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Samsung LCD: Past, Present, Future

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Samsung LCD: Past, Present, Future. Scott Birnbaum Vice President, LCD Division Samsung Electronics. +. +. +. LCD: Past. Benefits, But Challenges Too. SOLVED. Angle of View Low Contrast Color Accuracy Cost Large Sizes Motion Blur. LCD TV : Fashion Statement Samsung Bordeaux - PowerPoint PPT Presentation

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Page 1: Samsung LCD:  Past, Present, Future
Page 2: Samsung LCD:  Past, Present, Future

LCD: Past Benefits, But Challenges Too

•Angle of View•Low Contrast•Color Accuracy•Cost Large Sizes •Motion Blur

LCD TV: Fashion StatementFashion Statement

Samsung Bordeaux •Piano finish, buttons/speakers hidden •First LCD TV to sell more than 1MU•Setting the trend for elegance

+ ++

Page 3: Samsung LCD:  Past, Present, Future

LCD: PresentThin

VIDificationGreen

15%

28%40%

51%

69%79%

84% 88% 90%

2005 2006 2007 2008 2009 2010 2011 2012 2013

LCD Dominance

DisplaySearch12/09

LCD

Page 4: Samsung LCD:  Past, Present, Future

LCD: Future

Experiential

LCD: Future