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San Antonio: Continuing the Toyota Momentum

San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

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Page 1: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

San Antonio:

Continuing the Toyota Momentum

Page 2: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

San Antonio’s Long-Term Commitment to Japan and Toyota

• Community decision to target Japanese investment in mid-80s

• EDF hired Tokyo-based consultant in 1985

• Selected key companies with growing U.S. market– Sony, Toyota, others

Page 3: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

February 2003Toyota Selects San Antonio

Toyota’s Fujio Cho

Page 4: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

State-of-the-art Tundra Plant

• $800 million investment by 2006

• Employing 2,000

• Boosting city’s national and international status as manufacturing site

Page 5: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

October 2003Toyota Tundra Truck Plant Groundbreaking

• Groundbreaking brings new realm of economic development opportunity

Page 6: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

EDF Maintains Momentum

• Toyota needs on-site suppliers– Efficiency

– Quality control

• EDF needs on-site suppliers– Fully capitalize on economic development

opportunity

– Continue development of Southside SA

Page 7: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Developing A Supplier List

• EDF identified 500 potential Toyota Tundra parts makers [30,000 Tundra parts]

• Helped Toyota identify local opportunities with qualified businesses and service providers

• Implemented strategic marketing campaign targeting potential suppliers, telling the San Antonio/Toyota story

Page 8: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Intense CompetitionIntense Competition

• Suppliers could locate up to 1 ½ hours away

• Numerous surrounding communities wanted supplier jobs

Page 9: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Strategic Marketing Initiatives

• National Advertising Campaign– 2003 – $96,000; 2004 – $102,000; 2005 – $86,000 – 2003 – 19 ads; 2004 – 21 ads; 2005 – 18 ads+

• Direct mail pieces – 2 pieces to more than 700 auto parts manufacturers

• Follow-up phone calls

• Visits to suppliers’ U.S. headquarters

Page 10: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in
Page 11: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in
Page 12: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in
Page 13: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Workforce Issues

• Locating next to Toyota brought concerns – Wage pressures– Losing experienced employees to Toyota and other

suppliers

• EDF counters concerns– Providing data on the area’s large, available workforce– Emphasizing low cost of doing business– Creating sense of excitement and community for on-

site suppliers

Page 14: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Complex Package of Incentives

• EDF negotiated incentives with state and local governmental taxing bodies– 100% tax abatement from City and

County on real and personal property– Franchise Tax credit– Sales Tax exemption– Financing programs

Page 15: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Incentive Package

– Funding for workforce training assistance

– Federal Empowerment Zone wage credit

– State Enterprise Project Designation

Page 16: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Utilities• EDF assisted with negotiation

of special utility agreements

• With energy utility City Public Service:– On-site suppliers to buy energy

via secondary meters

• With San Antonio Water System:– Secondary water metering to

eliminate local impact fees

Page 17: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Toyotetsu, supplier of stamped parts

“The San Antonio Economic Development Foundation took on many complex tasks involving multiple partners in establishing the on-site supplier park where we decided to locate. The arrangement for secondary utility metering, allowing Toyotestu to benefit from Toyota’s high-use rate, made a big difference in our decision, and made clear the benefits of locating at the plant site.”

Herb KraseHerb Krase

Page 18: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Joint Venture Partners: Another Layer

• Helping suppliers locate local joint-venture partners

• Toyota committed to the community to reflect San Antonio’s diversity

• EDF committed to Toyota to assist with identifying minority partners

Page 19: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

On-Site Supplier Park• December 16, 2004: EDF joins Toyota, government

officials to announce names of on-site suppliers.– Largest concentration at any other North American

automotive plant– 50% more local jobs and investment than originally

estimated

Page 20: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Supplier Partners

• Range from industry giants– Johnson Controls, Inc., Lear, Tenneco, AGC

• Regional manufacturers, such as Reyes Automotive and Avanzar Interior Technologies

Page 21: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in
Page 22: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

On-site suppliersAGC Automotive Americas

ARK, Inc.Avanzar Interior TechnologiesCurtis-Maruyasi America, Inc.Futaba Industrial Texas Corp.

Green Metals, Inc.HERO Assemblers, LLPHERO Logistics, LLP

MetalsaMillennium Steel Service Texas, LLC

PPG Industries, Inc.Reyes-Amtex

Reyes Automotive GroupTakumi Stamping Texas, Inc.

Tenneco AutomotiveToyoda-Gosei Texas, LLC

Toyotetsu TexasVutex, Inc.

Page 23: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Moving Forward

• Continue recruitment of Tier One

• Targeting Tier Two suppliers

• Focus ads at broader automotive market

• Capitalize on manufacturing expertise developing in the San Antonio area

Page 24: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in
Page 25: San Antonio: Continuing the Toyota Momentum. San Antonio’s Long-Term Commitment to Japan and Toyota Community decision to target Japanese investment in

Toyota Motor ManufacturingNorth America, Inc.

"Our Texas facility, with its concentration of on-site suppliers, represents a new approach to automotive manufacturing. The San Antonio Economic Development Foundation's role in marketing the city to our suppliers was a major contributor to Toyota attaining our vision of 'Team Texas.' Toyota realized the benefits of San Antonio several years ago, thanks in large part to a lot of hard work from the Foundation. Now our suppliers feel the same way. The Foundation has simply been a great partner for us and our suppliers."

Jim Wiseman, Jim Wiseman, Vice President of Corporate Vice President of Corporate

Affairs Affairs