Smart TV Launch UpdateAV Marketing Team

March 2012

CONFIDENTIAL

www.samsung.com.au/tv

2012 Communication Objectives

Stimulate increased TV and AV category purchases

Take ownership of SMART TV in Australian minds

Dominant Brand Leadership

“CHO-Kyuk-Cha” beyond comparison

CONFIDENTIAL

www.samsung.com.au/tv

TV - Launch Event

Timing: 17th April 2012

Premium, leadership, launch event for 2012 TV range.

Water Bar at the BLUE Hotel, Sydney

233 Guests attended including Tech, Lifestyle & Premium influencers to see and experience the future of Television

CONFIDENTIAL

www.samsung.com.au/tv

TV - Launch Event

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A 36 screen Smart TV Cube formed the backdrop to the evenings presentation and display.

Demonstration Zones communicated benefits & local content.

Dedicated areas featured: Interaction, Convergence, and Content – Music Hub, Fitness, Kids Story, Quickflix, Bigpond Unified, and Foxtel.

Guest celebrity appearances by Samsung spokesperson James Magnussen, and Entertainer Ricki-Lee Coulter.

Click here to play Samsung Launch Event video

CONFIDENTIAL

www.samsung.com.au/tv

TV – Launch Event Coverage

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are needed to see this picture.

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are needed to see this picture.

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are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

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After 1 week:49 pieces of coverage AVE of $1,888,409.40

CONFIDENTIAL

www.samsung.com.au/tv

2012 Marketing Activities Update 2012 Marketing Activities Update

CONNECT WITH

THE CLOUD

WORK-OUT WITH THE

NEW FITNESS APP

MEET YOUR NEW

TRAINING BUDDY

+

Voice and motion control

comes to Samsung SMART TVSAY HI, TV

Enjoy Quickflix, catch-up TV,

sports, news and more on-demand

THERE’S AN APP

FOR THAT

SURF THE WEB ON THE

BIG SCREEN

JUST

BROWSING

UP TO 30 CHANNELS

NO CONTRACTS

FOXTEL

ARRIVES AT

SMART TV

AUDIO VISUAL MAGAZINE

HOW ALLSHARE PLAY SPREADS

YOUR CONTENT TO YOUR DEVICES,

WHEREVER YOU ARE

‘Missile’MAGNUSSEN

STROKE OF GENIUS

ART MEETS

SMARTBEAUTIFUL OUTSIDEE

CLEVER INSIDE

MUSIC WARMS UP WITH

VACUUM TUBES

NEW FLAVOUR

IN SOUND

DOCK AND STREAM

YOUR MUSIC

CHARGE AND PLAY

CONNECT WITH THE CLOUD

WORK-OUT WITH THE NEW FITNESS APP

MEET YOUR NEW TRAINING BUDDY

+

Voice and motion control comes to Samsung SMART TV

SAY HI, TV

Enjoy Quickflix, catch-up TV, sports, news and more on-demand

THERE’S AN APP FOR THAT

SURF THE WEB ON THE BIG SCREEN

JUST BROWSING

UP TO 30 CHANNELS NO CONTRACTS

FOXTEL ARRIVES AT

SMART TVAUDIO VISUAL MAGAZINE

HOW ALLSHARE PLAY SPREADS YOUR CONTENT TO YOUR DEVICES, WHEREVER YOU ARE

‘Missile’MAGNUSSEN

STROKE OF GENIUS

ART MEETS SMARTBEAUTIFUL OUTSIDEE CLEVER INSIDE

MUSIC WARMS UP WITH VACUUM TUBES

NEW FLAVOUR IN SOUND

DOCK AND STREAM YOUR MUSIC

CHARGE AND PLAY

In-store Material Digital

Launch Event ATL/Media Experimental

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