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Rowville 2032 Rowville 2032 Rowville 2032

Rowville 2032

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Our proposal for the veil 2032 project is to provide the town of Rowville a fresh food delivery service that offers both convenience as well as having an environmental and socially sustainable solution to a future with less car dependency. The proposal is a two-part system that involves the consumer being an active part in the local economy therefore supporting local businesses.

Text of Rowville 2032

  • Rowville2 0 3 2

    Rowville2032

    Rowville2 0 3 2

  • Research

    Within 0 - 4km area, there are total of 4 main shopping precints, one of which is less the a year old.

    A total of 6 supermrkets are located within the2km radius, not including service stations convenience store.

    There are no tram and train services in or out of Rowville, only a limited bus service.

    Location of shopping marts

    Rowville is located 27kms south east of Melbourne cbd.

    Primarily a resendatial areasurrounded by office building

    One of the fastest growing suburbs in melbourne over the last 20 years

    Mostly car dependent area, with the average household owning 2 - 6 cars

    Rowville

  • Demographic Age type of Rowville Population

  • Demographic Household type of Rowville Population

  • Food Production Graph

  • Our proposal for the veil 2032 project is to provide the town of Rowville a

    fresh food delivery service that offers both convenience as well as having an environmental and socially sustainable

    solution to a future with less car dependency.

    The propoThe proposal is a two-part system that involves the consumer being an active part in the local economy therefore supporting local

    businesses.

    Proposal

  • Proposal

    Part one is a delivery service that provides the citizens of Rowville door to

    door convenience with delivery of their weekly grocery shopping.

    Middle man will deliver custom grocery orders to the customers house,

    therefore eliminating the need for the everyday household travel to the

    supermarket via their car.

    The system will also reduce the need for plastic or even canvas bag, as the delivery service will use (and reuse) cardboard delivery boxes to each

    household which can be returned to middle man for repeated use or can be

    100% recycled

  • Proposal

    The second part to the Middleman services will be a grow-it-yourself

    programme, which will encourage people to grow their own produce in

    their home.

    Excess produce such as fruit, vegetable and herbs can then

    be collected by the Middle man and then redistributed amongst Rowville

    community.

    There will be a quality control to check the standard of the produce that

    people have grown or make.

    The fresh produce that they have made, will be rewarded by a credit that they

    can use to pay for their delivery food. The credit will be instantly deposit into

    their phone credit, which will use for the food delivery payment method.

  • Service Service Map

  • Service Daily Service Hours

  • Service Map (Distribution& Delivery Zones)

  • ServiceMobile Commerce Payment System

    WHY?

    THE SYSTEM?

    SUSTAINABLITY ASPECT?

  • Service TransportThe energy required for compressing air is produced at large centralized plants, making it less costly and more effective to manage carbon emissions than from individual vehicles.

    Compressed air engines reduce the cost of vehicle production by about 20%, because there is no need to build a cooling system, spark plugs, starter motor, or mufflers.

    The rate of self-discharge is very low opposed to batteries that deplete their charge slowly over time.

    Compressed-air vehicles emit few pollutants.

    Reduction or elimination of hazardous chemicals.

  • Service Identity

  • Sally Coldwell

    Age: 72

    Occupation: retiree

    Living Status: widow, living alone, small

    house

    Before:

    She cant walk a lot and relies to her

    car, although its dangerous for her.

    The supermarkets are closed but it

    takes time for her to find park there.

    She goes to supermarket every day, to

    get the fresh food.

    She doesnt like the crowds conditions

    in the supermarket. in the supermarket.

    After

    She can stay at home waiting for the

    groceries to arrive.

    Have more time to prepare foods.

    Grows a vegetable garden, which is

    under our program of grow it your

    self. self.

    More satisfaction using her own grown

    food.

    Persona 1

  • Sally Coldwell

    Before

    After

  • Ben Worsnop

    Age: 19

    Occupation: student, part time waiter

    Living status: flatting with two other

    people

    Before:

    Often go out a lot to party.

    East instant food, which is unhealthy.

    Too busy to go proper grocery

    shopping.

    After

    Encourage him to cook with his flat

    mates at home.

    Doesnt have to go the supermarket.

    Better appreciation to food.

    Grows lemon trees in their backyard.

    Persona 2

  • Ben Worsnop

    Before

    After

  • Dane Ford

    Age: 32

    Occupation: fulltime office clerk

    Living status: single, Living Alone

    Before

    Busy at work.

    Dont have time and energy to go to the

    supermarket.

    He enjoyed cooking; however, he

    doesnt have time for that.

    After

    Doesnt have to buy anymore food after

    work.

    Although he still tired after work, he

    has the groceries ready at home to

    cook.

    He invests in a small herb garden in his

    kitchen bench.

    Persona 3

  • Dane Ford

    Before

    After

  • Rebecca Boardman

    Age: 35

    Occupation: unemployed, housewife

    Living status: family of four, living in a

    regular to large sized house

    Before

    Spend a lot of time running errands in

    and around the house, mostly the

    grocery

    shopping

    Buy food more than her need.

    Drives big four-wheel drive, which cost a

    lot for the petrol.

    After tiring groceries shopping, she still

    have to cook for a family dinner

    After

    Middle man doing groceries shopping for

    her

    More time to do another household

    works, especially cooking for her family.

    Receives food for what she only needs.

    Encourages her family to eat healthier.

    Grow vegetables in her backyard, which

    in the other hand it gets the children

    learn about more environmentally

    sustainable.

    Persona 4

  • Rebecca Boardman

    Before

    After

  • Conclusion

    Conclusion

    Economically, the service will be subsidised by those who participate in

    the grow -it-yourself programme

    Thesystem ensures that Rowville remains a locally self-sufficient town,

    and will limit the amount of imported produce, therefore reducing the

    carbon footprint causes by delivery trucks and vehicles.

    We believe the system is sustainable in its ability to grow beyond Rowville.

    Its potential to be implemented and developed elsewhere is endless.

    It provides not only convenience, but also a greener solution to a world

    without cars.

    It educates people in the need to consume less, and to bring sense of

    community via the food industry.

  • http://cbsnews.com/stories/2004/07/22/tech/main631231.shtml

    http://metlinkmelbourne.com.au

    http://www.bankrate.com/brm/news/cc/20050329.asp

    http://www.doi.vic.gov.au/doi/doielect.nsf/2a6bd98dee287482ca256915001cff0

    c/9c4d701fc71062944a2569cf0082c3af/$FILE/ROWVILLE.pdf

    hhttp://www.doi.vic.gov.au/doi/doielect.nsf/2a6bd98dee287482ca256915001cff0

    c/8393d1e12a9968814a2569d800294f34/$FILE/Rowville.pdf

    http://www.Futuremelbourne.com/wiki/view/FMPlan/S2G6P1EffectiveAndIntegrate

    dPublicTransport

    http://www.geeksaresexy.net/2008/04/17/virtual-cash-connections/

    http://www.gopetition.com/rowville-railway-line-build-it-now.html

    http://www.milburnmedia.com/articlesAug05_importe

    Bibliography

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