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Corporate Office : 8, Sai Anandam Complex Corporate Office : 8, Sai Anandam Complex
Patia, Bhubaneswar 751 024
Phone : 0674 - 2744884 / 885
Campus : Shiksha Vihar, Bhola, Chandaka
Bhubaneswar - 754 012
Phone : 0674/ 2374801 - 05
Campus : Shiksha Vihar, Bhola, Chandaka
Bhubaneswar - 754 012
Phone : 0674/ 2374801 - 05
SA SACCREDITED
Organised By:
Asian School of Business Management
Ethics & Consumer ProtectionEthics & Profitability
NATIONAL MANAGEMENTCOLLOQUIUM – MARKETING
th20 November, 2015
MARKETHICS - CONCEPT TO PRACTICE
Sub - Themes
Introduction:
Markethics refers to the application of marketing
ethics into the marketing process. It has the
potential to benefit society as a whole, both in short
and long-term. It has influenced the companies and
their response to market their products in a more
socially responsible way. The philosophy of
marketing is not lost with this new found ethical
slant, but rather hopes to win customer loyalty. It is
the area of applied ethics which deals with the moral
principles behind the operation and regulation of
marketing. Some areas of marketing ethics overlap
with media ethics. Ethical marketing decisions and
efforts should meet and suit the needs of customers,
Seminar Impact:Marketing usually occurs in the context of
organisation, and unethical activities usually
develop from the pressure to meet
performance objectives.
With the interaction between the two
subthemes of the seminar, the participant
suppliers, and business partners. Unethical
behavior such as price wars, selective advertising,
and deceptive marketing can negatively impact a
company’s relationships.
Successful marketing can change opinions and
influence behaviour. It is a powerful tool and brings
important responsibilities. In this conference we
bring together students, academicians and industry
experts to understand the path of creating success
mantra on value creation. This would be an
interactive seminar to generate innovative ideas
that can be practised effectively and efficiently.
Objective of the Seminar:
can learn the significance of ethics and its importance in marketing.
It addresses the principle and standard that defines acceptable
conduct in the marketplace.
CEOs, Directors, Corporate executives, Professionals,
Academicians, Research Scholars, Consultants, Students and
anyone having specific interest in the seminar theme.
Who can participate:
SA SACCREDITED
MARKETHICS - CONCEPT TO PRACTICE
th 20 November, 2015
Sub Themes: =Ethics & Consumer Protection Ethics & Profitability=
Last date of Registration: th
15 November, 2015
Registration:
Participants interested to attend the seminar may use the attached registration form:
CATEGORY REGISTRATION FEE PER PERSON Delegates from Industry / Corporate Rs. 1000 Academic Delegate Rs. 500 Research Scholars / Students Rs. 250
TIME ACTIVITY 10:30 a.m. – 11:00 a.m. Registration 11:00 a.m. – 1:00 p.m. Inauguration Session01:00 p.m. – 02: 00 p.m. Lunch Break 02:00 p.m. –
03: 30 p.m.
Technical Session –I‘Ethics & Consumer Protection’
03:30 p.m. – 03:45 p.m.
Tea Break
03:45 p.m. – 05:15 p.m.
Technical Session –II‘Ethics & Profitability’
Programme Details:thPROGRAMME DATE: 20 NOVEMBER, 2015 (FRIDAY)
Venue: Central auditorium, ASBM, Bhubaneswar
SA SACCREDITED
MARKETHICS - CONCEPT TO PRACTICE
th20 November, 2015
Sub Themes: =Ethics & Consumer Protection = Ethics & Profitability
Asian School of Business Management, an autonomous business school approved and recognised by AICTE, Ministry of HRD, Govt. of India, is a name to reckon with in the educational firmament of the country. ASBM has International accreditation of SAQS, recognised by SAARC council. It was established by a team of educationists & management professionals led by Prof. (Dr.) Biswajeet Pattanayak, Former Professor of IIM Lucknow & Indore, benchmarking IIMs with a dedicated mission to impart quality management education. Besides playing a pivotal role in providing value based education to the Post Graduate students with an industry driven curriculum, ASBM is also committed to research and developmental activities. By dint of continuous
ConvenorDr. Prakash Chandra Dash
Asian School of Business Management
Phone No. : 9937145424
E-mail : [email protected]
Co-ConvenorDr. M. N. Samantray
Asian School of Business Management
Cell No. : 9853303191
Corporate Office:
8, Sai Anandam Complex, Patia Square
Bhubaneswar -751024, Odisha
Tel. : +91 - 674 - 2744884 / 85, Fax : +91 - 674 – 2744883
Campus:
Shiksha Vihar, Chandaka, Bhubaneswar – 754012, Odisha
Tel. : +91- 674 - 2374801-05 / 70, Fax: +91 - 674 – 2374900
Bhubaneswar, the capital City of Odisha, is popularly
known as the city of temples. A thriving centre of art and
culture, Bhubaneswar, literally meaning the Lord
(Eswar) of the Universe (Bhuban), is a hub of historic
temples. Bhubaneswar, with the Lingaraj temple, Puri
with Lord Jagannath temple and Konark with the world
famous Sun temple make a perfect triangle separated
by 60 kms. The grand city is renowned for applique work
of Pipli, handloom sarees of Sambalpur, silver filigree of
Cuttack, brass & bell metal work, dhokra casting, pata
painting, cane furniture etc. Art is an integral part of the
city life from time immemorial, the world renowned
Odissi dance form having originated here. The present modern city
of Bhubaneswar was designed by the German architect Otto
Königsberger in 1946. Like Jamshedpur and Chandigarh, it is one of
the first planned cities of modern India. With the Chandaka reserve
forest on the fringes, the city with an abundance of in-city greenery is
one of the cleanest and greenest cities of India. The other important
attractions in the city are Rajarani temple (c. 11th century A.D.),
Mukteswar temple (c. 10th century A.D.), Udayagiri and Khandagiri
Caves, Dhauligiri with the Budhist Pagoda. The other places of
interest are Odisha State Museum, Odisha Modern Art Gallery,
Regional Museum of Natural History, Tribal Museum, Pathani
Samanta Planetarium, Ekamra Kanan the biggest Rose Garden of
Asia and many more.
About Bhubaneswar
innovation in its approach for excellence, the institute has been rated A++ by Business India, has bagged the Top B-School Award by Competition Success Review, and has figured in the Top B-Schools List in a survey conducted by Dainik Bhaskar Lakshya B-School Survey. The Institute has also been rated highest on governance parameter, along with IIM Ahmedabad for three consecutive years by Indian Management best B-School Survey. To realise its vision to set the best standards for management education and business leadership, it has entered into coveted agreements with internationally reckoned centers of learning and excellence like St. Cloud State University, USA; California State University, San Bernardino (CSUSB), USA, North Carolina Central University (NCCU), USA and Universidad Argentina de la Empresa (UADE), Argentina.
About the Institute:
ASIAN SCHOOL OF BUSINESS MANAGEMENTCorporate Office: 8, Sai Anandam Complex, Patia Square, Bhubaneswar – 751024
Campus: Shiksha Vihar Baranga – Khurda Road, Chandaka, Bhubaneswar – 754012
REGISTRATION FORMNATIONAL MANAGEMENT COLLOQUIUM - MARKETING
MARKETHICS - CONCEPT TO PRACTICEth20 November, 2015
Name (In Block Letters)
Category (Student/Academician/Industry)
Organization
Department
Designation
Demand Draft
D.D. Amount
Dated
(Drawn in favour of “ASBM Trust, Bhubaneswar)
Correspondence Address
Phone/Mobile No
E-mail ID
Signature
Date:
Place:
Note: This form can be photocopied for the use of other willing participants. Accommodation facility & TA+DA shall not be paid by the institute.
SA SACCREDITED