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Sanaa Ali Copywriter thevisionaryseeker

Sanaa Ali CV

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Sanaa Ali Copywriter thevisionaryseeker

Hi�there,�my�name�is�Sanaa!

So,�a�little�introduction�to�meI�am�a�well�presented,�polite�young�lady�with� a� confident,� vibrant� and�enthusiastic�personality.�I�am�full�of�life�and�laughter�and�always�ready�for�a�challenge!�And�as�a�result�of�my�dedication�and�passion,� I�am�a�Vega� School� of� Brand� Leadership�graduate,�with�a�degree�in�Creative�Brand�Communications�specialising�in� Copywriting.� Simply� put,�Copywriting� is� creation.� A�copywriter� is�a�communicator�and�a� problem� solver.� I� am� able� to�connect�naturally�with�an�idea�or�a�person� which� gives� me� an�advantage� in� understanding� and�communication.�� I�am�a�creative,�a�conceptualiser� and� an� artist� of�words,�but�my�skillset�is�not�limited�to� only� pen� and� paper-� I� am�familiar� and� efficient� with� Adobe�Suite� software� and� design� and�Microsoft�Office.

I�have�worked�across�all�traditional�and� digital� mediums,�conceptualization� processes� and�generating� social�media� content.� I�served� my� internship� at� Gorilla�Digital�Advertising�Agency.�My�role�in� the� agency� included� producing�online�social�media�content�as�well�contributing� to� campaign� concept�and�development� for�brands�Brut,�Lux� and� Oreo,� to� name� a� few.� In�addition� to� this� brand� exposure,�during� the� course� of� my� stay� at�Vega,�I�had�the�pleasure�of�working�with� live� clients,� Cipla� and�Smartxchange� and� completed�briefs� for� Amnesty� International,�Organ� Donor� Fund,� Freshpack�Rooibos� Tea,� to� name� a� few.�Outside�of�Vega,� I�have� first�hand�exposure� promoting� and� working�with� brands� Ciroc,� J&B,� Amstel�among� others� housed� under�BrandHouse� and� Heineken� South�Africa.

As�a�copywriter,�working�in�a�team�environment�is�essential.�Naturally,�I� portray� leadership� qualities� and�take�first�hand�initiative;�however,�I�work�well� independently�and�am�a�natural� self-starter.� My�organisational� and� communication�skills�are�excellent�and�stem�from�my� experience� in� team� leader�roles.� Dealing� with� stress� and�working� under� pressure� is� no�mystery�to�me.�The�approach�to�my�work� is� goal� orientated� and�systematic.� I� believe� that� with�perseverance� and� dedication,� all�goals� are� attainable.� Nothing� is�impossible� with� a� positive,�ambitious�mindset.�Doing�something�you� love,�will�make� you� love�what�you�do�even�more.�

High�School�Education�School:�Durban�Girls�High�School��Class�of�2013�

Grade�12�Bachelors�Pass�English�–�A�Business�Studies�–�A�Life�Orientation�–�A�Biology�–�B�Afrikaans�–�B�Mathematics�-�C�

Skills�Set�

Natural�leaderTakes�first-hand�initiativeSelf-motivatedCommittedEngagingAccountableExceptionally�organisedPunctual��CompassionateEthical�Core�ValuedDiplomatic���ConfidentPerceptive�High�achieverExcellent�interpersonal�skills

Tertiary�Education:�Vega�School�of�Brand�Leadership�First�Year,�2014�Second�Year,�2015�Third�year,�2016

Degree�in�Creative�Brand�Communications�Specialising�in�Copywriting�Included�Modules:�Brand�Strategy�Critical�Studies�Creative�Development�Digital�Media�

Work�Experience�Three�Years�(Part�Time)

Promoting�local�as�well�as�international�brands�has�allowed�for�a�great�deal�of�first�hand�knowledge�on�peoples�skills�and�the�way�in�which�they�work.

BrandHouse�Spar�Tops(Durban�North,�Umhlanga,�Westville,�Mayville)�and�independent�bottle�stores�Smirnoff,�promoting�Smirnoff�Premix�Spirit�Cooler�Flavors�Smirnoff�1818�Vodka�Flavors�Amstel�Lager�Amstel�Light�

Cuba�Lounge�and�Vacca�Matta�J&B�J&B�Urban�Honey�

Vingooo,�Wine�on�the�go:�Spar�Tops�(Durban�North,�Umhlanga)�Vingooo,�Wine�on�the�go�

Heineken�South�Africa�Strongbow�SolAmstelWindhoek�

All�of�the�above�promotions�required�intensive�consumer�interaction.�Every�promtion�required�feedback�on�consumer�opinion�and�queries�in�order�to�achieve�optimal�and�relevant�consumer�insight.�

Internship�at�Gorilla�advertising�agency�Junior�Copywriter,�assisiting�with�

Social�media�content�creation(Oreo,�Neurobion)

campaign�development�and�content�creation�(Brut,�Lux)�

Achievements�Peace�Councilor�(High�School)�Library�Monitor�-�2008�Class�Captain�and�Vice-Captain�-�2010�to�2011�Representative�for�the�Council�of�Learners�(RCL)�-�2010�Competed�in�the�South�African�Junior�Championships�in�the�Equestrian�discipline�of�Tent�Pegging�–�2009,�2011�Member�of�the�Muslim�Students�Association�(MSA)�–�2011�to�2013�Local�Charity�participationHeld�events�for�underprivileged�children�and�orphanages�like�the�La�Merci�Orphanage�SLB�(Student�Leadership�Body)�Representative�at�Vega�School�of�Brand�Leadership�–�2014�&�2015Team�Leader�Brand�Challenge�2016�Vega�School�of�Brand�LeadershipSpokes�person�and�presenter�for�Brand�Challenge�2016�Vega�School�of�Brand�Leadership�

Interests

Horse�Riding�Swimming�Fitness�&�SportHockey�Music�Movies�Reading�

References�Julia�Van�Blerk�-�High�School�Educator076�501�0090�Sheena�-��Heineken�SA�&�Strongbow�Marketing�Division�082�669�2569�Alka�Singh�-�Vega�Relationship�Navigator073�177�0418�

Sanaa�Ali�28�Lydia�Drive,�Glenashely�

[email protected]