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A Study on Vendor Acquisition on

E-commerce Website

loltree.com (MOHALI)

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IndustryProile

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Industry Proile

Starting slowly in 199596, e commerce in Indiais poised for rapid growth in the years aheadwith increasing internet penetration and

availability of budget smart phones Early e commerce entrepreneurs in India used

the internet as an effective medium forfacilitating matrimonial alliances, travel relatedtransactions and recruitment process In recentyears, owing to robust growth in e commercebusiness, customers are e!periencing"empowerment# in mar$eting

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Industry Proile

%uilding client trust through a secured onlinepayment system using high speed internet hasalso helped drive up sale of goods and supply of

services, both tangible and intangible

&he success of 'lip$art and Snapdeal shows thate ( commerce is here to stay# )t present, travel

leads the pac$ among e ( commerce segments,flourishing on the bac$ of growing disposableincomes and an internet(savvy urban population

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!om"#nyProile

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!om"#ny Proile

An O$er$ie%

&rinergy Infornet *vt +td %egan its ourney in-.15 as a parent company of +o+tree comwith a design to spar$ up the virtual world ofe(commerce

&he brain behind this venture, /r 0ohit)ggarwal is an alumnus of Indias prestigiouscollege /2I, 3urgaon

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!om"#ny Vie%s.

4nline selling is to bridge the gap between buyersand sellers eliminating the distance and timebarriers at the clic$ of a button without using

bric$ and mortar

) ero(inventory based online mar$etplace

Simplified worldof online selling with an ever

growing customer base ) new sales channelwith marginal setup cost

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!om"#ny Proile

VISIO&

e are passionate about bringing in the ecstatice!perience to our customers by upholdingintegrity 7 stirring innovation in an open andconstantly evolving environment

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!om"#ny Proile

SELLE' PLA&S AVAILALE WIHLOL'EE.!OM

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'ese#rc*

Met*odolo+y

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'ese#rc* Met*odolo+y

Ob,ecti$es

&he obective of the ma$ing report is8

&he obective of this study is to aware vendorsabout loltreecom

&his study is conducted to register vendors onloltreecom

omparative analysis between two e(commercegiants )maon :S 'lip$art

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'ESEA'!H ESI&

SAMPLE ESI&

; Po"ul#tion - &he study is conducted on the:endors data available with the firm

S#m"le Si/e

&he sample sie for the study was 6.

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S#m"le 0nit

&hose :endors which are associated or came onboard with the shopping website

S#m"lin+ tec*nique

techni?ue where the samples are gathered in a

process that does not give all the individuals inthe population e?ual chances of being selected

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AA !OLLE!IO&

*rimary 2ata ( @uestionnaire

SAISI!AL E!H&I10E

*ie hart

3raphs

0atios

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LIMIAIO&S O2 HE S03

2ue to time constrain the study was note!tended to vendor satisfaction

&he accuracy of the study is based oninformation given by respondents

)s the sample sie consist of only 6. vendors ,itsaccuracy has its limitations

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'esults

Andiscussion

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'esults #nd iscussion

1 :endor were as$ed whether they haveanyproducts to sell onlineA

Inter"ret#tion4

4ut of the 6. vendorswhose opinion was as$ed

B.C of respondentssaid that they have

products where as -.Cof the respondents saidthat they dont have anyproduct to sell

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-. :endors were as$ed as to in what category ofproducts they deal in

Inter"ret#tion4

4ut of the 6.respondent

?uestioned aboutcategory of productsthey deal in D5C ofthe respondents were

dealing in appeals1.C in ome and+iving and 15C inelectronics

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ow often do you visit the ban$A

Inter"ret#tion4

4ut of the 6. vendors?uestioned regardingthey want to tie upwith new website,15Cof the respondentswants to try with newwebsite, where as B5C

of the respondentsfound dont want towor$ with new e(commerce website

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5. Em"loyees %ere #s6ed do t*ey s*o" online.

Inter"ret#tion

4ut of the 6.

vendors whoseopinion wasas$ed do theyshop online , allthe vendors

agreed that theyshop fre?uentlyonline

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7.Em"loyees %ere #s6ed i t*ey %#nt to uset*e "#id ser$ices o re+istr#tion.

Interpretation

4ut of the 6.

employees ?uestionedregarding the paidservice of registration,9-C of the respondents

dont want it to be paid,and BC of therespondents li$e thepaid registration

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Conclusion

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Conclusion

:endors have trusting issues with new startups ,theyonly want to wor$ with well established e(commercewebsites such as )/)F4

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Recommendations

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Recommendations

I want to recommend that govt Should have to

ma$e serious laws regarding these online sellingportals so that in any case consumer should nothave to suffer any problem, because in manycases it has been notices that consumer feels

very unsafe when he has to pay online for anygoods

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Recommendations

It has been seen that in some cases li$e if we

discuss the case of flip$art where a person buya laptop but when he receives his order he gotstones in the bo! &o avoid certain situationsthere should be some strong laws not only on

e(commerce websites but also on logisticcompanies

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&han$ you

Documents

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