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Business Plan FormatApril 28, 2012It is important to write a
comprehensive business plan when seeking funding. Both banks
andprivate investors will want to read a business plan that shows
in detail how you are going todevelop a successful business.
The Business Plan Format here is very detailed but you need
every bit of it, if you want toconvince those wealthy investors to
part with their money!
Introduction pageName & address of the business, names &
addresses of the owners/major shareholders, natureof the business,
statement of financing required, statement of confidentiality of
report.
Executive Summary (3-4 pages)Description of business concept,
description of the opportunity & strategy, description of
thetarget market, summary of financial projections, competitive
advantages, introduction to the keypeople in the management
team.
Description of the Company & Business Concept
Description of the features & benefits of your
product/service, description of status ofproduct/service
development (eg prototype completed/product testing
completed/reaction ofmarket), description of business concept
testing undertaken, description of patents/trademarksheld, other
potential products, use of the internet and other technologies for
the business.
Market AnalysisDescription of the overall market & primary
market segments, detailed description of marketsegment/s targeted,
demographics of target market, target & general market trends,
marketresearch, customer profile, customer buying process, entry
strategy (initial market penetration),sales process to be used.
Industry AnalysisIndustry size, life cycle stage of industry,
profit potential, barriers to entry, role of technology,
typical research & development expenditure for the industry,
availability of raw materials & labour,labour management
issues.
Competitor AnalysisNumber of competitors, nature of competition
(e.g. fragmented, monopoly),conditions of entry/exitof competitors,
competitor unique selling propositions, comparison of largest 3-5
competitors onboth differentiators and key success factors in
industry, using a matrix format
Operating PlanGeographic location, facilities, office equipment
and personnel, management team, productionplan, timeline of major
events, risk assessment
Financial PlanWritten summary discussing the financial data
supplied in Appendix A
AppendicesAppendix A Financial Statements (monthly for first 12
months, quarterly for next 2-4 years)
Cash Flow Projections with assumptions in footnotesStatements of
projected Profit & LossStatements of projected position
(Balance Sheet)
Appendix B Sales Projections
