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SARAHNICOLEJESUDASON
OBJECTIVE Toleveragemy8+yearsofclientserviceexperience,projectmanagement,designandexpertiseintheadvertisingindustrytocontinuedeliveringhighqualityoutcomeswhilstfurtherdevelopingmyskills.
SKILLS&ABILITIES StrongrelationshipbuildingskillsClearcommunicationskillsGoalorientatedfocusTenacityanddriveCreativeandstrategicthinkerStrongfocusonefficiencyAbilityto“thinkoutsidethebox”AbilitytoworkacrossmultipleprojectsofdifferentkindsWillingnesstolearn
EXPERIENCE SENIORCLIENTMANAGER-COORDINATE
April2016-currentManagedtheZedSeseljaPoliticalcampaignwhichwasmulti-facetedincludingcreativestrategyforTV,website,digitalandprintadvertising.ThecampaignwasextremelysuccessfulculminatinginZed’sre-electionandpromotionwithhispoliticalparty.
LedtheongoingstrategicmarketingprogramforBrandCanberra.ThisincludedpartneringwithmultiplegovernmentagenciesanddealingwithstakeholdersattheSESleveltosuccessfullydeliverthenewCanberra.com.auwebsite,theCBR31DaysandWeAreCBRCampaign.
ManagedtheONAcoffeebrandprovidingconsultativeservicesaswellasstrategicmarketingdirection.Thisincludedongoingdevelopmentofthebrand,website,socialmediaandmarketingmaterials.
Managingabroadportfolioofclientsincludingongoingbusinessdevelopment,projectmanagementandcustomerrelations.Successfullydeliveringoutcomesthroughmanaginginternalresourcesspreadacrossdifferentteams,procurementactivitiesandcontractors.SuccessinthisareahasbeenhighlightedbyconsistentgrowthintheportfolioandincreaseinrevenueforCoordinate.
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GROUPACCOUNTDIRECTOR-ZOOGROUP(ZOOADVERTISING)
October2015–April2016EstablishedastrongrelationshipattheDirectorleveltosuccessfullydeliveredthenewbrandandwebsiteforDepartmentofSocialServicesJobAccessprogram.Thedeliveryincludedbranddevelopment,focusgroupsandmarketresearch,websiteandcontentdevelopmentwhichachieveditsgoalsofbeinghighlyaccessibleandsimpletonavigate.
DeliveredthenewbrandandwebsiteforDepartmentofPrimeMinisterandCabinet,consolidatingtheir22websitesinto3andrunningfocusgroups,markettesting,videoproductionmanagementandinteractiveinfographicdevelopment.
ManagedthehighprofilePrimeMinistersCyberSecurityStrategy.Thisprojectwasdeliveredunderstricttimepressure,requiringthecoordinationofmultipleteamstodesignandbuildthewebsite,printedreportandinteractiveinfographics.AllcontentwaspresentedbythePrimeMinisterhimselfasscheduled.
DevelopedbestpracticeprocessesandproceduresthatwerefirstlyusedtodevelopandtrainnewaccountmanagersintheCanberraoffice.AftersuccessintheCanberraofficetheCEOrequestedItrainstaffacrossalltheAustralianZOOGroupoffices.
SENIORACCOUNTMANAGER-ZOOGROUP(ZOOADVERTISING)
May2012–October2015ManagedtheCentenaryofCanberraCampaignwhichspannedmultipleyearsallwithinanextremelytightbudget.Thisinitiallystartedoffasasmallengagement,howeverduetostrongcustomerrelationships,itgrewtoitincludebranding,TVC’s,multiplewebsites,marketingcollateralandsocialactivations.
WorkedwiththefounderofFashfest,rantheeventcoordinationduringthefirstyear.Thisrequireddealingwithalotofunknowns,thinkingcreativelyandcomingupwithsolutionsrapidlytoputonthesuccessfulevent.
ConsistentlymetandexceededquarterlyKPIs.Thiswasachievedthroughactivelypursuingnewopportunities,consistentlydeliveringforexistingclientsandsuccessfullygrowingmycustomerbase.
Rantheinternshipprogramthatinvolvedregularintakeofuniversitystudentsstudyingmarketingandcommunications.Thisrequiredtrainingandmentoringsotheywereabletodeliversmallprojectsthemselves.Thiswasparticularlypleasingwhentheygraduatedandsecuredemploymentwithleadingfirmsintheindustry.
SENIORGRAPHICDESIGNERANDCREATIVECOMMUNICATIONSOFFICER–THEPHARMACYGUILDOFAUSTRALIA
July2009–April2012Icoordinatedcontentdevelopmentforinternalandexternalcommunicationmaterialsaroundthe5thCommunityPharmacyAgreement.ThisensuredthattheGuildwasabletohaveclearandconcisemessagingonbrandonaregularbasis.
EachyearIwasattheGuild,IledthecreativecampaignfortheAustralianPharmacyProfessionalconference.Thisincludeddevelopingauniqueexhibitionattheconference
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withrelevantcommunicationmaterialsinvolvingstafffromalloverAustralia.
Ledthedesignanddevelopmentofthequarterlypharmacyassistantmagazine.Workingwithkeystaffonnewandimportantinformationincludingtrainingtoolsthatsupportedpharmacists.
GRAPHICDESIGNER–BOTTLESOFAUSTRALIA
September2007–July2009Responsibleforthecompaniesbrand,websiteandmarketingmaterials.Iwasalsoresponsibleforthedevelopmentoftheartworkonthedrinkbottles.Thisinvolvedbeingproficientinthedesigntoolstodeliveroutcomesinanefficientandtimelymanner.AdditionallyIwasinvolvedin;thedevelopmentofnewdrinkbottledesignsandcolours,thoroughmarketresearchconductedfornewproductdesigns,andcolours,planningmarketstrategiesfornewproductstotargetcurrentclientsandobtainnewones.JUNIORGRAPHICDESIGNER–ROARCREATIVE
January2007–September2007Iworkedwiththeseniordesignerandlearnedthefundamentalsoftheentirecreativeprocess.Isuccessfullydevelopedanumberofbrandidentitiesfortheagenciesclients.
EDUCATION UNIVERSITYOFCANBERRA–BACHELOROFDESIGN–DUETOGRADUATEEND2017
CANBERRAINSTITUTEOFTECHNOLOGY–ADVANCEDDIPLOMAOFGRAPHICDESIGN
AwardedaGovernmentScholarship
Partofthementoringprogram(only2peopleintheclasswereselected)
LAKETUGGERANONGCOLLEGE–YEAR12CERTIFICATE
LEADERSHIP BoardMember–CanberraWomeninBusiness2015-2016
REFERENCES ANTHONYMEERE
BusinessDirector–ZOOAdvertising(ZOOGroup)0421041361
NICOLLEKEYES
SeniorMarketingManager–OldParliamentHouse0411520938
KARENSCHELBACH
Websiteredevelopmentmanager–PrimeMinisterandCabinet0416049678
