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RSA Replacement Campaign for Int. Sales. For Int. Sales Distributors/VARs Yossi Geller. Objectives Recently, EMC Corporation, acquired RSA Security. As a result, Aladdin has an opportunity to bite into RSA market presence. - PowerPoint PPT Presentation
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RSA Replacement Campaign for Int. Sales
For Int. Sales Distributors/VARs
Yossi Geller
• ObjectivesRecently, EMC Corporation, acquired RSA Security. As a result, Aladdin has an opportunity to bite into RSA market presence.
- Inform RSA customers in specific regions about the acquisition and raise the issue of support and f
– Get eToken out to more prospects…
– Be more aggressive in pushing eToken to local VARs/prospects in respective Int Sales regions
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• Campaign Scope
– Qualified for campaign:All eToken distributors/Channel in all Int. Sales regions
– Duration: Nov.1 – March 31, 2007
– Support for partners - up to $2000 for activities*
* Support will be based on activity. Partners who use all suggested tools will receive support in the form of Co-op
money. All promotion tools (banners, insert, etc) must be translated into local language.
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Campaign Incentives (RSM)
• Individual: For every first conversion order tokens you're entitled to:
• Tokens ordered in Q4 2006 Awards
Quantity Incentive in $– 10-49 $150– 50-99 $250– 100-249 $400– 250-999 $600– 1000+ $1,000
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• Campaign Tools
OTP Insert/Mailer
- Four fold insert/mailer can be provided as final printed document or artwork for localization.
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Outside Cover Inside Cover
• Campaign Tools
On-line Banners
- We can provide dynamic and or static banners that link to a landing page.
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Banner on web Goes to landing page
Static Banner Dynamic Banner
• Campaign Tools
OTP Demo KiteT
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The demo demonstrates in a real-life environment how eToken can easily be deployed and used for strong user authentication
• Campaign Incentive
OTP Demo KiteT
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Purchase 100-200
Units
200-500
Units
500-1000
Units
1000 and above
Pay/unit ? ? ? ?
• Campaign Tools
Support material
– eToken OTP Brochure– OTP Success Story (Alpla) – OTP PPT Presentation– OTP Advertising– Competitive analysis– Other
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• For Further Information
If you need additional explanation, assistance, or simply want to discuss the items noted in this presentation, simply contact me directly
or via your RSM.
Good luck and good selling!
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