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SAVE ON BESTSELLING HAIRCARE DUOS! BOOST PROFITS WITH NEW STEAM INFUSION RETAIL

SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

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Page 1: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

SAVE ON BESTSELLING HAIRCARE DUOS!BOOST PROFITS WITH NEW STEAM INFUSION RETAIL

Page 2: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

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$52.25 value Up to 31% Savings

SALON OFFERPURCHASE24 Redken Haircolor shades (mix & match)

Choose From:Chromatics/Chromatics Beyond Cover ($7.25/each)Color Fusion/Cover Fusion ($6.50/each)Color Gels ($5.35/each)Shades EQ Gloss ($4.95/each)Shades EQ Cream and Shades EQ Cover Plus ($5.40/each)

RECEIVE FREESplashlights Merchandising Kit

Kit Includes: 1 Shades EQ Crystal Clear Liter1 Shades EQ Processing Solution Liter1 NEW Color Extend Magnetics Shampoo Liter1 Splashlights Poster1 Set of 4 Splashlights Easel Cards1 Splashlights Technique Guide

LIGHT UP ANY STYLE WITH A SPLASH OF COLORSPLASHLIGHTSNEW

STYLIST OFFERPURCHASE9 Redken Haircolor shades (mix & match)

Choose From:Chromatics/Chromatics Beyond Cover ($7.25/each)Color Fusion/Cover Fusion ($6.50/each)Color Gels ($5.35/each)Shades EQ Gloss ($4.95/each)Shades EQ Cream and Shades EQ Cover Plus ($5.40/each)

RECEIVE FREE1 NEW Color Extend Magnetics Shampoo Liter1 Set of 4 Splashlights Easel Cards1 Splashlights Technique Guide

$15.00 value Up to 25% Savings

Discover NEW Splashlights, Spring/Summer 2014’s latest color trend inspired by spotlight effects from the music and fashion scene. Amplify the look of light to create a range of special effects for every client, from a splash of color at the roots to a halo of light at the lengths and more. Try it today and put your client’s haircolor in the spotlight.

· Customizable for every client· From bold to natural-looking· For long or short hairstyles · Brings out your client’s best features

Page 3: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

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CROWNLIGHTSA splash of color at the roots—great for clients who want a bold and unique look

Worn by: Annie, comedian

DISCOVER THE FOUR LOOKS OF SPLASHLIGHTS:

BOLDLIGHTSA bold band of color at the mid-lengths —great for framing the face with precise color placement

Worn by: Traci, DJ

FRINGELIGHTSA shimmer of brilliance at the fringe—perfect for drawing attention to eyes and cheekbones

Worn by: Francesca, concert pianist & songwriter

SPOTLIGHTSA band of light woven through the mid-lengths—ideal for clients who want a natural look

Worn by: Germain, fashion designer

FEATURED FORMULA

NATURAL LEVEL 10

Formula 1:1 oz. Chromatics 3Vv (3.22)1 oz. Chromatics 5Vv (5.22)2 oz. 10 volume Chromatics Oil in Cream Developer

Formula 2:1 part Chromatics 5Vv (5.22)12 parts Chromatics Clear mixed with equal parts 10 volume Chromatics Oil in Cream Developer

FEATURED FORMULA

NATURAL LEVEL 3

Highlight Formula:2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 volume Pro-oxide Cream Developer

Glaze:1 oz. Shades EQ Gloss 08GG Gold Dip1 oz. Shades EQ Gloss 000 Crystal Clear2 oz. Shades EQ Gloss Processing Solution

FEATURED FORMULA

NATURAL LEVEL 3

Formula 1:2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 volume Pro-oxide Cream Developer

Formula 2:2 oz. Color Fusion 3Vr2 oz. 10 volume Pro-oxide Cream Developer

Formula 3:2 oz. Color Fusion 6Rr2 oz. 10 volume Pro-oxide Cream Developer

FEATURED FORMULA

NATURAL LEVEL 8

Formula 1:2 oz. Color Fusion 6Bc2 oz. 20 volume Pro-oxide Cream Developer

Formula 2:1 oz. Color Fusion 8Gr1 oz. Color Fusion 10N2 oz. 20 volume Pro-oxide Cream Developer

Formula 3:2 oz. Color Fusion 7Bc2 oz. 10 volume Pro-oxide Cream Developer

For more detailed information, additional formula options and inspiration visit Redken.com

Page 4: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

Purchase our bestselling haircare duos at a discount and receive a FREE trial size of Diamond Oil Shatterproof Shine!

ALL SOFTAll Soft Shampoo 10.1 oz.All Soft Conditioner 8.5 oz.FREE Diamond Oil Shatterproof Shine 1 ml

EXTREMEExtreme Shampoo 10.1 oz.Extreme Conditioner 8.5 oz.FREE Diamond Oil Shatterproof Shine 1 ml

COLOR EXTENDColor Extend Shampoo 10.1 oz.Color Extend Conditioner 8.5 oz.FREE Diamond Oil Shatterproof Shine 1 ml

Choose from:

SALON/STYLIST OFFER$11.50$16.00 salon value ($4.50/28% savings)

CLIENT OFFER$23.00$32.00 client value ($9.00/28% savings)

CURVACEOUSCurvaceous Shampoo 10.1 oz.Curvaceous Conditioner 8.5 oz.FREE Diamond Oil Shatterproof Shine 1 ml

DIAMOND OILDiamond Oil Shampoo 10.1 oz.Diamond Oil Conditioner 8.5 oz.FREE Diamond Oil Shatterproof Shine 1 ml

CLIENT OFFER

$25.00$38.00 client value ($13.00/34% savings)

SALON/STYLIST OFFER

$12.50$19.00 salon value ($6.50/34% savings)

SPECIALTY HAIRCAREChoose from:

SAVE UP TO 34% ON

HAIRCARE DUOS

Page 5: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

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Boost your revenue when you offer Steam Infusion for retail sale along with Redken treatments—perfect for clients who want a better way to straighten and smooth at home!

RECOMMEND THESE REDKEN TREATMENTS FOR USE WITH STEAM INFUSION:EXTREME ANTI-SNAP· For clients who frequently blow dry/flat iron or for overprocessed hair

· Hair is up to 5X stronger *

INTRODUCE YOUR CLIENTS TOTHE POWER OF STEAM INFUSION NEW TAKE HOME IRON FOR RETAIL SALE!

SALON OFFERPURCHASE AT A DISCOUNT1 Retail Steam Infusion Iron

Salon Intro Price

$129.00$160.00 salon value ($31.00/19% savings)

Suggested Client Price

$200.00Visit Redken.com for other great treatments to use with Steam Infusion, including Stay Sleek

DIAMOND OIL SHATTERPROOF SHINE· For shine and strength

· Hair is up to 7X more conditioned**

*After repeated applications vs. non-conditioning shampoo.**After repeated applications vs. non-conditioning shampoo and traditional blow dryer.NOTE: Retail Iron does not require a filter

Page 6: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

PRODUCT Case RetaIl salon Case oRdeR Qty PRICe PRICe PRICe Qty

DIAMOND OIL Diamond Oil Shampoo1.7 oz.** 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _liter 12 30.00 15.00 180.00 _Diamond Oil Conditioner1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _liter 12 34.00 17.00 204.00 _Diamond Oil Deep Facets intensive treatment1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _Diamond Oil Shatterproof Shine3.4 oz. 12 40.00 20.00 240.00 _Diamond Oil Shatterproof Shine intense3.4 oz. 12 40.00 20.00 240.00 _

COLOR EXTEND MAGNETICS Color Extend Magnetics Shampoo*1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _liter 12 30.00 15.00 180.00 _Color Extend Magnetics Conditioner*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _liter 12 34.00 17.00 204.00 _Color Extend Magnetics Deep Attraction Mask*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _

CURVACEOUS HAIRCARECurvaceous Cream Shampoo1.7 oz.** 50 6.00 3.00 150.00 _10.1 oz.** 12 18.00 9.00 108.00 _liter** 12 30.00 15.00 180.00 _Curvaceous Conditioner1 oz.** 100 6.00 3.00 300.00 _8.5 oz.** 12 19.00 9.50 114.00 _liter** 12 34.00 17.00 204.00 _Curvaceous Curl Dive nourishing mask.75 oz.** 120 6.00 3.00 360.00 _6.1 oz.** 6 20.00 10.00 60.00 _STYLINGCurvaceous Wind Up reactivating spray1.0 oz. 90 6.00 3.00 270.00 _5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion1.0 oz. 100 6.00 3.00 300.00 _6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse2.3 oz. 24 6.00 3.00 72.00 _4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum1.0 oz. 48 6.00 3.00 144.00 _5 oz. 12 19.00 9.50 114.00 _

INTRA FORCE SYSTEM 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _SYSTEM 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _TREATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 n.a. 20.00 240.00 _

PRICE LISTPRODUCT Case RetaIl salon Case oRdeR Qty PRICe PRICe PRICe Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock10.1 oz.** 12 15.00 7.50 90.00 _liters** 12 25.50 12.75 153.00 _Gallon 4 n.a. 26.50 106.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock8.5 oz.** 12 16.00 8.00 96.00 _liter** 12 30.50 15.25 183.00 _Gallon 4 n.a. 41.50 166.00 _

SAMPLING SHAMPOO (+)All Soft, Color Extend, Extreme, Real Control1.7 oz.** 50 5.00 2.50 125.00 _

CONDITIONERS (+)All Soft, Color Extend, Extreme, Real Control1 oz.** 100 5.00 2.50 250.00 _

HAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control0.7 oz. 14 n.a. 10.00 140.00 _

TREATMENTS All Soft Heavy Cream softening rinse-out mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _All Soft Argan-6 multi-care oil3 oz. 12 30.00 15.00 180.00 _All Soft Supple Touch softening cream-spray5 oz.** 12 17.00 8.50 102.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz.** 12 17.00 8.50 102.00 _Body Full Volume Amplifier thickening lift spray5 oz.** 12 17.00 8.50 102.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz.** 12 17.00 8.50 102.00 _Extreme Anti-Snap leave-in treatment1.7 oz.** 50 5.00 2.50 125.00 _8.5 oz. 12 17.50 8.75 105.00 _Extreme CAT Treatment protein reconstructing treatment5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder8.5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Heat Glide protective smoother5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Stay Sleek leave-in cream5 oz.** 12 17.00 8.50 102.00 _Pre Artliter 12 n.a. 25.00 300.00 _

Make them an offer they can’t refuse—buy any Redken For Men Shampoo or Conditioner and get any styler at 50% off!

SALON OFFERPURCHASEAny Redken For Men Shampoo or Conditioner

Choose from:clean spice 2-in-1 conditioning shampoo 10 oz.mint clean invigorating shampoo 10 oz. full impact bodifying shampoo 10 oz. go clean daily care shampoo 10 oz. clean brew extra cleansing shampoo 8.5 oz.cool finish invigorating conditioner 10 oz.finish up daily weightless conditioner 10 oz.

RECEIVE AT 50% OFFAny Redken For Men Styling Product

Choose from:high up spiking cream wax 3.4 oz.dishevel fiber cream 3.4 oz. firm grasp texturizing clay 3.4 oz.get groomed finishing cream 5 oz. grip tight firm holding gel 5 oz.maneuver working wax 3.4 oz.outplay texture putty 3.4 oz. polish up defining pomade 3.4 oz.stand tough extreme gel 5 oz.work hard power paste 3.4 oz.

BUY ONE, GET ONE FREE!REDKEN FOR MEN

Average Salon Price

$9.85*$13.60** client value ($3.75/28% savings)

Average Client Price

$19.70$27.20 client value ($7.50/28% savings)

*Based on $6.10 average Redken For Men haircare product. Actual price may vary based on product selection**Based on $7.50 average Redken For Men styling product. Actual price may vary based on product selection

Page 7: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

FEBRUARY 2014 \ Promotions 7

PRODUCT Case RetaIl salon Case oRdeR Qty PRICe PRICe PRICe Qty

HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 17.00 8.50 102.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.50 2.75 66.00 _11 oz. 12 16.00 8.00 96.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 high-control hairspray2.1 oz. 24 7.50 3.75 90.00 _11 oz. 12 20.00 10.00 120.00 _

STYLE CONNECTIONPowder Refresh 01 aerosol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Matte Sponge 05 rugged texturizer1.7 oz. 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 18.00 9.00 54.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blow-dry lotion.35 oz. single Packette 28 n.a. 6.00 168.00 _

REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Full Impact bodifying shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _liter 12 22.50 11.25 135.00 _

STYLINGHigh Up spiking cream wax3.4 oz.** 24 15.00 7.50 180.00 _Stand Tough extreme gel5 oz.** 12 13.00 6.50 78.00 _Grip Tight holding gel5 oz.** 12 13.00 6.50 78.00 _Dishevel fiber cream3.4 oz.** 12 17.00 8.50 102.00 _Get Groomed finishing cream5 oz.** 12 13.00 6.50 78.00 _Work Hard molding paste3.4 oz.** 12 15.00 7.50 90.00 _Outplay texture putty3.4 oz.** 24 15.00 7.50 180.00 _Maneuver working wax3.4 oz.** 24 15.00 7.50 180.00 _Polish Up pomade3.4 oz.** 24 15.00 7.50 180.00 _Firm Grasp Texturizing clay3.4 oz. 24 19.00 9.50 228.00 _

PRODUCT Case RetaIl salon Case oRdeR Qty PRICe PRICe PRICe Qty

OTHER HAIRCOLOR PRODUCTSColor Thickener4 oz. 12 n.a. 7.95 95.40 _Color Stain Remover*80 pads 12 n.a. 6.50 78.00 _

TEXTURE Acid WavesCreative Curl 24 n.a. 6.00 144.00 _Inner secret 24 n.a. 6.00 144.00 _Alkaline WavesVector Plus 24 n.a. 5.00 120.00 _Vector Plus extra Body 24 n.a. 5.00 120.00 _shape Control Reducer neutralizer normal Reducer 250ml 21 n.a. 29.00 609.00 _ sensitized Reducer 250ml 21 n.a. 29.00 609.00 _ Resistant Reducer 250ml 21 n.a. 29.00 609.00 _shape Control neutralizer smoothing neutralizer liters 6 n.a. 12.00 72.00 _

SALON GEAR COLOR GEARSalon Basicstint Bowl n.a. n.a. 5.00 n.a. _Chromatics tint Bowl n.a. n.a. 5.00 n.a. _Wide Brush/long Bristles n.a. n.a. 3.00 n.a. _Wide Brush/short Bristles n.a. n.a. 3.00 n.a. _narrow Brush/long Bristles n.a. n.a. 3.00 n.a. _narrow Brush/short Bristles n.a. n.a. 3.00 n.a. _Chromatics double Row tint Brush n.a. n.a. 3.00 n.a. _Chromatics double Row Wide tint Brush* n.a. n.a. 3.00 n.a. _applicator Bottle n.a. n.a. 3.50 n.a _Measuring Cup n.a. n.a. 2.50 n.a. _organizer tray Cream n.a. n.a. 20.00 n.a. _ (Regular–holds 42) organizer tray Cream (Mini–holds 21) n.a. n.a. 15.00 n.a. _organizer tray liquid (Regular–holds 36) n.a. n.a. 20.00 n.a. _tube Key n.a. n.a. 2.50 n.a. _

Specialtydetailing Freehand Brush n.a. n.a. 5.00 n.a. _ (angled Brush) detailing etching Wand n.a. n.a. 5.00 n.a. _ (Mascara Wand) technique Board n.a. n.a. 15.00 n.a. _spray Water Bottle n.a. n.a. 6.00 n.a. _Mini-spatula n.a. n.a. 5.00 n.a. _Mini-Whisk n.a. n.a. 5.00 n.a. _Clips (set of 8) n.a. n.a. 7.00 n.a. _Magnetic Clip Wristband n.a. n.a. 20.00 n.a. _Blonde Icing scoop n.a. n.a. 5.00 n.a. _

ApparelRedken Favorite Cape n.a. n.a. 25.00 n.a. _durasilk™ all Purpose Cape n.a. n.a. 25.00 n.a. _Chromatics Cape n.a. n.a. 25.00 n.a. _durasilk™ all Purpose apron n.a. n.a. 25.00 n.a. _Chromatics apron n.a. n.a. 25.00 n.a. _durasilk™ Client Wrap n.a. n.a. 30.00 n.a. _Swatches & Moreshades eQ Gloss swatch Book n.a. n.a. 30.00 n.a. _shades eQ Cream & Cover Plus swatch Book n.a. n.a. 30.00 n.a. _Color Fusion/Cover Fusion swatch Book n.a. n.a. 50.00 n.a. _Color Gels swatch Book n.a. n.a. 30.00 n.a. _Chromatics swatch Book n.a. n.a. 50.00 n.a. _Color Camo swatch Box n.a. n.a. 14.00 n.a. _swatch Cards n.a. n.a. n.a. n.a. _shade Charts n.a. n.a. n.a. n.a. _shade stickers n.a. n.a. n.a. n.a. _

HAIRCARE/STYLING GEARRedken Chemistry n.a. n.a. 2.25 n.a. _shot shakerPumpsliter (White) n.a. n.a. 2.25 n.a. _Gallon (White) n.a. n.a. 4.25 n.a. _

all retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productn.a. = not applicable.

PRODUCT Case RetaIl salon Case oRdeR Qty PRICe PRICe PRICe Qty

REDKEN CHEMISTRY All Soft Shot Phase16.9 oz. 12 n.a. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 n.a. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 n.a. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 n.a. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 n.a. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 n.a. 18.50 222.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 n.a. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 n.a. 9.00 108.00 _

STYLING STRAIGHTSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 16.00 8.00 96.00 _Align 12 protective straightening lotion1 oz. 100 5.00 2.50 250.00 _5 oz. 12 17.00 8.50 102.00 _

SHINEGlass 01 smoothing serum2 oz. 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4 oz. 12 17.50 8.75 105.00 _

VOLUME Thickening Lotion 06 all-over body builder5 oz. 12 15.50 7.75 93.00 _1/2 liter 12 n.a. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz. 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz. 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _

TExTUREWater Wax 03 shine defining pomade1.7 oz. 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturizing cream-wax3.4 oz. 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz. 100 5.50 2.75 275.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 100 5.50 2.75 275.00 _2.5 oz. 12 18.00 9.00 108.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 96.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion5.4 oz. 12 18.00 9.00 108.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 finishing thermal spray8.5 oz. 12 16.00 8.00 86.00 _Hot Sets 22 thermal setting mist5 oz. 12 15.00 7.50 84.00 _1/2 liter 12 n.a. 13.00 156.00 _

PRODUCT Case RetaIl salon Case oRdeR Qty PRICe PRICe PRICe Qty

SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz.** 36 10.00 5.00 180.00 _

HAIRCOLORColor Camo2 oz. 36 n.a. 4.50 162.00 _Pro-oxide Cream Developer 10vliter 6 n.a. 6.00 36.00 _

PROFESSIONAL TOOLS Steam Infusion Professional Iron(includes two filters) 1 n.a. 295.00 n.a. _Steam Infusion Retail Iron*(does not require filter) 1 n.a. 200.00 160.00 _Steam Infusion Cartridges 1 n.a. 20.00 n.a. _

HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 n.a. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 n.a. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 n.a. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 n.a. 21.00 252.00 _liter 6 n.a. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 n.a. 6.50 234.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 n.a. 6.50 234.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels**2 oz. 36 n.a. 5.35 192.60 _Chromatics Prismatic Permanent Color2 oz. 36 n.a. 7.25 261.00 _Chromatics Beyond Cover Age-Defying Permanent Color2 oz. 36 n.a. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ Glosssalon Intro Kit 1 n.a. 198.00 n.a. _stylist trial Kit 4 n.a. 59.40 237 .60 _Shades EQ Cream/Cover Plussalon Intro Kit 1 n.a. 216.00 n.a. _stylist trial Kit 4 n.a. 64.80 259.20 _Color Fusion** salon Intro Kit 1 n.a. 325.00 n.a. _stylist trial Kit 4 n.a. 78.00 312.00 _Color Gels** salon Intro Kit 1 n.a. 214.00 n.a. _stylist trial Kit 4 n.a. 64.20 256.80 _Chromatics salon Intro Kit 1 n.a. 362.50 n.a. _stylist trial Kit 4 n.a. 87.00 348.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40v**liter 6 n.a. 6.25 37.50 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v**16 oz. (20v only) 12 n.a. 3.60 43.20 _liter 6 n.a. 6.25 37.50 _Shades EQ Processing Solution**liter 6 n.a. 6.25 37.50 _Chromatics Oil in Cream Developer 10v, 20v, 30v, 40v945 ml 6 n.a. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vliter 6 n.a. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 n.a. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 n.a. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener**17.6 oz. 12 n.a. 12.00 144.00 _32 oz. 6 n.a. 30.00 180.00 _Lift 5/15 Highlifting Cream1 oz. 72 n.a. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 n.a. 21.00 252.00 _Up To 7 De-Dusted Lightener**17.6 oz. 12 n.a. 18.00 216.00 _32 oz. 6 n.a. 30.00 180.00 _Flash Lift Lightening Powder17.6 oz. 12 n.a. 16.50 198.00 _32 oz. 6 n.a. 27.50 165.00 _

Page 8: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

BOOST SALES WITH PUREOLOGY styling icons

8

PUREOLOGY EXCLUSIVE PRICE L IST

FEBRUARY 2014/Promotions

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Extra Care Shampoo8.5 oz.33.8 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.0 oz.8.5 oz.Pure Volume Instant Levitation Mist1.0 oz.4.9 oz.

241266

126

241266

2412

7512

$7.50$27.00$62.00$75.00

$27.00$62.00

$7.50$29.00$64.00$85.00

$7.00$22.00

$9.00$26.00

$3.75$13.50$31.00$37.50

$13.50$31.00

$3.75$14.50$32.00$42.50

$3.50$11.00

$4.50$13.00

$90.00$162.00$186.00$225.00

$162.00$186.00

$90.00$174.00$192.00$255.00

$84.00$132.00

$337.50$156.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5 oz.Super Smooth Smoothing Cream6.8 oz.

24126

24126

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$144.00

REVIVING REDReviving Red Shamp’oil1.7 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect Enhancer Set of 4 .34 oz. tubesReviving Red Copper Reflect Enhancer Set of 4 .34 oz. tubes

24126

24126

1280

12

12

$7.50

$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.

48

2412

12

12

2412

12

12

12

2412

4812

2412

8012

12

$7.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$28.00

$26.00

$26.00

$9.00$24.00

$7.00$26.00

$9.00$26.00

$9.00$26.00

$24.00

$3.50

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$14.00

$13.00

$13.00

$4.50$12.00

$3.50$13.00

$4.50$13.00

$4.50$13.00

$12.00

$168.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$168.00

$156.00

$156.00

$108.00$144.00

$168.00$156.00

$108.00$156.00

$360.00$156.00

$144.00

HIGHLIGHT STYLISTHighlight Stylist Gold Definer Contour Shine-Gel1.0 oz.5.1 oz.Highlight Stylist Bodifying Luminator Texturizing Shine-Foam1.5 oz.5.0 oz.Highlight Stylist Sea-Kissed Texturizer, Salt-Free Tousle Mist1.0 oz.4.2 oz.

4812

2412

8012

$11.00$28.00

$11.00$28.00

$11.00$28.00

$5.50$14.00

$5.50$14.00

$5.50$14.00

$264.00$168.00

$132.00$168.00

$440.00$168.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf TalkersPureology Prescription Tear Pad

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair Restorative Hair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split End Correcting Treatment3.2 oz.

24126

24126

12

12

2412

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$7.00$24.00

$40.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$3.50$12.00

$20.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$84.00$144.00

$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$35.00

$5.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$17.50

$2.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$210.00

$120.00$156.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OIL

Precious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

COLOUR FANATICColour Fanatic 1.0 oz.6.7 oz.

8012

$6.00$24.00

$3.00$12.00

$240.00$144 .00

FRESH APPROACHFresh Approach Dry Shampoo4.2 oz.Fresh Approach Dry Condition1.3 oz.4.3 oz.

N/A

2412

$24.00

$9.00$24.00

$12.00

$4.50$12.00

N/A

108144

Page 9: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

SMALL OFFERPURCHASE:Any 4 Styling Icon products (At least one product must be new to your salon)

RECEIVE FREE:Any 2 Styling Icon products

SALON PRICE

$48.00$72.00-$90.00 stylist value ($24.00-$42.00/33-47% savings)

Pureology Styling Icons is your toolbox to achieve the latest looks and iconic styles while caring for colour-treated hair.

BOOST SALES WITH PUREOLOGY styling icons

LARGE OFFERWITH FREE MERCHANDISING SET

PURCHASE:Any 34 Pureology Styling Icons products (5 products must be new to salon)

RECEIVE FREE STYLING ICONS KIT:3 Colour Fanatic multi-tasking hair beautifier petites 1.0 oz.3 Strengthening Control zero dulling hairspray petites 2.1 oz.3 Supreme Control maximum hold zero dulling hairspray petites 2.1 oz.3 Fresh Approach Dry Condition petites 1.3 oz.1 Set of 6 luxury acrylic merchandisers ($150.00 value)1 Petites Display (hold all 12 petites)

SALON PRICE

$199.00$495.00 salon value ($296.50/60% savings)

Page 10: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

FEB

RU

AR

Y 20

14 /

Pro

mot

ions

REVIVING RED86% of consumers agreed that copper red hair was visibly more vibrant and shiny when treated with the Reviving Red system**

SALON OFFERPURCHASE4 Reviving Red Shampoo 8.5 oz.4 Reviving Red Condition 8.5 oz.2 Reviving Red Illuminating Caring Oil 4.2 oz.1 Reviving Red Red or Copper Reflect Enhancer (set of 4 -.34 oz. tubes)

RECEIVE FREE1 Reviving Red Illuminating Caring Oil 4.2 oz.1 Reviving Red Red Reflect Enhancer (set of 4-.34 oz. tubes)2 Reviving Red “Colours of Love” kits including: 1 Reviving Red Shampoo 8.5 oz. 1 Reviving Red Condition 8.5 oz. 1 Reviving Red Illuminating Caring Oil 1.0 oz. 1 Reviving Red box – use to merchandise in your salon!

STYLIST PRICE

$168.00$254.00 salon value ($86.00/34% savings)

SALON PRICE

$160.00$234.00 salon value ($74.00/32% savings)

PURE VOLUMEWeightlessly elevates fine colour-treated hair with 24 hours of magnificent volume*

SALON OFFERPURCHASE4 Pure Volume Shampoo (choose from Pure Volume or Pure Volume Extra-Sensitized) 8.5 oz4 Pure Volume Condition 8.5 oz.2 Pure Volume Blow Dry Amplifier 8.5 oz.2 Pure Volume Instant Levitation Mist 4.9 oz.

RECEIVE FREE1 Pure Volume Instant Levitation Mist 4.9 oz.1 Pure Volume Blow Dry Amplifier 8.5 oz.2 Pure Volume “Colours of Love” kits including: 1 Pure Volume Shampoo 8.5 oz. 1 Pure Volume Condition 8.5 oz. 1 Pure Volume Blow Dry Amplifier Petite 1.0 oz. 1 Pure Volume Instant Levitation Mist Petite 1.0 oz. 1 Pure Volume box – use to merchandise in your salon!

*With use of Pure Volume Shampoo and Instant Levitation Mist*With daily use of Reviving Red Shamp’Oil and weekly use of Red or Copper Reflect Enhancer

Page 11: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

11

Celebrate Valentine’s Day with Pure Volume and Reviving Red. Your clients will fall in love with these two collections – and the pink and red colours make the perfect February display for your salon!

COLOURS OF LOVE KITSFEATURING PURE VOLUME AND REVIVING RED

STYLIST PRICE

$25.00$34.00 stylist value ($9.00/26% savings)

CLIENT PRICE

$50.00$68.00 client value ($18.00/26% savings)

STYLIST PRICE

$25.00$36.00 stylist value ($11.00/31% savings)

CLIENT PRICE

$50.00$72.00 client value ($22.00/31% savings)

REVIVING REDSTYLIST/CLIENT OFFERPURCHASE1 Reviving Red “Colours of Love” Kit including: 1 Reviving Red Shampoo 8.5 oz. 1 Reviving Red Condition 8.5 oz. 1 Reviving Red Illuminating Caring Oil Petite 1 oz.

PURE VOLUMESTYLIST/CLIENT OFFERPURCHASE1 Pure Volume“Colours of Love” Kit including: 1 Pure Volume Shampoo 8.5 oz. 1 Pure Volume Condition 8.5 oz. 1 Pure Volume Blow Dry Amplifier Petite 1.0 oz. 1 Pure Volume Instant Levitation Mist Petite 1.0 oz.

Page 12: SAVE ON BESTSELLING HAIRCARE DUOS! - Redken ......FREE Diamond Oil Shatterproof Shine 1 ml Choose from: SALON/STYLIST OFFER $11.50 $16.00 salon value ($4.50/28% savings) CLIENT OFFER

12

PUREOLOGYEXCLUSIVE

FEBRUARY 2014 • PROMOTIONS

CELEBRATE VALENTINE’S DAY

WITH PURE VOLUME & REVIVING RED “COLOURS OF LOVE” K ITS

All rights reserved. U1216200 11/13

BOOST SALES WITH PUREOLOGY styling icons