcapitalizingonthecontactstheyhavemadeinthepreviouseditions–withstudentsthattheyhaveenticedin2005or2006andthatnowhavesubmittedapplications.Someareleveragingthepastrecruitmentsuccesses,bybringingalongintheirteamcurrentRomanianstudentsthatwereacceptedinthepreviousyears.Othersarefindingtherightmixofdirecteffortsandworkingwithagentsforpromotionalactivities,aftervariousexperimentsinthepastyears.

OrganizationsthatwererelativelyscepticaboutthepotentialoftheRomanianeducationalmarket(especiallyintermsofproductsandservices)havenowstartedtoinvestintheirimageandfocusonbuildingbrandawarenessaswellasgeneratingsales.

Courageousinstitutionsareusingtheeventtoimmersetheirpotentialcustomers/beneficiariesintheirbrandexperience.Forexample,oneofourmediapartners–AcademiaCatavencu,usingaveryopenbooth,successfullyinvitedcurrentandpotentialreadersfromthevisitorspresentatthefairtosharetheirthoughtsonthestudy-abroadexperiencebywritingonthewallsofthebooth.Atthesametime,theyusedthisopportunitytoselectsomepotentialemployeesinacasualbutefficientmanner.

Exhibitors’ feedback Exhibitors’ feedback

VISITORSwerethrilledabouttheincreasednumberofinternationalprogramspresentatthefair.Somewerehappytofindmoreexoticprogrammesthatpreviouslywerenotveryaccessible.Othersenjoyedlearningaboutmoreacademicopportunitiesfromtheircountryofchoice.Forthe“SatisfactionIndex”italsohelpedthatthelocationwasinthecentreofthecityandthusveryeasytoreach.Thereviewwegotfromthevisitorsfeedbackformisanaverage4.12outof5.

.

4,16

1 5

Worst Best1 5

General organization

4,25

1 5

Worst Best1 5

Support Services 11

RIUF 2008 - Basic Info RIUF20084th Edition

The4theditionoftheROMANIANINTERNATIONALUNIVERSITYFAIRwilltakeplaceinspring2008.InadditiontoBucharest,nextyearwewillalsoorganizetworegionaleditionsinTimisoaraandIasi(twoofthemostimportantcitiesofRomania),immediatelyaftertheBucharestedition.ThiswillhelpincreaseaccessibilityforvisitorsfromthewesternandeasternpartsofRomaniaandatthesametimeprovideexhibitorswithmoreopportunitiestorecruitfromRomania.Webelievewewillbeabletoattractatleast9,000visitorsinBucharestand2,500-3,000ineachoftheregionaleditions.

Pleaseusetheinformationbelowasprobable,notcertain–asthingsmayslightlychangeuntilwefinalizeeverything(secondpartofOctober):

Dates:midMarch,probably15th-16thinBucharest,19thinTimisoaraand21stinIasi.

Mostexhibitorsbooknormalbooths(3x2meters).Theycanalsochooseasmallbooth(2x2meters)oralargebooth(4x2meters).Allboothshavestandardfurnitureandamenities(atable,awastebasket,twochairs,asignindicatingthenameoftheorganization,lightsandelectricity).

Deadlines:RegularRegistration–31stofJanuary2008;EarlyBird–15thofDecember2007;LateRegistration–1stofMarch2008(dependingonavailability)

Costs:ThepriceforRegularRegistration+NormalBoothwillprobablybe750EURforBucharest(650EURin2007),400EURforTimisoaraand400EURforIasi.

Wealsoplantoofferthepossibilitytoarrangeprivatepresentationsinhigh-schoolsinthedayspriortothefairsandprovideallthefacilitiesrequiredforsomethinglike50EUR/presentation.

Allpricesanddatesaresubjecttofurtherconfirmation.

IfyouwouldliketoreceiveanExhibitorsInformationPackagewhenitbecomesavailable(October2007)pleasesendusanemailatoffice@riuf.roorcall+4.0745.024.469.Meanwhile,weinviteyoutoexplorethephotoandvideogalleriesavailableonwww.riuf.ro,documentingthepasteditionsoftheevent.IfyouhavefurtherquestionsaboutRIUFpleasecontactusatyourearliestconvenience.

We’llbehappytohelpyou!

.

12

More about EDUCATIVA RIUF20084th Edition

EDUCATIVAisagroupofeducationalcompaniesandnon-governmentalorganizations,workingtogethertodevelopprojectsandservicesthatofferyoungRomanianspersonaldevelopmentopportunities.

ThecurrentprojectsofEDUCATIVAGroupare:

RIUF ROMANIANINTERNATIONAL

UNIVERSITYFAIR

ED.MUN.DO RomanianagentforInternational

UniversitiesandStudy-Abroad

counselingservice

UNIVERSITY OPTIONSTheCompleteGuideforCollege

AdmissioninRomania

EDUCATIVA TOUR Anannualseriesofeventstaking

placeinthebestRomanianhigh-schools

focusingondirectpromotionofopportunities

offeredtostudentsbyEDUCATIVAGroup

anditspartners

Inadditiontoourownactivities,wealsodoconsultingworkfororganizationsinterestedindevelopingandimplementingprojectsthatinvolveRomanianhigh-schoolandcollegestudents,teachersandacademicinstitutionsforpromotingproductsandservices,recruitmentpurposeandsoon.Wecaninitiate,research,design,budget,develop,implement,communicateandcoordinatealargearrayofprojectstargetedatRomanianyouth.

Ourstrengthderivesfromthevastexperienceofourteammembersindevelopingandmanagingprojectswithandforhigh-schoolandcollegestudentsinbothprofitandnon-profitsetups.Thesmoothimplementationoftheprojectswemanageisalsohelpedbytheexcellentrelationshipswecultivatewithdeansandrectorsofuniversities,directorsofhigh-schools,regionalofficialsoftheMinistryofEducation,leadersofstudentorganizations,journalistscoveringtheeducationsector,providersofprofessionalservices(ex:design,printingetc)andsoon.

Toseemoredetailsabouttheworkwedoyoumayvisitwww.educativa.ro.

IfyouwouldliketolearnmoreabouttheRomanianeducationmarketandfindoutifwecanbeofassistancewithyourprojectsweencourageyoutocontactus.Wewouldbemorethanhappytodiscusshowwecanworktogether.Pleasesendusanemailat contact@educativa.roorcall+4.0745.024.469.

.

2006

RIUF20084th Edition

1�