IntroductionMaRS Market Intelligence (MI) empowersstartups with world-class market intelligence to grow and succeed on the global stage.

We leverage data analytics and market research expertise to help startups:

• Become knowledgeable about market trends

• Test assumptions and validate strategies• Increase their credibility to investors

We have served thousands of startups across Ontario for free, with excellent customer satisfaction.

Materials and MethodsOur services address the needs of startups throughout their growth journey, from pre-revenue to scaling, and include:• Standard offerings for early stage startups:

• Advanced offerings for growing and scaling startups:

FundingMaRS MI is funded by the Ontario Ministry of Research, Innovation and Science as part of the Business Acceleration Program (BAP) and the Ontario Scale-Up Vouchers Program(OSVP).

ResultsStandard Offerings

request form. MI conducts research on their behalf and provide ventures with secondary market research reports for free.

ConclusionsOver the past eight years MaRS MI has completed over 8,200 market research requests for 3,800 startups across Ontario.

Last year, MaRS MI provided advanced service offerings to over 50 growing and scaling startups. Looking forward, MaRS MI is excited to template current offerings, develop new services, and surpass lastyear’s number by supporting 100 startups.

By offering standard and advanced services to Ontario technology startups for free, MaRS Market Intelligence contributes to the development and growth of entrepreneurial startups with the potential to contribute to Canada’s economy and represent the nation on the global stage.

Sally Armstrong, BA, MIInformation Specialist, MaRS Market Intelligence

Further informationMarket Intelligence: https://www.marsdd.com/market-intelligence/MaRS Startup Library: https://www.marsdd.com/collections/market-research/

© Copyright Colin Purrington

Results (continued)Advanced Offerings

Market Research Request

MaRS Startup Library

Introduction to ValuationIntroduction to Market Sizing

Investment Intelligence Market Opportunity Assessment

Primary Research and Insights

Competitor Intelligence and Brand Insights

Other Custom Advisory Services

Early stage startups submit aresearch request using MI’s online

The MaRS Startup Library is a curated collection of free, publicly

available online resources to help technology startups answer common market research questions.

Introduction to Valuation and Introduction to Market Sizing are two free, online courses

developed by the MaRS MI team in partnership with the MaRS Education team.

Investment Intelligenceempowers startups with

resources to estimate the value of their business. It gives ventures confidence to execute an investment pitch and puts them in the best position for fundraising success. Startups are provided with valuation data for their comparators, a targeted investor list, and the 25 most recent exits related to the startups industry.

Market Opportunity Assessment provides startups with credible

data points and analysis to make a more informed market expansion strategy. Startups prioritize which market attributes most directly correlate to their success and uncover the potential barriers and opportunities in each market.

in addressing a strategic problem they are facing through gaining data points unique to their business by using credible methodologies that minimize bias and uncover genuine customer sentiments. Types of research include focus groups, survey development, and in-depth interviews.

Primary Research and Insightsprovides startups with confidence

to validate a brand’s overall story and value proposition, and how each effectively communicates the brand’s product offerings to it’s target audience. It also strives to uncover points of differentiation by verifying the brand’s positioning against competitors.

Competitor Intelligence and Brand Insights provides insights