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School of management studies COURSE HANDOUT
Part-A Name of the course instructor: Dr.T.Rajasekhar COURSE NAME & CODE : 17MB07- Organizational Behaviour L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –A A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-
1. This course provides students with a model based critical understanding of organizational culture. 2. The main objective is to students thoroughly aware of various factors involved in facilitating and managing change. 3. The course also shows how organizational culture influences change process. 4. The course makes students realize the significant role played by human resources in dealing with change.
Course Outcomes:-
1. To know how himself and people behave under variety of conditions. Achieving these goals allows managers to communicate about human behaviour at work place. . 2.To understand the group behaviour and its impact on work performance and organization. 3. To protect cause and effective relationship of the people at work place. 4. To understanding managerial strategies in achieving the goals of the organization. 5. To improve the results-performance outcome through human behaviour and organizational behaviour can aid them in their pursuit of the goals.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 - - - 3
CO2 2 1 - - -
CO3 1 1 - -- -
CO4 - 2 -- -- --
CO5 1 2 -- -- --
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
Text Books:
T1.Robbins.P. Stephen (2006), Organizational Behaviour, Pearson Education,
New Delhi.
T2.Luthans Fred (1998), Organizational Behaviour, Tata Mc Graw Hill
International Edition, New Delhi.
References R1.Pareek Udai, (2007), Understanding Organizational Behaviour, Oxford
University Press, New Delhi.
R2.Aswathappa, K. (2005), Organizational Behaviour, Text and causes games,
Himalaya Publishing company, New Delhi.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-A
UNIT-I : Introduction to Organizational behaviour
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Orientation on OB 1 10.-02-2020 TLM1
2. Orientation on OB 1 13-02-2020 TLM2
3. Introduction to OB 1 14-02-2020 TLM1
4. Introduction to OB 1 15-02-2020 TLM2
5. Definition, Nature of OB 1 17-02-2020 TLM2
6. Definition, Nature of OB 1 20-02-2020 TLM2
7. Scope of organizational behaviour
and its significance 1 21-02-2020 TLM2
8. Contributions of other disciplines 1 22-02-2020 TLM3
9. Contributions of other disciplines 1 24-02-2020 TLM2
10. Approaches in Organizational
Behaviour 1 25-02-2020 TLM2
11. Approaches in Organizational
Behaviour 1 27-02-2020 TLM2
12. Role of OB in management science 1 28-02-2020 TLM2
13. Tutorials 1 29-02-2020 TLM3
No. of classes required to complete
UNIT-I 13
UNIT-II : Personality proportion and Introduction
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
14. Definitions : Concept of learning 1 02-03-2020 TLM2
15. Learning role in organizations 1 05-03-2020 TLM1
16. Learning theories- Ivon Pavlov. 1 06-03-2020 TLM1
17. BF Skinner and EL Thorndike
theories 1 07-03-2020 TLM1
18. Definitions : Concept of learning 1 09-03-2020 TLM1
19. Learning role in organizations 1 12-03-2020 TLM1
20. Learning theories- Ivon Pavlov. 1 13-03-2020 TLM1
21. BF Skinner and EL Thorndike
theories 1 16-03-2020 TLM2
22. BF Skinner and EL Thorndike
theories 1 19-03-2020 TLM2
23. Attitudes and consistency, Cognitive
dissonance theory 1 20-03-2020 TLM1
24. Definition of needs, Drives and
Motives and Incentives 1 21-03-2020 TLM1
25. Definition of needs, Drives and
Motives and Incentives 1 23-03-2020 TLM3
26. Motivation theories - Maslow -
theory and ERG theory 1 26-03-2020 TLM1
27. Motivation theories - Maslow -
theory and ERG theory 1 27-03-2020 TLM2
28. Tutorials 1 28-03-2020 TLM1
No. of classes required to complete
UNIT-II 15
29. I MID EXAM 1 30-03-2020
30. I MID EXAM
1 01-04-2020
31. I MID EXAM
1 03-04-2020
32. I MID EXAM
1 04-04-2020
UNIT-III: Group Decision Making Process
S.No. Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
33. Nature of Groups, Dynamics of
Group formation 1 03-04-2020 TLM2
34. Nature of Groups, Dynamics of
Group formation 1 04-04-2020 TLM2
35. Types of groups 1 06-04-2020 TLM2
36. Types of groups 1 09-04-2020 TLM2
37. Implications of group dynamics
on organizational Behaviour and
management
1
11-04-2020
TLM2
38. Implications of group dynamics on
organizational Behaviour and
management
1 13-04-2020 TLM1
39. Informal groups and its
significance and decision making
process
1 16-04-2020 TLM1
40. Informal groups and its
significance and decision making
process
1 17-04-2020 TLM1
41. Informal groups and its
significance and decision making
process
1
18-04-2020
TLM1
42. Tutorials 1 20-04-2020 TLM3
43. Tutorials 1 23-04-2020 TLM1
Total Number of classes 11 TLM2
UNIT-IV : Leadership
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
44. Definition of leadership, Traits of
effective leaders 1 24-04-2020 TLM2
45. Leadership skills 1 25-04-2020 TLM2
46. Leadership Styles and
Determinants 1
28-04-2020 TLM2
47. Management communication, 1 01-05-2020 TLM2
48. The modern perspective
importance of communication 1 02-05-2020 TLM1
49. Type of communication process,
Barriers to effective
communication
1
04-05-2020
TLM1
50. Type of communication process,
Barriers to effective
communication
1 07-05-2020 TLM1
51. Barriers to effective
communication 08-05-2020 TLM1
52. Tutorials 1 11-05-2020 TLM2
53. Tutorials 1 14-05-2020 TLM2
Total classes 10
S.No. Topics to be covered
No. of
Classes
Require
d
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
54 Stress Management: Definition of
stress 1 15-05-2020 TLM2
55 Types of Stress Occupational
stress 1
16-05-2020 TLM2
56
The causative factors of
organizational stress, and
strategies to cope with stress
1 01-06-2020 TLM2
57
The causative factors of
organizational stress, and
strategies to cope with stress
1 04-06-2020 TLM2
58 Meaning of Conflict,
Classification of conflict process
1
05-06-2020
TLM2
59 Meaning of Conflict,
Classification of conflict process
1
06-06-2020
TLM1
60 Understanding of organizational
structure, Departmentation 1 08-06-2020 TLM2
61 Understanding of organizational
structure, Departmentation 1 11-06-2020 TLM2
62 Modern organizational designs 1 12-06-2020 TLM2
UNIT: V : Stress Management
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
HOD
Sign
1. II MID EXAM 1 22-06-2020
2. II MID EXAM 1 24-06-2020
3. II MID EXAM 1 25-06-2020
4. II MID EXAM 1 26-06-2020
5. II MID EXAM 1 27-06-2020
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part – C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
63 Organizational development and
its techniques 1 15-06-2020 TLM1
64 Organizational development and
its techniques 1 18-06-2020 TLM1
65 Tutorials 1 19-06-2020 TLM1
66 Tutorials 1 20-06-2020 TLM6
Total classes 13
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Dr.T.RAJASEKHAR
Dr.T.RAJASEKHAR
Dr.T.RAJASEKHAR Dr.A. ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
School of management studies COURSE HANDOUT
Part-A Name of the course instructor: Dr.T.Rajasekhar COURSE NAME & CODE : 17MB07- Organizational Behaviour L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –B A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-
1. This course provides students with a model based critical understanding of organizational culture. 2. The main objective is to students thoroughly aware of various factors involved in facilitating and managing change. 3. The course also shows how organizational culture influences change process. 4. The course makes students realize the significant role played by human resources in dealing with change.
Course Outcomes:-
1. To know how himself and people behave under variety of conditions. Achieving these goals allows managers to communicate about human behaviour at work place. . 2.To understand the group behaviour and its impact on work performance and organization. 3. To protect cause and effective relationship of the people at work place. 4. To understanding managerial strategies in achieving the goals of the organization. 5. To improve the results-performance outcome through human behaviour and organizational behaviour can aid them in their pursuit of the goals.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 - - - 3
CO2 2 1 - - -
CO3 1 1 - -- -
CO4 - 2 -- -- --
CO5 1 2 -- -- --
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
Text Books:
T1.Robbins.P. Stephen (2006), Organizational Behaviour, Pearson Education,
New Delhi.
T2.Luthans Fred (1998), Organizational Behaviour, Tata Mc Graw Hill
International Edition, New Delhi.
References R1.Pareek Udai, (2007), Understanding Organizational Behaviour, Oxford
University Press, New Delhi.
R2.Aswathappa, K. (2005), Organizational Behaviour, Text and causes games,
Himalaya Publishing company, New Delhi.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-A
UNIT-I : Introduction to Organizational behaviour
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Orientation on OB 1 12.-02-2020 TLM1
2. Orientation on OB 1 13-02-2020 TLM2
3. Introduction to OB 1 14-02-2020 TLM1
4. Introduction to OB 1 15-02-2020 TLM2
5. Definition, Nature of OB 1 19-02-2020 TLM2
6. Definition, Nature of OB 1 20-02-2020 TLM2
7. Scope of organizational behaviour
and its significance 1 22-02-2020 TLM2
8. Contributions of other disciplines 1 26-02-2020 TLM3
9. Contributions of other disciplines 1 27-02-2020 TLM2
10. Approaches in Organizational
Behaviour 1 28-02-2020 TLM2
11. Approaches in Organizational
Behaviour 1 29-02-2020 TLM2
12. Role of OB in management science 1 04-03-2020 TLM2
13. Tutorials 1 05-03-2020 TLM3
No. of classes required to complete
UNIT-I 13
UNIT-II : Personality proportion and Introduction
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
14. Definitions : Concept of learning 1 06-03-2020 TLM2
15. Learning role in organizations 1 07-03-2020 TLM1
16. Learning theories- Ivon Pavlov. 1 11-03-2020 TLM1
17. BF Skinner and EL Thorndike
theories 1 12-03-2020 TLM1
18. Definitions : Concept of learning 1 13-03-2020 TLM1
19. Learning role in organizations 1 14-03-2020 TLM1
20. Learning theories- Ivon Pavlov. 1 18-03-2020 TLM1
21. BF Skinner and EL Thorndike
theories 1 19-03-2020 TLM2
22. BF Skinner and EL Thorndike
theories 1 20-03-2020 TLM2
23. Attitudes and consistency, Cognitive
dissonance theory 1 21-03-2020 TLM1
24. Definition of needs, Drives and
Motives and Incentives 1 26-03-2020 TLM1
25. Motivation theories - Maslow -
theory and ERG theory 1 27-03-2020 TLM3
26. Motivation theories - Maslow -
theory and ERG theory & Tutorials 1 28-03-2020 TLM1
27. No. of classes required to complete
UNIT-II 13 TLM1
28. I MID EXAM 1 30-03-2020
29. I MID EXAM
1 01-04-2020
30. I MID EXAM
1 03-04-2020
31. I MID EXAM
1 04-04-2020
UNIT-III: Group Decision Making Process
S.No. Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
32. Nature of Groups, Dynamics of
Group formation 1 03-04-2020 TLM2
33. Nature of Groups, Dynamics of
Group formation 1 04-04-2020 TLM2
34. Types of groups 1 08-04-2020 TLM2
35. Types of groups 1 09-04-2020 TLM2
36. Implications of group dynamics
on organizational Behaviour and
management
1
11-04-2020
TLM2
37. Implications of group dynamics on
organizational Behaviour and
management
1 15-04-2020 TLM1
38. Informal groups and its
significance and decision making
process
1 16-04-2020 TLM1
39. Informal groups and its
significance and decision making
process
1 17-04-2020 TLM1
40. Informal groups and its
significance and decision making
process
1
18-04-2020
TLM1
41. Tutorials 1 22-04-2020 TLM3
42. Tutorials 1 23-04-2020 TLM1
Total Number of classes 11 TLM2
UNIT-IV : Leadership
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
43. Definition of leadership, Traits of
effective leaders 1 24-04-2020 TLM2
44. Leadership skills 1 25-04-2020 TLM2
45. Leadership Styles and
Determinants 1
29-04-2020 TLM2
46. Management communication, 1 30-04-2020 TLM2
47. The modern perspective
importance of communication 1 01-05-2020 TLM1
48. Type of communication process,
Barriers to effective
communication
1
02-05-2020
TLM1
49. Type of communication process,
Barriers to effective
communication
1 06-05-2020 TLM1
50. Barriers to effective
communication 1 07-05-2020 TLM1
51. Tutorials 1 08-05-2020 TLM2
52. Tutorials 1 13-05-2020 TLM2
Total classes 10
S.No. Topics to be covered
No. of
Classes
Require
d
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
54 Stress Management: Definition of
stress 1 14-05-2020 TLM2
55 Types of Stress Occupational
stress 1
15-05-2020 TLM2
56
The causative factors of
organizational stress, and
strategies to cope with stress
1 16-05-2020 TLM2
57
The causative factors of
organizational stress, and
strategies to cope with stress
1 03-06-2020 TLM2
58 Meaning of Conflict,
Classification of conflict process
1
04-06-2020
TLM2
59 Meaning of Conflict,
Classification of conflict process
1
05-06-2020
TLM1
60 Understanding of organizational
structure, Departmentation 1 06-06-2020 TLM2
61 Understanding of organizational
structure, Departmentation 1 10-06-2020 TLM2
62 Modern organizational designs 1 11-06-2020 TLM2
63 Organizational development and
its techniques 1 12-06-2020 TLM1
64 Organizational development and 1 17-06-2020 TLM1
UNIT: V : Stress Management
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
HOD
Sign
1. II MID EXAM 1 22-06-2020
2. II MID EXAM 1 24-06-2020
3. II MID EXAM 1 25-06-2020
4. II MID EXAM 1 26-06-2020
5. II MID EXAM 1 27-06-2020
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part – C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems.
its techniques
65 Tutorials 1 18-06-2020 TLM1
66 Tutorials 1 19-06-2020 TLM6
Total classes 13
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Dr.T.RAJASEKHAR
Dr.T.RAJASEKHAR
Dr.T.RAJASEKHAR Dr.A. ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
SCHOOL OF MANAGEMENT STUDIES
COURSE HANDOUT
Part-A
PROGRAM : MBA, II SEM –A Section
ACADEMIC YEAR : 2019-20
COURSE NAME & CODE : MARKETING MANAGEMENT-17MB08
L-T-P STRUCTURE : 3-1-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : Dr.V.V.Narsi Reddy
COURSE COORDINATOR: Dr.V.V.Narsi Reddy
Course Educational Objectives: 1. To develop greater insight on concepts , issues and strategies in the marketing and its management 2. To give an exposure to the students on marketing environment Course Outcomes:
CO1: Evaluate the relevance of marketing concepts impact on environmental changes while designing Marketing Plans, Strategies and Practices.
CO2: Develops marketing strategies based on segmentation, Target marketing and
positioning by examining consumer behavior.
CO3: Ability to communicate the unique marketing mixes and selling propositions
for specific product offerings and pricing objectives.
CO4: Develops and apply knowledge to create an integrated marketing
communication strategies and distribution strategies.
CO5: Ability to analyze marketing control techniques and can understand
strategies related to Rural, Global and services marketing areas.
COURSE ARTICULATION MATRIX (Correlation between COs & POs)
Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOK:
17MB08 Marketing Management PO1 PO2 PO3 PO4 PO5
CO1: Evaluate the relevance of marketing concepts impact on environmental
change while designing marketing plans, strategies and practices.
2 --- --- --- ---
CO2: Develops marketing strategies based on segmentation, target marketing and
positioning by examining consumer behavior.
---- 2 --- --- ---
CO3: Ability to communicate the unique marketing mixes and selling
propositions for specific product offerings and pricing objectives.
--- --- --- 3 ---
CO4: Develops and apply knowledge to create integrated marketing
communication strategies and distribution strategies.
2 --- --- --- ---
CO5 Ability to analyze marketing control techniques and can understand
strategies related to rural, global and services marketing areas.
--- --- --- --- 2
1. Philip kotler, Kevin Lane Keller, Abraham koshy & Mithileswar Jha “ Marketing management “- Pearson 14th edition, New Delhi -2013
2. VS Ramaswamy , S.Namakumari “Marketing management”- 3/e, Macmillan, Newdelhi ,4th edition , 2013
BOS APPROVED REFERENCE BOOKS:
R1 Rajan saxena (2010)- Markeiting management- MC graw hill Publishers
R2 Vijay prakash anand – Marketing management _ Biztantra & vailey publishers
R3 RSN pillai and Bhagawati – Modern marketing principles and practices –S
Chand publications
R4 K Karunakaran- Marketing management- Himalaya publishers-2013
R5 Tapan k panda- Marketing management- Text and cases- Excel books , N Delhi
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): A SECTION
UNIT-I : INTRODUCTION TO MARKETING MANAGEMENT
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Syllabus discussion 1 10-02-20 TLM1
2. CO discussion 1 11-02-20 TLM1
3. Definition,scope,Imp 1 12-02-20 TLM2
4. Process of Mktg 1 14-02-20 TLM1&2
5. Elements of Mktg 1 17-02-20 TLM1&2
6. Functions of Mktg 1 18-02-20 TLM1
7. Mktg concepts 1 19-02-20 TLM1
8. Indian Mktg
Environment 1 24-02-20 TLM1
9. Market research
introduction 1 25-02-20 TLM1
10. MR process 1 26-02-20 TLM1
11. MR on-line 1 28-02-20 TLM1&2
12. MIS 1 02-03-20 TLM1&2
13. Case study 1 03-03-20 TLM1
14. Tutorial-1 1 04-03-20 TLM3
No. of classes required to
complete UNIT-I 14
UNIT-II : MARKET SEGMENTATION
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
15. Definition,
Importance 1 06-03-20 TLM2
16. Levels of
segmentation 1 10-03-20 TLM1
17. Segmenting
consumer markets 1 11-03-20 TLM1
18. Segmenting Business
markets 1 13-03-20 TLM2
19. Requirements for
effective segmentation 1 16-03-20 TLM1
20. Market targeting 1 17-03-20 TLM2
21. Positioning 1 18-03-20 TLM2
22. Marketing mix 1 20-03-20 TLM1
23. Consumer behavior 1 23-03-20 TLM1
24. Case Study 1 24-03-20 TLM1
25. Tutorial -2 1 27-03-20 TLM3
26. MID-I 30-03-20
27. MID-I
31-03-20
28. MID-I
01-04-20
29. MID-I
03-04-20
No. of classes required to
complete UNIT-II 11
UNIT-III : PRODUCT MANAGEMENT AND PRICING STRATEGY S.
No
.
Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
30. Types of products, Levels 1 06-04-20 TLM2
31. Product mix, product line 1 07-04-20 TLM1
32. NPD 1 08-04-20 TLM2
33. PLC 1 13-04-20 TLM1
34. Branding decisions 1 14-04-20 TLM1
35. Pricing, Imp, objectives 1 15-04-20 TLM2
36. Process of pricing 1 17-04-20 TLM1
37. Pricing factors 1 20-04-20 TLM1
38. Pricing methods,
strategies 1 21-04-20 TLM1
39. Competitors price changes 1 22-04-20 TLM2
40. Case study, Tutorial-3
1 24-04-20 TLM2
No. of classes required to
complete UNIT-III 11
UNIT-IV : DISTRIBUTION MANAGEMENT AND PROMOTION
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
41. Role of channels 1 27-04-20 TLM1
42. Middle men functions 1 28-04-20 TLM1
43. Channels for consumer
& industry products 1 29-04-20 TLM1
44. Channels conflicts 1 04-05-20 TLM1
45. Role of Advertising, 1 05-05-20 TLM2
46. Publicity 1 06-05-20 TLM1
47. Personal selling 1 08-05-20 TLM1
48. Public relations 1 11-05-20
TLM1
49. Sales promotion 1 12-05-20
TLM1
50. Factors affecting
Promotional mix 1
13-05-20 TLM1
51. CASE STUDY,
Tutorial-4 1
15-05-20 TLM1&2
No. of classes required to
complete UNIT-IV 11
UNIT-V : MARKETING CONTROL
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
52. Types of Mktg control 1 01-06-20 TLM1&2
53. Relationship marketing 1 02-06-20
TLM1
54. Digital marketing 1 03-06-20
TLM1
55. Rural marketing 1 05-06-20
TLM1&2
56. Services marketing 1 08-06-20
TLM1&2
57. Global marketing 1 09-06-20
TLM1
58. Market sustainability
and Ethics 1
10-06-20 TLM1
59. Case study, 1 12-06-20
TLM1
60. Tutorial-5 1 15-06-20
TLM1
61. Revision 1 16-06-20
TLM1
62. Presentation
1 17-06-20
TLM1
63. Presentation
1 19-06-20 TLM1
64. II Mid exam
22-06-20
65. II Mid exam
23-06-20
66. II Mid exam 24-06-20
67. II Mid exam 26-06-20
No. of classes required to
complete UNIT-V 10
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
68. 1 TLM2
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task Cos Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
1. To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
2. To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of management profession.
3. To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems. 2. Foster analytical and critical thinking abilities for data-based decision making. 3. Ability to develop value based leadership ability 4. Ability to understand analysis and communicate global, economical, legal and ethical
aspects of business. 5. Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment.
Dr.V.V.Narsi Reddy Dr.V.V.Narsi Reddy Dr.V.V.Narsi Reddy Dr.A.Adisesha Reddy
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh
COURSE HANDOUT Part-A
PROGRAM : MBA II-Semester Sec B
ACADEMIC YEAR : 2019-20
COURSE NAME & CODE : MARKETING MANAGEMENT
L-T-P STRUCTURE : 3-1-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : Dr.D.Venkateswarlu
COURSE COORDINATOR : Dr.D.Venkateswarlu
PRE-REQUISITES : None
Course Educational Objectives: 1. To develop greater insight on concepts , issues and strategies in the marketing and its management 2. To give an exposure to the students on marketing environment Course Outcomes:
CO1: Evaluate the relevance of marketing concepts impact on environmental changes while designing Marketing Plans, Strategies and Practices.
CO2: Develops marketing strategies based on segmentation, Target marketing and
positioning by examining consumer behavior.
CO3: Ability to communicate the unique marketing mixes and selling propositions for
specific product offerings and pricing objectives.
CO4: Develops and apply knowledge to create an integrated marketing communication
strategies and distribution strategies.
CO5: Ability to analyze marketing control techniques and can understand strategies
related to Rural, Global and services marketing areas.
COURSE ARTICULATION MATRIX (Correlation between COs & POs)
17MB08 Marketing Management PO1 PO2 PO3 PO4 PO5
CO1: Evaluate the relevance of marketing concepts impact on environmental
change while designing marketing plans, strategies and practices.
2 --- --- --- ---
CO2: Develops marketing strategies based on segmentation, target marketing and
positioning by examining consumer behavior.
---- 2 --- --- ---
CO3: Ability to communicate the unique marketing mixes and selling
propositions for specific product offerings and pricing objectives.
--- --- --- 3 ---
CO4: Develops and apply knowledge to create integrated marketing
communication strategies and distribution strategies.
2 --- --- --- ---
CO5 Ability to analyze marketing control techniques and can understand
strategies related to rural, global and services marketing areas.
--- --- --- --- 2
Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOK:
1. Philip kotler, Kevin Lane Keller, Abraham koshy & Mithileswar Jha “ Marketing management “- Pearson 14th edition, New Delhi -2013
2. VS Ramaswamy , S.Namakumari “Marketing management”- 3/e, Macmillan, Newdelhi ,4th edition , 2013
BOS APPROVED REFERENCE BOOKS:
R1 Rajan saxena (2010)- Markeiting management- MC graw hill Publishers
R2 Vijay prakash anand – Marketing management _ Biztantra & vailey publishers
R3 RSN pillai and Bhagawati – Modern marketing principles and practices –S Chand
publications
R4 K Karunakaran- Marketing management- Himalaya publishers-2013
R5 Tapan k panda- Marketing management- Text and cases- Excel books , N Delhi
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section – B
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
1.
UNIT I:
INTRODUCTION
TO Marketing 1 12/2/2020 TLM1 2
VS
R
am
asw
am
y
, S
.Nam
aku
mari
“M
ark
eti
ng
man
agem
en
t”-
3/e,
Macm
illa
n,
New
delh
i ,4
th edit
ion
,
2013
2.
Definition, Importance &process of marketing,
1
13/2/2020
TLM1 2
3. Elements of marketing
1 14/2/2020
TLM1 1
4. Evolution of marketing
1 15/2/2020
TLM1/2 1
5. Functions of marketing
1 19/2/2020
TLM1
1
6. core marketing Concepts
1 20/2/2020
TLM1
1
7. Indian Marketing Environment
1 22/2/2020
TLM1
1
8. Market research definition
1 26/2/2020
TLM1
1
9. Commissioning MR
1 27/2/2020
TLM1
1
10. MR process 1 28/2/2020
TLM1
1
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
15 UNIT II: Market Segmentation
1 7/3/2020
TLM1
1
VS
Ram
asw
am
y ,
S.N
am
aku
mari
“M
ark
eti
ng m
an
agem
en
t”-
3/e,
Macm
illa
n,
New
delh
i
,4th
edit
ion
, 2
013
16 Definition - importance
1 11/3/2020
TLM1
1
17 Levels of Market Segmentation
1 12/3/2020
TLM1 1
18
Basis for segmenting Consumer and business markets
1
13/3/2020
TLM1 1
19
Requirement
for effective Segmentation Targeting
1
14/3/2020
TLM1
1
20 Market targeting
1 18/3/2020
TLM1
1
21 Marketing Positioning
1 19/3/2020
TLM1
1
22 marketing strategies.
1 20/3/2020
TLM1
1
23 Understanding consumer behavior
1 21/3/2020
TLM1/2
1
24 Marketing mix 1 26/3/2020
TLM1/2
1
25 Tutorial -2
1 27/3/2020
26 Case study 1 28/3/2020
TLM1
1
27
Ist Mid
exams
30/3/2020
to
4/4/2020
No.of classes required to completion UNIT-II --12
11 MR Online 1 29/2/2020
TLM1 1
12 MIS 1 4/3/2020
TLM1 1
13 Tutorial -1
1 5/3/2020
TLM1 1
14 Case study
1 6/3/2020
TLM1/2 1
No.of classes required to completion UNIT-I --14 No. of classes taken
S.No. Topics to be covered
No. of Classes Requir
ed
Tentative Date of
Completion
Actual Date of Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book followed
HOD Sign
Weekly
28 UNIT III: Product Management & pricing strategy
1 8/4/2020
TLM1/2 1
1.
Ph
ilip
kotl
er,
Kevin
Lan
e K
eller,
Abra
ham
kosh
y &
Mit
hilesw
ar
Jh
a “
Mark
eti
ng m
an
agem
en
t “-
Pears
on
14
th e
dit
ion
, N
ew
Delh
i -2
013
29 Product Definition 1 9/4/2020
TLM1/2 1
30 Types of products 1 11/4/2020
TLM1/2
2
31 Product levels and mix
1 15/4/2020
TLM1/2
3
32 Product line 1 16/4/2020
TLM1
2
33 New Product Development
1 17/4/2020
TLM1/2
2
34 Product Life Cycle 1 18/4/2020
TLM1/2
1
35 Branding and brand related issues.
1 22/4/2020
TLM1/2
3
36 Pricing objectives and importance
1 23/4/2020
TLM1/2
2
37 Process of pricing 1 24/4/2020
TLM1/2
1
38
Factors influencing
pricing and strategies and responding to comp’s
1
25/4/2020
TLM1
2
39 Tutorial -3
1 29/4/2020
TLM1
2
No.of classes required to completion UNIT-III 12 No.of classes taken
S.No. Topics to be
covered
No. of
Classes Required
Tentative
Date of Completion
Actual
Date of Completion
Teaching
Learning Methods
Learning
Outcome COs
Text
Book followed
HOD
Sign Weekly
40
UNIT-IV: Distribution Management and Promotion
1
29/4/2020
TLM1
2
“ M
ark
eti
ng
man
agem
en
t “-
Pears
on
14
th
edit
ion
, N
ew
Delh
i -2
013
41
Role and importance of marketing channels
1
30/4/2020
TLM1/2 3
42 Channel intermediaries and functions
1 1/5/2020
TLM1 2
43 Channel management decisions
1 2/5/2020
TLM1 2
44
Channels for consumer products & industry products
1
6/5/2020
TLM1 2
45
Channel conflicts and promotional
mix
1
7/5/2020
TLM1 2
46 Role of advertising
1 8/5/2020
TLM1 2
47 Personal selling and publicity
1 9/5/2020
TLM1 2
48
Public relations and sales promotion and mix
1
13/5/2020
TLM1 2
49 Tutorial -4
1 14/5/2020
TLM1
3
No.of classes required to completion UNIT-IV—10 No.of classes taken
50 UNIT-V Marketing
control 1
15/5/2020
TLM1 3
51 Types of marketing control
1 16/5/2020
TLM1
3
52 Relationship marketing
1 3/6/2020
TLM1/2 3
53 Digital marketing
1 4/6/2020
TLM1
3
54 Rural marketing
1 5/6/2020
TLM1
3
55 Services marketing
1 6/6/2020
TLM1
3
56
Market
sustainability and
ethics 1
10/6/2020
TLM1
3
57 Global marketing
1 11/6/2020
TLM1
2
58 Tutorial -5
1 12/6/2020
TLM1
59
Report and
presentations 1 13/6/2020
TLM1
60 Report and
presentations 1 17/6/2020
TLM1
2
61
Report and
presentations 1 18/6/2020
TLM1
62 Report and presentations
1 19/6/2020
TLM1
3
2
nd mid exams
20/6/2020
No.of classes required to completion UNIT-V—13 No.of classes taken
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical
approach to problem solving and function effectively as skilled managers who can
respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics, Team
work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher
studies, start independent ventures, thereby contributing to the fields of
Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision
making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyze and communicate global, economical, legal
and ethical aspects of business.
5 .Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Course Instructor
Course Coordinator
Module Coordinator
HOD
School of management studies COURSE HANDOUT
Part-A Name of the course instructor: U.RAMBABU COURSE NAME & CODE : FINANCIAL MANAGEMENT & 17MB09 L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –A A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-
To make the management students familiar with fundamental concepts of Financial
Management
To provide adequate and appropriate theoretical knowledge to initiate financial Decisions that
leads success of business.
To discuss the short term and long term financial needs generating sources of capital in an
organization
To discuss the role of the Working capital management for the successful operations of
business.
To explore various methodologies to be followed in dividend management in view of
maximization of equity shareholders wealth as well as firm value.
Course Outcomes:-
Students are able to learn basic fundamentals of Financial Management and make themselves
as efficient and effective managers in dealing financial decisions.
Student is able to understand the process of investment of capital, generation of funds and
other financial operations of a business.
Student is able to digest various tools &techniques applied in the effective working capital
management of a business.
Able to understand cost & benefits of each financial decision in short run & long run.
Student can understand various approaches and methodologies to be followed in dividends
management for the wealth maximization of shareholders.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 - - - 3
CO2 2 1 - - -
CO3 1 1 - -- -
CO4 - 2 -- -- --
CO5 1 2 -- -- --
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
Text Books:
T1: Khan & Jain P.K, Financial management: Text & Problems, Tata McGraw-Hill, New Delhi.
T2: IM Pandey, Financial management, 9th edition, Vikas Publishing House Pvt Ltd, New Delhi-2005
References
R1. Eugune F Brighametal Financial management: Theory & Practices, 9th edition, the Dryden Press-
1999.
R2. Van Horne, Financial Management & Policy, 12th edition, Prentice Hall New Delhi.
R3. Damodaran, Aswath.john, Corporate finance: Theory & Practices, 2nd edition, Wiley& sons,
R4. Prasanna Chandra, Financial management: Theory & Practices, 7th edition, Tata McGraw-Hill,
New Delhi-2004
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-A
UNIT-I : Introduction to financial management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Introduction to Subject 1 10.-02-2020 TLM1
2. Course Outcomes 1 12-02-2020 TLM2
3. Introduction to UNIT-I 1 13-02-2020 TLM1
4. Nature and scope of FM
1 14-02-2020 TLM2
5. Evolution of financial management 1 15-02-2020 TLM2
6. Objectives of financial management 1 17-02-2020 TLM2
7. Functions of financial management 1 19-02-2020 TLM2
8. Tutorial-1 1 20-02-2020 TLM3
9. Branches of financial management 1 22-02-2020 TLM2
10. Interface of financial management
with other functional areas 1 24-02-2020 TLM2
11. Environment of corporate finance 1 26-02-2020 TLM2
12. Environment of corporate finance 1 27-02-2020 TLM2
13. Tutorial -2 1 28-02-2020 TLM3
No. of classes required to complete
UNIT-I 13
UNIT-II : Time of value of money
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
14. Time value of money introduction 1 29-02-2020 TLM2
15. Types of cash flows
Future value of single cash flow 1 02-03-2020 TLM1
16. Multiple cash flows Annuity cash flows 1 04-03-2020 TLM1
17. Present value of a single cash flows 1 05-03-2020 TLM1
18. Multiple cash flows 1 06-03-2020 TLM1
19. annuity Perpetual 1 07-03-2020 TLM1
20. Growing perpetuity 1 09-03-2020 TLM1
21. Capital expenditure decisions 1 11-03-2020 TLM2
Process of capital budgeting
22. Basic principles in estimating cost &
benefit of investment Appraisal criterion 1 12-03-2020 TLM2
23. Discounted methods 1 13-03-2020 TLM1
24. PROBLEM 1 16-03-2020 TLM1
25. TUTORIAL-3 1 18-03-2020 TLM3
26. Non-discounted methods 1 19-03-2020 TLM1
27. Cost of capital concept and
measurement: 1 20-03-2020 TLM2
28. Cost of debt 1 21-03-2020 TLM1
29. Problems 1 23-03-2020 TLM1
30. Cost of equity & Cost of preference 1 25-03-2020 TLM1
31. Problem 1 26-03-2020 TLM1
32. Retained earnings weighted
1 27-03-2020 TLM1
33. Average cost of capital & Importance of
cost of capital capital budgeting 1 28-03-2020 TLM1
34. No. of classes required to complete
UNIT-I 20
35. I MID EXAM 1 30-03-2020
36. I MID EXAM
1 01-04-2020
37. I MID EXAM
1 03-04-2020
38. I MID EXAM
1 04-04-2020
UNIT-III: CAPITAL STRUCTURE THEORIES
S.No. Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
39. Capital structure theories: NI
approach 1 06-04-2020 TLM2
40. NPI Approach 1 08-04-2020 TLM2
41. MM Approach 1 09-04-2020 TLM2
42. Business and financial risk 1 13-04-2020 TLM2
43. Determents of capital structure 1 15-04-2020 TLM2
44. Approach to estimate the capital
structure 1 16-04-2020 TLM1
45. Variations of capital structure 1 17-04-2020 TLM1
46. EBIT/EPS Analysis 1 18-04-2020 TLM1
47. PROBLEMS 1 20-04-2020 TLM1
48. Tutorial-4 1 22-04-2020 TLM3
49. ROI/ROE Analysis 1 23-04-2020 TLM1
50. Leverage: measuring and analyzing
the implication of leverage 1 24-04-2020 TLM2
51. Operating leverage 1 25-04-2020 TLM1
52. Financial leverage 1 27-04-2020 TLM1
53. Total leverage 1 29-04-2020 TLM1
54. Problems 1 29-04-2020 TLM1
55. Problems 1 30-04-2020 TLM1
56. Sources of long term finance: equity
capital - 1 01-05-2020 TLM2
57. debenture capital term loans 1 02-05-2020 TLM2
58. Deferred credit, venture capital 1 04-05-2020 TLM2
59. , IPO, public issue by listing
companies 1
06-05-2020 TLM2
60. Right issues preferential allotment 1 07-05-2020 TLM2
61. private placement and institutional
finance 1 08-05-2020 TLM2
62. No. of classes required to complete
UNIT-III 23
UNIT-IV : working capital
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
63. Components of WC 1 11-05-2020 TLM2
64. GROSS VS NET W.C 1 13-05-2020 TLM2
65. Determinants of working capital 1 14-05-2020 TLM2
66. Need of w.c 1 15-05-2020 TLM2
67. Operating life cycle 1 16-05-2020 TLM1
SUMMER VACATION (18-05-220 TO 30-05-2020)
68. Problems 1 01-06-2020 TLM1
69. Planning of working capital 1 03-06-2020 TLM1
70. Financial of working capital through
bank finance & trade credit 1 04-06-2020 TLM2
71. No. of classes required to complete
UNIT-IV 08 05-06-2020
UNIT-V : Dividend policy
S.No. Topics to be covered
No. of
Classes
Require
d
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Dividend -types of dividend 1 06-06-2020 TLM2
2. Factors affecting dividend policy 1 08-06-2020 TLM2
3. Different approaches of dividend
policy 1 10-06-2020 TLM2
4. Traditional approach 1 11-06-2020 TLM2
5. Walter model 1 12-06-2020 TLM2
6. Problems on walter model 1 15-06-2020 TLM1
7. Gordon model 1 17-06-2020 TLM2
8. Problems on Gordon model 1 18-06-2020 TLM2
9. Modigliani miller model
1 19-06-2020 TLM2
10. Problems on MM Model & Rational
expectations model 1 20-06-2020 TLM1
11. No of class required to complete
UNIT-IV 10
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
HOD
Sign
12. II MID EXAM 1 22-06-2020
13. II MID EXAM 1 24-06-2020
14. II MID EXAM 1 25-06-2020
15. II MID EXAM 1 26-06-2020
16. II MID EXAM 1 27-06-2020
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part – C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision
making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Mr.U. RAMBABU
Mr.U. RAMBABU
Dr.A. ADISESHA REDDY Dr.A. ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
School of management studies COURSE HANDOUT
Part-A Name of the course instructor: U.RAMBABU COURSE NAME & CODE : FINANCIAL MANAGEMENT & 17MB09 L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –B A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-
To make the management students familiar with fundamental concepts of Financial
Management
To provide adequate and appropriate theoretical knowledge to initiate financial Decisions that
leads success of business.
To discuss the short term and long term financial needs generating sources of capital in an
organization
To discuss the role of the Working capital management for the successful operations of
business.
To explore various methodologies to be followed in dividend management in view of
maximization of equity shareholders wealth as well as firm value.
Course Outcomes:-
Students are able to learn basic fundamentals of Financial Management and make themselves
as efficient and effective managers in dealing financial decisions.
Student is able to understand the process of investment of capital, generation of funds and
other financial operations of a business.
Student is able to digest various tools &techniques applied in the effective working capital
management of a business.
Able to understand cost & benefits of each financial decision in short run & long run.
Student can understand various approaches and methodologies to be followed in dividends
management for the wealth maximization of shareholders.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 - - - 3
CO2 2 1 - - -
CO3 1 1 - -- -
CO4 - 2 -- -- --
CO5 1 2 -- -- --
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
Text Books:
T1: Khan & Jain P.K, Financial management: Text & Problems, Tata McGraw-Hill, New Delhi.
T2: IM Pandey, Financial management, 9th edition, Vikas Publishing House Pvt Ltd, New Delhi-2005
References
R1. Eugune F Brighametal Financial management: Theory & Practices, 9th edition, the Dryden Press-
1999.
R2. Van Horne, Financial Management & Policy, 12th edition, Prentice Hall New Delhi.
R3. Damodaran, Aswath.john, Corporate finance: Theory & Practices, 2nd edition, Wiley& sons,
R4. Prasanna Chandra, Financial management: Theory & Practices, 7th edition, Tata McGraw-Hill,
New Delhi-2004
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-B
UNIT-I : Introduction to financial management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Introduction to Subject 1 10.-02-2020 TLM1
2. Course Outcomes 1 11-02-2020 TLM2
3. Introduction to UNIT-I 1 12-02-2020 TLM1
4. Nature and scope of FM
1 13-02-2020 TLM2
5. Evolution of financial management 1 14-02-2020 TLM2
6. Objectives of financial management 1 17-02-2020 TLM2
7. Functions of financial management 1 18-02-2020 TLM2
8. Tutorial-1 1 19-02-2020 TLM3
9. Branches of financial management 1 20-02-2020 TLM2
10. Interface of financial management
with other functional areas 1 24-02-2020 TLM2
11. Environment of corporate finance 1 25-02-2020 TLM2
12. Environment of corporate finance 1 26-02-2020 TLM2
13. Tutorial -2 1 27-02-2020 TLM3
No. of classes required to complete
UNIT-I 13
UNIT-II : Time of value of money
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
14. Time value of money introduction 1 28-02-2020 TLM2
15. Types of cash flows
Future value of single cash flow 1 02-03-2020 TLM1
16. Multiple cash flows Annuity cash flows 1 03-03-2020 TLM1
17. Present value of a single cash flows 1 04-03-2020 TLM1
18. Multiple cash flows 1 05-03-2020 TLM1
19. annuity Perpetual 1 06-03-2020 TLM1
20. Growing perpetuity 1 09-03-2020 TLM1
21. Capital expenditure decisions 1 11-03-2020 TLM2
Process of capital budgeting
22. Basic principles in estimating cost &
benefit of investment Appraisal criterion 1 12-03-2020 TLM2
23. Discounted methods 1 13-03-2020 TLM1
24. PROBLEM 1 16-03-2020 TLM1
25. TUTORIAL-3 1 17-03-2020 TLM3
26. Non-discounted methods 1 18-03-2020 TLM1
27. Cost of capital concept and
measurement: 1 19-03-2020 TLM2
28. Cost of debt 1 20-03-2020 TLM1
29. Problems 1 23-03-2020 TLM1
30. Cost of equity & Cost of preference 1 24-03-2020 TLM1
31. Problem 1 25-03-2020 TLM1
32. Retained earnings weighted
1 26-03-2020 TLM1
33. Average cost of capital & Importance of
cost of capital capital budgeting 1 27-03-2020 TLM1
34. No. of classes required to complete
UNIT-I 20
35. I MID EXAM 1 30-03-2020
36. I MID EXAM
1 31-03-2020
37. I MID EXAM
1 01-04-2020
38. I MID EXAM
1 03-04-2020
UNIT-III: CAPITAL STRUCTURE THEORIES
S.No. Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
39. Capital structure theories: NI
approach 1 06-04-2020 TLM2
40. NPI Approach 1 07-04-2020 TLM2
41. MM Approach 1 08-04-2020 TLM2
42. Business and financial risk 1 09-04-2020 TLM2
43. Determents of capital structure 1 13-04-2020 TLM2
44. Approach to estimate the capital
structure 1 15-04-2020 TLM1
45. Variations of capital structure 1 16-04-2020 TLM1
46. EBIT/EPS Analysis 1 17-04-2020 TLM1
47. PROBLEMS 1 20-04-2020 TLM1
48. Tutorial-4 1 21-04-2020 TLM3
49. ROI/ROE Analysis 1 22-04-2020 TLM1
50. Leverage: measuring and analyzing
the implication of leverage 1 23-04-2020 TLM2
51. Operating leverage 1 24-04-2020 TLM1
52. Financial leverage 1 27-04-2020 TLM1
53. Total leverage 1 28-04-2020 TLM1
54. Problems 1 29-04-2020 TLM1
55. Problems 1 30-04-2020 TLM1
56. Sources of long term finance: equity
capital - 1 01-05-2020 TLM2
57. debenture capital term loans 1 04-05-2020 TLM2
58. Deferred credit, venture capital 1 05-05-2020 TLM2
59. , IPO, public issue by listing
companies 1
06-05-2020 TLM2
60. Right issues preferential allotment 1 07-05-2020 TLM2
61. private placement and institutional
finance 1 08-05-2020 TLM2
62. No. of classes required to complete
UNIT-III 23
UNIT-IV : working capital
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
63. Components of WC 1 11-05-2020 TLM1
64. GROSS VS NET W.C 1 12-05-2020 TLM1
65. Determinants of working capital 1 13-05-2020 TLM1
66. Need of w.c 1 14-05-2020 TLM1
67. Operating cycle 1 15-05-2020 TLM1
SUMMER VACATION (18-05-2020 TO 30-05-2020)
68. Problems 1 01-06-2020 TLM1
69. Planning of working capital 1 02-06-2020 TLM1
70. Financial of working capital through
bank finance & trade credit 1 03-06-2020 TLM1
71. No. of classes required to complete
UNIT-IV 08 04-06-2020
UNIT-V : Dividend policy
S.No. Topics to be covered
No. of
Classes
Require
d
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Dividend -types of dividend 1 05-06-2020 TLM2
2. Factors affecting dividend policy 1 08-06-2020 TLM2
3. Different approaches of dividend
policy 1 09-06-2020 TLM2
4. Traditional approach 1 10-06-2020 TLM2
5. Walter model 1 11-06-2020 TLM2
6. Problems on walter model 1 12-06-2020 TLM1
7. Gordon model 1 15-06-2020 TLM2
8. Problems on Gordon model 1 16-06-2020 TLM2
9. Modigliani miller model
1 17-06-2020 TLM2
10. Problems on MM Model 1 18-06-2020 TLM1
11. Rational expectations model 1 19-06-2020 TLM2
12. No of class required to complete
UNIT-IV 11
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
HOD
Sign
13. II MID EXAM 1 22-06-2020
14. II MID EXAM 1 23-06-2020
15. II MID EXAM 1 24-06-2020
16. II MID EXAM 1 25-06-2020
17. II MID EXAM 1 26-06-2020
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part – C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision
making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Mr.U. RAMBABU
Mr.U. RAMBABU
Dr.A. ADISESHA REDDY Dr.A. ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
COURSE HANDOUT Section- A & B
Name of the course Instructor: Dr.A.ADISESHA REDDY COURSE NAME & CODE : HUMAN RESOURCES MANAGEMENT &17MB10
L-T-P STRUCTURE : 3-1-0 CREDITS : 3 PROGRAM/SEM/SEC : MBA., II-Sem Section-A &B A. Y: 2019-20
COURSE ARTICULATION MATRIX(Correlation between COs&POs,PSOs):
CO S PO1 PO2 PO3 PO4 PO5
CO1 --- --- 2 ---- 3
CO2 1 3 --- --- ---
CO3 --- ---- 2 3 ---
CO4 ---- 1 --- ---- 3
CO5 --- --- 2 1 ---
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight(Low), 2 –Moderate(Medium), 3 - Substantial (High).
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): SECTION -A
UNIT-I : INTRODUTION TO HRM
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Introduction to Subject 1 10-02-2020 TLM1
2. Course Outcomes 1
11-02-2020 TLM1
3. UNIT-I:Introduction to HRM 1
13-02-2020 TLM1
4. Definitions 1
15-02-2020 TLM1
5. Functions of HRM 1
17-02-2020 TLM1
6. Personal polices and principles 1
18-02-2020 TLM1
7. Tutorial -1 1
20-02-2020 TLM1
8. Human resources planning 1
24-02-2020 TLM1
9. Definitions –objectives of HRP 1
25-02-2020 TLM1
10. Process of HRP 1
27-01-2020 TLM1
11. Assessing current human resources 1
28-01-2020 TLM1
12. Importance of HRP 1
02-03-2020 TLM1
13. Tutorial -2 1
03-03-2020 TLM1
14. Current trends in HRM/HRP 1 05-03-2020 TLM1
No. of classes required to complete UNIT-I 14 30-01-2018
UNIT-II : JOB ANALYSIS AND DESIGN
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
15. Introduction to job analysis 1
06-03-2020 TLM1
16. Process of job analysis 1
09-03-2020 TLM1
17. Use and methods of job analysis 1
10-03-2020 TLM1
18. Job description & job specification 1
12-03-2020 TLM1
19. Tutorial-3 1
13-03-2020 TLM1
20.
Job design : factor affecting for job
design
1
16-03-2020 TLM1
21. Different approaches of job design 1
17-03-2020 TLM1
22.
Hickman & Oldham’s job
characteristics model
1
19-03-2020 TLM1
23. Tutorial-4 1
20-03-2020 TLM1
24.
Recruitment process and sources and
advantages and disadvantages and
selection
1
23-03-2020 TLM1
25. e-recruitment , selection 1
24-03-2020 TLM1
26. Selection process and barriers to
effective selection
1 26-03-2020
TLM1
27. I MID EXAM
27-03-2020
28. I MID EXAM
30-03-2020
29. I MID EXAM
31-03-2020
30. I MID EXAM
03-04-2020
No. of classes required to complete UNIT-II 12
UNIT-III :managing careers
S.N
o. Topics to be covered
No. of
Classes
Requir
ed
Tentative
Date of
Completion
Actual
Date of
Completi
on
Teaching
Learning
Methods
HOD
Sign
Weekl
y
31. Introduction to career planning 1
06-04-2020 TLM1
32. Elements of career planning 1
07-04-2020 TLM1
33. Promotion –transfer –separations 1
09-04-2020 TLM1
34. Tutorial -5 1
13-04-2020 TLM1
35. Career development –initiatives –employee
commitment
1 16-04-2020
TLM1
36. Training and development 1
17-04-2020 TLM1
37. Training and development 1
20-04-2020 TLM1
38. Inputs- as a source of competitive
advantages
1 21-04-2020
TLM1
39. Training process 1
23-04-2020 TLM1
40. Training methods 1
24-04-2020 TLM1
41. Tutorial -6 1
27-04-2020 TLM1
42. Evaluation ,employment development
methods
1 28-04-2020
TLM1
No. of classes required to complete UNIT-III 12
UNIT-IV : performance appraisal
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
43. Introduction to performance appraisal 1
30-04-2020 TLM1
44. Definitions , objectives and process 1
01-05-2020 TLM1
45. Methods of performance appraisal 1
04-05-2020 TLM1
46. Tutorial -7 1
05-05-2020 TLM1
47. Job evaluation 1
07-05-2020 TLM1
48. Methods of job evaluation 1
08-05-2020 TLM1
49. Compensation management 1
11-05-2020 TLM1
50. Components of remuneration 1
12-05-2020 TLM1
51. Tutorial -8 1
14-05-2020 TLM1
52. Importance of an ideal compensation
system
1 15-05-2020
TLM1
53. Factors influencing employee
remuneration
1 01-06-2020
TLM1
54. Concept of wages 1
02-06-2020 TLM1
55. Incentives –types of incentives plans 1
04-06-2020 TLM1
56. Guidelines for effective incentives
plans
1 05-06-2020
TLM1
No. of classes required to complete UNIT-IV 14
UNIT-Vemployee discipline
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completi
on
Teaching
Learning
Methods
HOD
Sign
Weekly
57. Introduction to employee discipline 1
08-06-2020 TLM1
58. Causes of indiscipline 1
09-06-2020 TLM1
59. Kinds of punishment /penalties –misconduct
1 11-06-2020
TLM1
60. Forms of mis conduct 1
12-06-2020 TLM1
61. Tutorial -10 1
15-06-2020 TLM1
62. Procedure for disciplinary actions 1
16-06-2020 TLM1
63. Principles of maintaining discipline 1
18-06-2020 TLM1
64. Grievance handling :causes of grievance 1
18-06-2020 TLM1
65. Mid exam 1 22-06-2020 TLM1
66. Mid exam 1 23-06-2020 TLM1
No. of classes required to complete UNIT-V 10
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
67. MID-II 1 25-06-20 TLM 2
68. MID-II 26-06-20
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
BOS APPROVED TEXT BOOKS (T1) : K.ASWATHAPPA, “HUMAN RESOURCE AND PERSONAL
MANAGEMENT”, TATA MCGRAW HILL,NEW DELHI,2007.
BOS APPROVED REFERENCE BOOKS (R1): B.PATNAIK, “HUMAN RESOURCE MANAGEMENT” PHI, NEW DELHI,2001.
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical,
legal and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of
organizational goals, contributing effectively to a team environment.
Course Instructor Course Coordinator Module Coordinator HOD
1
SCHOOL OF MANAGEMENT STUDIES
COURSE HANDOUT
PART-A
Name of Course Instructor : Dr. L. SRINIVAS
Course Name & Code : 17MB11: BUSINESS RESEARCH METHODS L-T-P Structure : 3-1-0 Credits: 3 Program/Sem/Sec : MBA/II SEM/SECTION-A A.Y: 2019-'20 PRE-REQUISITE: Nil
This course provides students with the opportunity to learn a number of research techniques, methods and tools.
The main aim of the course is to equip the student with the knowledge of doing research projects both at academic and higher levels.
The student will be given instructions in an orderly manner on how a research is systematically designed, what are the various instruments used in doing a social survey, how the data gathered are processed and analyzed and finally about the presentation of results to the concerned authorities in a written form.
COURSE OUTCOMES (COs)
1. The students will demonstrate a thorough understanding of how research is conducted in business management domain.
2. The students will be familiarised with the data collection methods and procedures and make their research studies scientific.
3. The students will understand the concepts of scaling and measurement in management research, particularly relating to qualitative data.
4. As per the need, the students will be able to work with a number of statistical techniques for analysing the data gathered by them.
5. The students will be able to use a logical and descriptive writing approach in their presentation of research findings.
PROGRAMME OUTCOMES (POs) COURSE ARTICULATION MATRIX (Correlation between COs & POs)
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 1 - 1 -
CO2 2 1 - 1 -
CO3 2 3 - - -
CO4 2 3 - - -
CO5 - 1 - 1 2
Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High). BOS APPROVED TEXT BOOK:
1. Cooper R. Donald and Schindler S. Pamela, “Business Research Methods”, 9/e, Tata
McGraw Hill, New Delhi, 2006. 2. Kothari C.R., Garg, Gaurou, “Research Methodology, New Age International
Publishers, New Delhi, 2014.
BOS APPROVED REFERENCE BOOKS: R1 1. Panneerselvam, R. “Research Methodology”, PHI Learning Private Limited, New Delhi,
2009.
2
PART-B
COURSE DELIVERY PLAN (LESSON PLAN):
UNIT-I:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Why study BRM? 1 10-02-20 TLM1/2
2. Course outcomes & Syllabus orientation
1 13-02-20 TLM1/2
3. Research: Meaning, obj. 1 14-02-20 TLM1/2
4. Significance 1 15-02-20 TLM1/2
5. Role of business research and applications
1 17-02-20 TLM1/2
6. Research process 1 20-02-20 TLM1/2
7. Pure vs. Applied research, Qualitative vs. Quantitative research
1 22-02-20 TLM1/2
8. Exploratory research 1 24-02-20 TLM1/2
9. Descriptive research 1 27-02-20 TLM1/2
10. Experimental research 1 28-02-20 TLM1/2
11. Case Study Method of research
1 29-02-20 TLM1/2
12. Technology used in business research
1 02-03-20 TLM1/2
13. Ethics in business research
1 05-03-20 TLM1/2
14. Case Study 1 06-03-20 TLM1/2
15. 1st Unit End Quiz 1 07-03-20 TLM1/2
No. of classes required to complete UNIT-I: 15 No. of classes taken:
UNIT-II:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Research Design: Meaning and Goals, Characteristics, Phases
1 09-03-20 TLM1/2
2. Primary and Secondary data
1 12-03-20 TLM1/2
3. Data Collection Methods 2 13-03-20 14-03-20
TLM1/2
4. Questionnaire Design 2 16-03-20 19-03-20
TLM1/2
5. Sampling design and sampling procedure
1 20-03-20 TLM1/2
6. Sampling techniques 1 21-03-20 TLM1/2
7. Determination of sample size
1 23-03-20 TLM1/2
8. Pilot study 1 26-03-20 TLM1/2
9. 2nd Unit End Quiz 2 27-03-20 28-03-20
TLM1/2
10. I Mid Exams 1 Week 30-03-20
To 04-04-20
--
No. of classes required to complete UNIT-II: 12 No. of classes taken:
3
UNIT-III:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1.
Measurement and Scaling: Concepts; Levels of measurement and types of scales
2 06-04-20 09-04-20
TLM1/2
2. Attitude measurement 2 11-04-20 13-04-20
TLM1/2
3. Criteria for good measurement
1 16-04-20 TLM1/2
4. Reliability and validity 1 17-04-20 TLM1/2
5. Psychological and social instruments used in management science
2 18-04-20 20-04-20
TLM1/2
6. Case study 1 23-04-20 TLM1/2
7. 3rd Unit End Quiz 1 24-04-20 TLM1/2
No. of classes required to complete UNIT-III: 10 No. of classes taken:
UNIT-IV:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Data Analysis: Processing Data: Editing, Coding
1 25-04-20 TLM1/2
2. Classification 1 27-04-20 TLM1/2
3. Tabulation 1 30-04-20 TLM1/2
4. Graphical and Diagrammatic representation of data
1 01-05-20 TLM1/2
5. Statistical Tests: Parametric vs non-parametric tests
1 02-05-20 TLM1/2
6. Parametric tests: correlation test
1 04-05-20 TLM1/2
7. t-test 1 07-05-20 TLM1/2
8. z-test 1 08-05-20 TLM1/2
9. Chi-square test 1 09-05-20 TLM1/2
10. Non-parametric tests: Mann Whitney U test
1 11-05-20 TLM1/2
11. Wilcoxon test 1 14-05-20 TLM1/2
12. Hypothesis: characteristics
1 15-05-20 TLM1/2
13. Formulation 1 16-05-20 TLM1/2
14. Testing procedure 1 01-06-20 TLM1/2
15. 4th Unit End Quiz 1 04-06-20 TLM1/2
No. of classes required to complete UNIT-IV: 15 No. of classes taken:
4
UNIT-V:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Report Writing: significance
1 05-06-20 TLM1/2
2. Different steps in report writing
1 06-06-20 TLM1/2
3. Layout of the research report
1 08-06-20 TLM1/2
4. Precautions 1 11-06-20 TLM1/2
5. Preparation of project abstract
1 12-06-20 TLM1/2
6. 5th Unit End Quiz 1 13-06-20 TLM1/2
7. Presentations 4
15-06-20 18-06-20 19-06-20 20-06-20
--
8. II Mid Exams 1 Week 22-06-20
To 27-06-20
--
9. Preparation 1 Week 29-06-20
To 04-07-20
--
10. Semester End Exams 2
Weeks
06-07-20 To
18-07-20 --
No. of classes required to complete UNIT-V: 10 No. of classes taken:
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
PART-C
EVALUATION PROCESS
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
5
PART-D
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach
to problem solving and function effectively as skilled managers who can respond to
changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics, Team
work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher studies,
start independent ventures, thereby contributing to the fields of Education and
Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and ethical
aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
Course Instructor Dr. L. Srinivas
Course Coordinator Dr. L. Srinivas
Module Coordinator Dr. L. Srinivas
HOD Dr. A. Adisesha
Reddy
1
SCHOOL OF MANAGEMENT STUDIES
COURSE HANDOUT
PART-A
Name of Course Instructor : Dr. L. SRINIVAS Course Name & Code : 17MB11: BUSINESS RESEARCH METHODS L-T-P Structure : 3-1-0 Credits: 3 Program/Sem/Sec : MBA/II SEM/SECTION-B A.Y: 2019-'20 PRE-REQUISITE: Nil
This course provides students with the opportunity to learn a number of research techniques, methods and tools.
The main aim of the course is to equip the student with the knowledge of doing research projects both at academic and higher levels.
The student will be given instructions in an orderly manner on how a research is systematically designed, what are the various instruments used in doing a social survey, how the data gathered are processed and analyzed and finally about the presentation of results to the concerned authorities in a written form.
COURSE OUTCOMES (COs)
1. The students will demonstrate a thorough understanding of how research is conducted in business management domain.
2. The students will be familiarised with the data collection methods and procedures and make their research studies scientific.
3. The students will understand the concepts of scaling and measurement in management research, particularly relating to qualitative data.
4. As per the need, the students will be able to work with a number of statistical techniques for analysing the data gathered by them.
5. The students will be able to use a logical and descriptive writing approach in their presentation of research findings.
PROGRAMME OUTCOMES (POs) COURSE ARTICULATION MATRIX (Correlation between COs & POs)
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 1 - 1 -
CO2 2 1 - 1 -
CO3 2 3 - - -
CO4 2 3 - - -
CO5 - 1 - 1 2
Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High). BOS APPROVED TEXT BOOK:
1. Cooper R. Donald and Schindler S. Pamela, “Business Research Methods”, 9/e, Tata
McGraw Hill, New Delhi, 2006. 2. Kothari C.R., Garg, Gaurou, “Research Methodology, New Age International
Publishers, New Delhi, 2014.
BOS APPROVED REFERENCE BOOKS: R1 1. Panneerselvam, R. “Research Methodology”, PHI Learning Private Limited, New Delhi,
2009.
2
PART-B
COURSE DELIVERY PLAN (LESSON PLAN):
UNIT-I:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Why study BRM? 1 10-02-20 TLM1/2
2. Course outcomes & Syllabus orientation
1 12-02-20 TLM1/2
3. Research: Meaning, obj. 1 13-02-20 TLM1/2
4. Significance 1 14-02-20 TLM1/2
5. Role of business research and applications
1 17-02-20 TLM1/2
6. Research process 1 19-02-20 TLM1/2
7. Pure vs. Applied research, Qualitative vs. Quantitative research
1 20-02-20 TLM1/2
8. Exploratory research 1 24-02-20 TLM1/2
9. Descriptive research 1 26-02-20 TLM1/2
10. Experimental research 1 27-02-20 TLM1/2
11. Case Study Method of research
1 28-02-20 TLM1/2
12. Technology used in business research
1 02-03-20 TLM1/2
13. Ethics in business research
1 04-03-20 TLM1/2
14. Case Study 1 05-03-20 TLM1/2
15. 1st Unit End Quiz 1 06-03-20 TLM1/2
No. of classes required to complete UNIT-I: 15 No. of classes taken:
UNIT-II:
S.No. Topics to be covered
No. of
Classes Required
Tentative
Date of Completion
Actual
Date of Completion
Teaching
Learning Methods
HOD
Sign Weekly
1. Research Design: Meaning and Goals, Characteristics, Phases
1 09-03-20 TLM1/2
2. Primary and Secondary data
1 11-03-20 TLM1/2
3. Data Collection Methods 2 12-03-20 13-03-20
TLM1/2
4. Questionnaire Design 2 16-03-20 18-03-20
TLM1/2
5. Sampling design and sampling procedure
1 19-03-20 TLM1/2
6. Sampling techniques 1 20-03-20 TLM1/2
7. Determination of sample size
1 23-03-20 TLM1/2
8. Pilot study 1 26-03-20 TLM1/2
9. 2nd Unit End Quiz 1 27-03-20 TLM1/2
10. I Mid Exams 1 Week 30-03-20
To 04-04-20
--
No. of classes required to complete UNIT-II: 11 No. of classes taken:
3
UNIT-III:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1.
Measurement and Scaling: Concepts; Levels of measurement and types of scales
2 06-04-20 08-04-20
TLM1/2
2. Attitude measurement 2 9-04-20 13-04-20
TLM1/2
3. Criteria for good measurement
1 15-04-20 TLM1/2
4. Reliability and validity 1 16-04-20 TLM1/2
5. Psychological and social instruments used in management science
2 17-04-20 20-04-20
TLM1/2
6. Case study 1 22-04-20 TLM1/2
7. 3rd Unit End Quiz 1 23-04-20 TLM1/2
No. of classes required to complete UNIT-III: 10 No. of classes taken:
UNIT-IV:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Data Analysis: Processing Data: Editing, Coding
1 24-04-20 TLM1/2
2. Classification 1 27-04-20 TLM1/2
3. Tabulation 1 29-04-20 TLM1/2
4. Graphical and Diagrammatic representation of data
1 30-04-20 TLM1/2
5. Statistical Tests: Parametric vs non-parametric tests
1 01-05-20 TLM1/2
6. Parametric tests: correlation test
1 04-05-20 TLM1/2
7. t-test 1 06-05-20 TLM1/2
8. z-test 1 07-05-20 TLM1/2
9. Chi-square test 1 08-05-20 TLM1/2
10. Non-parametric tests: Mann Whitney U test
1 11-05-20 TLM1/2
11. Wilcoxon test 1 13-05-20 TLM1/2
12. Hypothesis: characteristics
1 14-05-20 TLM1/2
13. Formulation 1 15-05-20 TLM1/2
14. Testing procedure 1 01-06-20 TLM1/2
15. 4th Unit End Quiz 1 03-06-20 TLM1/2
No. of classes required to complete UNIT-IV: 15 No. of classes taken:
4
UNIT-V:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
1. Report Writing: significance
1 04-06-20 TLM1/2
2. Different steps in report writing
1 05-06-20 TLM1/2
3. Layout of the research report
1 08-06-20 TLM1/2
4. Precautions 1 10-06-20 TLM1/2
5. Preparation of project abstract
1 11-06-20 TLM1/2
6. 5th Unit End Quiz 1 12-06-20 TLM1/2
7. Presentations 4
15-06-20 17-06-20 18-06-20 19-06-20
--
8. II Mid Exams 1 Week 22-06-20
To 27-06-20
--
9. Preparation 1 Week 29-06-20
To 04-07-20
--
10. Semester End Exams 2
Weeks
06-07-20 To
18-07-20 --
No. of classes required to complete UNIT-V: 10 No. of classes taken:
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
PART-C
EVALUATION PROCESS
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
5
PART-D
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach
to problem solving and function effectively as skilled managers who can respond to
changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics, Team
work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher studies,
start independent ventures, thereby contributing to the fields of Education and
Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and ethical
aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
Course Instructor Dr. L. Srinivas
Course Coordinator Dr. L. Srinivas
Module Coordinator Dr. L. Srinivas
HOD Dr. A. Adisesha
Reddy
COURSE HANDOUT
PART-A
SECTION:A
PROGRAM : MBA II-Semester. ACADEMIC YEAR : 2019-20 COURSE NAME & CODE : OPERATIONS MANAGEMENT, 17MB12 L-T-P STRUCTURE : 3-1-0 COURSE CREDITS : 3 COURSE INSTRUCTOR : K.RAVI KIRAN YASASWI COURSE COORDINATOR : K.RAVI KIRAN YASASWI PRE-REQUISITE : Concepts on Functions of Operations Management Course
COURSE OBJECTIVES:-
To make the student to learn the basic concepts of operations management which are useful for facilitating decisions at work place.
To enable the student to know the product design patterns and design technologies such as CAD and CAM.
To enlighten the students with the concepts like plant location and layout, scheduling the production and work study.
COURSE OUTCOMES: CO1: Students are able to understand the basic concepts in operations and production activities. CO2: Student can identify factors influencing plant layout and plant location. CO3: Student can identify the production process and execute the customer orders timely. CO4: They can manage the materials, man power effectively by using appropriate inventory and time study techniques. CO5: They can improve the productivity by using effective quality control standards and techniques. COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
COs PO1 PO2 PO3 PO4 PO5
CO1 1 3 - 1 2
CO2 3 2 - 1 1
CO3 1 3 - 1 -
CO4 2 3 2 1 2
CO5 3 2 1 1 1
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1.Slight(Low),2.Moderate(Medium),3.Substantial(High)
BOS APPROVED TEXT BOOKS:
T1 William J Stevenson: “Operations Management”, Tata McGraw Hill, New Delhi, 2009
T2 K. Aswathappa & K Sridhara Bhat, Production and Operations Management HPH, Mumbai,
2009.
BOS APPROVED REFERENCE BOOKS:
R1 P. Rama Murthy, POM, New Age International Publishers, 2009.
R2 S.A.Chunawala & D.R.Patel, Production and Operations Management HPH, Mumbai, 2016
Part-B COURSE DELIVERY PLAN (LESSON PLAN): Section-A UNIT-I: Introduction to OM
S.No.
Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date
of
Completion
Teaching
Learning
Methods
HOD
Sign Weekly
1. Introduction 1 11-02-20 TLM1
2.
Basic concepts: Types and functions of POM
1
12-02-20 TLM1
3.
Historical Evolution of POM
1
14-02-20 TLM2
4. Historical Evolution of POM
1 15-02-20 TLM1
5. Differences between Manufacturing and Operations
1 18-02-20 TLM1
6. Differences between Manufacturing and Operations
1 19-02-20 TLM1
7. OM scenario today 1 22-02-20 TLM1
8. Challenges of OM 1 25-02-20 TLM2
9. World class manufacturing
1
26-02-20 TLM1
10. CAD/CAM 1 28-02-20 TLM1
11. Value Analysis 1 29-02-20 TLM2
12. Value Analysis 1 03-03-20 TLM2
13. Types of production
System 1
04-03-20 TLM2
14. Case analysis 1 06-03-20 TLM 2
15. Tutorial-1 1 07-03-20 TLM 3 No. of classes required to
complete UNIT-I 15 No. of classes taken:
UNIT-II: FACILITIES MANAGEMENT
S.No.
Topics to be covered
No. of Classes Required
Tentative Date of Completion
Actual Date of Completion
Teaching Learning Methods
HOD Sign Weekly
16. Location of Facilities 1 10-03-20 TLM2
17. Factors affecting plant location
1 11-03-20 TLM1
18. Classification of Layout
1 13-03-20 TLM1
19. Flexible Manufact uring
1
14-03-20 TLM1
20. Product Design and Analysis
1
17-03-20
TLM2
21. Process selection decision, Introduction Aggregate Planning,
1 18-03-20
TLM1
22. Master production schedule, Capacity planning
1
20-03-20 TLM1& 2
23. Problems on location 1 21-03-20 TLM2
24. Tutorial-2 1 24-03-20 TLM1
No. of classes required to complete UNIT-II
09 No. of classes taken:
UNIT-III: Scheduling
S.No
.
Topics to be covered No.of
Classes Required
Tentative
Date of Completion
Actual
Date of Completion
Teaching
Learning Methods
HOD
Sign Weekly
25. Introduction to Scheduling
1 27-03-20
TLM1
26. Scheduling In Job 1 28-03-20
TLM1
27. I MID EXAMS 31-03-20
28. I MID EXAMS 01-04-20
29. I MID EXAMS 03-04-20
30. I MID EXAMS 04-04-20
31. Shop Type Production 1 07-04-20 TLM1
32. Assignment and Sequencing
1 08-04-20 TLM2
33. Scheduling in Continuous Production
1
11-04-20 TLM2
34. Scheduling in Project Type Production
1
15-04-20 TLM1
35. Line balancing Job, Productivity Cycle
1
17-04-20 TLM2
36. Productivity Engineering and Management, Types of Productivity
1 18-04-20 TLM2
37. Tutorial-3 1 21-04-20 TLM3
38. Introduction to Material Management –Objectives
1 22-04-20 TLM1
39. Purchase management, Stores management
1 24-04-20 TLM2
40. Methods of inventory control
1 25-04-20 TLM2
No. of classes required to
complete UNIT-III
12 No. of classes taken:
UNIT-IV: Materials management, work study
S.No.
Topics to be covered
No.of Classes Required
Tentative Date of
Completion
Actual
Date
of
Completion
Teaching Learning Methods
HOD
Sign Weekly
41.
Introduction to Materials management
1
28-04-20
TLM1
42. Objectives of materials management
1 29-04-20
TLM2
43.
Components of Materials management
1
01-05-20
TLM2
44. Stores Management 1
02-05-20 TLM2
45. Inventory Management 1
05-05-20 TLM2
46. Types of Inventory
1
06-05-20 TLM2
47. Methods of Inventory Control (ABC,VED,FSN,SDE)
1
08-05-20 TLM2
48. Work study: Method Study
1
09-05-20 TLM2
49. Steps in method study 1
12-05-20 TLM2
50. Work measurement& Problems
1
13-05-20 TLM2
51. Problems on Inventory Stock levels
1
15-05-20 TLM2
52. Tutorial-4 1 16-05-20 TLM3
No. of classes required to
complete UNIT-IV
12
No. of classes taken:
UNIT-V: Management of quality
Contents beyond the Syllabus
S.No.
Topics to be covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
Weekly
53. Introduction to Management Quality 1 02-06-20
TLM1
54. Concept Of Quality, Objectives ,Inspection 1 03-06-20
TLM2
55. SQC,& Control Charts for Variables and attributes
1 05-06-20
TLM1
56. Control Charts for Variables and attributes
1 06-06-20
TLM2
57. Acceptance Sampling
1 09-06-20
TLM1
58. Quality assurance 1 10-06-20 TLM1
59. Six sigma, Quality circles
1 12-06-20 TLM2
60. Deming 14 principles 1 13-06-20 TLM2
61. Quality standards 1 16-06-20 TLM2
62. Problems on SQC 1 17-06-20 TLM2
63. Tutorial-5 1 19-06-20 TLM3
64. Report & presentation 19-06-20
No. of classes required to
complete UNIT-V
11 No. of classes taken:
S.N
o.
Topics to be covered
No. of Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
HOD Sign
65. Recent trends 1 20-06-20 TLM1
66. MID-II 23-06-20
67. MID-II 24-06-20
68. MID-II 26-06-20
69. MID-II 27-06-20
ACADEMIC CALENDAR:
Description From To Weeks
Commencement of Next semesters Class Work 10-02-2020
I Phase of Instructions-1 10-02-2020 28-03-2020 7W
I Mid Examinations 30-03-2020 04-04-2020 1W
II Phase of Instructions 06-04-2020 16-05-2020 6W
Summer Vacation 18-05-2020 30-05-2020 2W
II Phase of Instructions (Contd..) 01-06-2020 20-06-2020 3W
II Mid Examinations 22-06-2020 27-06-2020 1W
Preparation and Practical’s 29-06-2020 04-07-2020 1 W
Semester End Examinations 06-07-2020 18-07-2020 2 W
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (descriptive + objective)=A 1,2 A=35
II-Mid Examination(descriptive + objective)=B 3,4,5 B=35
Report writing and presentation=C 1,2,3,4,5 C=05
Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations=D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
PROGRAM EDUCATION OBJECTIVES (PEO’s) 1.To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
2.To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
3.To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world. PROGRAM OUTCOMES
1.Apply knowledge of management theories and practices to solve business problems. 2.Foster Analytical and critical thinking abilities for data-based decision making. 3.Ability to develop Value based Leadership ability. 4.Ability to understand, analyze and communicate global, economical, legal and ethical aspects of business. 5.Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
(K.Ravi Kiran Yasaswi)
(K.Ravi Kiran Yasaswi) (Dr.V.V.Narsi Reddy)
(Dr.A.Adisesha Reddy)
Course Instructor
Course Coordinator
Module Coordinator
HOD
COURSE HANDOUT
PART-A
SECTION:B
PROGRAM : MBA II-Semester. ACADEMIC YEAR : 2019-20 COURSE NAME & CODE : OPERATIONS MANAGEMENT, 17MB12 L-T-P STRUCTURE : 3-1-0 COURSE CREDITS : 3 COURSE INSTRUCTOR : K.RAVI KIRAN YASASWI COURSE COORDINATOR : K.RAVI KIRAN YASASWI PRE-REQUISITE : Concepts on Functions of Operations Management Course
COURSE OBJECTIVES:-
To make the student to learn the basic concepts of operations management which are useful for facilitating decisions at work place.
To enable the student to know the product design patterns and design technologies such as CAD and CAM.
To enlighten the students with the concepts like plant location and layout, scheduling the production and work study.
COURSE OUTCOMES: CO1: Students are able to understand the basic concepts in operations and production activities. CO2: Student can identify factors influencing plant layout and plant location. CO3: Student can identify the production process and execute the customer orders timely. CO4: They can manage the materials, man power effectively by using appropriate inventory and time study techniques. CO5: They can improve the productivity by using effective quality control standards and techniques. COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
COs PO1 PO2 PO3 PO4 PO5
CO1 1 3 - 1 2
CO2 3 2 - 1 1
CO3 1 3 - 1 -
CO4 2 3 2 1 2
CO5 3 2 1 1 1
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1.Slight(Low),2.Moderate(Medium),3.Substantial(High)
BOS APPROVED TEXT BOOKS:
T1 William J Stevenson: “Operations Management”, Tata McGraw Hill, New Delhi, 2009
T2 K. Aswathappa & K Sridhara Bhat, Production and Operations Management HPH, Mumbai,
2009.
BOS APPROVED REFERENCE BOOKS:
R1 P. Rama Murthy, POM, New Age International Publishers, 2009.
R2 S.A.Chunawala & D.R.Patel, Production and Operations Management HPH, Mumbai, 2016
Part-B COURSE DELIVERY PLAN (LESSON PLAN): Section-B UNIT-I: Introduction to OM
S.No.
Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date
of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1. Introduction 1 11-02-20 TLM1
2.
Basic concepts: Types and functions of POM
1
12-02-20 TLM1
3.
Historical Evolution of POM
1
15-02-20 TLM2
4. Historical Evolution of POM
1 17-02-20 TLM1
5. Differences between Manufacturing and Operations
1 18-02-20 TLM1
6. Differences between Manufacturing and Operations
1 19-02-20 TLM1
7. OM scenario today 1 22-02-20 TLM1
8. Challenges of OM 1 24-02-20 TLM2
9. World class manufacturing
1
25-02-20 TLM1
10. CAD/CAM 1 26-02-20 TLM1
11. Value Analysis 1 29-02-20 TLM2
12. Value Analysis 1 02-03-20 TLM2
13. Types of production
System 1
03-03-20 TLM2
14. Case analysis 1 04-03-20 TLM 2
15. Tutorial-1 1 07-03-20 TLM 3 No. of classes required to
complete UNIT-I 15 No. of classes taken:
UNIT-II: FACILITIES MANAGEMENT
S.No.
Topics to be covered
No. of Classes Required
Tentative Date of Completion
Actual Date of Completion
Teaching Learning Methods
Learning Outcome COs
Text Book followed
HOD Sign
Weekly
16. Location of Facilities 1 10-03-20 TLM2 CO2 T2
17. Factors affecting plant location
1 11-03-20 TLM1 CO2 T2
18. Classification of Layout
1 14-03-20 TLM1 CO2 T2
19. Flexible Manufact uring
1
16-03-20 TLM1
CO2 T2
20. Product Design and Analysis
1
17-03-20
TLM2 CO2 T2
21. Process selection decision, Introduction Aggregate Planning,
1 18-03-20
TLM1 CO2 T2
22. Master production schedule, Capacity planning
1
21-03-20 TLM1& 2
CO2 T2
23. Problems on location 1 23-03-20 TLM2 CO2 T2
24. Tutorial-2 1 24-03-20 TLM1 CO2 T2
No. of classes required to complete UNIT-II
09
UNIT-III: Scheduling
S.No
.
Topics to be covered No.of
Classes Required
Tentative
Date of Completion
Actual
Date of Completion
Teaching
Learning Methods
Learning
Outcome COs
Text
Book followed
HOD
Sign Weekly
25. Introduction to Scheduling, Scheduling In Job
1 28-03-20
TLM1 CO3 T1
26. I MID EXAMS 1 30-03-20
TLM1
CO3 T1
27. I MID EXAMS 31-03-20
28. I MID EXAMS 01-04-20
29. I MID EXAMS 04-04-20
30. Shop Type Production 04-04-20
31. Assignment and Sequencing
1 06-04-20 TLM1 CO3 T1
32. Scheduling in Continuous Production
1 07-04-20 TLM2 CO3 T1
33. Scheduling in Project Type Production
1
08-04-20 TLM2
CO3 T1
34. Line balancing Job, Productivity Cycle
1
09-04-20 TLM1
CO3 T2
35. Productivity Engineering and Management,
1
11-04-20 TLM2
CO3 T2
36. Types of Productivity 1 13-04-20
TLM2 CO3 T2
37. Tutorial-3 1 14-04-20 TLM3 CO3 T2
38. Introduction to Material Management –Objectives
1 15-04-20 TLM1
CO3 T1
39. Purchase management, Stores management
1 18-04-20 TLM2 CO3 T1
40. Methods of inventory control
1 20-04-20 TLM2 CO3 T1
No. of classes required to complete UNIT-III
12 No. of classes taken:
UNIT-IV: Materials management, work study
S.No.
Topics to be covered
No.of Classes Required
Tentative Date of
Completion
Actual
Date
of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD
Sign Weekly
41.
Introduction to Materials management
1
21-04-20
TLM1
CO4 T1
42.
Objectives of materials management
1 22-04-20
TLM2 CO4 T2
43.
Components of Materials management
1
25-05-20
TLM2
CO4 T2
44. Stores Management 1
27-04-20 TLM2
CO4 T2
45. Inventory Management 1
28-04-20 TLM2
CO4 T2
46. Types of Inventory
1
29-04-20 TLM2
CO4 T2
47. Methods of Inventory Control (ABC,VED,FSN,SDE)
1
02-05-20 TLM2
CO4 T2
48. Work study: Method Study
1
04-05-20 TLM2
CO4 T2
49. Steps in method study 1
05-05-20 TLM2
CO4 T2
50. Work measurement& Problems
1
06-05-20 TLM2
CO4 T2
51. Problems on Inventory Stock levels
1
09-05-20 TLM2
CO4 T2
52. Tutorial-4 1 11-05-20 TLM3 CO4 T2
No. of classes required to
complete UNIT-IV 12 No. of classes taken:
UNIT-V: Management of quality
Contents beyond the Syllabus
S.N
o.
Topics to be
covered
No. of Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
67. Recent trends 1 20-06-20 TLM1 CO5 T1
68. MID-II 22-06-20
69. MID-II 23-06-20
70. MID-II 24-06-20
71. MID-II 27-06-20
S.No.
Topics to be covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
53. Introduction to Management Quality 1 12-05-20
TLM1
CO5 T1
54. Concept Of Quality, Objectives ,Inspection
1 13-05-20
TLM2 CO5 T1
55. SQC,& Control Charts for Variables and attributes
1 16-05-20
TLM1 CO5 T2
56. Control Charts for Variables and attributes
1 01-06-20
TLM2 CO5 T2
57. Acceptance Sampling
1 02-06-20
TLM1 CO5 T2
58. Quality assurance 1 03-06-20 TLM1 CO5 T2
59. Six sigma, Quality circles
1 06-06-20 TLM2 CO5 T2
60. Deming 14 principles 1 08-06-20 TLM2 CO5 T2
61. Quality standards 1 09-06-20 TLM2 CO5 T2
62. Problems on SQC 1 10-06-20 TLM2 CO5 T2
63. Tutorial-5 1 13-06-20 TLM3 CO5 T2
64. Report & presentation 15-06-20
65. Report & presentation 16-06-20
66. Report & presentation 17-06-20
No. of classes required to complete UNIT-V
11 No. of classes taken:
ACADEMIC CALENDAR:
Description From To Weeks
Commencement of Next semesters Class Work 10-02-2020
I Phase of Instructions-1 10-02-2020 28-03-2020 7W
I Mid Examinations 30-03-2020 04-04-2020 1W
II Phase of Instructions 06-04-2020 16-05-2020 6W
Summer Vacation 18-05-2020 30-05-2020 2W
II Phase of Instructions (Contd..) 01-06-2020 20-06-2020 3W
II Mid Examinations 22-06-2020 27-06-2020 1W
Preparation and Practical’s 29-06-2020 04-07-2020 1 W
Semester End Examinations 06-07-2020 18-07-2020 2 W
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (descriptive + objective)=A 1,2 A=35
II-Mid Examination(descriptive + objective)=B 3,4,5 B=35
Report writing and presentation=C 1,2,3,4,5 C=05
Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations=D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
PROGRAM EDUCATION OBJECTIVES (PEO’s) 1.To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
2.To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
3.To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world. PROGRAM OUTCOMES
1.Apply knowledge of management theories and practices to solve business problems. 2.Foster Analytical and critical thinking abilities for data-based decision making. 3.Ability to develop Value based Leadership ability. 4.Ability to understand, analyze and communicate global, economical, legal and ethical aspects of business. 5.Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
(K.Ravi Kiran Yasaswi)
(K.Ravi Kiran Yasaswi) (Dr.V.V.Narsi Reddy)
(Dr.A.Adisesha Reddy)
Course Instructor
Course Coordinator
Module Coordinator
HOD
School of management studies COURSE HANDOUT
Part-A Name of the course instructor: U.RAMBABU COURSE NAME & CODE : Industrial Data analysis and presentation &17NB51 L-T-P Structure : 0-0-2 Credits: 2 Program /Sem/Sec : MBA., II Sem., Section –A A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs):
This course aims to make the students to:
1. To gain in-depth knowledge on industry that has to be analyzed.
2. To identify the major changes in the industry and notice the impact of changes in the industry.
3. To know the major players in Industry, in country level and state level and gain knowledge over the
pros and cons of them.
4. To define the priorities of the major players in the industry and try to interpret various opportunities
that can be applied.
5. To present the overview of the industry in relation to the changes that has been identified and
ability to suggest certain modifications.
COURSE OUTCOMES (COs): After completion of the course, the student will be able to
CO1: Introduce the student to current and practical business world.
CO2: Utilize appropriate SWOT analysis to assess industry and organizational situations.
CO3: Students can find out major business players in the industry and analyze their profiles.
CO4: Understand the detailed implementation and contingency plans of companies in a competitive
environment.
CO5: Students are able to analyze the Present situation of Industry and express their views for the
growth and development of the industry.
COURSE ARTICULATION MATRIX (Correlation between Cos, POs):
COs Industry Analysis and Presentation (IAP) PO1 PO2 PO3 PO4 PO5
CO1 Introduce the student to current and practical business world 3 1 - - 4
CO2 Utilize appropriate SWOT analysis to assess industry and organizational
situations 2 - - - 3
CO3 Students can find out major business players in the industry and analyze
their profiles 3 2 2 3 2
CO4 Understand the detailed implementation and contingency plans of
companies in a competitive environment 2 3 1 - 1
CO5 Students are able to analyze the Present situation of Industry and express
their views for the growth and development of the industry in the future. 3 1 2 1 -
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-A
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
HOD
Sign
Weekly
1 Introduction of IDAP & Course out
comes
1 15.-02-2020 TLM4
2 Allotment of project supervisors &
Topics Allotment
2 22-02-2020
TLM4
3 Industry Introduction and history of
the industry
2 29-02-2020
TLM4
4 Changing trends in the industry 2 07-03-2020
TLM4
5 Changing trends in the industry 2 21-03-2020
TLM4
6 First review 2 28-03-2020
TLM4
7 Collection of information regarding
Major players in INDUSTRY
2 18-04-2020
TLM4
8 Collection of information regarding
Major players in INDUSTRY
2 25-04-2020
TLM4
9 Collection of information regarding
Major players in INDUSTRY
2 02-05-2020
TLM4
10 Second review 2 16-05-2020
TLM4
11 SWOT analysis and conclusion 2 06-06-2020
TLM4
12 Report submission/ seminar
presentation
2 20-06-2020
TLM4
13 No. of classes required to complete 24
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
REVIEW 1
1,2,3,4,5 A=40 REVIEW 2
REPORT SUBMISSION
SEMINAR PRESENTATION & VIVA VOCE 1,2,3,4,5 B=60
Total Marks: A+B 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership 4. Ability to understand, analyze and communicate global, economical,
legal and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of
organizational goals, contributing effectively to a team environment.
Mr U Rambabu Mr U Rambabu Dr.V.V.Narsi reddy Dr.A.Adisesha reddy
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING DEPARTMENT OF MASTER OF COMPUTER APPLICATIONS
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A PROGRAM : MBA II-SEMESTER
ACADEMIC YEAR : 2019-20
COURSE NAME & CODE : BUSINESS COMMUNICATION LAB-II–17MB62
L-T-P STRUCTURE : 0-0-2
COURSE CREDITS : 1
COURSE INSTRUCTOR : K.SRIDEVI
COURSE COORDINATOR : Dr. B. SAMRAJYA LAKSHMI
PRE-REQUISITES : None Course Educational Objectives:
Make critical analysis of the text read or heard with thorough understanding.
Give speeches in public successfully using appropriate language and style.
Interpret data and present ideas relevantly and coherently in group discussions/Reviews.
Get exposed to Interview Skills.
Course Outcomes: After the completion of this course, the students have the ability to
CO1 : Analyze the text thoroughly. CO2 : Present data logically and meaningfully in Public Speeches. CO3 : Skillfully manage through group discussions/Reviews. CO4 : Answer the questions in Interviews with confidence.
Course Code
COs Programme Outcomes PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
17MB62
CO1 3 3 3 2
CO2
3
3 3 2
CO3 3 3 3 2
CO4
3
3 3 2
1 = Slight (Low) 2 = Moderate (Medium) 3-Substantial(High)
Syllabus: Presentation Skills Lab (PSL) has two parts: Computer Assisted Language Learning (CALL) Lab for 60 students with 60 systems, LAN facility and English language software for self- study by learners.
Interactive Communication Skills (ICS) Lab. with movable chairs and audio-visual aids with a P.A System, a T. V., a digital stereo –audio & video system and camcorder etc.
Exercise - I CALL Lab: Understand: Reading comprehension – Listening Comprehension – scanning, skimming, reading between lines and critical reading. ICS Lab: Practice: Reading comprehension - Listening Comprehension – scanning, skimming, reading between lines and critical reading – Analysis of the Advertisements. Exercise - II CALL Lab: Understand: The features of Public Speech – watch T.V programmes ICS Lab: Practice:Public Speeches – T.V. Programme Analysis – Drafting Memo – Vocabulary – Phrasal Verbs – Idioms. Exercise - III CALL Lab: Understand: Making slides – Gathering information – Rubrics of presentation ICS Lab: Practice:Book Review – Blog designing – writing paper for publication/presentation – Presentations on Field Observation. Exercise - IV CALL Lab: Understand: Interview Skills ICS Lab: Practice: Mock Interviews
Minimum Requirement: System Requirement (Hardware component): Computer network with LAN with minimum 60 multimedia systems with the following specifications: I. Intel (R) Core (TM) i3-41`50 (CPU) Processor
a. Speed – 3.50 GHZ b. RAM – 4 GB Minimum
c. Hard Disk – 400 GB II. Headphones of High quality
Suggested Software:
1. Globarena’s software 2. Young India’s Clarity software Lab Manual:
1. Board of Editors, “ELCS Lab Manual – A Workbook of CCALL and ICS Lab Activities”, Orient Black Swan Pvt. Ltd., Hyderabad, 2016.
Books Recommended:
1. Stephen Bailey , “Academic Writing- A Practical guide for students”, RontledgeFalmer, London & New York, 2004.
2. A Ramakrishna Rao,Dr G Natanam& Prof SA Sankaranarayanan, “English Language Communication : A Reader cum Lab Manual, Anuradha Publications, Chennai
3. DELTA’s key to the Next Generation TOEFL Test: Advanced Skill Practice, New Age International (P) Ltd., Publishers, New Delhi.
4. Books on TOEFL/GRE/GMAT/CAT by Barron’s/cup 5. IELTS series with CDs by Cambridge University Press.
BC-LAB LESSON PLAN (SEC-A& B)
S. No.
No. of Lectur
e Hours
Tentative Dates
Topics Actual Dates
TLP DM
AM
1 2 13-02-2020 General Introduction 1 1
2 2 20-02-2020 Reading & Listening comprehension/vocabulary
4,9 2,6 2,4
3 2 27-02-2020 Reading & Listening comprehension/vocabulary
4,9 2,6 2,4
4 2 05-03-2020 Reading & Listening comprehension/vocabulary
4,9 2,6 2,4
5 2 12-03-2020 Public speeches/Phrasal verbs
4,9 2,6 2,4
6 2 19-03-2020 Public speeches/Phrasal verbs
4,9 9 2,4
7 2 26-03-2020 TV program Analysis /Phrasal verbs
4,9 9 2,4
8 2 09-04-2020 Book Review/ Phrasal verbs 7,9 2 2,4
9 2 16-04-2020 Book Review / Phrasal verbs 7,9 2 2,4
10 2 23-04-2020 Publications and Presentations/Idioms
4,9 3 2,4
12 2 30-04-2020 Publications and Presentations/Idioms
4,9 3 2,4
13 2 07-05-2020 Interview Skills/Memo Drafting
4,9 3 2,3
14 2 14-05-2020 Interview Skills/Memo Drafting
4,9 3 2,3
15 2 04-06-2020 Mock Interviews/ Memo Drafting
9 3,6 6
16 2 11-06-2020 Mock Interviews/ Memo Drafting
9 3,6 6
17 2 18-06-2020 LAB Internal Exam 6,7
EVALUATION PROCESS:
According to Academic Regulations of R17 Distribution and Weightage of Marks For Laboratory Courses is as follows. (a) Continuous Internal Evaluation (CIE):
The continuous internal evaluation for laboratory courses (including Computer aided engineering drawing, computer aided engineering graphics, Computer aided machine drawing etc.) is based on the following parameters:
S.No Teaching Learning Process
(TLP) Delivery Methods
(DM) Assessment
Methods (AM)
1 Solving Real world problem Chalk & Talk Assignments
2 Explaining application before theory
ICT tools Quiz
3 Solving problems Group discussions Tutorials
4 Designing of experiments Industrial visit Surprise Tests
5 Problems on environmental, economics, health & safety
Field work Mid Exams
6 Problems on professional & ethics
Case studies Model Exam
7 Seminar Mini Projects END Exams
8 Problems using software Numerical treatment
9 Self study Design / Exercises
Parameter Marks
Day – to – Day
Work
Observation 10 Marks
Record 10 Marks
Internal Test 20 Marks
Total 40 Marks
(b)Semester End Examinations (SEE: The performance of the student in laboratory courses shall be evaluated jointly by internal and external examiners for 3 hours duration as per the parameters indicated below:
Parameter Marks
Mock Interviews 05 Marks
Paper presentations 05 Marks
Public speeches 10 Marks
Dialogue writing 10 Marks
Presentation 10 Marks
Interview 20 Marks
Total 60 Marks
Rubrics For Evaluation of Laboratory Courses Day-To-Day Lab (Observation) Performance Evaluatio17)
Record Performance Evaluation (R-17)
S.N Criteria Poor Average Good Criteria Poor Average Good
1
Language suitability (4 Marks)
Wrong usage of words Grammatical errors (2 Marks)
Some points are missing from the data written Wrong usage of grammar & vocabulary. (3 Marks)
Well-written & spoken Language is error free (4 Marks)
Language (4 Marks)
Language used is not suitable Full of incorrect vocabulary (2 Marks)
Some words are inappropriately used / wrongly spelt (3Marks)
Language used is good
No word/ spelling errors (4 Marks)
2
Content (4Marks)
Unable to Deliver all the pints Delivering Irrelevant point (2 Marks)
Some points are not given Point analysis is not upto the mark (3 Marks)
All the points are analysed properly More content was delivered. (4 Marks)
Content (4 Marks)
Very less points were written Points were not analysed properly (2 Marks)
Some of the points were missing Some points are not properly analysed (3 Marks)
Complete information is provided for the topic Important information is provided with illustrations/ exaamples (4 Marks)
3
Style of Presentation (2 Marks)
Inappropriate body language Improper prentation (0 Marks)
Prentation is not upto the mark (1 Mark)
Presented well with appropriate ettiquett All important conclusions have been clearly made, student shows good understanding of the topic. (2 Marks)
Grammar& Neatness (2 Mark)
Frequent grammar and/r spelling errors writing style is rough and immature ( 1/2 Mark)
Some grammatical errors (1 Marks)
(1Mark)
No grammar/ spelling corrections are found and well-written (2 Marks)
PEOs:
• To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who
can respond to changing environment in a social and global context.
• To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics,
Team work and growth of Management profession.
• To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of
Education and Business world.
POs:
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision
making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Instructor Course Coordinator Module Coordinator HOD
Name Dr.B.Samrajya Lakshmi Dr.B.Samrajya Lakshmi Dr. A. Rami Reddy
Sign with Date