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Indoor and outdoor ad digital formats for GRU Gurulhos intl airport, Sao Paolo Brazil.Contact us for current pricing and avails.For more media kits, a media plan, quotes, our markets we cover:www.thailand.sovereignmediajp.comCorp home: www.sovereignmediajp.comGRU page: www.sovereignmediajp.com/gruairport.html
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201518SEP15
35%
2015 Passenger Monthly FlowJanuary/July ‐ Domestic and International
INTERNATIONAL PASSENGER FLOW DOMESTIC INTERNATIONAL
DOMESTIC
65%DEPARTURE 7,305,772 4,009,254
ARRIVAL 7,556,174 3,832387
TOTAL 14,861,946 7,841,641
Total
22,703,587passengers passed through Sao Paulo GuarulhosInternational Airport in the first seven months of 2015
Source: http://www.gru.com.br/pt‐br/Estatisticas
Audience ProfileTotal number of people who saw advertisements in theairport in the last 30 days ‐ static & digital.People with + 10 years old.
TOTAL – 1,191,000
GENDER
54% MEN
46% WOMEN
SOCIAL ECONOMIC CLASS
70% Upper/Upper Middle
28% Middle
2% Middle Lower/Lower
AGE
12% 10‐ 19
59% 20‐39
29% 40+
EDUCATION (COMPLETED)
55% COLLEGE EDUCATION
39% HIGH SCHOOL
6% ELEMENTARY
SCHOOL
An Audience with the Power of Influence and Persuasion.Source: Ipsos ‐ São Paulo Metropolitan Area ‐ January to December / 2014
10
10
10
530
50
30
40
30LOBBY
CHECKCHECK‐IN
MIN.MIN.
MIN.
BAGGAGE
Out‐of‐home Primetime Media
BOARDINGGATE
BOARDINGAREA
EXIT
MIN. IN TRANSIT
MIN. MIN. MIN.
MIN.
IN TRANSIT
Public
Area
BOARDING:
3 HOURS
SECURITYCONTROLS
MIN.
ARRIVAL:
1 HOUR
CAROUSSEL 25 MIN.
SECURITY
Restricted Area
Why to Advertise in Guarulhos Airport?In 2014 more than 39 million passengers passed through Guarulhos Airport, anaverage of 3.2 million / month. About 38 thousand employees work daily at theairport. (1)
Increased awareness of brand advertisers due to the public and the environment.70% upper and upper middle socio‐economic classes / 55% have highereducation.(2)
16 million vehicles passed through the access road to the airport in 2014.(3)
Sao Paulo Guarulhos, known as GRU Airport, is the most important and busiestairport in Latin America.
TM The audience spends more time in contact with the advertising at the airportcompared to other media, increasing the message exposure.
Source: *GRU Airport. ** Ipsos Marplan Jan a Dec/14 (São Paulo MetropoitanArea). *** Modern Airport Media/Dersa/Ministério dos Transportes
Delta Airlines Singapore AirlinesAero MexicoEmirates Sky AirlineAir Canada
South AfricanAir ChinaEthiad SwissAir EuropaGol TaagAir France
TacaAlitaliaIberia TAMAmerican AirlinesKLM TAM InternationalAustral
TameAvianca
Today 41 AirlinesOperate inGuarulhos Airport:
Source: Gru Airport
Aerolineas Argentinas
AzulBoliviana de AviaciónBristish AirwaysCopa Airlines
Cubana de Aviación
Ethiopian
Gol International
Korean AirLanLufthansaPassaredoQatar
Royal Air Maroc
TAPTurkishUnited Airlines
The Main Gatewayand Departure
Toronto, CANADALima, PERUWashington, USALisbon, PORTUGALWillemstad, CURACAOLome, TOGO
London, UNITED KINGDOM
Guarulhos Airport: More than 59 InternationalDestinations in 37 Countries
from Brazil
Abu Dhabi, UAEAddis Abeba, ETHIOPIAAmsterdam, NETHERLANDSAsunción, PARAGUAYAtlanta, USABarcelona, SPAINBeijing, CHINABogota, COLOMBIABridgetown, BARBADOSBuenos Aires, ARGENTINACancún, MEXICOCaracas, VENEZUELACasablanca, MOROCCOChicago, USACiudad del Este, PARAGUAYCochabamba, BOLIVIACordoba, SPAINDallas, USADetroit, USADoha, QATARDubai, UAEFrankfurt, GERMANYHouston, USAIstanbul, TURKEYJohannesburg, SOUTH AFRICA
Los Angeles, USA
Luanda, ANGOLAMadrid, SPAINMexico City, MEXICOMiami, USAMilan, ITALYMontevideo, URUGUAYMunich, GERMANYNew Jersey, USANew York, USAOranjestad, ARUBAOrlando, USAPanama City, PANAMAParis, FRANCEPorto, PORTUGALPunta Cana, DOM. REPUBLICPunta del Este, URUGUAYQuito, ECUADORRome, ITALYRosario, ARGENTINASanta Cruz de la Sierra, BOLIVIASan Jose, COSTA RICASantiago, CHILESanto Domingo, DOM. REPUBLICSeoul, SOUTH KOREASingapore, SINGAPORE
Zurich, SWITZERLAND
InternationalBrand ShopsAppleCoachDesigualDucatiEmporio ArmaniFNAC
FOMGAPHublotHudson NewsH. SternHugo Boss
Kate SpadeLacosteNational GeographicScarf MeSunglass HutTrack&FieldVictoria´s Secret
Flow of International Passengers ‐ Terminals 2 and 3
LocationTerminal 2
(January 2014 to February 2015)Terminal 3
(May 2014 to February 2015)
Boarding 3,048,258 (47%) 2,485,821 (54%)
Departure 3,427,715 (53%) 2,089,143 (46%)
Total 6,475,974 (100%) 4,574,964 (100%)
Source: GRU Aiport/ Modern Airport Media
Airports:The Best Place to AdvertiseConsumer Products and Gifts
TOP 5 BEST SELLING PRODUCTS
· Perfume and Beauty Products· Alcoholic Beverages· Newspapers and Magazines· Soft Drinks· Books
TOP 3 GIFTS
· Perfumes (67%)· Alcoholic Beverages (51%)· Chocolates and Candies (43%)
Source: DutyFree 2015
Total Population Over 18 Years Old
Total Population with High Purchasing Power Over
in the São Paulo Metropolitan Area
18 Years Old in the São Paulo Metropolitan Area
150,000 Saw Advertising in Airports
55% 37% 4%Completed College Education Has a Job that Requires
College EducationHave an Individual Annual
Income Above US$61,425.00*
Source: Ipsos ‐ São Paulo Metropolitan Area ‐ January to December / 2014 * US$ 1.00 = R$ 3.5
(Nat./Int.)
Have Much Interest (Affinity) With These Subjects:
147%142% 139% 119% 116%TRAVEL Economy
Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014
Technology Fashion Beauty
Ride a BicycleShopping Center
Leisure Habit (Affinity):
242%197% 189% 146% 132%Play Elite Sports
Read Books forProfessional
Purposes
Traveling onWeekends
Shop in
Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014
Different from Other Brands They ThemThemselvesPeople Consume
Behavior Thoughts (Affinity):
152%117% 111% 106% 105%Do Not Imagine
Without a CreditCard
They Prefer the MostTechnologically
Advanced Products
They Like to Feel They are Loyal to Shopping Relaxes
Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014
Magazines the Radio Newspapers
Media Exposure (Audience):
94% 89% 82% 82% 70% 45%Watch
Broadcast TVAccess the Internet Read Listen to
Watch Pay‐ TVRead
Source: Ipsos ‐ São Paulo MetropolitanArea ‐ January to December / 2014
VA
Total Size: 42m x 2.5mMonthly Rate: US$110,000.00
BACKLIGHT
PUBLIC AREA ROAD ACCESS
PORTICO
Part: 02 POR
BLPeriod: Minimum of 6
months
DAY VIEW
NIGHT VIEW
VA
FL
PUBLIC AREA
FRONTLIGHT
ACCESS VIEW
SIMPLE PORTICO DOUBLE FACE
Part: 01PORTotal Size: 15.25m x 2.40mMonthly Rate: US$31,430.00
FL
VAPUBLIC AREA
FRONTLIGHT
ACCESS VIEW
DOUBLE FACE PANEL ‐ 8 LOCATIONS
Total Size: 11.95m x 5.95mMonthly Rate: US$41,800.00 (each location)
Quantity available to advertise: 4,200 cartsMonthly Rate per cart: US$34.50LA
RESTRICTEDAND PUBLIC
AREA
T1/T2
AMBIENT LIGHT
DEPARTURE AND ARRIVAL
LUGGAGE CARTS
Total Quantity: 8,000 carts
Period: Minimum of 6 months
T1/T2
DG
CHECK‐IN (TERMINAL 2)
PUBLIC AREADEPARTURE ‐ CHECK IN
DISPLAY ONLY WITH IMAGE ( NO AUDIO)
DIGITAL
Quantity 1 (T1) / 1 (T2)Total Size: 12.30m x 1.74mTotal of quotas available: 10 per terminalMinimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "Monthly investment per share : US$27,143.00
T1/T2
DG
CHECK‐IN (TERMINAL 1)
PUBLIC AREADEPARTURE ‐ CHECK IN
DISPLAY ONLY WITH IMAGE ( NO AUDIO)
DIGITAL
Quantity 6 (T1) / 6 (T2)Total Size: 0.96m x 2.44mTotal of quotas available: 10 per terminalMinimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "Monthly investment per share : US$16,072.00 per terminal
T3
DG
DIGITAL TOTEM (CHECK‐IN ‐ TERMINAL 3) DIGITAL TOTEM (DEPARTURE GATE ‐ TERMINAL 3)
PUBLIC AREA DEPARTURE ‐ CHECK IN
DIGITAL TOTEM
Quantity: 4Total Size: 1.412m x 3.486m x 0.120m (Panel 122’’ diagonal)Total of quotas available: 10 quotas
DISPLAY ONLY WITH IMAGE ( NO AUDIO)
DIGITAL Minimum guaranteed commercial delivery / monthly : 17,280 inserts 15 "Monthly investment per share : US$34,286.00
T3
DG
RESTRICTED AREA ARRIVAL – BAGGAGE CLAIM ACCESS
VIDEO WALL (ARRIVAL STAIRS)
Quantity: 1Toatl Siza: 4.10m x 1.16mTotal quotas available: 4
DISPLAY ONLY WITH IMAGE ( NO AUDIO)
DIGITAL Minimum guaranteed commercial delivery / monthly: 43,200 inserts of 15”Monthly investment per share: US$34,286.00 at the terminal
T3
DG
BIG VIDEO WALL (TERMINAL 3)
RESTRICTED AREA ARRIVAL ‐ BAGGAGE CLAIM
BIG VIDEO WALL
Quantity: 1Total Size: 12.30m x 1.74mTotal of quotas available: 10
DISPLAY ONLY WITH IMAGE ( NO AUDIO)
DIGITAL Minimum guaranteed commercial delivery / monthly: 17,280 inserts of 15”Monthly investment per share: US$27,143.00
T1
BL47PV
48PV
47PV
46PV
PUBLIC AREA TOP FLOOR
ATRIUM46PV 48PV
BACKLIGHT
Parts: 46PV / 47PV / 48PVTotal Size: 8.46m x 1.58m (each panel)Monthly Investment: US$19,686.00 (each panel)
T2 T1
T1
FL
PUBLIC AREA TOP FLOOR
TOP ATRIUM (CONNECTION ‐ WINGS A/B)29PA
FRONTLIGHT
Part: 29PATotal Size: 10m x 1.84mMonthly Investment: US$22,715.00
T2 T1
T1
BL
RESTRICTED AREA TOP FLOOR ‐ FINGER 1
DOMESTIC DEPARTURE (DEPARTURE
CORRIDOR)
Parts: 59PV / 62PVTotal Size:59PV – 2.22m x 0.56m
62PV
59PV
BACKLIGHT 62PV – 2.58m x 0.52mMonthly Investment: US$5,143.00 (each panel) T2 T1
T2
LA
RESTRICTED AREA TOP FLOOR ‐ FINGER 2
INTERNATIONAL DEPARTURE (DEPARTURE CORRIDOR)
Parts: 01AD / 03ADTotal Size: 8.25m x 2.10m (each shaft)
03AD
01AD
AMBIENT LIGHT Monthly Investment: US$21,200.00 (each shaft)
T2 T1
T2
LA
10AD 09AD
RESTRICTED AREA
AMBIENT LIGHT
TOP FLOOR ‐ FINGER 2
GREAT ROOM (MIXED)
Parts: 09AD / 10ADTotal Size: 8.25m x 2.10m (each shaft)Monthly Investment: US$21,200.00 (each
shaft)
09AD 10AD
T2 T1
T2
LA
RESTRICTED AREATOP FLOOR ‐ FINGER 2
DOMESTIC DEPARTURE (DEPARTURE CORRIDOR)02AV
AMBIENT LIGHT
Part: 02AVTotal Size: 12.30m x 2.60mMonthly Investment: US$26,343.00
T2 T1
T3
BL
PUBLIC AREA
BACKLIGHT
DEPARTURE – PROCESSING 9
CHECK‐IN
Part: P9004 (P9‐1,10M‐1)Total Size: 1.10m x 2.50mMonthly Investment: US$12,857.00
P9004
T3
BL
PUBLIC AREA
BACKLIGHT
DEPARTURE – PROCESSING 9
CHECK‐IN
Part: P9002 (P9‐10M‐2)Total Size: 10m x 2.50mMonthly Investment: US$25,715.00
P9002
GRU AVENUE (ACCESS TO VIP LOUNGE)
LA
RESTRICTED AREA DEPARTURE – PROCESSING 9
T3
Part: 138APTotal Size: 5.50m x 2.26mMonthly Investment: US$25,715.00AMBIENT LIGHT
138AP
T3
BL
RESTRICTED AREADEPARTURE ‐ AREA 9
DEPARTURE
CORRIDOR D9002
BACKLIGHT
Part: D9002 (D9‐5M‐2)Total Size: 5m x 3mMonthly Investment: US$20,000.00
T3
BL
RESTRICTED AREA DEPARTURE ‐ AREA 9
DEPARTURE
CORRIDOR D9012
BACKLIGHT
Part: D9012 (D9‐15M‐2)Total Size: 15m x 3mMonthly Investment: US$31,430.00
T3
BL
137AP
RESTRICTED AREA DEPARTURE – PROCESSING 0
BAGGAGE CLAIM
Part: 137APTotal Size: 22.60m x 2.60m
BACKLIGHT Monthly Investment: US$45,715.00