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Source: Technomic 2019 Consumer Trend Report
65%
of consumers say dressing is important for adding flavor to salads
39%
of consumers go to certain restaurants specifically because
they enjoy their salads
51%
of consumers think it’s important for a restaurant to
carry a wide variety of dressings
Salad Menu Insights
15 Shades of Green SaladKen’s Honey Lime Dressing
Customers love having a wide variety of flavors to choose from, and according to the latest Technomic Trend Report, that desire isn’t going away anytime soon. Check
below for more information on customer habits, trending flavors and more.
Over ¹/³of consumers prefer a well-known brand for dressing
36% 30% 33%
Vietnamese Noodle Salad with Ken’s Citrus Dijon Vinaigrette
Pittsburgh Steak Salad with Ken’s Essentials Bleu Cheese Dressing
Quinoa Lime Ginger Salad with Grilled Shrimp with Ken’s Lime Vinaigrette Dressing and Marinade
of 18- to 34-year-old consumers are interested in trying more ethnic salads
of 18- to 34-year-old consumers are interested in trying more grain-based salads
of 18- to 34-year-old consumers are more likely to order a warm entrée salad
YOUNGER CONSUMERS ALSO DRIVE INTEREST IN UNIQUE SALADS
Source: Technomic 2019 Consumer Trend Report
Peanuts +28% growth
FASTEST GROWING INGREDIENTS AND DRESSINGS ON SALAD
Pomegrante +43% growth
Avocado +28% growth
Grapes +50% growth
Limes +29% growth
FASTEST GROWING FRUIT ON SALAD
Cranberry Grapefruit Pomegrante Blood Orange
Any other questions? We’d love to hear from you. Call us at 1-800-633-5800 or visit us at kensfoodservice.com
Lemon Vinaigrette
White Balsamic
Raspberry Vinaigrette
+18%+15%
+15.4%Green Goddess
Dressing is up 8.7% in the
past year