4
KEY PRODUCT MESSAGE A fine mist hairspray that provides a long-lasting strong hold all day. Finishes styles with lasting lift, all day humidity resistance, maximum control and frizz-free shine. SATINIQUE ® Final Step Finishing Spray COLLECTION OVERVIEW SATINIQUE ® haircare knows that when your hair looks and feels good, you feel more beautiful and confident. SATINIQUE haircare is a three part approach for true customisation: Care, Treat and Style. Care: Shampoos and conditioners targeted to specific needs. Treat: Treatments to repair, renew and revitalise. Style: Formulas to shape, hold and help create any look. SATINIQUE scientists combined their nutritional and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities, all around the world. SATINIQUE Final Step Finishing Spray was created to Style hair. Perfect for setting styles, taming fly- aways, and finishing looks. For all hair types. Fine mist aerosol. PRODUCT OVERVIEW

SATINIQUE Final Step Finishing Spray€¦ · and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities,

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: SATINIQUE Final Step Finishing Spray€¦ · and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities,

KEY PRODUCT MESSAGE

A fine mist hairspray that provides a long-lasting strong hold all day. Finishes styles with lasting

lift, all day humidity resistance, maximum control and frizz-free shine.

SATINIQUE® Final Step Finishing Spray

COLLECTION OVERVIEW

SATINIQUE® haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customisation: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalise. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE Final Step Finishing Spray

was created to Style hair.

Perfect for setting styles, taming fly-

aways, and finishing looks.

For all hair types.

Fine mist aerosol.

PRODUCT OVERVIEW

Page 2: SATINIQUE Final Step Finishing Spray€¦ · and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities,

FEATURES / BENEFITS

FEATURE BENEFIT

Unique blend of styling polymers and light conditioners All day, long lasting hold and control, with a soft feel

24 hour humidity resistance

Defends against frizz and flyaways. Style will not be affected by changes in

humidity.

Lightweight, flake-free formula Hair is never sticky or heavy feeling.

Invisible on hair and will not show on clothes.

PRODUCT USAGE

Use after styling.

Spray 8-12 inches from dry hair to finish your style.

Gentle enough to use multiple times a day.

FRAGRANCE

All SATINIQUE products are enhanced with carefully-selected

fruity and floral fragrances which enhance the usage experience.

Final Step Finishing Hair Spray features a crisp, vibrant fragrance

with notes of pear, green apple, rose, and musk.

SATINIQUE® Final Step Finishing Spray

Page 3: SATINIQUE Final Step Finishing Spray€¦ · and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities,

CONVERSATION STARTERS

STYLING TIP

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the

link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium

haircare products.

They want to keep hair and styles in place through even the most humid weather.

Tip 1:

For extra lift, spray Final Step Finishing Spray to the roots and blow dry on

cool.

Tip 2:

To refresh hair midday, spray Final Step Finishing Spray onto your hairbrush

and gently brush through hair.

Mix Shine Spray and Straightening Balm in palm of hand, work the mixture into

hair, Blow dry hair with a flat brush. Complete this sleek look with Final Step

Finishing Spray.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customised.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who use hairspray?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

SATINIQUE® Final Step Finishing Spray

Page 4: SATINIQUE Final Step Finishing Spray€¦ · and beauty expertise to incorporate innovative ingredients for hair health. Premium hair care products, perfect for all ages, all ethnicities,

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the Extra

Volume Shampoo and Conditioner.

SATINIQUE® Final Step Finishing Spray

Style with SATINIQUE Volumising Mousse: A light weight non-

aerosol foam for those who desire volume and style for their hair

without weighing it down. For all hair types.

Specific Cross Selling Opportunities:

Care with SATINIQUE Extra Volume Shampoo and Conditioner:

Elevates hair to new level of fullness. System of shampoo and

conditioner gently cleanses for volume and body without weighing

hair down.

As you are starting the conversation about a SATINIQUE® product, maximise the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.