Scale Construction

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    Scale Construction

    et o s, tat st cs, an o e s

    Fridtjof Nussbeck, University of Zurich

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    Outline

    psychological assessment

    criteria for valid assessment

    scale development

    ISSAS 2009 - scale construction 2

    p ases o sca e eve opment statistics

    MTMM models

    outlook

    2ISSAS 2009 - scale construction

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    Psychological Measurement

    systematic measurement of a persons behavior

    different strategies to assess target persons

    inferences (and clinical judgments) drawn

    ISSAS 2009 - scale construction 3

    rom t e resu ts

    3ISSAS 2009 - scale construction

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    I. Assessment Methods direct observation

    psychophysiological measurement questionnaires

    ISSAS 2009 - scale construction 4

    -emotional states / mood / well being

    single-shot studies

    repeated measures

    diary methods

    ambulatory assessment

    4ISSAS 2009 - scale construction

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    Measurement and ValidityAll decisions (assessments) in psychology should be basedon the best information available. Information is best when

    it is objective, reliable, valid, and specific to a givenproblem.

    Reliable Measures:

    ISSAS 2009 - scale construction 5

    measurement error is small Cronbachs alphaValid Measures:no impact on measurement scores than those one wants to

    measure Fit into nomological net

    Burns & Haynes (2006); Messick (1995); Courvoisier, Nussbeck, Eid, Geiser, & Cole (2008)

    55

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    II. Scale Construction

    not just:

    looking for some words that tap the construct

    ISSAS 2009 - scale construction 6

    Standards forEducational and Psychological Testing

    (American Psychological Association)

    6ISSAS 2009 - scale construction

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    When to Construct a New Scale? no scale exists measuring a specific construct

    existing scales do not represent the constructadequately:

    lack of reliabilit

    ISSAS 2009 - scale construction 7

    lack of validity

    outdated (old words; meaning of words changed;attitudes changed)

    trait measure vs. state measure

    insensitive for changes

    7ISSAS 2009 - scale construction

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    Phases of test / scale construction

    ISSAS 2009 - scale construction 88ISSAS 2009 - scale construction

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    Construct Definitionscope of the scale (level of abstraction)

    what is to be measured?

    broad or narrow construct?

    ISSAS 2009 - scale construction 9

    we - e ng vs. spec c emo on

    definition of the construct in literature?

    adopt a definition vs. work out an own definition

    clearly describe what is meant by your construct(and what is not meant)

    9ISSAS 2009 - scale construction

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    Construct Definitionaspects of construct

    continuum vs. categories

    frequency / intensity of experiencing emotions

    ISSAS 2009 - scale construction 10

    ,

    scores on items can be combined using (weighted)

    means

    emotional reactions (baroque, rational, positive

    reappraising)

    response patterns can be analyzed yielding classes ofreaction styles

    1010

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    Construct Definition unidimensional vs. multidimensional

    frequency of experiencing specific positive emotions

    love, affection, intimacy, security

    joy, happiness, cheerfulness, contentment

    fre uenc of ex eriencin ositive affect

    ISSAS 2009 - scale construction 11

    Love, affection, joy, happiness

    facets of a construct

    positive affect may comprise

    love Happiness

    pride

    11ISSAS 2009 - scale construction

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    Recommendation write out a brief, formal description of the

    construct relate it to other constructs

    ISSAS 2009 - scale construction 12

    dimensionality / facetsmay also help to avoid known problems with

    respect to unclear instructions, problematic

    response formats, etc.

    12ISSAS 2009 - scale construction

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    Design Scalethe initial item pool

    is broader than ones own theoretical view about theconstruct

    includes multiple items for each potential facet /dimension

    ISSAS 2009 - scale construction 14

    includes also items that will finally proof to be distinct ortangential to the construct

    search for aspects in literature (scientific, but also fiction,dictionnaries, etc.)

    ask friends and family

    item generation is a creative act

    14ISSAS 2009 - scale construction

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    Design Scalebasic principles of item writing

    simple, straightforward, and appropriatelanguage

    ISSAS 2009 - scale construction 15

    a equa e o rea ng eveno trendy expressions / colloquialisms

    Ex.:

    Do you feel happy? never sometimes always

    15ISSAS 2009 - scale construction

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    Design Scalebasic principles of item writing

    one aspect at a time

    I feel happy and beloved

    ISSAS 2009 - scale construction 16

    I o not insu t peop e ecause it is mora y wrong individuals must differ on items

    constants are useless

    I am the happiest individual alive

    16ISSAS 2009 - scale construction

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    Design Scalebasic principles of item writing

    avoid frequencies in item wordingSometimes, I am happy

    ISSAS 2009 - scale construction 17

    terms

    I worry about neuroticism

    avoid negatives to reverse meaning of an item,but include negative aspectsI am not happy I am sad

    17ISSAS 2009 - scale construction

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    Multidimensional Mood Questionnaire

    ISSAS 2009 - scale construction 18

    tems o t e easant-Unpleasant dimension

    Steyer, Schwenkmezger, Notz, & Eid (1994)

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    Semantic Opposites?

    vs.

    ISSAS 2009 - scale construction 19

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    Semantic Opposites?

    ISSAS 2009 - scale construction 20

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    Design Scaleresponse format

    depends on introductionHow often do you feel .

    frequency format (never, always)

    ISSAS 2009 - scale construction 21

    Do you agree to. Agreement (not at all, very much so)

    How much does correspond to you

    similarity (not at all like me, very much like me)

    How do you judge

    evaluation (terrible, excellent)

    21ISSAS 2009 - scale construction

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    Design Scaleresponse format

    avoid middle category to increase variability

    not always desirable

    avoid too many categories, respondents cannot

    ISSAS 2009 - scale construction 22

    eren a e a equa e y ana og sca e

    avoid check-lists response bias

    avoid forced choice formats

    indicates relative strength of alternatives and cannot becompared across individuals (no normative interindividual

    information)

    22ISSAS 2009 - scale construction

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    Design Scale standard metrical analysis techniques work well with

    five or more categories However, labels from 1 to 5 do not guarantee a

    metric scale!

    ISSAS 2009 - scale construction 23

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    Pilot Test small sample

    critique scaleambiguous or confusing items

    ISSAS 2009 - scale construction 24

    mismatc o items an sca e

    24ISSAS 2009 - scale construction

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    Administration and Item Analysislarge set of items (all potential items)

    considerable sample size (about 100)

    correlation with criteria (nontest-criteria)

    ISSAS 2009 - scale construction 25

    internal consistency (interitem structure) item response theory (focused on latent trait)

    25ISSAS 2009 - scale construction

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    Validate and NormValidity:

    does the scale measure, what it intends tomeasure?

    content validit

    ISSAS 2009 - scale construction 26

    convergent validity

    criterion validity

    discriminant validity

    Norms:

    what are the properties of the distribution of scores

    for a given population?26ISSAS 2009 - scale construction

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    StatisticsBefore you start:

    items recoded?save recoded items using a new name

    ISSAS 2009 - scale construction 27

    look at distributions!

    ISSAS 2009 - scale construction 27Wut

    543210

    Frequency

    300

    200

    100

    0

    Wut

    Mean =1.86

    Std. Dev. =0.71

    N =481

    1

    2

    3

    4

    Groll

    AAAAAA

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    Statisticsfirst simple analysis:

    item correlations with criteriondichotomous with interval / dichotomous

    ISSAS 2009 - scale construction 28

    interval with interval Pearson

    dichotomous / ordinal with ordinalWilcoxon

    ISSAS 2009 - scale construction 28

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    Internal Structureinteritem correlations

    factor analysis for metrical outcomesstandard factor analysis:

    ISSAS 2009 - scale construction 29

    exp ora ory ac or ana ys s

    confirmatory factor analysis

    factor analysis for ordinal data

    special estimators (WLS / WLSMV) required

    ISSAS 2009 - scale construction 29

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    Interitem Correlations

    ISSAS 2009 - scale construction 30

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    Exploratory Factor Analysishow many underlying latent variables exist in

    the current set of items?

    ISSAS 2009 - scale construction 31ISSAS 2009 - scale construction 31

    i i i i

    or

    j 2Y j j j = + +

    i 1Y i i i = + + for some items i

    for some (other) items j

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    Exploratory Factor Analysisdata driven approach to reduce complexity

    model finding

    depends strongly on input (items)

    ISSAS 2009 - scale construction 32

    you get out, what you put in

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    Criteria for Factor AnalysisHow many factors are needed?

    scree plot eigenvalues

    parallel analysis

    ISSAS 2009 - scale construction 33

    explained variance (goodness of fit coefficients)

    number of factors does not depend on extraction

    methodfor ease of interpretation choose (varimax) rotation

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    Scree Plot

    ISSAS 2009 - scale construction 34

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    Eigenvalues & Explained Variance

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    Factor Loadings

    ISSAS 2009 - scale construction 36

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    Exploratory Factor Analysisempirical structure should match the

    theoretically expected structure1st case:

    ISSAS 2009 - scale construction 37

    items oa on one speci ic actor su imensions factors can be correlated)

    ISSAS 2009 - scale construction 37

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    (Sub-) Dimensions

    ISSAS 2009 - scale construction 38ISSAS 2009 - scale construction 38

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    Exploratory Factor Analysisempirical structure should match the

    theoretically expected structure2nd case:

    ISSAS 2009 - scale construction 39

    Items oa on one common actor an on onespecific factor (facets)

    ISSAS 2009 - scale construction 39

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    Facets

    ISSAS 2009 - scale construction 40ISSAS 2009 - scale construction 40

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    Confirmatory Factor Analysistheory driven

    Model testing

    structure is known beforehand

    ISSAS 2009 - scale construction 41

    test if assumed factor structure explainsobserved variance-covariance matrix

    structural equation modeling software

    needed (AMOS, Mplus, LISREL)

    Bollen (1989)

    ISSAS 2009 - scale construction 41

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    simple example

    LOVE

    affection

    love

    ISSAS 2009 - scale construction 42ISSAS 2009 - scale construction 42

    JOY

    security

    joy

    fortune

    happin.

    Conent.

    C it i f C fi t F t

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    Criteria for Confirmatory Factor

    Analysisgoodness of fit:

    comparison of the expected and the observedcovariance matrix

    ?Cov Y Y Cov Y Y =

    ISSAS 2009 - scale construction 43

    test

    RMSEA

    comparative fit indices (TLI: Tucker-Lewis Index;

    CFI: Comparative Fit Index)

    Schermelleh-Engel, Mller, & Moosbrugger (2003)

    1 5 1 5 ( , ) ( , )Cov Y Y Cov LOVE JOY =

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    Internal Consistencyestimation:

    Cronbachs alpha (should be > .70)

    2 2

    21

    T T

    T

    k

    k

    =

    ISSAS 2009 - scale construction 44

    association of one item with scale

    (corrected) item-total correlation (discrimination)

    broad constructsmedium rit

    narrow construct higher rit

    ISSAS 2009 - scale construction 44

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    Reliability of itemsCTT (Classical Test Theory):

    iY i = + +

    ISSAS 2009 - scale construction 45ISSAS 2009 - scale construction 45

    reliability:2

    ii

    Var( )Rel(Y )

    Var( )iY

    =

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    Validityitem pool build in such a way that it is content valid

    reliability proofedcriterion validity

    concurrent: correlation with another measure that shall be

    ISSAS 2009 - scale construction 46ISSAS 2009 - scale construction 46

    predictedpredictive: prediction (e.g., via regression) of a later event

    (test-score)

    construct validity

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    Validityconstruct validity

    Campbell & Fiske (1959): Multitrait-Multimethod(MTMM) Matrix

    conver ent validit

    ISSAS 2009 - scale construction 47ISSAS 2009 - scale construction 47

    high associations between different measures of the sameconstruct

    discriminant validity

    trait-method-unit (TMU) more than one method is needed

    MTMM analysis

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    MTMM analysis

    foundations convergent validity

    high associations between different measures of the sameconstruct

    discriminant validity

    ISSAS 2009 - scale construction 48

    Lower associations between measures of differentconstructs

    trait-method-unit (TMU)

    scores of a measure depend on underlying trait (construct)but also on method

    more than one method is needed

    disentangle influences due to trait and method

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    Methods?

    different raters

    self-report, friend, acquaintance teacher, pupils

    different tests

    ISSAS 2009 - scale construction 49

    BDI, Hamilton Scale different kinds of data

    cortisol, heart rate, stress rating

    productivity rate, ratings of preformance, number ofproduction errors

    (measurement occasions)

    sub-scales / items

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    Multitrait-Multimethod Matrix

    heuristic inspection (Campbell & Fiske, 1959)

    ISSAS 2009 - scale construction 50

    Monomethod blocks:reliabilities on diagonalHeterotrait-Monomethod triangle

    discriminant validity

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    Multitrait-Multimethod Matrix

    heuristic inspection (Campbell & Fiske, 1959)

    ISSAS 2009 - scale construction 51

    heteromethod-blocksconvergent validity coefficients (bold)heterotrait-heteromethod-triangles

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    convergent and discriminant validity

    convergent validitycorrelations on validity significantly larger than 0?

    discriminant validitycorrelations besides the validity diagonal smaller than on

    validity diagonal?

    ISSAS 2009 - scale construction 52

    monotrait-heteromethod-correlations (MHC) should behigher than than heterotrait correlations of the samevariables

    correlations of different traits should be similar acrossmono- and heteromethod blocks (pattern of associations

    between traits should be similar across methods)method effects

    degree to which monomethod correlations are higher thanheteromethod correlations

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    Critique on C&F approach

    correlations depend on reliabilities

    What is a high correlations? What are different patterns of correlations

    ISSAS 2009 - scale construction 53

    w at i erences can e consi ere ig

    no statistical model to explain genesis of data

    no testable consequences

    trait- and method effects are not disentangled

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    Modern MTMM approaches

    confirmatory factor analysis (CFA)

    CFA-MTMM / SEM-MTMM Models

    Separation of true and error components of scores

    specification of measurement models

    ISSAS 2009 - scale construction 54

    a ow or mo e es ng

    some allow for a separation of trait- and methodcomponents

    Quantification of trait- and method effects possible

    factor analysis

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    y

    Y1 = 1 + 1 + 1Y

    2 = 2 + 2 + 2

    Y1 Y2

    1 2

    ISSAS 2009 - scale construction 55 55

    1 2

    observed variables (Y1, Y2)

    : latent variable (common factor)

    1, 2: residualvariablen [measurement error,

    uniqueness, unique factors]

    loadings i; intercepts

    i

    factor analysis

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    y

    Y1 = 1 + 1 + 1Y

    2 = 2 + 2 +

    2

    Y1 Y2

    1 2

    ISSAS 2009 - scale construction 56 56

    Important indices:

    - communality

    - reliability

    2 ( )( ) ( )

    ii

    i

    VarRel Y Var Y

    =

    1 2

    2 factor model

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    F1:Extraversion

    Var(F1) F2:Repair

    Var(F2)

    Cov(F1, F2)

    2 factor model

    ISSAS 2009 - scale construction 57 57

    E1 E2

    1 2

    Var(1) Var(2)

    R1 R2

    3 4

    32

    Var(3) Var(4)

    21 4211

    rules of calculations for variances and

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    covariances

    E1 = 11F1 + 1 E2 = 21F1 + 2

    Var(aX+ bY) = a2 Var(X) + b2 Var(Y) + 2ab Cov(X,Y)

    ISSAS 2009 - scale construction 58 58

    Cov(a1X1 + b1Y1, a2X2 + b2Y2) =

    a1a2 Cov(X1,X2) + a1b2 Cov(X1, Y2) + b1a2 Cov(Y1,X2) + b1b2 Cov(Y1, Y2)

    X, Y: variables a, b : constants

    2 factor model

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    Var(E1)

    Cov(E2, E1) Var(E2)

    Cov(R1, E1) Cov(R1, E2) Var(R1)

    Cov(R

    2,E

    1)Cov

    (R

    2,E

    2)Cov

    (R

    2,R

    1) Var(R2)EXTRA1 EXTRA2 REPAIR1 REPAIR2

    EXTRA1 0.707

    sample-

    covariances

    ISSAS 2009 - scale construction 59 59

    R2

    E1

    Cov(F1, F2) R2 E2 Cov(F1, F2) R2 R1 Var(F2) R22 Var(F2) + Var(4)

    E1

    2

    Var(F1) + Var(

    1)E2

    E1

    Var(F1) E22 Var(F1) + Var(2)

    R1

    E1

    Cov(F1, F2) R1 E2 Cov(F1, F2) R12 Var(F2) + Var(3)

    EXTRA2 0.434 0.584

    REPAIR1 0.073 0.073 0.359

    REPAIR2 0.113 0.114 0.256 0.320

    S

    Si l I di t MTMM M d l

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    Single Indicator MTMM Models

    Correlated Traits Model

    Correlated Traits-Correlated Uniqueness Model Correlated Traits-Uncorrelated Methods Model

    ISSAS 2009 - scale construction 60

    Correlated Traits Model

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    ISSAS 2009 - scale construction 61

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    ISSAS 2009 - scale construction 62

    2

    ( ) ( ) ( )

    ( )

    jk jk jk

    jk jk k jk

    jk k jk

    Y E

    Var Y Var T Var E

    Var T E

    = +

    = +

    = +

    Implications

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    Implications

    systematic variance in observed variables only

    caused by traits

    correlations between latent variables =discriminantvalidity

    ISSAS 2009 - scale construction 63

    reliability = consistency (convergent validity) residuals consist of measurement error and method

    effects (specific to TMU)

    Correlated Traits-Correlated

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    Uniqueness Modell

    ISSAS 2009 - scale construction 64

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    ISSAS 2009 - scale construction 652

    ( ) ( ) ( )

    ( )

    jk jk jk

    jk jk k jk

    jk k jk

    Y E

    Var Y Var T Var E

    Var T E

    = +

    = +

    = +

    Implications

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    Implications

    systematic variance in observed variables onlycaused by traits

    correlations between latent variables =discriminantvalidity

    =

    ISSAS 2009 - scale construction 66

    residuals consist of measurement error and methodeffects (specific to TMU)

    residuals belonging to one method may correlate(method effects generalize)

    no separation of effects due to method andmeasurement error

    Correlated Traits-Uncorrelated

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    Methods Modell

    ISSAS 2009 - scale construction 67

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    ISSAS 2009 - scale construction 68

    2 2

    ( ) ( ) ( ) ( )

    ( ) ( )

    jk jk jk

    jk Tjk k Mjk j jk

    Tjk k Mjk j jk

    Y E

    Var Y Var T Var M Var E

    Var T Var M E

    = +

    = + +

    = + +

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    consistency :

    2

    2 2( )( )

    ( ) ( )

    Tjk k

    jk

    Tjk k Mjk j

    Var TCON YVar T Var M

    =+

    ISSAS 2009 - scale construction 69

    Method-specificity:2

    2 2

    ( )( )

    ( ) ( )

    Mjk j

    jk

    Tjk k Mjk j

    Var MMS Y

    Var T Var M

    =

    +

    Implications

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    Implications

    systematic variance in observed variables caused bytraits and method

    each and every method deviates from the trait (nobest method)

    ISSAS 2009 - scale construction 70

    corre at ons etween atent var a es = scr m nant

    validity reliability = consistency (convergent validity) +

    method-specificity

    residuals consist of measurement error method effects generalize across traits

    Correlated Traits-Correlated Methods

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    Minus 1 Modell

    ISSAS 2009 - scale construction 71

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    ISSAS 2009 - scale construction 72

    2

    ( ) ( ) ( )

    ( )

    jk jk jk

    jk Tjk k jk

    Tjk k jk

    Y E

    Var Y Var T Var E

    Var T E

    = +

    = +

    = + 2 2

    ( ) ( ) ( ) ( )

    ( ) ( )

    jk jk Mjk j jk

    jk Tjk k Mjk j jk

    Tjk k Mjk j jk

    Y M E

    Var Y Var T Var M Var E

    Var T Var M E

    = + +

    = + +

    = + +

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    consistency :

    2

    2 2( )( )

    ( ) ( )

    Tjk k

    jk

    Tjk k Mjk j

    Var TCON YVar T Var M

    =+

    ISSAS 2009 - scale construction 73

    Method-specificity:2

    2 2

    ( )( )

    ( ) ( )

    Mjk j

    jk

    Tjk k Mjk j

    Var MMS Y

    Var T Var M

    =

    +

    Implications

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    p

    one method is gold standard (reference method)

    contrast of other methods against reference

    trait factor is true-score of reference method (doesnot chan e if methods are added to the model

    ISSAS 2009 - scale construction 74

    comprises trait and method effects of referencemethod)

    method effects are residuals in a latent regression

    variance components of trait and method effectsestimable (consistency and method specificity)

    Multiple Indicator MTMM-Models

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    p

    basis:

    TM model choice of model depends on method structure

    ISSAS 2009 - scale construction 75

    TM-Model

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    Latent variables represent

    TMUseparation of systematic and

    ISSAS 2009 - scale construction 76

    latent variables consist of trait

    and method influences

    basis for further analysis

    Choose among MTMM Models

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    g

    method structure

    interchangeable raters / methods? students in courses

    friends

    ISSAS 2009 - scale construction 77

    employees (at same level in hierarchy) structurally different raters / methods?

    self-, friend, and acquaintances

    student and teacher ratings und Lehrerrating group leader and subordinates

    Interchangeable Raters

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    g

    ANOVA:

    Mean is expected value in factor leveldeviations from mean are independent

    ISSAS 2009 - scale construction 78

    mean

    Rating A1

    Rating A2

    Rating B2

    Rating B1

    Met. A

    Met. B

    1

    E111

    CTUM

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    M12

    Y112

    M211

    1

    Y212

    T111

    1

    Y1211

    T211

    Y111

    Y211

    M11

    M211

    M21

    11

    T211Trait 1

    Rater 1

    Rater 2

    Rater 1

    ISSAS 2009 - scale construction 79

    M22

    T121

    Y222

    M32Y132

    T131

    Y232

    1Y131

    Y231

    221

    Y122

    M231

    M221

    M31

    M231

    M221

    1

    1

    Trait 3

    Trait 2

    Rater 2

    Rater 1

    Rater 2

    Structurally Different Raters

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    rater differ in the quality of their ratings

    standard? referenz?

    standard is best approximation of true score (Platonic) true-score is trait

    ISSAS 2009 - scale construction 80

    deviations from this true-score are method-effects

    Trait(Trait+Method

    of Standard)

    Rating A1

    Rating A2

    Rating B2

    Rating B1Met. B

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    TraitRating A1

    ISSAS 2009 - scale construction 81

    of Standard)Rating A2

    Rating B2

    Rating B1Met. B

    CTC(M-1)Y111

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    M112

    T111

    Y112

    Y211

    Y212

    Y113

    Y221

    Y213

    Y121

    T121

    M113

    T111

    ISSAS 2009 - scale construction 82

    Y222

    Y122

    Y223

    Y123

    Y232

    Y132

    Y231

    Y131

    Y233

    Y133

    T131

    M122

    M123

    M132

    M133

    T121

    T131

    Multiple Indicator MTMM Models

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    separation of measurement error fromsystematic influences

    model choice based on method structure

    ISSAS 2009 - scale construction 83

    determined method factors are trait specific (one method

    may overestimate DIF but underestimate DDF)

    method factors can be related to externalvariables

    CTUM and CTC(M-1) model

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    ISSAS 2009 - scale construction 84

    CTUM model

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    ISSAS 2009 - scale construction 85

    CTC(M-1) model

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    ISSAS 2009 - scale construction 86

    Research (common) practice

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    content validity is generally assured

    many authors report Cronbachs , (corrected)item-total correlations

    ISSAS 2009 - scale construction 87

    exp oratory actor ana ysis are requent y use

    confirmatory factor analysis is less frequentlyused

    MTMM models are found in larger researchprograms

    87ISSAS 2009 - scale construction

    Norms

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    Scales of measurement for most constructs isarbitrary

    Meaning of scores can only be determined in relationto some frame of reference

    ISSAS 2009 - scale construction 88

    (across and within individuals) as frame large sampleRepresentative sample (multiple samples)

    descriptive statistics of scale scores

    Norms for subpopulations (male and female; students andnon-students samples; ethnical backgrounds; differentcultures sharing the same language)

    Outlook

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    Computer programs

    Dichotomous / ordinal data Cross-cultural research

    ISSAS 2009 - scale construction 89

    Longitudinal data

    Multilevel MTMM models

    89ISSAS 2009 - scale construction

    Computer Programs

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    Simple statistics, Cronbachs , item total

    correlations, exploratory factor analysis:

    SPSS

    R

    ISSAS 2009 - scale construction 90

    S-Plus

    Confirmatory Factor Analysis (SEM)

    Mplus

    LISREL

    AMOS

    EQS

    Dichotomous / Ordinal Data

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    Graded Response Model (Samejima, 1969) The observed variable Yijk is linked to the item-specific probit

    variable by the following probability function:

    ( ) 2

    21

    |

    ijk isjk x

    P Y s e dx

    = =

    ISSAS 2009 - scale construction 91

    The parameter isjk is a difficulty parameter for each responsecategory bound s (s > 0) for item imeasuring traitjwithmethod k, and represents the probability distribution of the

    standard normal distribution.

    2s

    0.8

    1

    greatProbabilityto chooseat least category s

    ( )|ijk ijk P Y s

    ( )1|ijk ijk P Y

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    ( ) ( )( ) 2

    21

    |2

    ijk isjk x

    ijk ijk ijk isjk P Y s e dx

    = =

    0

    0.2

    0.4

    0.6

    -6 -5 -4 -3 -2 -1 0 1 2 3

    unpleasant pleasant

    ijk

    ( )

    ( )4 |ijk ijk P Y

    ( )3 |ijk ijk P Y ( )2 |

    ijk ijk P Y

    ISSAS 2009 - scale construction 92

    0

    0.2

    0.4

    0.6

    0.8

    1

    -5 -4 -3 -2 -1 0 1 2 3

    0 -not at all

    1 2 3

    very much so -4

    response probability

    pleasantunpleasant

    good( )|ijk ijk P Y s =

    ijk

    ( ) ( ) ( )| | 1|ijk ijk ijk ijk ijk ijk P Y s P Y s P Y s = = +

    ( ) ( ) ( )3 | 3 | 4 |ijk ijk ijk ijk ijk ijk P Y P Y P Y = =

    Factor Analysis for Ordered Categorical Data

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    latent continuous variable, causes observed responses

    *

    ijkY

    Assumption:

    ISSAS 2009 - scale construction 93

    ( )*

    1

    *

    ( 1)

    *

    1

    1, for

    , for

    0, for

    ijkijk ijk c ijk

    ijk sijk ijk s ijk

    ijk ijk

    c Y

    Y s Y

    Y

    +