KETAN WADHWA TANYA GUPTANEHA SHARMA

Samsung was invented in 1938, by a small trading company with forty employees located in Su-dong .

The meaning of the Korean hanja word Samsung is "tristar" or "three stars".

Founded in 1988 under the name of Samsung Information Systems America (SISA).

Headquartered in San Jose, CA and has a second location in Irvine, CA.

San Jose CampusSamsung R&D Center is situated in the heart of Silicon Valley, which provides unique resources and opportunities in research and innovation. I

Multinational corporation Headquartered in Samsung

Town, Seoul, South Korea. It is the world's largest

conglomerate  with an annual revenue of US $117 billions in 2009

Composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics the world's largest electronics company.

Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

By 1981, the company had manufactured over 10 million black and white TVs. In 1988, it merged with Samsung Semiconductor & Communications.

Focus

• Digital Media• Semiconductor • Telecommunication Network• LCD Digital Appliance.

The Digital Media business area covers Computer devices such as1. laptop computers 2. laser printers

 Digital displays such as1. televisions 2.computer monitors

 Consumer entertainment de1.DVD players2.MP3 players 3.Digital camcorders

 Home appliances  1. Refrigerators2. Air conditioners3. Air purifiers4. Washers5. Microwave ovens6. Vacuum cleaners.

The Semiconductor business area includes semiconductor chips such as 

I. SDRAMII. NAND flash memoryIII. smart cardsIV. Mobile Application

ProcessorsV. Mobile TV receiversVI. RF transceiversVII. CMOS Image sensorsVIII. Smart Card ICIX. MP3 IC

The Telecommunication Network business area includes :

Multiservice DSLAMs and fax Machines. 

Cellular devices such as mobile phones, PDA phones, and hybrid devices.

The LCD business area focuses on producing TFT-LCD and OLED panels for laptops, desktop monitors, and televisions.

Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers.

CONSUMER PRODUCTS•Mobile Phones•Televisions•MP3 & Audio/Video•Cameras & Camcorders•Computers & Peripherals•Professional Displays•Printers & Multifunction•Home Appliances

BUSINESS PRODUCTS•IT Business Products•Professional Displays•Hospitality Solutions•Semi Conductor•LCD Panel•Telecommunications•Set Top Boxes•Storage•Fiber Optics

COMPETITORS

MAJOR Competitors:-

NOKIALGMOTOROLASONY ERICSSON

A Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries.Products :-•Mobile Phones•Nokia accessories•Mini Laptops•GPS Products

Is world's second-largest manufacturer of Television sets and third-largest producer of mobile phones. Headquarters in the LG Twin Towers in Yeouido, Seoul, South Korea, LG Electronics is the flagship company of LG Group, one of the world's largest electronic conglomerates.Products:-GSM SetsCDMA SetsAccessories

Is a joint venture established on October 1, 2001 by the Japanese consumer electronics company  Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The company's global management is based in Hammersmith in London, United Kingdom, and it has research & development teams in Sweden, Japan, China, Germany, the United States, India and the United Kingdom.

An American, multinational, Fortune 100, telecommunications company based in Schaumburg, Illinois. It is a manufacturer of wireless telephone handsets.

PRODUCT JAN10 APR10 CHANGESAMSUNG 21.1 22.1 1.0

NOKIA 9.1 8.1 0.1

LG 21.7 21.8 0.1

Motorola 22.9 21.6 -1.3

SAMSUNG VS NOKIA

SANSUNG VS LG

SAMSUNG VS MOTOROLA

SAMSUNG VS BLACKBERRY

SAMSUNG VS SONY ERICSSON

GROWTH RATE

MARKET SHARE IN US

REVENUE

SAMSUNG

17PERCENT

22.1 PERCENT

$ 117.4 BILLION

NOKIA

5.7 PERCENT

8.1 PERCENT

$ 46.6 BILLION

GROWTH RATE

MARKET SHARE IN US

REVENUE

SAMSUNG

17 PERCENT

22.1 PERCENT

$ 117.4 BILLION

LG

3.7 PERCENT

21.8 PERCENT

$ 43.4 BILLION

GROWTH RATE

MARKET SHARE IN US

REVENUE

SAMSUNG

17 PERCENT

22.1 PERCENT

$ 117.4 BILLION

SONY ERICSSON

-18.9 PERCENT

6 PERCENT

$ 12 MILLION

GROTH RATE

MARKET SHARE IN US

REVENEU

SAMSUNG

17 PERCENT

22.1 PERCENT

$ 117.4 BILLION

MOTOROLA

-42.8 PERCENT

21.6 PERCENT

$ 1.7 BILLION

In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Inter Brand.

In 2006, Business Week rated Samsung as 20th on its list of global brands, 2nd in the electronics industry. Business Week also ranked Samsung as 20th in innovation. In January 2007, Brand Finance ranked the company as the number 1 global brand in electronics.

In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117.4 billion to take the No.1 spot as the world's largest technology company.

The semiconductor division of Samsung Electronics is the world's largest memory chip and second largest semiconductor manufacturer worldwide. This has been the case for DRAM and SRAM for over a decade.

Samsung overtook Motorola , the biggest rival in U.S market with a revenue of $ 117.4 billions

Take as a number one spot in the worlds largest electronic company

Company is ranked first in Greenpeace

Growth rate shot up from .2 % in 1995 to 21.3% in 2010.

•TO BE ONE OF THE TOP THREE ELECTRONIC COMPANY IN THE WORLD IN QAULITY AND QUANTITY BY 2010

•TO MORE THAN DOUBLE THE 2004 SALES REVENUE BY THE YEAR 2010

•TO HAVE 20 No. 1 MARKET SHARE PRODUCTs IN THE WORLD BY 2010 AS AGAINST 8 PRODUCTS.

•TO IDENTIFY EIGTH GROWTH ENGINES FOR SAMSUNG BUSINESS INCLUDING THEIR DIGITAL TELEVISION (DTV) PRODUCTS & PRINTERS

•TO PERSUE INNOVATION TO ALL SIX MAIN AREAS OF THE COMPANY BUSINESS OPERATION