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SALES. MARKETING. MERCHANDISING. PROMO. LOGISTICS. BALTICS & BELARUS

SALES. MARKETING. MERCHANDISING. PROMO. … · We are an INTERNATIONAL distribution company that offers a wide variety of SERVICES for FMCG BRANDS. WE OFFER DISTRIBUTION THROUGH ONE

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SALES. MARKETING. MERCHANDISING. PROMO. LOGISTICS.

BALTICS & BELARUS

01/ WHO ARE WE

WE CREATE EMOTIONS

ABOUT US

WHO ARE WEWe are an INTERNATIONAL distribution

company that offers a wide variety of

SERVICES for FMCG BRANDS.

WE OFFERDISTRIBUTION THROUGH

ONE COUNTRY

1 contact

MARKETS

4PAN-BALTIC SALES SOLUTIONS – strategic

partnerships through ONE CONTACT, with

distribution through ONE COUNTRY.

WE CREATE EMOTIONS

WE STRIVE

MISSIONWe represent & develop FMCG BRANDS to bring

them closer to CONSUMER.

EMOTIONS BETWEEN

BRAND AND CONSUMER

PositiveWe help brand owners to connect with consumers.

Positive emotions in all touchpoints between brand

and consumer.

Best global practices and local know-how.

VISIONFirst choice for Pan-Baltic representation of FMCG BRANDS.

We want to be seen by our partners as the best option

to take care about brands in Baltic region.

WE CREATE EMOTIONS

“Open-cards” approach.

Pro-activeness and flexibility.

We seek to create „win-win“ situation between our company, partners and customers.

OUR VALUES

SOCIAL RESPONSIBILITY

PROJECTS IN BALTICS

~20 per year

EXCELLENCE:We seek to be the best in everything we do.

Clear KPIs to measure progress.

Continuous improvement & learning.

COOPERATION:

SOCIAL RESPONSIBILITY:Sustainability is a part of our daily routine.

We educate our employees.

We engage in real projects.

We care about socially sensitive groups.

WE CREATE EMOTIONS

STRENGTHS OF EUGESTA

SALES, MARKETING,

MERCHANDISING, PROMO

EVENTS, LOGISTICS.

360˚ service

Distribution in 4 MARKETS: Lithuania, Latvia,

Estonia & Belarus.

Synergy via 360˚ SERVICE in the hands of one

company: sales, marketing, merchandising,

promo events, logistics.

1 CONTACT. 1 CONTRACT. 1 STANDARD.

Successful long-term experience of distributing

for GLOBAL BRANDS.

A TEAM to take care of your products.

TAILOR-MADE SOLUTIONS for our clients and

customers.

WE CREATE EMOTIONS

Finance andadministration department

STRUCTURE

Team of 283 experts

3 1 1 1

Sales department

Management

904 employees

Team of 87 experts

Commerce departmentTeam of 465 experts

Logistics department

Team of 64 experts

LT - 24 | LV - 32 | EE - 11 | BY -42

TT sales division

LT - 50 | LV - 51 | EE - 18 | BY -7

Merchandising division

LT - 12 | LV - 15 | EE - 1 | BY -0

Out-of-home division

LT – 1 | LV - 2 | EE - 1 | BY - 0

Promo division

LT - 9 | LV - 13 | EE - 14 | BY -5

Brand-building

LT - 12 | LV - 12 | EE - 0 | BY -0

Service

LT - 0 | LV - 2 | EE - 1 | BY - 1

Marketing

LT - 4 | LV - 2 | EE - 0 | BY - 3

Supply

LT - 147 | LV - 85 | EE - 20 | BY - 18

Warehouse

LT - 99 | LV - 40 | EE - 8 | BY -2

Transport

LT - 30 | LV - 0 | EE - 0 | BY - 0

International transport

94 108 32 49 33 30 15 9 279 138 28 20 22 23 5 14

431 300 81 92

WE CREATE EMOTIONS

MAIN FIGURES

LITHUANIA LATVIA ESTONIA

Year established 1992 1996 2008

Annual turnover €84 mil €64 mil €24 mil

# of partners 84 61 50

# of orders* 196.000 260.000 70.000

# of kgs collected* 36,7 mil 18,5 mil 7,0 mil

*per year

WE CREATE EMOTIONS

DISTRIBUTION NETWORK

Hypermarkets 30 33 34 57 154

Large supermarkets 209 73 68 144 494

Small supermarkets 335 265 278 342 1.220

Superettes 289 555 182 2.287 3.313

Groceries 1.291 1.448 473 673 3.885

Convenience & kiosks 1.920 330 128 578 2.956

Petrol stations 575 360 250 273 1.458

Wholesalers 136 76 52 0 264

Household / perfume / DYI stores 421 303 9 0 733

Pharmacies / hospitals 273 80 6 0 359

Offices 221 374 2 10 607

HoReCa 651 906 127 279 1.963

Other specialised 63 474 259 190 986

TOTAL 6.414 5.277 1.868 4.833 18.392

TOTAL

The network covers the whole territory of the countries.

WE CREATE EMOTIONS

LOGISTICS

Warehouse terminals, pcs. 1 1 1 1 4

Warehouse area, m2 20.000 12.400 3.792 1.611 37.803

Refrigerated warehouse area, m2 1.900 600 430 0 2.930

Excise warehouse area, m2 0 300 92 0 392

Cargo vehicles, pcs. 56 39 10 0 105

Implemented WMS

Implemented TMS

International cargo vehicles, pcs. Total: 21

TOTAL

02/ WHAT WE DO

WE CREATE EMOTIONS

We are ready to take full care of your

brand!

Long term strategies and plans.

Development and support.

SALES

BRAND-BUILDING

CHANNEL MANAGEMENT

MARKET MANAGEMENT

A service covering particular sales

channels.

The process of managing the sales cycle

covering a whole market.

Estimation of market potential.

Key account negotiations in Baltic

countries.

Marketing plans and implementation.

Forecasting and supply management.

Efficiency evaluations.

WE CREATE EMOTIONS

Hosting services for office employees and guests.

Coffee solutions: equipment, maintenance.

Solutions for alcohol drinks: beer equipment, as

well as maintenance and quality control.

Sommelier service for HoReCa customers.

HORECA

WE OFFER

Our own coffee and alcohol experts: baristas

and sommeliers.

Our own team of equipment engineers.

OUR BENEFITS

Events POS visibility

Consumer activations Full service

WE CREATE EMOTIONS

Pan-Baltic brand-marketing strategies.

ATL and BTL projects.

Social media communication.

Design and production of advertising materials.

Efficiency evaluations.

Media purchasing.

Tailor-made solutions.

MARKETING

WE OFFER

SOLUTIONS

Tailor-made

Brand-building experience through cooperation with different brands.

Opportunity to quickly transfer best practices from market to market.

OUR BENEFITS

Events Creative ideas for media campaigns

Retail activation, consumer games, lotteries Category management projects

WE CREATE EMOTIONS

Pan-Baltic merchandising services.

Implementation of large-scale campaigns.

Fast implementation.

Reports from stores.

Extra visibility through POS material and

secondary placements.

MERCHANDISING

WE OFFER

OUR STRENGTH

Creativity

Experienced and well-trained team.

Dedicated team for individual projects.

Regular visits (top shops are visited every day).

Strict quality control according to agreed KPIs (stock, price, product, place).

OUR BENEFITS

Large scale Creativity

Emotions Engagment

WE CREATE EMOTIONS

PROMO EVENTS

Pan-Baltic sales-promotion ideas and

implementation.

Project-based educated people.

Solutions for trade and public places.

Reports from events.

WE OFFER

Promo events are small celebrations with story

behind, emotions and a positive atmosphere.

Strict quality control: coordinators,

merchandisers and mystery shoppers.

OUR BENEFITS

PROMO CAN BOOST

YOUR SALES

Effective

Effective Every event is a festival

Presentations, tastings and events Creative solutions

Link to the video: https://www.youtube.com/watch?v=2RvLnduyw_s

CORNY SPONSORED SURF CAMP EVENT

WE CREATE EMOTIONS

Pan-Baltic logistics services.

Third-party logistics services (3PL).

Transportation via local and international routes.

Value-added services: labelling, promo packaging.

LOGISTICS

WE OFFER

AND CONSTANTLY

IMPROVING LOGISTICS

STRUCTURE

Well-developed

Warehouses and vehicles with ambient and

chilled storage.

Supply-accuracy management.

Transport-management system.

Activitiy-based cost structure.

OUR BENEFITS

Well-developed and constantly improving logistics structure

WE CREATE EMOTIONS

We understand one size does not fit all and develop a

number of tailor made solutions for our partners:

Solutions customized for your business model.

Solutions for particular channels / part of market.

Solutions for products that require specific approach.

TAILOR MADE SOLUTIONS

We are flexibleSPECIFIC PROJECTS REQUIRE

SPECIFIC APPROACH

03/ WE CARE

WE CREATE EMOTIONS

SUSTAINABILITY

Social responsibilityComfortable work place, motivation system, staff training, open communication, care for socially sensitive groups.

Resource managementPaper, electricity, fuel, waste management.

Environmental responsibilityEnvironmental education of employees, nature-conservation and cleaning programmes, compensation programmes for damage to nature.

Together with our partners, we can create a sustainable environment.

04/ OUR PARTNERS

WE CREATE EMOTIONS

PARTNERS

HOUSEHOLD & COSMETICS:

WE CREATE EMOTIONS

PARTNERS

CHILLED PRODUCTS:

WE CREATE EMOTIONS

PARTNERS

GROCERY:

WE CREATE EMOTIONS

PARTNERS

ALCOHOL:

WE CREATE EMOTIONS

PARTNERS

OUT OF HOME:

WE CREATE EMOTIONS

PARTNERS

LOGISTICS:

TOGETHER WE CREATE UNIQUE STORY OF

SUCCESS