86
Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & Beyond

Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Savvy College

Planning

By Lynn O’Shaughnessy

What You Need to

Know in 2016 &

Beyond

Page 2: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Late Stage College

Planning Definition…

When parents are nearing the end of saving

for college, how do they stretch whatever

they have managed to save as far as

possible when contemplating their college

costs.

Page 3: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Your Gift

Page 4: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

① Understand what the financial aid changes in 2016 mean.

② Implications for grandparent giving.

③ Latest college loan changes.

④ Checking a student’s salary potential at a specific school.

What You Need to Know in

2016 & Beyond

Page 5: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Understand what the financial aid

changes in the fall of 2016 mean.

Winning Strategy No. 1

Page 6: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Free Application for Federal Student Aid (FAFSA)

FAFSA is required to qualify for federal and state aid and

usually aid from colleges, too.

CSS/Financial Aid PROFILE

PROFILE, a creation of the College Board, is used by 229

undergrad schools (mostly private) to determine who get their

in-house awards.

Big Change in 2016 for

Aid Application

Page 7: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

FAFSA & PROFILE

Students applying for

2017-2018 school year,

can file FAFSA beginning

Oct. 1, 2016

instead of Jan. 1, 2017.

New Filing Deadlines

Page 8: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Families will use two-year-old

tax returns.

Referred to as “prior-prior”

taxes (PPY).

Using Older Tax Returns

Page 9: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

For the 2017-2018 school

year, families will use 2015

tax returns.

Using Older Tax Returns

Page 10: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Your clients can use IRS data retrieval tool.

Connects client filing out FAFSA to the IRS.

The IRS fills out the relevant financial

information from tax return.

New System = Fewer

Mistakes

Page 11: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Slowing Down the

Aid Clock The MAD DASH to complete forms will

disappear.

No rush = More accurate information.

Page 12: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Families should be able to

get award offers much

earlier and compare offers.

Acceptances and offers can

arrive together.

Awards will be more

accurate.

This change will help

families make better

decisions.

Changes Are a Big Win

for Families

Page 13: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

The mechanics are straightforward, but implications aren’t.

Your finances will matter beginning in sophomore year in high

school.

1st base year: 2nd half 10th grade/1st half 11th grade.

Last base year: 2nd half freshmen yr./1st half sophomore

Finances won’t matter after sophomore year in college.

Current assets will still count.

What This Means

Page 14: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Parents will need to think about potential moves earlier.

Selling stock for capital gains.

Taking retirement distributions.

Sink more money into retirement accounts earlier.

Moving money from UGMA/UTMA to custodial 529.

Qualifying for simplified means test.

Maximizing Financial Aid

Harder

Page 15: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Help from Grandparents

Page 16: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Grandparents can help earlier

without hurting aid chances…

Grandparent help with costs is

considered child’s untaxed

income that’s assessed at up

to 50%.

PPY: Grandparent Friendly

Page 17: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Grandparents used to have to hold

back to avoid hurting aid chances…

Grandparents used to need to

wait until the final financial aid

application was filed to help.

PPY: Grandparent Friendly

Page 18: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Grandparents can help a year

earlier…

Grandparents can help with

costs after the aid application

has been filed in 2nd semester

sophomore year.

PPY: Grandparent Friendly

Page 19: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

For parents taking a hit with prior-

prior tax returns…

They can ask for a

professional judgment

from colleges.

Families Can Appeal

Page 20: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Know changes in college loan

landscape.

Winning Strategy No. 2

Page 21: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

.

Page 22: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

These are loans for students only. These

are best loans because of the federal

safety net.

Federal Direct Loans

No credit requirement for

college students.

Must be enrolled at least half

time.

Page 23: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Subsidized loan: government covers

interest while student in school, 6-month

grace period after graduation and

deferments.

Subsidized vs.

Unsubsidized Loans

FAFSA formula determines

who qualifies for the

subsidized Direct Loan.

Page 24: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Unsubsidized loan: students are

responsible for all the accrued interest

beginning when money borrowed.

Subsidized vs.

Unsubsidized Loans

Students of any income can

qualify for the unsubsidized

Direct Loan.

Page 25: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Unsubsidized loan: are the only Direct

Loan option for graduate students.

Subsidized vs.

Unsubsidized Loans

Graduate and professional

students have another federal

loan option.

Page 26: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

.

Page 27: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

.

Page 28: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Parent Loan Options

Page 29: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

This federal loan allows parents to

borrow up to the amount not covered by

child’s financial aid.

Parent PLUS Loan

Can’t have certain adverse

black marks on credit history.

Page 30: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

All qualified parents get the same rate.

Begin payment immediately or wait

until child graduates or leaves school.

Parent PLUS Loan

Interest rate for 2016-2107

school year: 6.31%

Loan amount fee: 4.27%

Page 31: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Private loans have traditionally been

taken out by child and cosigned by

parent or other adult. Now there are

private college loans for parents.

New Parent Private

Loans

Only parent is obligated to pay

the debt.

Page 32: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Private loans can be less expensive

than PLUS Loans for borrowers with

very good or excellent credit scores

(750+).

New Parent Private

Loans

Only parent is obligated to pay

the debt.

Page 33: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Private Student Loans Guru

New Private Lender List

Page 34: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Sources of private loans:

Traditional banks.

Credit unions.

State loan programs.

Online lenders.

Growing Number of

Private Lenders

Page 35: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Sources of private loans:

Credible.com

LendEDU.com

Multi-Lender Platforms

Page 36: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Emphasize Saving

It’s always cheaper to save than to borrow.

Page 37: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Assuming 10 year repayment…

Subsidized Direct Loan: $1.24

Unsubsidized Direct Loan: $1.39

PLUS Loan: $1.71

Cost of $1 Borrowed

Page 38: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Assuming 25-year repayment…

Subsidized Direct Loan: $1.65

Unsubsidized Direct Loan: $1.84

PLUS Loan: $2.58

Cost of $1 Borrowed

Page 39: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Check 4-Year Grad Rates

Winning Strategy No. 3

Page 40: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Check Graduation Rates

Four-year grad rate at

public colleges and

universities 33% Four-year grad rate at

private colleges and

universities 53%

Page 41: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Check Four-Year Grad

Rate

Page 42: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

The Chronicle of Higher

Education’s College Completion

Page 43: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

University of Texas: Four-

Year Grad Rate

Page 44: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

A look at where the college money

is in 2016.

Winning Strategy No. 4

Page 45: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Where the College

Money Is

Page 46: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Don’t Believe the

Sticker Price 58% of students at public colleges and

universities get institutional money.

89% of students at private institutions, get

institutional grants and/or scholarships.

Page 47: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

The Typical Price Cut

Average discount at private schools is 54%.

Page 48: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Throw a Wider Net

Page 49: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Don’t just look at

research

universities. Check

out colleges and

master’s level

universities.

Page 50: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Research

universities

provide 66% of

freshmen with

discounts.

Page 51: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Master’s level

universities

provide 94% of

freshmen with a

discount.

Page 52: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Colleges

provide 91% of

freshmen with

a discount.

Page 53: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Merit Aid and

College

Rankings

Page 54: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Schools That Don’t Aid

Wealthy Students Rank

Highest Highest-ranked schools often provide the best financial aid.

SWARTHMORE HAVERFORD POMONA WELLESLEY

REED WILLIAMS CALTECH PRINCETON

DARTMOUTH HARVARD PENN BROWN

Page 55: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

$700,000 in merit scholarships for

affluent student from Pennsylvania

CASE STUDY: High-Income

Family

Page 56: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Percentage Receiving

Awards

Page 57: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Percentage Receiving

Awards

Page 58: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Percentage Receiving

Awards

Page 59: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Research schools beyond the

name.

Winning Strategy No. 5

Page 60: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Key is making the most of wherever you attend college.

Page 61: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Schools aren’t monolithic.

Check at the department level.

Page 62: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest
Page 63: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Only resource with actual

beginning salaries by majors.

Page 64: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Check salaries among similar type

schools.

Page 65: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest
Page 66: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest
Page 67: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Colleges are businesses. Their No. 1

priority is themselves. Families are lost

and are desperately looking for

answers.

And they aren’t finding answers.

Why You Should Take

the Course

Page 68: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Here’s How You’d Benefit

From

Page 69: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

It will help

you stand out

from the

crowd

Page 70: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Attract Ideal Clients

Affluent parents are the ones most proactive seeking answers.

They are appalled at price of top colleges.

They aren’t finding answers from high school counselors and

college consultants.

Page 71: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Antidote to Robo Advising

Advising is becoming a commodity.

Every advisor can build an asset allocation

plan. That’s not going to set you apart.

College can help get your foot in door.

Page 72: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Understanding college basics will make you referable.

CPAs, Attorneys, College consultants and other professionals

will send business your way.

Become the first person these professionals think of when the

issue of college comes up!

Boost Your Referrals

Page 73: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Understanding college basics can help you cement your

relationship with clients.

College planning can help you reach out to your clients grown

children.

Cement Relationships

Page 74: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Parents’ Guide

Page 75: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

What You Get in Savvy

College Planning

Page 76: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Four advice-packed webinars.

You’ll have instant access to all the recordings.

Two update webinars throughout year.

WHAT’S Inside Savvy

College Planning

Page 77: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Two Client Presentation

With speaker notes

Page 78: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Parents’ Guide

The Savvy Parents’ Guide to

Cutting College Costs

50 six-sided guides

These are incredibly popular among

parents.

Page 79: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Marketing Tool Kit

75-page guide

Includes PDF templates, posters,

postcards, press releases

FINRA approved

Page 80: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Article Reprints

FINRA-reviewed.

Brand these article reprints with your

contact information, photo and logo to

create a client touch that is both

instructive and memorable.

Page 81: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

90-question online exam

Answer 60 correctly to qualify for

9 Continuing Education credits

9 CE Exam Credits

Page 82: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Sampling of What You’ll

Learn Strategies for finding college bargains.

Where affluent students can find merit awards.

How home equity, investments, trusts & more impact

aid.

How grandparents can help with college costs safely.

Maximizing financial aid.

Names of schools the offer the best financial aid.

How divorce/separation impact financial aid.

Boosting admission chances & money.

Best way to use college rankings.

Inside scoop on athletic scholarships

Best ways to borrow for college.

Best ways to repay college debt.

Page 83: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Price You’ll get all that for…

$100 off if you

enroll by Oct. 24.

$595

Page 84: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

If you enroll by midnight

PDT.

Drops price to $445!

$150

discount!

Page 85: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Enrolling is a win-win for you and your clients and prospects!

Page 86: Savvy College Planningimages.horsesmouth.com/gfx/pdf/5_Ways_9-27-16.pdf · 2016. 9. 27. · Savvy College Planning By Lynn O’Shaughnessy What You Need to Know in 2016 & ... ③Latest

Enroll in Savvy College Planning here:

Horsesmouth.com/college Or call: (888) 336-6884 ext. 1