Mike Sherman

SaaS Pres entation

Pres ented by

TOPICS

?Why Dis cus s SaaS

SaaS Concepts

The DNA of SaaS Companies

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Why Discuss SaaS?• We need to unders tand the

larger context in which SaaS .companies operate

• We need to incorporate bes t practices for SaaS companies into

.our DNA• “Right. Learn it. Know it. Live it.” Judge Reinhold – Fast Times at Ridgemont High

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SaaS Concepts

“Software as a Service is not just about a new way of creating, delivering, selling and utilizing applications,but a philosophical change for how to solve some of the biggest challenges faced by earlier generations oftechnology - cost, complexity, time-to-market, risk, and ease of use.”

( – – 2006)TripleTree Software as a Service Update September

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SaaS Concepts

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SaaS Concepts

Software as a Service sits at the core of a movement towards "customer-centric" solutions whereby pricing, deployment, and ongoing technology usage is closely aligned with customer interests.

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SaaS Concepts

• Software as a Service will be more profound than most industry observers currently assume.

• Software as a Service will continue to be shaped by emerging private companies replacing legacy on-premise applications as well as creating new application categories

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DNA of SaaS Companies

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• A core shift in the underlying relationship, from product-based to service-based.

• Web-based application with delivery of the application service over a standard Internet browser.

DNA of SaaS Companies

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• No software or hardware installed, the application is delivered and managed from remote, centralized locations.

• Rapid and simple deployment, configuration and training.

DNA of SaaS Companies

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Single application code base and single platform and database selection that is used across the entire customer base allowing for significant product development and R&D efficiencies.

DNA of SaaS Companies

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A "one-to-many" application delivery model that is often defined as a multi-tenant architecture, which is a scalable, secure, and replicable application architecture capable of supporting thousands of concurrent customers on a single instance of the application.

DNA of SaaS Companies

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Frequent upgrade cycles occurring multiple times per year in addition to minor product enhancements on a routine basis that are all seamlesslydeployed over the Web.

DNA of SaaS Companies

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“Pay-as-you-go" pricing with a wide variety of models (i.e., subscription, transaction, etc.) and terms ranging from monthly to multi-year contractualagreements and various collection termsranging from payments received upfront, to prepay, to as-incurred.

DNA of SaaS Companies

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• Ability to customize and configure the appearance, policy settings, workflow and other characteristics to meet the diverse needs of a large customer base.• Ability to integrate using APIs and WebServices with other existing third-party and internally developed enterprise applications and databases.

DNA of SaaS Companies

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• Back-end application hosting from remotely managed/owned facilities.

• 24x7x365 perpetual account responsibility with on-going customer services supporting end-user adoption, use / training, and troubleshooting.

Company X SaaS Focus

• - Move to a pure web bas ed s o lution and s implify the us er.interface

• Allow cus tomers to cus tomize the product to s uit the ir bus ines s

.needs

• When cus tomization is not pos s ible or will require a large

, inves tment provide a way to 3leverage rd .party tools

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Company X SaaS Focus

• Build horizontal Web Services ( ).layers to enable integration SOA

• Continue to inves t in and improve our cus tomer s upport

.capabilities

• Ruthles s ly e liminate barriers to.s calability

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Company X SaaS Focus

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