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How to design and deliver successful
business presentation
Define The Situation
Why are you giving this presentation?
Whom do you want to convince?
How much time do you have for the presentation?
What medium should you use?
The 10 commandments of media
Why are you giving this presentation?
목적 정의명료성 : 한 문장으로 축약 가능현실성 : 현실적인 가능성행동성 : 실제 행동으로 옮겨질 수 있어야 한다 .
Example : You want the company founder to approve the strategy aimed at closing the two plants
잘 정의된 목적프리젠테이션의 필요성 결정청중의 주의와 에너지의 결집발표자 위주의 생각에서 청중 위주의 생각으로 전환목적 달성 정도는 유일한 프리젠테이션에 대한 척도
Whom Do You Want to Convince?
Think more about your audience rather than about
your presentation
의사결정자청중의 인지도청중의 관심 정도청중의 태도 : Will they be for or against the recommendations?
발표자료에 대한 이해도
How much time do you have for the presentation?
More often than not, you have no choice
What if time does not allow you to meet your objective?
Problem
Provide introductory handout & summarize highlights
Provide supplementary handout at the end of presentation
Set priorities for segments of your presentation: No. 1 & No. 2
Make a new agreement with the audience
Solutions
What medium should you use?
Media options for the different situationLap visuals
adequate participants:2 ~ 4 people
purpose: to check on the accuracy of facts, to surface issues, to gain commitment for action programs
OHP
adequate participants:4 ~ 40(or more)
advantages: easily change the sequence of/omit/add backup visuals etc.
new medium emerged
onscreen presentation(add animation/sound/video/links)
The 10 commandments of media
Given the pros and cons of media options, you should remind as follows;
CREATING VISUALS
I. Thou shalt keep the design of visual
s simple
II. Thou shalt ensure legibility to the p
erson sitting the farthest from the scre
en
III. Thou shalt use color with purpose,
not for decoration
IV. Thou shalt keep special effects to a
minimum
V. Thou shalt provide reasonable pro
duction deadlines
PRESENTING
VI. Thou shalt rehearse, rehearse, reh
earse before the presentation
VII. Thou shalt arrive extra early at t
he presentation site and work closely
with the technical professional
VIII. Thou shalt bring backup visuals
IX. Thou shalt project a blank screen
during lengthy transition, while enteri
ng into discussion
X. Thou shalt try to follow 7 of the 10
Commandments most of the time
Design the presentation
Determine your message
Craft the story line
Write the introduction
Plan the ending
Make the most of visuals
Build a storyboard
Determine your message
4-hour presentation “only one minute”
The “what’s so” & “so what” in one minute“To counter the limited potential for growth at home, J.J. Ltd. Should proceed with its efforts to tap the significant growth opportunities in the United States”
“To do effective presentation, you should design the presentation”
That’s your message
Craft the story line
Dear Shirley,
Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, you kissed him?
And also, on Sunday when you came to my house and my Mom made you a tuna fish salad for lunch and you said:”Yech! That’s the worst salad I ever ate!”?
And yesterday, when my cat brushed against your leg, you kicked her and threatened to sic your dog ”monster” on her?
Well, for all of these reasons, I hate you, and I no longer want to be your friend.
Lucy
Dear Shirley,
I HATE you. Here are my reasons:
1. You stole my boyfriend.
2. You insulted my mother.
3. You scared my cat
Lucy
Conclusion/recommendation up front? In the middle? At the end?
Depend on the situation & the audience members
Write the introduction
Most introduction of presentation lull you to sleep!
PIPPurpose: “My purpose today is to present a portfolio of practical suggestions to help you overcome the nervousness that comes with delivering presentations.”
Importance: “this is most timely, because you’ll be presenting your recommendations to the Community Board nest week.”
Preview: “In the hour we have together, we’ll discuss the steps required to plan, design, and deliver successful presentations”
Plan the ending
Summarize the major pointsConclusions, trends, arguments, whatever
Spell out the recommendationOne more time
Present your action programSpecific steps or actions required to make the recommendation happen
Ask for agreement and for commitmentBe bold, be direct, be specific
Close off with “next steps.”The ending should signal that everyone is looking forward to working together in the future
Deliver the Presentation
Project confidence, conviction, enthusiasm Rehearse : the search for imperfection Set up the facilities and the equipment Apply delivery skills
Confidence, Conviction, Enthusiasm
Know your selfKnow your self
Know your audienceKnow your audience
Successful PresentationSuccessful Presentation
Know yourMaterial
Know yourObjective
Rehearse : the search for imperfection
Conquest of fear
A note to rehearsers be sensitive : give me a chance to warm up before puncturing my confidence
be constructive : don’t state a problem without a suggested solution
be objective : reserve your comments for things I do or say or show
be realistic : help me concentrate on only those changes we can do
Fear
• Making a mistake
• looking bad
• losing face
Wrong belief
• have to be perfect
• must speak in fluid, grammatically correct sentences
• should have a brilliant answer
Set you the facilities & the equipment
Advice for preparation in the presentation site
you may as well arrive at the presentation site at least 40
minutes early and take total responsibility
The tip of the iceberg for all that can go wrong
Facilities
• the light panel
• temperature controls
• the window shades
• the microphone
Projector• position of On-Off switch
• the level of brightness
• spare bulbs
• cleanness of projector
Screen
• the sizes of screens
• the surface types
Apply delivery skills(1/2)
Concentrate on breathing it is to overcome the nervous tension
take a breath whenever you feel the need to relax
Establish eye contact eye contact is a psychological handshake
it makes the members of audience feel engaged
Talk naturally Let’s be natural and speak the way we normally speak
Refer to notes to be sure you don’t forget important material
type the script in a type size that will make the words easily legible and highlight the words you want to emphasize
Use full vocal range Your voice should be a bit louder to emphasize the important points
Apply delivery skills(2/2)
Stand with weight on both feet, hands waist-high stand evenly balanced on both feet
keep your hands in front of you about waist-high
Stand beside the screen where to stand is a issue
you can stand beside the screen, turning your body at a 30-degree angle
Don’t use a point unless necessary you have enough things in your hands(notes, remote control, microphone cord..)
use your arm and your hand to point directly on the screen