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Halfmoon YogaHalfmoon Yoga
B•B•Q
Build Your Marketing ToolkitGrow Your Business with Email & Social
© 2014
Authorized Local Expert, Constant Contact
2
Mary Ann GerneyOakland Publishing ServicesWeb Design & Social Media Marketing for Small Business
facebook.com/OakPubServices
@MaryAnnGerney
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Grow with Constant ContactOne Toolkit. One Login.
All the marketing campaigns you needTogether in one place
.
Offers& Promotions
Events& Registrations
Feedback& Surveys
Newsletters& Announcements
Marketing for Today
How Engagement Works
Campaigns That Drive Results
Using Constant Contact with Social Media
4
Agenda
Marketing for Today
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
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marketing
Marketing
At its core, marketing is abouteliciting a physical and measureable
response
Measurable Response
click or
download
come to
the store
or office
schedule
a session
donate call
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Marketing
Flipping the Funnel
Find
Marketing then. Marketing now.
Convert
Keep
How Engagement Marketing Works
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Marketing
Engagement is the new word of mouth
© Constant Contact 2012
Marketing
Engagement marketing
~10%New
business
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~90%Current
customers
Marketing
Engagement marketing
~90%Word of mouth
~10%New prospectsNew
business
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Marketing
Engagement marketing
~9%Word of mouth
~1%New prospects
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~90%Current
customers
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Marketing
Engagement marketingis marketing for the other 99%
99%
Campaigns That Drive Results
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Sign up today - get 40% off the first 3 months on an Email PLUS account
& a FREE template. Offer good until 11/22/15
NO contract, cancel any time. Sign up at:
http://opsccmail.com
Use coupon code:
EMAILPLUS40
Sign up today - for a 60 day free trial
OR
First impressionsmatter.
The difference between...
EmailEmail
marketing
and...
51%of emails are opened on a mobile device
The impact of mobile on email
Source: Litmus
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When email doesn’t look good on mobile
Source: Blue Hornet
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30% unsubscribe
80% delete
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Don’t forget your branding
What not to do. That’s better.
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Don’t forget your branding
How will you be most recognizable?
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Don’t forget your branding
WebsiteEmail
• Be consistent with logo & branding colors
• Use images of your business, products & people
• Use consistent language
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Don’t use hard-to-read fonts
What not to do. Really. Give them somethingthey can read.
Source: Loyalty Square, ColorMatters.com
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Don’t use the wrong colors
85%of shoppers buy a product because of color
40% of people in the world say blue is their favorite color
Color increases brand recognition by
80%
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Don’t use the wrong colors
YellowOptimistic & Youthful
Gets attention of window shoppers
RedEnergy
Increases heart rate, creates
urgency
BlueTrust & Security
Associated with banks and
businesses
GreenWealth & Relaxation
Easiest color for the eyes to
process
OrangeAggressive
Call to action: Subscribe, buy
or sell
BlackPowerful & Sleek
Luxury product marketing
PinkRomantic & Feminine
Product marketing to
women and girls
PurpleSoothe & Calm
Beauty product marketing
Newsletter
Announcement
Product promotion
Fundraiser
Sale
Event
Seasonal
Letter
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Don’t be disorganized
Types of Campaigns
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Don’t be disorganized
Product Promotion (B2C)
• Choose the right template for your information.
Newsletter (Non-profit)
Business Letter(B2B)
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82% of people pay more attention to emails with pictures
Use alt text and preheader text: email readers may not see images by default
3 or fewer images for highest click through
Spotlight your products, services, employees and customers
Don’t use images of your content
. Don’t forget images
Make it engaging with
photos
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Mention your video in the email subject line
Consumers are 50% more likely to read emails that include video
Keep videos under 90 seconds
Use video for product demos, testimonials, promotions
5. Don’t forget images
Make it engaging with
videos
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Don’t forget images
Stock photos in Constant Contact
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Don’t forget images
You can upload your own photos or. . .use your Facebook and Instagram photos.
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FORWARD
& SHARE
Your new best friends.
Make it easy to share.
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• Use the Share Bar
• Ask people to like, share, retweet, pin
• Add social media buttons
Don’t forget to make it shareable
Emails with social sharing buttons increase click-through rates by 158%
Using Constant Contact with Social Media
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Start where you areAnd where your customers andrelationships are.
SAVE!
Repurpose Everything
. Don’t forget to make it shareable
Expand your reach with the Social Share tool.
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Special Offers & DealsPush with Email
and Social
Encourage Sharing
Collect Money
On The Spot
Track Everything
Add your links!
Surveys & PollsPush with Email
and Social
Also on website
Don’t ask too
many questions
Brand it with
Your Logo
Really “Listen”
to Feedback
Event Invites & UpdatesPush with Email
and Social
Make RSVP
Easy To Find & Click
Keep Details Simple, Clear
Manage It All OnlineSign-ups, Payments & Check-In
Create An Event Homepage
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You can do this!Sign up today - get 40% off the first
3 months on an Email PLUS account
& a FREE template
Offer good until 11/22/15NO contract, cancel any time. Sign up at:
http://opsccmail.com
Use coupon code:
EMAILPLUS40
Or sign up for a 60 Day Free trialYou can sign up at the same address
Q&ASign up today - get 40% off the first 3 months on an
Email PLUS account & a FREE template
Offer good until 11/22/15
NO contract, cancel any time
Sign up at:
http://opsccmail.com
Use coupon code:
EMAILPLUS40Mary Ann Gerney
Oakland Publishing Services
Constant Contact Authorized Local Expert
www.oaklandpublishingservices.com
Mary Ann GerneyOakland Publishing Services
46
