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Kevin Hart, Ride Along Red Carpet Premiere, Sydney Australia; photo by Eva Rinaldi
5 WAYS KEVIN HART USES FACEBOOK LIVE TO BRAND HIS BUSINESS
by Kim Kat Shepherd Owner, The Ultimate Professional Business Training
Instructor at University of Riverside California Extension
Kevin Hart is an internet mar-keting sensation. He uses Facebook Live to connect with and grow his fan base. His social media channels are exploding with millions of view-ers. Facebook live is the hottest video live-streaming platform. Kevin en-gages with his audience and over the years has created a massive following using social media. He has mastered internet marketing. Hart absolutely understands branding and viral mar-keting and demonstrates this with ev-ery social media post and video.What are Facebook Live videos and
how can they help you?Facebook Live videos are real-time
videos that appear as posts on your News Feed. When viewers watch the live video, they can comment and in-teract by tapping Facebook reactions (reactions represent “like”, “love”, “ha-ha”, “wow”, “sad”, and “angry”) to express feelings throughout the live broadcast. Users can also subscribe and will be notified the next time you broadcast your video.
Facebook Live tips to help you connect with your target audience
1. Timing is critical – Of course, Kevin is a star and he can capture the attention of his fans easier than most. Kevin Hart, sends out many of his posts in the afternoons, evenings, and on Sundays. There is no magic time for all audiences. Check your Facebook Insights to see when your audience is on and broadcast during those times. I am sure Kevin Hart is tired but he still finds time to connect and uses Facebook Live video often. He varies his deliveries and connects throughout the day and even takes you on his travels. Facebook Live im-proved the features and it is wonder-ful.
2. Personalize your communica-tions – Engage your viewers and ad-dress them by name, read their com-ments aloud and answer questions.
Say hello to viewers and use their names as
they enter your Facebook Live ses-sions. Encourage them to leave com-ments and ask for suggestions during broadcasts. Notice how Kevin engag-es with his viewers. He also gives time for viewers to connect. He calls his fans his “family” and “loved ones”. He takes his fans with him on a party bus to his movie premieres.
3. Lights...Camera...Action – Make sure your lighting is good. Practice before by moving around the room. Avoid having light directly behind you, the image will be washed out. Notice how the lighting affects Kev-in’s image as he moves around the room.
4. Make sure your connection is good – You need a good connection to broadcast video so make sure you have a solid Wi-Fi or data connection. Be the connection also. Again, love him or hate him he connects with his audience by inspiring, telling funny stories, and being human.
5. Promote Your Brand – He calls his Facebook Live feed K-Hart TV. He tells his story while letting his fans know what he is working on. He takes his fans on his journey. He lets you know about his ups and downs.
Some Tips on Humor and Internet Marketing
• Have you ever told a joke and no one laughs or it was inappropriate? So be careful. Here are some tips for using humor in internet marketing and video marketing.
• Include pop culture references• Use a laugh track like the pros
in videosContact Kim A. Shepherd @ (951) 236-6969 or
SICKLE CELL DISEASE, ITS ECONOMIC
IMPACT: COSTS, CONTROLS, AND
COLLABORATIONSby Sheila L. Marchbanks, M.B.A.,
SCD Facilitator/SCD Program Director, Loma Linda University Health,
June 22, 2016
Sickle Cell Disease (SCD) is an in-herited disease which affects approxi-mately 100,000 Americans and millions of people globally from a multitude of ethnicities. The existence of this global disease has serious economic impact on individuals living with the condition and their care-providers. Counting the costs, examining potential controls to minimize loss of time and money, and discussing collaborations which may support the mitigation of loss will be examined. First, however, a brief sum-mary of SCD will be most helpful. Who does this disease affect? How does it af-fect individuals?
SCD is not just a “Black Disease”. Yes, the vast majority of individuals affected by SCD are of African descent; however, this blood disorder is found in human beings in many parts of the world. In addition to the high rate of the sickle hemoglobin gene being pres-ent in Africa, people in North America, (African-American and Native Amer-ican), South and Central America, Lat-in-America, Caribbean, Mediterranean
WHY UPWARD BOUND & HOW IT
PREPARES OUR YOUTH?
The Upward Bound Program has a rich history dating back to 1964 and continues to open the door of oppor-tunity and access to higher education for eligible students across the country regardless of race, ethnicity or culture. The Moreno Valley College Upward Bound Math & Science Program is a fed-erally funded by a grant from the U.S. Department of Education.
The Upward Bound Math and Sci-ence Program (UBMS) is designed to strengthen the math and science skills of participating students. The goal of the program is to help students recog-nize and develop their potential to excel in math and science and to encourage them to pursue post secondary degrees in math and science and ultimately ca-reers in Science, Technology, Engineer-ing, and Math (STEM).
UBMS can help you prepare for col-lege and a career in STEM…and here is why it matters:
STEM-related careers make up one of the fastest-growing segments of the 21st century marketplace
According to a report entitled “STEM:
Read more: http://goo.gl/Zn9x4D
Read more: http://goo.gl/HhfSAN
Read more: http://goo.gl/HhfSAN
3 OBJECTIVES OF
SCBBE
[See page 2]
5 STAR BUSINESS STARTER
PACK[See page 5]
PROMOTIONS VS. MARKETING...
WHICH ONE ARE YOU DOING?
[See page 6]
7 TIPS ON STARTING A
BUSINESS FROM SCRATCH
[See page 7]
6 ELEMENTS OF
WEALTH
[See page 7]
Quote of the MonthYou can be right, but you don’t want to be DEAD right.
—Richard O. Jones
Text “SCBBE” to 22828 for Chance to
Win Expo Ticket
Saturday, July 30, 2016 10:00 AM – 4:00 PM
—See back page for more info—
ON TOUR
www.scbbe.com
FREE
Circulation: 10,000 (audit pending)
Southern California Black Business Expo DirectoryBringing Communities Together Through Business Connections DailySM July - August 2016
Inland Empire Edition
Publisher’s Message
Thank you for your interest and support of The Southern California Black Business Expo Directory. We are a unique, purpose driven and action-oriented business. We pride ourselves in knowing that we are continually growing, evolving and advancing our message of support in the Black community. Focusing on businesses, leadership, community involvement, youth mentoring and education are our primary goals.
While I appreciate the fact that many small business owners and entrepreneurs may need to jump start their businesses, let’s remember that the quality of our products and services must be superior to the current competition in the marketplace. The success of Black businesses will be based upon the ever increasing spending power and contributions of the Black community.
As Publisher of The Southern California Black Business Expo Directory, my objective is to use this vehicle as a resource for inclusion and collaboration between all Black business owners. We are here to support all Black businesses, organizations and individuals regardless of revenue results or number of employees.
I want to thank those of you who have worked tirelessly for many years in our communities. Your commitment and contributions are greatly appreciated. In addition, thank you for your suggestions, recommendations and on-going support of The Southern California Black Business Expo Directory. Your loyalty has played a major role in the success of our business.
Jerry L. GreenPublisher
Accounting
Art Gallery/DealerMoreno ValleyUhuru Art (951) 243-9237
Asthma ProgramsRiverside County (951) 358-4977San Bernardino County (909) 387-4831
Audio ServicesSLJ Pro Audio (909) 476-1226
BarbersColtonCreative Cuts & Styles (909) 825-8320
CoronaAfros & Fades (951) 279-6240Ramon Burham (330) 604-3377
FontanaLuv’d Ones Barber Shop (909) 561-2584Next Level Salon & Shop (909) 650-4885Pleasure Cut Barber Shop (909) 355-9030Turn N Headz (909) 574-9223
HemetDeez Right Touch (951) 652-9075
Moreno ValleyCutz by Rodney (951) 489-6532Kevin Watson (951) 238-8713LA 2 Mo Val Beauty & Shop (951) 485-7088Marvin David (951) 208-3496Ray’s Unique Barber Shop (951) 243-8280
OntarioSolutions Hair & Barber Studio (909) 773-0780
PomonaHair Bar 24 (909) 865-1500
PerrisSo Much Style Barber Shop (951) 940-6018
Rancho CucamongaIvan’s Hair Professionals (909) 941-3333
RialtoIt’s About Time Barber Shop (909) 562-0025
RiversideCold Cutz Barber Shop (951) 787-4909Much Love (951) 353-2600
San BernardinoNew Blessen’s (909) 521-4466
Carpet CleaningOptimal Cleaning Service (951) 488-2788
Catering
Chamber of CommerceBCC Inland Empire (844) 332-2243High Desert BCC (760) 290-7109Moreno Valley (951) 443-0226Riverside County (888) 607-0222Southern California BCC (888) 466-7408
Churches/MinistriesBanningCalvary C.O.G.I.C. (951) 849-7211Fountain of Life Temple C.O.G.I.C. (951) 849-1517Praise Tabernacle (951) 849-3491 Shiloh Baptist (951) 849-2959
CoronaFaith Fellowship Bible Church (951) 808-1803New Day Christian Fellowship (951) 739-4385
FontanaJuniper Ave. SDA (909) 822-4349
Lake ElsinoreThe P.O.W.E.R. House (951) 226-0135
Moreno ValleyAgape Fellowship Church (951) 550-9916Breakthrough C.O.G.I.C. (951) 656-3407Celebration Worship Church (951) 208-4322Cross Word Christian Church (951) 275-5360Excessive Praise Ministries (323) 972-5574Healing Streams Church (951) 385-2401Living Way Christian (951) 781-8800Path to Life Christian Center (951) 892-0633Renewed Life Fellowship (951) 723-8868The Cath. of Prayer Apostolic (951) 488-4432The Healing Church (951) 398-5199Trinity Baptist Church (951) 601-0253True Love Christian Church (951) 500-4088
MonroviaAll Nations SDA Church (626) 357-7514
OntarioLoveland Church (909) 988-5683
PerrisGood Hope M.B.C. (951) 657-5465
PomonaImani Christian Cathedral (909) 620-9161
Rancho CucamongaGospel Vision Christian Center (909) 948-5777
RedlandsGospel Talent Search (909) 713-4626
RialtoValley Fellowship SDA (909) 874-5851
RiversideAllen Chapel AME (951) 686-9406
Amos Temple CME (951) 789-8720
Castle Rock Christian (909) 991-7931
Kansas Ave. SDA (951) 213-6076
Life C.O.G.I.C. (951) 684-5433
Mt. Rubidoux SDA (951) 276-8374
Second Baptist (951) 684-7532
San Bernardino16th Street SDA (909) 888-0084
Cathedral of Praise (909) 474-1005
Ecclesia Christian Fellowship (909) 881-5551
New Hope Missionary Baptist (909) 887-2526
San Bernardino Comm. SDA (909) 883-2400
Temple MBC (909) 888-2038
Clothing (Designer)You Are So Beautiful (951) 403-7292
Corporations (Consultants)Vangard Global, LLC (714) 515-4728
Consulting (Small Business)
C O N S U L T A N TS M A L L B U S I N E S S
FREE CONSULTING
Stop begging for a job!! Create your own. We can show you how.
951.255.7779CALL NOW!!!
ResturantsBakeryClothing Store Beauty ShopBarbra ShopCarpet Cleaning Lawn Service HVAC and Air Duct Cleaning Moving Company
Handyman ServiceMoble Detail ServiceCar BrokerAuto Repair ServiceReal Estate Office
Dentist
RiversideDr. Mutuinga (951) 786-9600
Read more: http://goo.gl/ClCVD7
3 OBJECTIVES
OF SCBBE
1. Increase Black Business Sales Opportunities to Black Consumers (Directory)
2. Create a platform for Black Business to Black Business Networking (Live Expos)
Your business will always receive:15-55% less than market price on 350 item office supply core list
5-55% less than market price on 500 item cleaning & breakroom core list3-30% less than market price on 600 item technology core list
2.5¢ black & white copies, 24¢ color copies, and 40% off finishing servicesFree next day delivery on orders over $50
Store Purchasing ProgramSPC Account #80121796276
CARDHOLDER INSTRUCTIONS:Present this card to an associate in your local Office Depot Store. For Copy & Print Depot™ services, you must prepay when you place your order. See an associate for assistance if you choose to use Self Service copiers for this program.
2 Business Directory July - August 2016
Entertainment
Spoiled Rotten Diva Parties (909) 200-7591
Farmers MarketVictoria Gardens (909) 463-2830
Financial/Lifestyle Enhancement
Funeral ServicesMcKay’s Mortuaries (Five Locations)Fontana (909) 822-9595Riverside (951) 683-5178San Bernardino (909) 682-3900South Bay (310) 978-8877Victorville (760) 951-4589
Hair (Stylists)ColtonBeautiful Diva Hair Salon (909) 370-3300
CoronaEssence Hair Salon (951) 272-3830
Moreno ValleyA Natural New U Hair Salon (951) 529-7067Barbara’s Beauty Salon (951) 924-2800Elysian Hair (951) 243-8723Jackie T. (951) 442-4901LA 2 Mo Val Beauty & Salon (951) 485-7088Shelia’s House of Beauty (951) 656-2022
MurrietaN the City Beauty Salon (951) 696-3999
Rancho CucamongaHair Piece Salon (909) 244-9496Hair Safari (909) 920-1994Hairstory Natural Hair (951) 533-2380Nu Look Hair Salon (909) 373-3100Salon 360 (909) 466-5030Sweet AF Hair Salon (909) 980-2595
RialtoA Fresh Start Beauty Salon (909) 562-0463Hair Biz Salon (909) 875-1581House of Style Hair Salon (909) 875-7442
RiversideEbony Crest (951) 686-1290
Eccentric Hair (951) 377-9070
Much Love Beauty Salon (951) 353-2600
UplandG’s Hair-N-Motion (626) 644-3233
Salon Eleven-11 (909) 982-7111
The Ritz Salon (909) 946-3030
Health Education/AdvocacyHealthy Heritage Movement (951) 389-4325
Healthcare Management
Insurance
Interior DesignIrene Haynes (951) 500-1402
Janitorial ServicesJD’s Janitorial Services (909) 648-6049
Janitorial SuppliesThe Janitor Store (951) 784-9662
Legal Service Plans
Live Scan
Moreno ValleyLorna Reed Business Services (951) 567-4944Valley Live Scan Plus (951) 575-8960
Living Trust/ Estate PlanningAttorney Jennifer Jones (See ad below)
Mental Health (Support/Organizations)A.A. Mental Health Coalition (909) 332-8596Nat. Alliance on Mental Illness (951) 369-2721
Mentoring Programs (Inland Empire)BLU Educational Foundation (909) 820-2827Boys & Girls Club of Fontana (909) 822-4988Boys & Girls Club of SB (909) 888-6751Girls to Pearls Debutantes (909) 730-0004Music Changing Lives (951) 992-0721Perris Rites of Passage (951) 657-2960Sigma Beta XI/Mentor Network (951) 570-8449The DuBois Institute (951) 686-9930Young Visionaries (909) 881-3382
Military Organizations (Historic)I.E. Buffalo Soldiers Heritage (951) 722-0456
Museum
PerrisDora Nelson A.A. Art & History (310) 740-5315
PomonaA.A. Museum of Beginnings (909) 622-1240
Newspaper (Weekly Community)Inland Valley News (909) 985-0072
Precinct Reporter Grp -3 Papers (909) 889-0597
*Precinct Reporter
*Tri-County Bulletin
*Long Beach Leader
The San Bernardino American (909) 889-7677
Voice (909) 682-6070
Westside Story (909) 384-8131
Personal Training
Moreno Valley/Riverside
Promotional ProductsDMT Promos (909) 496-9224
Public Relations FirmsBrown Publishing Company (951) 682-6070
Kimi Rochelle PR (909) 543-2978
INJURIESWorkers Compensation
Auto AccidentsPremise Liability
Slip and FallAssault and Battery
ENTERTAINMENT LAW
Covering various industries from film, modeling, multimedia, music,
television/video, to theatre or any of the other arts
CONTRACT LAW
Negotiate terms of your potential agreement; review and interpret
your contract; enforce and/or defend breach of contract issues
ESTATE PLANNING
Wills, Trust, Power of Attorney,
Retirement Planning
9431 Haven Avenue, Suite 103, Rancho Cucamonga, California 91730Office: (909) 912-1885 | Fax: (909) 912-1886 | Web: joneslegalteam.com
Our Clients Are More Than A File
Helping clients accomplish
success as they define it
Jennifer C. Jones Attorney at Law
3Business DirectoryJuly - August 2016
Real Estate Services
Restaurants
Rialto
Mary Stewart’s (909) 562-0162
Riverside
Gram’s Mission BBQ Palace (951) 782-8219
Hotlanta Wings & Things (951) 352-7390
Sales (Consultant)
Ultimate Sales Prof. (951) 236-6969
Security
Tax Preparation
MORENO VALLEY:24871 Sunnymead Blvd.Moreno Valley, CA 92553Office: (951) 485-0777Fax: (951) 485-9287
RIVERSIDE:3950 Pierce St., Suite C
Riverside, CA 92505Office: (951) 637-2600Fax: (951) 637-2626
GARNETT & GOLDFINANCIAL CORPORATION
Monica Hodgson-Danielsc e o
3900 Market Street, Suite 250, Riverside, CA 92501phone: 951-782-9177
fax: 951-782-9738 or 951-344-8344email: [email protected]
Telecommunications
Tutoring
Veteran (Programs/Support)I.E. Veterans Stand Down (909) 888-7454
Restoring Hope Comm. Svs. (951) 943-0543
Youth Sports (Travel Basketball)CBA Ballers (951) 807-4757
Window Tinting/ Windshield Repair
Moreno ValleyMagic Auto Glass (951) 243-8363
4 Business Directory July - August 2016
5Business DirectoryJuly - August 2016
ADVERTISE WITH USPrint Publication Options • Modular Ad Sizes, Dimensions & Cost
AD DEADLINES: Aug. 15, Oct. 15, 2016DELIVERY DATES: Sep. 1, Nov. 1, 2016
Covered Areas: Riverside & San Bernardino CountiesCall Us at (866) 493-3394
• Basic Listing $99• Color Business Card
(2.4” W x 1.371” H) $500• 1/16 Page (2.4” W x 3.78” H) $999• 1/8 Page (4.933” W x 3.78” H) $1,799• 1/4 Page (4.933” W x 7.68” H) $2,199• 1/2 Page Vertical
(4.933” W x 15.5” H) $2,799
• 1/2 Page Horizontal (10” W x 7.68” H) $2,799
• Full Page (10” W x 15.5” H) $3,499• Full Page Center Fold Left/Right Center Fold
(10” W x 15.5” H) $4,199• Full Page Inside Front Cover/Inside Back
Cover (10” W x 15.5” H) $4,999
“Most Businesses Gamble Everything On One Stream Of Income...”
Call (866) 493-3394 for more info
-Marketing-Without A Platform To Build On...
It’s Just Promotions
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REVENUE
SOUTHERN CALIFORNIA BLACK BUSINESS EXPO DIRECTORY
Soc
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REVENUE
6 Business Directory Sept. - Oct. 2015
EVENTS OF INTERESTDate Event Name City Contact Name Contact Phone Email/Website Frequency Exhibitors7/30/2016 SCBBE On Tour Ontario Jerry L. Green (866) 493-3394 www.scbbe.com Quarterly Yes8/20/2016 4th A.A. Family Reunion M.V. Dr. Denise Fleming (951) 259-2581 Yearly Yes10/8/2016 SCBBE On Tour Ontario Jerry L. Green (866) 493-3394 www.scbbe.com Quarterly Yes1/14/2017 SCBBE On Tour Ontario Jerry L. Green (866) 493-3394 www.scbbe.com Quarterly Yes4/15/2017 SCBBE On Tour Ontario Jerry L. Green (866) 493-3394 www.scbbe.com Quarterly Yes7/22/2017 SCBBE On Tour Ontario Jerry L. Green (866) 493-3394 www.scbbe.com Quarterly Yes10/14/2017 SCBBE On Tour Ontario Jerry L. Green (866) 493-3394 www.scbbe.com Quarterly Yes
READING (AUDIO) ROOMBook Name Author Name
How The Poor Can Save Capitalism John Hope Bryant
Think and Grow Rich Napoleon Hill
The Miseducation of the Negro Cater G. Woodson
CRITIC’S CORNER (SUGGESTED VIEWING)
Video/Movie Name Link
The Creature From Jekyll Island (by G. Edward Griffin) https://goo.gl/0mTpVA
The Big Short
Fat Sick and Nearly Dead Documentary
7 TIPS ON STARTING A BUSINESS
FROM SCRATCH
1. Believe in yourself2. Write and update
a business plan
6 ELEMENTS OF WEALTH1. Business2. Real Estate3. Precious Metals4. Annuities5. Equity
See more event listings on our website:
www.scbbe.com/events
AFFILIATES WANTED
Send Referral Name & Phone to: [email protected] closed sales as a referring agentEarn or25% $50
Read more: http://wp.me/p4vHiY-BT
Read more: http://goo.gl/AEnIQk
7Business DirectoryJuly - August 2016
8 Business Directory July - August 2016