7/26/2019 Rubric for Ad Campaign
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MEDIA AND INFORMATION LITERACY CAMPAIGN AD RUBRIC
CRITERIA Exemplary (20-25 p!"#$% Pr&!'!e"# ()-*% Par#!ally
Pr&!'!e"# (+-,% I"'mple#e (0-% POINT.
Ae$#/e#!'
Appeal a"Crea#!1!#y
F!"al pr'#$ $/3 4rea# e&&r# !"'rea#!"4 a$ a" a 3e$!#e
#/a# are
1!$ally appeal!"46 U$e$ !ma4e$ a"$" # expre$$ !ea$6
O"-'amera
appeara"'e$ l7 m$#lypr&e$$!"al ($'r!p#$ 3ell-re/ear$e8
e#'%6 A$ are ea$y # 3a#'/ a"8 &r#/e m$# par#8 !"#ere$#!"4
a"e"4a4!"46 O1!$ #/a#
'"$#!#e"'!e$ a" #ar4e# 3r$ 3ere'"$!ere y #/e e!#r$6
F!"al pr'#$ $/3 $me 'rea#!1!#y69!$al appeal !$ la'7!"4 $me3/a#6
O"-
'amera appeara"'e$ are la'7!"4 !"$me pr&e$$!"al!$m (rea!"4
$me &
#/e $'r!p#8 e#'%A$ 3ere m$#ly e"4a4!"4 # la'7!"4
$" #ar4e# 3r$ a":r 1erl7$'"$#!#e"'y6
T/ere !$ l!##le 'rea#!1!#y pre$e"#!" #/e &!"al pr'#$6 T/e
a$are ll a" a! !&&!'l# #
/ear6 L!##le e1!e"'e #/a#ae$#/e#!' a" '"$#!#e"'y
appeal 3a$ #a7e" !"#'"$!era#!"6 Tar4e# 3r$!mp$$!le # !$'er"6
T/ere !$ alm$# "#/!"4 appeal!"4a# #/e &!"al pr'#$6
C"#e"#:Or4a"!;a#!"
T/e '"#e"# !"'le$ 'lear a"!"&rma#!" !$ apprpr!a#ely &r
#/epr'# a" #/e !"#e"e a!e"'e6
Pr'#$ a'/!e1e 'ampa!4" 4al$6 Ar!'/ 1ar!e#y & $ppr#!"4
!"&rma#!"!" #/e a$ '"#r!#e$ # #/e appeal& #/e a6 Me$$a4e$
are pre$e"#e
!" a l4!'al rer6
I"&rma#!" $me3/a# mre 'r$ry #!$ $#!ll pre$e"#e 'learly a"
a''ra#ely
$ #/a# !"&rma#!" '"#r!#e$ #"er$#a"!"4 #/e 'ampa!4" a"
#/e
'a"!a#e
