Introduction to s1jobs.com

Scotland’s Recruitment Marketplace

Ryan Morgan Jan 2014

Why recruit online/Scottish marketplace •In 2013 73% of adults in the UK accessed the internet every day•Access to the internet via mobile has doubled since 2010 to 2013, from 24% to 53%•Looking for and sending a job application online has grown and remains one of the top internet activities•Almost a third of people in employment will look for a job online!•Working population of 2,544,000•Skilled workforce with amongst the highest employment rate internationally & ahead of the UK

* Source: Office for National Statistics

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What makes Scotland unique?

•62% of people living in Scotland consider their national identity as “Scottish only” and 83% felt a Scottish identity*•Coca-Cola is the #1 selling soft drink everywhere in the world, except Scotland•Five sectors account for two-thirds of Scotland’s exports

•Food & Beverages•Chemicals•Business services•Electronics and instrument engineering•Mechanical engineering

•We export 36 bottles of whisky every second!•Scottish salmon is exported to 60 countries every year•Regionally, despite being amongst the largest population and most Sq ft, Scotland has the lowest population density of any region in the UK

It helps having a singular focus – Scotland. S1 turned 13 on the 17th Jan 14

* 2011 census

Why s1 – Traffic & Market Share• s1jobs is Scotland’s #1 recruitment solutions platform - On average 22% of the working population will visit s1 jobs each month - Jan 13 699,797 unique users – 28% of working pop•Engaged audience – time on site & pages viewed

•Each visitor views on average 17.6 pages•S1 has a loyal following:

•49% of visitors have visited 4+ times in the previous 52 weeks

•We are growing too! •In 2013 visits grew 8% YOY•33% were 1st time visits

•87% of our audience is based in Scotland•Companies looking to attract top talent in to Scotland

•9.1% of s1 visits originate from London

* Omniture & Hitwise

Why s1? - Demographics

Demographically mirror ScotlandLargely ABC1 audienceMore affluent household income than the rest of the internet~ even split between male & female users

* Source: ComScore Dec 2013

Why s1 – Application Rates

City** Population

Avg Apps per Job*

Glasgow 592,820 65

Aberdeen 217,120 17

Edinburgh 486,120 36

Dundee 144,290 21

Stirling 89,850 34

*Employers Avg 2013 ** Top 5 Scottish Cities by Population

Employers received an average of 31 applications per job in 2013

Recruitment agencies received and average of 11 applications per job in 2013

Why s1 – Mobile SeekersUse of mobile has grown faster in Scotland than any other UK nation in 2013*Mobile ownership 93% of adults*44% of mobile population has access the web on their mobiles in 2013*Mobile phone users also reported greater use of online activities*:

Visiting websites (50% compared to 39% UK Avg)Accessing email (45% compared to 37% UK Avg)Social networking (44% compared to 37% UK Avg)

A quarter of Scottish households own a tablet computer. Those in Scotland most likely to have purchased a tablet are aged 35-54 (43%of whom had one in their household) and from higher-income household – quality of seeker *Average monthly visits to the s1 mobile site increased 44% during 2013 (Q1 vs Q4)Innovative enhancements to our mobile apply process increased the average monthly applications from mobile devices to the s1 sites by 23% during 2013 ( Q1 vs Q4)

Changing the investigation culture to a mobile apply culture

36.8% of s1 monthly visits come from a mobile device * Source Ofcom’s Communications Market Report for Scotland 2013

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Mobile Site VisitsMobile Applications

Why s1? – Search Engines•Search engines play an important role in recruitment with 85% seekers claiming to use a search engine

•37% of these start their search there•S1 is the most powerful “jobs” brand in Scotland

•“s1 jobs” is the most commonly searched term on Google *

•Around 660k searches containing “jobs” are conducted on Google each month by Scottish seekers

•With an average of 422k visits from search engines each month s1 commands ~64% of this search traffic

•91.5% of Google traffic is on page 1 of the results•Users prefer organic search results over paid – 94% vs 6% respectively•Even there CTR are not spread evenly. 68% of people who favour organic results will click on the first 3 links

•Result 1: 48 percent•Result 2: 12 percent•Result 3: 8 percent•Remainder: 32 percent

•S1 jobs are in result 1 organically for the major terms**. For example:

•“sales jobs in Aberdeen”•“sales jobs in Glasgow”•“oil and gas jobs in Aberdeen”•“Engineering jobs in Scotland”

*Source: Google based on Scottish searches containing “jobs” ** at point Jan 2013

Why s1 – Social Media

•Q4 2013 launched our integrated social media solution•S1 social platforms for targeted passive reach*

•14 verticals•Visits from social platforms have grown 90%**

*Selected products only **Jan 14 actual to date(24th) vs 2013 avg

Marketing Activity

TV Radio

• Clyde 1

• FourthOne

• NorthSound One

• Tay FM

• WestSound

• West FM

Lavvy heid

Ice-cream Van

Nursery

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Digital

Why s1 – Passive Candidates – Here’s a summary of our previous campaigns:

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Our new campaign:

TV OOH

Radio:s1jobs – where people in the know go

Digital

Why s1 – Network & Affiliates

S1 jobs has an extensive network outside the s1

ecosystemIn 2013 ~10% of our visits came from our network of partner sites

Relevant jobs are displayed across the network

Why s1 – Traffic Sources

S1 uniquely placed to offer a balanced candidate stream

~50% blend of active and passive seekers

>80% brand awarenessMost powerful “jobs” brand on Google

Commanding ~64% of all search traffic

Social visits have grown 90%*

* Jan 14 to 17th vs 2013 avg

Why s1 - What do our customers say?

In our 2013 surveyWhat would you say are s1jobs strengths?

1stWell known brand(69%)2ndReach more Scottish job seekers(58%)3rdEasy to use(56%)

When asked if there were other strengths they’d like to add, clients responded:

ServiceAdviceFriendly staffSales teamGood relationship with s1job contact

87% of customers said they were satisfied/very satisfied with the quality of applicants they receive

Of those who were dissatisfied 54% said they were still likey to use s1jobs in the future

78% of customers said they were satisfied/very satisfied with the quantity of applicants they receive

Of those who were dissatisfied 62% said they were still likey to use s1jobs in the future

Over 50% of respondents said they would find a CV filter service useful42% of respondents said they would find a job advertisement writing or review service useful

* Source: Client Survey 2013 97 respondents

Why s1 - What do our seekers say? In our 2013 survey• ‘Quick and easy to search & apply for jobs’ is most important to job

seekers when looking for a new job on a job site. • Having the salary disclosed and communication with employers

regarding progress of application was also of high importance.• Almost 90% agree that it’s quick and easy to search for a job on

s1jobs.com.• Over 60% of respondents agree that quality is more important than

quantity.• s1jobs is the first place that over 60% of the respondents look.

• What is important to you when looking for a new job on a job site?

– Users ranked the following as the 5 most important elements when looking for a new job on a job site. 1 being the most important.

• Quick and easy to search & apply for jobs• Information on the company advertising the vacancy• Quick and easy to filter my results• Lots of jobs in my chosen location• CV Services - template/writing service/CV checker

•  Is there anything else that’s important to you that we didn't mention in the previous question?

– 79% of the respondents answered n/a. 85 respondents answered:

• Salary displayed• Acknowledgement from recruiter - receipt of application/• application progress• Local jobs• Relevant search results• Multiple filtering options• Ability to search multiple core skills at one time or by job title• Ability to see how many applications vacancy has received.• Easy to use

* Source: Seeker Survey June 2013 410 respondents

Sector Spotlight – Executive & Management

1,913 executive & management positions

advertised in 2013

Geo Spotlight – North East

Meeting your objectives:

Mix of requirement & need

In job searches on s1jobs.com, results are returned in a chronological format however, a limited number of PREMIER POSITION listings are always displayed at the top of the search results regardless of when posted. This ensures that your vacancy is seen by the biggest and most relevant job seeker audience possible for the full period of display. Because of this, on average, PREMIER POSITIONS can deliver up to 6 times the volume of response in comparison to a standard listing.

Premier Positions

Each month, s1jobs deliver over 8,000,000 emails to registered job seekers advising them on new vacancy listings that meet their basic job requirements.By sponsoring these emails, your brand and recruitment focus will be highlighted to these active job seekers in a comprehensive and engaging way.Out targeting options also ensure that your important message is seen by the right type of candidate in the right part of the country.

Job Alert & E-Mail Sponsorship

Our active database of registered job seekers currently numbers over 250,000 with the vast majority of our Users based in Scotland and wanting to work in Scotland.Using a range of targeting options to identify relevant and skilled candidates in our database, s1jobs can deliver details of your recruitment opportunities via a fully branded webpage to specific job seeker groups directly to their email inboxes. Our detailed reporting on the level of interest generated from these efforts will also help you plan and execute more cost effective campaigns.

E-Campaign

From a Job Seekers perspective, being more aware of a particular company, its brand, values and culture makes a more compelling case to seriously consider an employment opportunity or job offer from them.By displaying a dedicated Employer Profile on s1jobs, Scottish employers can effectively communicate these vitally important aspects of their business to relevant and active job seekers. Employer Profiles also ensure brand continuity by displaying all relevant job listings in a similar format at no extra cost.

Employer Profiles

The s1jobs.com Homepage (with over 1,000,000 page views per month on average) and the various Core Skill job search results pages attract some of the highest numbers of page views across the site. To help drive additional interest in recruitment campaigns and specific job listings, FEATURED EMPLOYER BUTTONS highlight the unique employer brand to our audience in a central page location and can link thru to crucial information on the company and its vacancies.

Featured Employer Buttons

In 2013 we saw over 175,000 job listings posted to the s1jobs.com website with over 2.8 Million applications processed so it’s vital that your most important vacancies are displayed in a unique and engaging way that stands out from the crowd.

By employing Full Display Listings and in comparison to Standard listings, your job vacancies will benefit from all your brand strengths with additional links to important information about your company. In addition to this, our unique method of display ensures that job seekers are not distracted by other companies vacancies whilst reviewing your details.

Full Display Listings

Leaderboards are seen at the top of every webpage on s1jobs.com making them the most viewed display product we offer.By employing compelling calls to action in static, highly dynamic and animated creatives, employers can highlight specific recruitment campaigns and job vacancies through these targeted Leaderboard positions.A range of options are available for scheduling of Leaderboards including Run Of Site, managed page impressions and “block out” tenancy to ensure the most cost effective campaigns possible.Leaderboards can link to external sites or specific pages held within s1jobs.com

Leaderboards

Skyscrapers are one of our premium display advertising options and provide advertisers with a cost effective solution to highlight important careers information in a fully branded and engaging manner.Highly popular with advertisers who are keen to drive interest in competitive marketplaces such as IT and Contact Centres and in situations where time is a critical aspect of the recruitment process, display options include tenancy, ROS, managed page impressions and when used in conjunction with LEADERBOARDS and MPU’s, a unique “ROADBLOCK” style campaign can be created.

Skyscrapers

Occupying the most prominent of display advertising positions on our webpages and in an “above the fold” slot to generate the highest average click-thru of any display advertising feature, MPU’s afford the employer an opportunity to directly address our active job seeking audience in the most creative ways. Whether its via a full motion video, a dynamic and engaging creative with audio or simply through a highly engaging and direct call to action, these highly popular features can be targeted to specific job seeker groups based on their skills, keywords used in a job search or by their location. Other display options include ROS and tenancy as required.

Media Player Units or Mid Page Unit (MPU)

Whilst the power of the individual display advertising products is appreciated and well understood by advertisers and by our job seekers, the combination of all 3 elements (Leaderboard, Skyscraper and MPU) working in harmony can drive additional interest in a particular recruitment campaign or important job vacancy. Our unique ROADBLOCK style campaigns make superb use of these ad positions and with a creative designer at hand, this premium display option is designed to get the highest level of interaction with the audience and the best return of investment possible.

Roadblock

Close on 20% of all job searches run on s1jobs.com make use of a “keyword” or “phrase” that’s unique and specifically relevant to that job seekers requirements. Each month over 50,000 different keywords are utilised by our job seekers.By actively targeting specific keywords used in job searches, s1jobs can deliver your exclusive message to these valuable job seekers via the MPU, Leaderboard and Skyscraper display advertising positions. On the search results pageAs we actively track and record the use of keywords in job searches, we can accurately predict the future frequency of use, further underlining the value of this superb product.

Keyword Targeting