2. TUNING IN TO NEW BUSINESS SIGNALSWITH ANALYTICSIvo
BauermannGlobal Vice PresidentSAP Analytics 3. 5 4. TODAYS
PRINCIPAL BUSINESS METRICSARE OVER A CENTURY OLD Financial
statements Balance sheets Net income 7 5. Uncertain Consumer Demand
6. Global Financial Instability 7. Pressure to Maintain Margins 8.
Inability to Forecast Results 9. Data Driven Decision Making 10. 5%
More Productive6% More Profitable 11. TRADITIONAL FINANCIAL
METRICSARE BACKWARD-LOOKINGMostEstablishedKPIs too14 12. WHEN WE
REALLY NEEDTO BE LOOKING FORWARD15 13. BUT TYPES AND VOLUMES OF
DATADemandHAVE GROWNCRM Data Sales OrderRADICALLY Mobile Instant
MessagesTransactionsBig Data ThingsCustomerSales OrderPlanning CRM
DataThingsOpportunities InventoryDemandMobileBig Data
CustomerPlanning Transactions17 14. 1.857.5 ZETTABYTES = BILLION 32
GB iPads**IDC Digital Universe Study Extracting Value from Chaos 18
15. Ask the Right Questions19 16. Embrace Evidence-BasedDecision
Making 20 17. Informed ExecutiveEmpowered ConsumerAligned
Operational Worker Adaptive Analyst 18. WHAT CRITICAL NEW
SIGNALSMIGHT WE BE MISSING?22 19. INTELLIGENT AIR TRAVEL More
on-time departures Loyal customers Seamless travel experience Safer
traveler 20. INTELLIGENT TRANSPORATION Real-time track analysis
Extreme performance Competitive advantage Crew efficiency 21.
CUSTOMER SPOTLIGHTBURBERRY Improve customer experience and loyalty
Become #1 IT-driven fashion retailer Personalized Burberry client
iPad app27 22. CUSTOMER SPOTLIGHTBOWERS & WILKINS Efficient
mobile sales force Global planning and forecasting Simplicity of
accessing data 23. WHAT IF?Inform Align Adapt 24. ANALYTICS FROM
SAPA DECISION MANAGEMENT SYSTEM INFORMReal Time
EnterpriseALIGNADAPT30 25. INNOVATIONSAP VISUAL INTELLIGENCE31 26.
INNOVATIONSAP PREDICTIVE ANALYSIS EmpowerThe Business 32 27.
INNOVATIONSAP FRAUD MANAGEMENT 28. INNOVATIONSAP SUITE ON HANA
SOLUTIONS FOR FINANCE REAL-TIME PERFORMANCE Performance Finance
Financial CloseTreasury ManagementCompliance Management Operations
POWERED BY SAP HANA 29. TUNING IN TO NEW BUSINESS SIGNALSWITH
ANALYTICSIvo BauermannGlobal Vice PresidentSAP Analytics
