BUSINESS PLAN PRESENTATION SUBMITTED TO PROF SUDIP

1IIPM SS 11-13 A2SAMSUNG

Samsung group history In 1938 the Samsung founder Byung-chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to china.

Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951.

From 1958 onwards Samsung began to into other industries such as financial, media ,chemicals and ship building throughout the 1970s .

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Change In 1969, Samsung electronics was established producing televisions , mobile phones (throughout 90s), radios, computer components and other electronics devices.

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Samsungs Electronics HistorySamsung Electronics was founded in 1969 inDaegu,South Koreaas Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. In 1988, it merged with Samsung Semiconductor & Communications.

Samsung Electronicsis aSouth Koreanmultinational electronicsandinformation technologycompany is the flagship subsidiary of theSamsung Group With assembly plants and sales networks in 61 countries across the world.

12IIPM SS 11-13 A2Company profile

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Type : public KoreanTraded as : KRX:005930KRX:005935 LSE:SMSSNLSEIndustry : consumer electronics Telecommunications, semiconductorGenre : electronicsFounded: 1969Head quarters :Samsung town ,Seoul ,south KoreaArea served : world wide Key people : CEO- CHOI GEE-SUNG CAIRMAN: LEE KUN-HEEProducts :FMCD, semiconductors, telecommunications Revenue : US $ 133.78billion(2010)profit : US$ 13.67 billion(2010)Total assets : US$ 118.35 (2010)Owners : lee kun hee &affiliatesEmployees : 187800 (2009)Parent : Samsung group Samsung website:www.samsung,com

IIPM SS 11-13 A214Samsung Group, one of the largest of Asia's industrial heavyweights and undisputed kingpin of Korea Inc., belongs among the planet's true monster corporations.

Not bad for a company that started out as a tiny exporter of dried fish and fruit. Samsung has indeed come a long way since its founder, Lee Byung-chull, then a 28-year-old, opened its first office in 1938 on the edge of a marketplace in Daegu.

By the time of Lee's death in 1987, Samsung had grown into one of the world's largest corporations with 37 subsidiaries, 75,000-plus employees and annual sales of 14 trillion wonSamsung group founder

LEE BYUNG CHULL(1910-1987)LATE FOUNDER OF SAMSUNG GROUP

Vision for 2020As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.

This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

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Products of SamsungIIPM SS 11-13 A216

SWOTIIPM SS 11-13 A217

MARKETINGIIPM SS 11-13 A218

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Finance IIPM SS 11-13 A229

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Products of Samsung SemiconductorsFor more than 20 years since 1993, Samsung has kept the title of the worlds largest memory chip maker. In 2009, it began a strategy of Green Memory by which it increased the global DRAM market share to 33 percent. It also started mass-producing 30nm-class NAND flash memories in the same year whose world share rose as high as 42 percent

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Slimmer panelsIIPM SS 11-13 A233Samsung Electronics TVs and display products have undergone a race toward ever-slimmer panels. In 2009, the company succeeded in developing the super-slim panel for 40-inch LED TVs, with the thickness of 3.9 millimeters (0.15inch). This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1.97inches).Home electronics:TVs,DVD players,Blu-ray players,home cinema systems,set-top boxes,projectors

TelevisionsFor years in a row, Samsung has taken the top spot in the world TV market, with the launch of best-selling items. In 2009, it sold as many as 31 million flat-panel TVs, maintaining the top position for four consecutive years in terms of world market share.In early 2010, the company had set the years sales goal at 39 million units (including 10-million LED TVs)

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Other products 3D experienceSmart TVs and apps Mobile phonesHome appliancesIIPM SS 11-13 A235

Market Shares &Competitors IIPM SS 11-13 A236

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Management and board of directors

Chief Executive Officer, Vice Chairman: Choi Gee-SungChief Financial Officer: President Yoon Ju-hwaChief Operating Officer, President: Lee Jae-Yong

IIPM SS 11-13 A238Division headsSemiconductor Division: President Kwon Oh-hyunLCD Division: President Jang Won-kiVisual Display Division: President Yoon Boo-keunMobile Communications Business: President Shin Jong-kyunTelecommunication System Business: Executive vice President Kim Young-ki(newly appointed)IT Solutions Business: Executive vice President Nam Seong-wooDigital Appliances Business: Executive vice president Hong Chang-wanDigital Imaging Business: Executive vice President Chung Hyun-ho(newly appointed)

Samsungremained the leader in the worldwide smartphone market in the fourth quarter, however with a narrow 0.2% share lead above Apple. Facing strong competition from Apple, decreasing product margins, and slowing down market demand, it posted a negative year-over-year change for the last three quarters. In order for Samsung to regain its share at the top, the company will have to either explore innovations, adopt lower margins, or revamp its high-end strategy. Samsung's Galaxy Note Edge series can be an opportunity to attract the value-oriented consumer.IIPM SS 11-13 A239Samsung future problems problem is that it doesnt have an obvious path out of its jam. As Apple keeps adapting to keep its design-centric lock on the high endand feisty competitors on the low end keep finding ways to attract budget-conscious buyersthe endgame for Samsung isnt clear. And the problem, in the end, is Android, the Google mobile operating system that drives Samsung devicesand so many other devices across the market.IIPM SS 11-13 A240The Mushy MiddleThats not because Android itself is faulty, but because it doesnt give Samsung a distinctive way to compete now that hardware has become commoditized. For starters, the screen-size contest is over. Apple hasnt won, but both Android and iOS users now have the option to pick whatever screen size suits them. Without such an obvious differentiator, Samsung will have a much harder time trying to set itself apart on hardware alone. With the possible exception of radically improved battery life, hardware differences become about subtle preferences, not clear-cut metrics of superiority.

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