salon - SquarespaceP4+RSTG-SALON-ENG+WEB_.pdfTo further embrace Aveda’s mission and deliver launch information ... • Tamanu oil, ... It shouldn’t be any big secret: the foundation

PRAMĀSANA™ | PERIOD 4 FY17WWW.COLLEGA.COM/PRAMASANA 1

AA

Retail Sell Through GuidePeriod 4 | May 7 - August 5, 2017 | pramāsana™

salon

PRAMĀSANA™ | PERIOD 4 FY17 WWW.COLLEGA.COM/PRAMASANA2

AWWW.COLLEGA.COM/PRAMASANATo further embrace Aveda’s mission and deliver launch information in the most efficient and impactful way, the Retail Sell Through Guide is going digital! Starting with Period 4, go to collega.com/pramasana for quick and easy access to all the important tools necessary to successfully launch pramāsana™!

Some of the key features include:• Period 4 Retail Sell Through Guide• Pramasana P4 Knowledge Update• Pramasana Launch Success Guide• Treatment Protocol Guides & Videos• Product Knowledge & Profile Sheets• Advisor Training – Scalp Perspectives

FY17 P4 RSTG-SALON-ENG


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PRAMĀSANA™

SQUEAKY CLEAN SCIENCE Pramāsana™ features a fresh, clean aroma of grapefruit, neroli and cypress and is formulated with an exclusive blend of ingredients that helps balance, strengthen and protect the scalp, including:

• Seaweed extract helps balance and control sebum levels• Lactobacillus helps preserve the scalp’s protective barrier • Tamanu oil, an anti-oxidant, helps soothe the scalp and

protect it from pollution and other free radicals

PRAISE PRAMĀSANA™ It shouldn’t be any big secret: the foundation for beautiful hair is a healthy scalp. A healthy scalp is a clean scalp. Scalp care goes beyond cleansing; it involves balancing sebum levels, preserving the scalp’s natural protective barrier and helping protect it from pollution and other free radicals. Luckily, Aveda’s newest line of products does all of those things—and more.


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ExfoliateTool: Pramāsana™ Exfoliating Scalp BrushWhat it does: Gently exfoliates the scalp to help loosen build-up and impurities and increase microcirculation, creating the optimal foundation for beautiful hair.*

How/when to use it: Massage dry scalp daily. For best results, follow with Pramāsana™ Purifying Scalp Cleanser.

CleanseProduct: Pramāsana™ Purifying Scalp CleanserWhat it does: Deeply yet gently cleanses and purifies the scalp, removes pollution, exfoliates and instantly balances sebum levels, creating the optimal foundation for beautiful hair.How/when to use it: Apply to wet or dry scalp, and massage in. Rinse. Follow with shampoo for hair. Use with every shampoo.

A HEALTHY SCALP IS A CLEAN SCALP For a truly clean scalp, perform the following steps with the associated Pramāsana™ tool or product.

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Balance & ProtectProduct: Pramāsana™ Protective Scalp ConcentrateWhat it does: Penetrates the surface layers of the scalp to help balance sebum levels, preserve the scalp barrier, protect the scalp from environmental aggressors and maintain the purity of the scalp at the root of the hair.How/when to use it: Part clean, damp hair from front to back hairline. Use dropper to apply to damp scalp. Repeat in five more sections to cover the entire scalp. Massage in. For use only on days when scalp has been cleansed.When not to use it: Pramāsana™ Protective Scalp Concentrate is not recommended for current Invati™ or Invati Men™ guests, as it may interfere with the performance of the scalp revitalizers.

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2 3

BRUSH UP ON YOUR BRUSH KNOWLEDGE The Pramāsana™ Exfoliating Scalp Brush features flexible, looped, nylon bristles that are designed to loosen impurities and build-up from the scalp. These special bristles provide more cushion and allow for gentle scalp massage and exfoliation without tangling hair. This brush was not designed to use for styling. The Aveda Paddle Brush is a styling brush that reduces stress to the scalp and hair while blow-dry styling. Its pin-style bristles are used to blow-dry hair smooth and straight.

*When used with Pramāsana™ Purifying Scalp Cleanser.


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FROM THE SOUTH PACIFIC TO YOUR SCALP—TAMANU OIL For centuries, South Pacific islanders have used tamanu oil to soothe skin. When we learned it can also help protect from pollution and other free radicals, we knew it would be ideal for Pramāsana.™ Our purchase of tamanu oil gives villagers who gather the nuts on Malekula island an additional source of income. We also support* their work to conserve the threatened reef that protects their island.*We give to Global Greengrants Fund and they provide grants to Island Reach (NGO).

KNOW THE MICROBIOME A microbiome is an aggregate of microorganisms, including bacteria, fungi, viruses and mites, that reside on the skin and other tissues. The microbiome helps maintain the health of the skin by producing anti-microbial compounds, interacting with the immune system and maintaining the skin’s pH level. An unbalanced microbiome can lead to dry or irritated scalp and compromise the scalp barrier.

Did you know?• Microbiomes weigh about as much or more than the brain (more than three pounds).• The scalp microbiome is as diverse from the cheek biome as a rainforest is to a tundra.

A FACIAL FOR THE SCALP The new Pramāsana™ Scalp Treatment is a professional service for guests who want a healthy, clean scalp and beautiful hair. The treatment features four separate massage sequences and all the new Pramāsana™ products, including the professional-only Pramāsana™ Nourishing Scalp Masque. This service truly is a facial for the scalp, stimulating, cleansing and balancing it while leaving hair beautifully soft and shiny.


APRODUCT EXPERIENCES

INSTANT AWAKENING SCALP EXPERIENCE

SUPPLIES • Pramāsana™ Exfoliating

Scalp Brush• Pramāsana™ Purifying

Scalp Cleanser• Facial Tissue

“Dry brushing begins the cleansing process by exfoliating the scalp to help loosen build up and impurities, increase microcirculation and create the optimal foundation for beautiful hair.”

“Pramāsana™ Purifying Scalp Cleanser deeply yet gently cleanses and purifies the scalp, removes pollution, exfoliates and instantly balances sebum levels, creating the optimal foundation for beautiful hair.”

SAY

• Demonstrate the Pramāsana™ Exfoliating Scalp Brush on the back of the guest’s hand. Press the brush into the back of the hand, rolling the bristles from the back of the brush to the front of the brush. NOTE: If the guest is limited on time, skip the brush demonstration, and introduce Pramāsana™ Purifying Scalp Cleanser.

• Apply Pramāsana™ Purifying Scalp Cleanser to the back of the guest’s hand, and invite them to experience the aroma.

• Use a facial tissue to remove the Pramāsana™ Purifying Scalp Cleanser from the guest’s hand, as it is not meant to remain on the skin.

DO

ELITE AWAKENING SCALP EXPERIENCE

SUPPLIES • Pramāsana™ Exfoliating

Scalp Brush• Pramāsana™ Purifying

Scalp Cleanser• Pramāsana™ Protective

Scalp Concentrate• Facial Tissue• Aveda Comb

“Dry brushing begins the cleansing process by exfoliating the scalp to help loosen build up and impurities, increase microcirculation and create the optimal foundation for beautiful hair.”

“Pramāsana™ Purifying Scalp Cleanser deeply yet gently cleanses and purifies the scalp, removes pollution, exfoliates and instantly balances sebum levels, creating the optimal foundation for beautiful hair.”

“Pramāsana™ Protective Scalp Concentrate should be applied to a clean scalp. I’m applying it to your scalp today so you can experience how the product feels on your scalp and how quickly it absorbs.”

“This leave-in treatment that penetrates the surface layers of the scalp to help balance sebum levels, preserve the scalp barrier, protect the scalp from environmental aggressors and maintain the purity of the scalp at the root of the hair.”

SAY• Perform the scalp analysis manually or with the scalp camera. If

the guest is a candidate for Pramāsana,™ continue performing the experience.

• Brush through the guest’s hair with the Pramāsana™ Exfoliating Scalp Brush.

• To stimulate the roots, brush the guest’s hair from the front hairline to the crown in an upward motion. Repeat, covering the entire scalp.

• Using a downward motion, massage the entire right side of the guest’s scalp for 15 seconds.

• Repeat on the left side of the guest’s scalp.• Press the brush into the guest’s scalp, rolling the bristles from the back

of the brush to the front of the brush. Repeat, covering the entire scalp.• Gently tap the brush on the guest’s scalp, covering the entire scalp.• Apply Pramāsana™ Purifying Scalp Cleanser to the back of the guest’s

hand, and invite them to experience the aroma. • Use a facial tissue to remove the Pramāsana™ Purifying Scalp Cleanser

from the guest’s hand, as it is not meant to remain on the skin.• Part the guest’s hair from the front hairline to the back hairline. • Apply Pramāsana™ Protective Scalp Concentrate to the guest’s scalp

with the dropper applicator, and massage in. NOTE: Do not touch the dropper to the guest’s scalp.

• Perform the appropriate Styling Touch-Up.

DO


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GLOBAL MERCHANDISING SCHEMATICS

These schematics present guidelines to set up product assortment and display areas. Follow these merchandising standards and schematics as closely as possible.

If you sell more or less of a particular product, adjust to fit the needs of your sales and size.

Pramāsana™ Scalp Care

ANIMATE

Window Merchandising Collateral

1. Lightbox Jumbo / Jumbo Poster

2. CTA Poster

3. Decals (Select locations only)

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*From plants, non-petroleum minerals or water. Learn more at aveda.com.

BEAUTIFUL HAIRIS ROOTED IN YOUR SCALPNEW pramāsana™ scalp care I 96% naturally derived*

Everyone’s scalp needs care.

FOR YOUR SCALPIT’S LIKE A FACIAL

NEW pramāsana™ scalp treatmentlearn more inside

aa2716-216_PRA_CTA_Poster_Salon.indd / Trim: 22" x 28" / Color: CMYK / Proof #4 – 01/20/17 – lucy

FOR YOUR SCALP

IT’S LIKE A FACIALNEW pramāsana™ scalp treatment

learn more inside

aa

2716-216_PRA_CTA_Poster_Salon.indd / Trim: 22" x 28" / Color: CMYK / Proof #4 – 01/20/17 – lucy

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BEAUTIFUL HAIRIS ROOTED IN YOUR SCALPNEW ��ā��™ scalp care I 96% naturally derived*


1

2

Products:• Pramāsana Purifying Scalp

Cleanser (Salable x3)• Pramāsana Protective Scalp

Concentrate (Salable x3)

BEAUTIFUL HAIRIS ROOTED IN YOUR SCALP

scalp care I 96% naturally derived*


3. Decals (Select locations only)

Products:

How to Install the Decals:

• The decal must be installed on the window surface inside the store/salon. • Spray the surface with glass cleaner or water prior to installation for best results. The more wet the surface, the better when applying the decal. • Use a plastic card or squeegee to smoothen out the decal and to completely remove all air bubbles.


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1. LP Poster Front 2. LP Poster Back 3. 3D Placemat for Testers 4. Quote Easel 5. Promise of Pramasana Easel




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THIS PIECE OF COLLATERAL EXPIRES: XX/XX/XX

FROM THE SOUTH PACIFICTO YOUR SCALP For centuries, South Pacific islanders have used tamanu oil to soothe skin. When we learned it can also help protect from pollution and free radicals, we knew it would be ideal for pramāsana™ scalp care.

Our purchase of tamanu oil gives villagers who gather the nuts on Malekula island an additional source of income. We also support* their work to conserve the threatened reef that protects their island. See the video at islandreach.org/{TBD}

*We give to Global Greengrants Fund and they provide grants to Island Reach (NGO).

TAMANU OIL

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THIS PIECE OF COLLATERAL EXPIRES: XX/XX/XX

6. Round Ingredient Placemat 7. Did You Know Tent Card 8. Awaken Your Scalp Ritual Easel 9. Tester Sticker 10. Brush Tester Tag

LARGE LAUNCH PAD PRESENTATION

Front Back

NEW pramāsana™ exfoliating scalp brush

exfoliates to loosen build-up

helps increase micro-circulation with massage

looped bristles massage without tangling hair

1 EXFOLIATEEXFOLIATE1 2 CLEANSECLEANSE

NEW pramāsana™ purifying scalp cleanser

deeply cleanses, exfoliates and helps instantly balance sebum levels

USAGE: apply to wet or dry scalp and massage in. rinse. follow with your

favorite aveda shampoo.

2 3 TREATBALANCE &PROTECT

NEW pramāsana™ protective scalp concentrate

helps balance sebum levels, nourishes and preserves scalp’s protective barrier

helps protect from pollution and free radicalsUSAGE: apply directly to clean scalp

and massage in. do not rinse. style hair

3

“Effective scalp cleansing can help maintain normal skin cell turnover.

Deep cleansing ingredients encourage a clean, healthy scalp.”

m. julie thornton, ph.d.centre for skin sciences, university of bradford

NEW pramāsana™ was inspired by Ayurveda and two Sanskrit words:

“prama” which means “foundation” and “asana”, which means “posture”

or “taking a stand”.

Our scalp care takes a botanical stand to give you

a strong foundation for beautiful hair.

the promise of pramāsana™

Designer Colors CMYK Cumulus Images: NOTES:

CPSM job # XXXX-XXX Spot Color

Color 1 Color 2 Color 3 Color 4Trim 4.75" x 9"

BOTANICAL BALANCER

seaweed extract balances sebum levels

it also helps maintain the purity of the scalp

96% naturally derived pramāsana™ scalp care

NATURE’S PROTECTORS

PLANT BASED CLEANSER

babassu derived cleanser gently cleans the scalp

wintergreen derived salicylic acid exfoliates

tamanu oil helps protect from pollution and free radicals

patented ferment supports the scalp’s protective

barrier

FROM NATURE’S LAB

DID YOU KNOW?Pollution and free radicals can

harm the scalp barrier, leading to dryness and loss of nourishment—

which also impacts your hair.

aAWAKEN YOUR SCALP

with our Ayurveda-inspired awakening scalp ritual and NEW pramāsana™ exfoliating scalp brush

1Brush upward from hairline to crown to stimulate hair roots.

Repeat on entire scalp.

2With a repeating downward motion, massage the right

side of the scalp for 15 seconds. Do the same

on the left.

3Gently press the brush into

the scalp in a rolling motion, from back bristles to front.

Cover entire scalp.

4Gently tap the brush

on the scalp, covering entire head.

See the video at aveda.com/awakenscalp.

TRYME

THIS PIECE OF COLLATERAL EXPIRES: 03/31/19

• Pramāsana Scalp Cleanser (Tester x1, Salable x8)• Pramāsana Scalp Concentrate (Tester x1, Salable x8)• Pramāsana Exfoliating Scalp Brush (Tester x1, Salable x5)

Products:

• Large Bamboo Riser• Medium Bamboo Riser• Wood card clip (optional)• Large Bamboo Tray

Suggested Props:

12

639

9

7

58

4

10

10

Note: Use an elastic band to wrap the tag around the Pramasana Scalp Brush tester.

AWAKEN YOUR SCALP

with Ayurveda-inspired dry brushing in our

awakening scalp ritual. See the video at

aveda.com/ awakenscalp.

AWAKEN YOUR SCALP

with Ayurveda-inspired

AWAKEN YOUR SCALP


awakening scalp ritual

SEE MY LOOPED BRISTLES?

They were designed to massage your scalp without

tangling your hair.

• Black elastic band (to use with brush tester tag)

• Bamboo Box (optional to hold Pramāsana Scalp Brush)


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Front Back

SMALL LAUNCH PAD PRESENTATION—SELECT SALONS

BEAUTIFUL HAIRIS ROOTED IN YOUR SCALPNEW ™ scalp care I 96% naturally derived*

Everyone’s scalp needs care.*From plants, non-petroleum minerals or water. Learn more at aveda.com.

a

FRONT BACK

™ was inspired by Ayurveda and two Sanskrit words:

“prama” which means “foundation” and which means “posture”




the promise of ™






a

™





™





™




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FROM THE SOUTH PACIFICTO YOUR SCALP

tamanu oil to soothe skin. When we learned it can also help protect from pollution and other free radicals, we knew it would be ideal for ™ scalp care.

Our purchase of tamanu oil gives villagers who gather the nuts on Malekula Island an additional source of income. We also support* their work to conserve the threatened reef that protects their island.

TAMANU OIL

a






the promise of ™




Everyone’s scalp needs care.Everyone’s scalp needs care.Everyone’s scalp needs care.*From plants, non-petroleum minerals or water. Learn more at aveda.com.



a

FRONT BACK






the promise of ™






a

™





™





™




3




TAMANU OIL

a






the promise of ™




™

EXFOLIATE



a

FRONT BACK






the promise of ™






a

™





™





™




3




TAMANU OIL

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the promise of ™




1

1 1

2

3 3

3

44

1. LP Triple Block Insert 2. 3D Placemat 3. Easel 4. Brush Tester Tag



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Products:

• Pramāsana Exfoliating Scalp Brush (Tester x1, Salable x4)• Pramāsana Purifying Scalp Cleanser (Tester x1, Salable x6)• Pramāsana Protective Scalp Concentrate (Tester x1, Salable x6)

Props:• Single block (x2)• Triple block sleeve

Note: Use an elastic band to wrap the tag around the Pramasana Scalp Brush tester.

FROM THE SOUTH PACIFICTO YOUR SCALP For centuries, South Pacific islanders have used tamanu oil to soothe skin. When we learned it can also help protect from pollution and other free radicals, we knew it would be ideal for pramāsana™ scalp care.

Our purchase of tamanu oil gives villagers who gather the nuts on Malekula Island an additional source of income. We also support* their work to conserve the threatened reef that protects their island. See the video at islandreach.org/{TBD}

*Through Global Greengrants Fund.

TAMANU OIL

a

Front Back















3 NEW pramāsana™ was inspired by Ayurveda and two Sanskrit words:

“prama” which means “foundation” and “asana”, which means “posture”




the promise of pramāsana™




AWAKEN YOUR SCALP




AWAKEN YOUR SCALP


AWAKEN YOUR SCALP





tangling your hair.



tangling your hair.

4


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add shine >>

12 ft. total

3’/.91 meters 3’/.91 meters 3’/.91 meters 3’/.91 meters

define curl >>

B.C.Curl Enhancer

Be CurlyConditioner

Be CurlyStyle-Prep

B.C. CurlController

B.C.Hair Spray

smooth or straighten >>

Be CurlyCo-Wash

protect color >> Color ConserveStrengthening

Treatment

Color ConserveDaily Color

Protect

Color ConserveConditioner

Color ConserveShampoo

calming care >>

smooth or straighten >>

Phomollientand

PhomollientRefill

Pure Abund.Hair Potion

ThickeningTonic

Pure Abund.Hair Spray

Pure Abund.Style Prep

VolumizingTonic

Pure Abund.Conditioner

SIMasque

SINourishing

StylingCreme

SIGlossing

Straightener

LESmoothing

Fluid

SIConditioner

Damage RemedyConditioner

Damage RemedyDaily Hair

Repair

Damage RemedySplit End

Repair

Damage RemedyIntensive

RestructuringTreatment

Damage RemedyShampoo

InvatiConditioner

InvatiThickeningConditioner

InvatiScalp

Revitalizer

InvatiScalp

Revitalizer Trio

InvatiShampoo

thinning solutions >>

create texture >>

Flax SeedAloe Gel

Confixor Light ElementsTexture Cream

Light Elements

Shaping Wax

ControlPaste

Light Elements

Defining Whip

Shampure Dry Shampoo

Aveda Paddle BrushSun CareProtectiveHair Veil

Sun CareAfter-Sun Masque

Sun CareHair and Body

Cleanser

Black MalvaShampoo/Cond.

CloveShampoo/Cond.

Madder RootShampoo/Cond.

Blue MalvaShampoo/Cond.

CamomileShampoo/Cond.

sun care >>healthy scalp >> enrich color >>

care for scalp >>

BrilliantHair Spray

Brilliant Universal Styling Creme

BrilliantRetexturing Gel Brilliant

Anti-Humectant

BrilliantHumectant

BrilliantEmollient

BrilliantSpray-On Shine

BrilliantShampoo and

Conditioner

BrilliantDamage Control

Dry RemedyMoisturizing

Masque

Dry RemedyConditioner

Dry RemedyDaily

Moisturizing Oil

dryremedy™

dryremedy™

dryremedy™

Dry RemedyShampoo

create hold >>volumize or thicken >>

volumize or thicken >>

R. MintConditioner

R. MintHand and Body wash

R. MintBath Bar

R. MintShampoo

ShampureShampoo

ShampureConditioner

ShampureHand and Body Wash

and Body Lotion

ShampureDry Shampoo and

Refill Dry Conditioner

Be CurlyShampoo

B.C. DetanglingMasque

SIShampoo

Pure Abund.Shampoo

8.5 fl oz/oz liq/250 ml ℮

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nourishing exfoliating shampoo

shampooing exfoliant nourrissant

solutions for thinning hairsolutions contre la chute des cheveux

invati men™

reduces hair loss from breakage*

réduit la chute des cheveux due aux cassures*


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invati men™

scalp revitalizer

revitalisant cuir chevelu



Pure-FormanceFirm Hold Gel

Pure-Formance Liquid Pomade

Pure-FormancePomade

Pure-Formance Grooming Clay

Pure-Formance Grooming Creme

Pure-Formance Shampoo and

Conditioner

Pure-Formance Exfoliating Shampoo


b

nourishing exfoliating shampoo

shampooing exfoliant nourrissant


invati men™




scalp revitalizer

revitalisant cuir chevelu

b

AKCH-01-0111


invati men™

L e a v e - i n Treatment/Traitement sans Rinçage/Tratamiento sin A c l a r a d o / H a a r p f l e g e o h n e A u s s p ü l e n / Tr a t t a m e n t o s e n z a R i s c i a c q u o / Tr a t a m e n t o sem Enxague/Θεραπεία χωρίς ξέβγαλμα/ Odżywka do pozostawienia na włosach/Leave-in BehandlingTo Use: Apply in a straight line from front to back on center, left and right sides of scalp — once daily. Massage in. Do not rinse. Use with Invati Men™ Nourishing Exfoliating Shampoo. May cause warming, tingling./ Mode d’Emploi : Appliquer en ligne droite, d'avant en arrière, au centre, du côté gauche et du côté droit du cuir chevelu—une fois par jour. Masser pour faire pénétrer. Ne pas rincer. Utiliser avec le shampooing exfoliant nourrissant Invati Men.™ Peut provoquer une sensation de chaud et de picotement./Cómo se Usa: Aplicar en línea recta de adelante hacia atrás en el centro, en los lados izquierdo y derecho del cuero cabelludo; una vez al día. Masajear para absorber bien. No aclarar. Usar con Champú exfoliante nutritivo Invati Men.™ Puede causar calor y hormigueo./Anwendung: Einmal täglich auf die Kopfhaut in einer geraden Linie in der Mitte, dann links und rechts des Kopfes von vorne bis hinten auftragen. Dann einmassieren. Nicht abspülen. Gemeinsam mit Invati Men™Nourishing Exfoliating Shampoo verwenden. Kann Erwärmung, Kribbeln verursachen./Modalità d’uso: Applicare sul cuoio capelluto una volta al giorno, seguendo una traccia dritta dall’attaccatura al retro

della testa, al centro, a sinistra e a destra. Massaggiare per far penetrare il prodotto.

Non sciacquare. Usare con lo Shampoo esfoliante nutriente Invati Men.™ Può causare una sensazione di calore o

*After 12 weeks of using the complete Invati Men™ system./Après 12 semaines d'usage du système Invati Men™ complet.100% post-consumer recycled fiber. Please recycle./100% fibre recyclée après consommation. Recyclez, s.v.p.People-tested. For more, aveda.com./ Testé sur des êtres humains. Plus d’info sur aveda.com.



00

0000

000

000

90

1 SIDE

FPOLot Code Area

Invati MenShampoo and

Revitalizer

men’s care >>

6

1. Beauty Image Easel 2. Cleanse Your Scalp Easel 3. Domain Placemats 4. Brush Tester Tag 5. Try Me Sticker

6. Domain Header 7. Shelf talkers

HAIR CARE DOMAINS SALON STYLIST STATIONS

Protect Color

Thermal Protection

Enhance Curls

Protect Color

Repair Damage

Repair Damage

Moisturize

Smooth and Tame

Create Volume

Sun Care

Healthy Scalp

Color Conserve™

Strengthening Treatment

Brilliant™

Damage Control™

Be Curly™

Style-Prep™

Color Conserve™

Daily Color Protect

Damage Remedy™

Daily Hair Repair

Damage Remedy™

Intensive Restructuring Treatment

Dry Remedy™

Moisturizing Treatment Masque

Smooth Infusion™

Style-Prep Smoother™

Pure Abundance™

Style-Prep™

Sun CareAfter-Sun Hair Masque

Sun CareProtective Hair Veil

Color-treated hair.

All hair types.

Curly or wavy hair.

Color-treated hair.

Damaged hair.

Damaged hair.

Dry, brittle hair.

All hair types.

Fine or limp hair.

All hair types.

All hair types.

Extends the vibrancy of color-treated hair, strengthens and provides UV protection against hair color fading.

Helps protect from thermal and UV damage. Reduces breakage.

Provides all-day frizz control, moisturization and curl definition.

Helps seal in color to protect from fading for up to 6 weeks.

Instantly repairs damaged hair by 26%†, helps protect from heat styling and detangles.

Helps repair and gives long-lasting moisture.

Penetrates hair with intensive, long- lasting moisture.

Helps protect hair from heat styling. Smooths and defends against humidity for up to 12 hours.

Infuses hair with all-day weightless volume. Weightless conditioning helps prevent breakage from combing.

Moisturizes and revives sun-exposed hair.

Helps protect hair from sun exposure up to 16 hours. Minimizes color fading, damage and dryness.

RESULT PRODUCT WHOBENEFIT HOW

RESULT PRODUCT WHOBENEFIT HOW

After shampooing, apply to hair and leave in for 2–5 minutes. Rinse.

Spray liberally onto towel-dried hair.

Apply evenly through damp hair. On non-shampoo days, dampen hair and apply evenly.

Apply on damp hair and comb to distribute.

Apply on damp hair and comb to distribute. Do not rinse.

After shampooing, apply from root to end. Leave on 2–5 minutes. Rinse.

After shampooing, apply to hair for 2–5 minutes. Rinse.

Apply a small amount, concentrating on the ends.

Spray liberally on slightly damp hair. On non-shampoo days, spray on dry hair to reactivate volume.

Scalp Remedy™

Dandruff SolutionDandruff condition.Gently exfoliates the scalp and reduces flaking

by up to 41% in 1 week. Relieves itching. Helps prevent the reoccurrence of dandruff.

Apply to affected areas 1–4 times daily. Do not rinse out.

Apply evenly to damp hair. Leave in 2–5 minutes. Rinse.

Spray on dry or damp hair before and during sun exposure.

†After 1 application, in a clinical tensile test.

HAIR CARE TREAT

HAIR CARE PREP

a

a

2434-065_PA_PositngChart_TreatPrep.indd / Trim: 11" x 17" / Color: CMYK; PMS 155 U (Tinted 100% and 50%) / Proof #7 – 10/18/11 – CR

b

1 fl oz/oz liq/30 ml ℮

daily moisturizing oilhuile d’hydratationjournalière

dryremedy™


And a treat for your hair™

only at Aveda salons

a

9

9

7 7 78

12

3 3 3










2

3 TREATBALANCE &PROTECT





3

CLEANSE YOUR SCALP

(SHAMPOO IS FOR HAIR)“Effective scalp cleansing can help maintain normal skin cell turnover.

Deep cleansing ingredients encourage a clean, healthy scalp.”

m. julie thornton, ph.d.centre for skin sciences, university of bradford

a




TRYME

THIS PIECE OF COLLATERAL EXPIRES: 03/31/19

AWAKEN YOUR SCALP




AWAKEN YOUR SCALP


AWAKEN YOUR SCALP



(Select locations)

Products:

• Pramāsana Scalp Brush (Tester x1, Salable x4)• Pramāsana Cleanser (Tester x1, Salable x4)• Pramāsana Concentrate (Tester x1, Salable x4)

(Select locations)

8. Benefit card 9. Mirror Talker


And a treat for your hairNEW pramāsana™ scalp treatment

only at Aveda salons

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CLEANSE YOUR SCALP(SHAMPOO IS FOR HAIR)

NEW pramāsana™ scalp care. 96% naturally derived*. Everyone’s scalp needs care.


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Merchandising CollateralCashwrap Merchandising

LOCATIONS WITH PRODUCTS WE LOVE

EVERYDAY FAVORITES$14

2. Products We Love Header1. Scalp Treatment Easel 3. Products We Love Dangler

2

2

3

3

TAKE TWO FOR FREE*

Ask me how.

*With redemption of 1,500 Pure PrivilegeSM Points.

NEW FOR TRAVEL!shampure™ body care—experience the calming aroma with 25 pure flower and plant essences.

cherrybud sugar apple

mulberry poppy

m e e t y o u r s h a d e

w a r mBLONDE

gold undertones

w a r mRED

copper or red undertones

w a r mBRUNETTE

red, copper orgold undertones

c o o lREDviolet

undertones

c o o lBLONDE/

GREYgold undertones

c o o lBRUNETTE

neutral orash undertones

sheer clover stargrape

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Receive $XX toward your service

CMY

CF 10392

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Receive $XX toward your service

CMY

CF 10392

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LOCATIONS WITH CASH WRAP PRESENTATION

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And a treat for your hairNEW pramāsana™ scalp detox treatment

Receive $XX toward your service Book yours now

Designer haley/alea Colors CMYK Cumulus Images: NOTES: easel

CPSM job # 3124-025 Spot Color

CF 10392CL17_0001_r1.jpg

Trim 4.75" x 9"

(for salons only)

Consumer Offer: Enjoy a free travel-size control forceTM hairspray with the purchase of a regular-size control forceTM.**While supplies last. Offer cannot be redeemable for cash value. Offer cannot be redeemed on other products.


ATRACK

BONUS POINTS OFFER: PRODUCT

10 DAYS OF DOUBLE POINTS

May 5 - 14

EARN 300 BONUS POINTS 3 for 300: purchase any 3 products

May 15 - June 30

Documents

salon - SquarespaceP4+RSTG-SALON-ENG+WEB_.pdfTo further embrace Aveda’s mission and deliver launch information ... • Tamanu oil, ... It shouldn’t be any big secret: the foundation