RUSSIAN MARKET RUSSIAN MARKET OFOF PRINTERSPRINTERS in 2004-201 in 2004-20122

Dr. Malinskiy Stanislav,Dr. Malinskiy Stanislav,

General manager General manager

Information Agency “Business-Inform”Information Agency “Business-Inform”

Sales volume of laser printersSales volume of laser printers (incl(incl.. MFP) in Russia MFP) in Russia

1168

961

1293

669

11281048

1183

1220

846

1120

964

806

659

531454

398

0

200

400

600

800

1000

1200

1400

20002001

20022003

20042005

20062007

20082009

20102011

20122013

20142015

Sales volume, $ mln

Sales volume of laser printers (incl.MFP)Sales volume of laser printers (incl.MFP) in Russiain Russia

245

13 15 18 21

263

267 258

602

769

706

638

558

465

372

298337

207

236 254

417456

493522

58,8 69,5102

118142

214177

288266

219

320321

103 110125 135 144

32 45 60 78 80 71 86

258

280297

308

28,2 32,539 55 73

181140

104

196172

203239

0

100

200

300

400

500

600

700

800

900

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

b/w, < 20

b/w, 21-44

b/w, 45+

color

Sales volume, mln

Stucture of sales volume of laser printers in Russia

b/w<20 66,20%

color 10,80%

b/w, 45+ 4,62%

b/w, 21-44 18,40%

b/w, 45+ 10,70%

b/w, 21-44 37,90%

color 24,80%

b/w<20 26,40%

2005 2011

The total number of printers (inclThe total number of printers (incl.. MFP) MFP)

8,8 9,3 9,9 10,511

8,49,18,98,2

64,3

2,9

7 7,2 7,3 7,5 7,76,96,76,86

4,73,6

2,94

10,7

5,8

7,9

14,2

15,8 16,517,2 18

18,7

15,315,7 15,8

0

5

10

15

20

20042005

20062007

20082009

20102011

20122013

20142015

laser

inkjet

laser+inkjet

Units, mln

The total amount of consumed suppliesThe total amount of consumed supplies

46,5 47,5

49,8 52,1 52,8

45,350,148,9

45,6

35,0

26,1

18,7 29,4 28,7 29,2 29,63030,730,329,725,5

17,913,110,2

76,5 76,981,3

78,582,4

7680,4

78,6

71,1

52,9

39,2

28,9

0

10

20

30

40

50

60

70

80

90

20042005

20062007

20082009

20102011

20122013

20142015

laser

inkjet

laser+inkjet

Units, mln

The Russian market of supplies for b/w laser printersThe Russian market of supplies for b/w laser printers

12,812,411,310,510

5,26,5

8,510,6 10,0 9,3 9,8

8,4 8,1 8,1 88

3,1 4,0 4,9 5,5 5,9 6 7,2

31,931,730,4

28,528,6

34,8

10,4

15,6

21,6

29,5

33

28,3

0

10

20

30

40

20042005

20062007

20082009

20102011

20122013

20142015

genuine cartridges

compatible cartridges

refilling

Units, mln

12,812,411,310,510

5,26,5

8,510,6 10,0 9,3 9,8

8,4 8,1 8,1 88

3,1 4,0 4,9 5,5 5,9 6 7,2

31,931,730,4

28,528,6

34,8

10,4

15,6

21,6

29,5

33

28,3

0

10

20

30

40

20042005

20062007

20082009

20102011

20122013

20142015

genuine cartridges

compatible cartridges

refilling

The Russian market of suppliesThe Russian market of supplies for b/w laser printers for b/w laser printers

21,4% 22,1% 22,7% 23,6% 24,3%27,8%

24,8% 24,3% 23,2%20,4%

18,6%21,6%

15,2%15,5%16,3%17,8%17,1%16,6% 15,4% 14,0% 12,1% 12,0% 12,0%

15,9%

60,5%60,9%61,0%60,2%61,5%55,6%

59,8%61,7%

64,7%67,5%

69,4%

62,5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

20042005

20062007

20082009

20102011

20122013

20142015

genuine cartridges

compatible cartridges

refilling

Basic segments of printer’s market in RussiaBasic segments of printer’s market in Russia

state organizations

30%

large companies

40%

small companies

30%

2010

small companies

27%

large companies

39%

state organizations

34%

2011

Basic brands of b/w supplies Basic brands of b/w supplies in Russian market (2011) in Russian market (2011)

HP (53,01%)

Xerox (13,42%)

Samsung (10,07%)

Canon (8,16%)

Kyocera (5,74%)

Brother (3,11%)

Others (6,49%)

HP (50,324%)

Xerox (10,0%)

Samsung (14,64%)

Canon (8,92%)

Kyocera (4,11%)

Brother (5,27%)

Others (6,74%)

State organizations Russian market in total

Basic brands of b/w supplies Basic brands of b/w supplies in Russian market (2012)in Russian market (2012)

HP (52,52%)

Xerox (15,16%)

Samsung (11,64%)

Canon (7,5%)

Kyocera (4,64%)

Brother (3,23%)

Others (5,31%)

HP (48,32%)

Xerox (9,83%)

Samsung (18,11%)

Canon (8,55%)

Kycera (4,05%)

Brother (5,09%)

Others (6,05%)

Basic brands of color supplies Basic brands of color supplies in Russian market (2011)in Russian market (2011)

Samsung (4,59%)

Others (6,5%)

Xerox (10,03%)

Epson (8,55%)

HP (70,33%)

HP (62,41%)Xerox (11,31%)

Epson (8,96%)

Samsung (7,31%)

Others (10,01%)

Basic brands of color supplies Basic brands of color supplies in Russian market (2012)in Russian market (2012)

HP (70,57%)

Xerox (12,78%)

Epson (6,63%)

Samsung (3,79%)

Others (6,23%)

HP (65,17%)

Xerox (11,61%)

Epson (7,03%)

Samsung (8,11%)

Others (8,08%)

Laser b/w cartridges-leaders Laser b/w cartridges-leaders in Russian marketin Russian market

0,74%

1,82%

1,87%

3,58%

1,89%1,74%

2,72%

2,56%

2,98%

2,33%

3,09%

2,37%

3,23%2,32%

4,05%

3,59%

5,41%

5,78%15,10%

13,60%

HP CE278A

HP CE285A

HP C4092

HP Q5949A

HP Q7115A

HP CB435A

HP Q7553A

HP CE 505A

HP CB436A

HP Q2612A

2011 2012

Laser b/w cartridges-leaders Laser b/w cartridges-leaders in Russian marketin Russian market

3,73%

0,78%

3,92%

0,99%

0,99%

1,08%0,41%

1,34%

1,23%1,40%

1,55% 2,05%

1,47%2,22%

1,50%2,34%

2,32%

Samsung MLT-D205

Xerox 106R01374

Xerox 108R00909

Xerox 113R00737

Canon 703

Canon FX-10

Xerox 106R01159

Samsung ML-D2850B

Samsung ML-D3050B

2011 2012

Laser color cartridges-leaders Laser color cartridges-leaders in Russian marketin Russian market

HP Q6470/1/2/3

HP CC530/1/2/3

HP Q5950/1/2/3

HP CE320/1/2/3

HP CB540/1/2/3

HP Q6000/1/2/3

2012

2011

2,58% (1,44+0,38x3)

2,65%(1,42+0,41x3)

6,39%(1,83+1,52x3)

11,19%(3,3+2,63x3)

6,2%(2,24+1,32x3)4,43%(2,45+0,66x3)

8,29%(2,5+1,93x3)

2,95%(0,85+0,7x3)

11,93%(3,44+2,83x3)

11,9%(3,5+2,8x3)

12,55%(3,7+2,95x3)11,4%(3,6+2,6x3)

Laser color cartridges-leaders Laser color cartridges-leaders in Russian marketin Russian market

Samsung CLT-K/C/M/Y409

Xerox106R01203/4/5/6

Xerox106R01484/1/2/3

Xerox106R01338/5/6/7

EpsonS050190/187/8/9

EpsonS050229/6/7/8

2012

20111,68%(0,78+0,3x3)

0,93%(0,39+0,18x3)

1,86%(0,69+0,39x3)1,51%(0,46+0,35x3)

2,49%(0,72+0,59x3)

1,11%(0,36+0,25x3)

2,49%(0,66+0,61x3)

2,19%(0,72+0,49x3)

2,06%(0,65+0,47x3)

1,67%(0,47+0,4x3)

3,13%(1,78+0,45x3)2,31(1,92+0,13x3)

The Russian market of supplies for b/w laser printersThe Russian market of supplies for b/w laser printers

12,812,411,310,510

5,26,5

8,510,6 10,0 9,3 9,8

8,4 8,1 8,1 88

3,1 4,0 4,9 5,5 5,9 6 7,2

31,931,730,4

28,528,6

34,8

10,4

15,6

21,6

29,5

33

28,3

0

10

20

30

40

20042005

20062007

20082009

20102011

20122013

20142015

genuine cartridges

compatible cartridges

refilling

Units, mln

0%

10%

20%

30%

40%

2004 2005 2006 2007 2008 2009 2010 2011

Interview: Interview: ««compatible cartridges=poor print qualitycompatible cartridges=poor print quality?»?»

28%

21%

16%

13%

19%

23%

27%29,6%

Sales volume of inkjet printers Sales volume of inkjet printers ( (incl. incl. ММFPFP))

345,5

329,1313,1

299,6285,9

376

194,3

305,2

250

274,3256,4

366,5

0

100

200

300

400

500

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Sales volume, $ mln

The total number of inkjet printer and The total number of inkjet printer and MFP modelsMFP models in Russian marketin Russian market

47

5448

59

75

64

76

45

21

33

4955

85

45

51

77

76

5455

88

60

58

1220

47

78

97

0

20

40

60

80

100

120

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

number of inkjet printer models

number of inkjet MFP models

The Russian market of supplies for inkjet printersThe Russian market of supplies for inkjet printers

29,629,228,729,430

25,5

17,1

30,730,329,7

13,1

10,2

15,215,214,815,816,616,216,216,314,9

12,410,5

9,1

9,398,88,27,89,19,18,8

6,5

3,21,61

0,2

5,5 5,1 5 55,65,454,642,3

10

5

10

15

20

25

30

35

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Total amount

Genuine cartridges

Refilling

Compatible cartriges

The Russian market of supplies for inkjet printersThe Russian market of supplies for inkjet printers

53,6%51,4% 51,9% 51,4%

88,8%

55,3%53,0%53,6%55,0%

58,8%

80,3%

69,3%

18,7% 18,6% 17,8% 17,1%17,0%17,5%16,4%15,5%15,8%

12,8%

12,2%9,1%

26,0%27,8%

30,8% 31,0% 31,6%29,5%30,0%29,5%

25,6%

17,9%

7,5%2,1%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Genuine cartridges

Compatible cartridges

Refilling