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Sales operations and Coverage
• Increase generation of CRM sales leads detected by Call Center
• New general construction machines distribution. Increase participation index in construction and agricultural market
• Improve customer retention and prospecting. Key account customers loality.
• Increase after sales MaK brand Engines market share. Increase euros per Kilowatt installed.
• Increase Lift Truck’s market share business through coverage reengineering
• Establish RUN (Rental-Used-New) Model
• Improve Sales Velocity (Sales Administration)
• Improve sales team efficiency and salesmen commissions model for new machines sales
• Power Systems Retail Market Coverage
Rental Business
• Reduce commercial process costs to rent core and heavy machines keeping customer satisfaction
• Improve rental coverage for heavy machines
• Establish RUN (Rental-Used-New) Model
• Increase rental fleet gross margin through operating cost reduction
Used Equipment Business
• Increase gross profit in used trade-in machines operations coming from new product sell
• Establish RUN (Rental-Used-New) Model
• Increase sales of used machines coming from rental fleet, trade-in and external purchases
• Establish salesmen commissions model for used machines sales
Marketing and CRM
• Increase generation of CRM sales leads detected by Call Center
• Improve customer retention and prospecting
• Increase after sales MaK brand Engines market share. Increase euros per Kilowatt installed.
• Customer Micro-Segmentation. Increase Marketing campaigns efficiency so participation rate can be improved • Machinery price definition. Increase gross margin keeping market share.
Work tools and Attachments Business
• Work Tools business market share increase
• Work Tools Stock Optimization. Establish accurate work tools stock for market demand.
• Establish salesmen and product support sales representative commissions model for work tools business
After Sales Business
• Global Mechanics Dimension According Market. Increase service support market share strengthen the difference with competition. Increase customer satisfaction and loyalty.
• Increase hydraulics segment spare parts and service market share
• Increase Customer Service Agreement sales through new machines sold. This will increase product support market share and customer Loyalty
• Labor Price adjustment to market demand. Balance market share, net profit and customer satisfaction from labor service.
• Increase after sales MaK brand Engines market share. Increase euros per Kilowatt installed.
• Turn Canarias, Valladolid and Malaga Branches to breakeven point
• Improve power system after sales marine sales in Spain and Portugal