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Scott Ashcroft
Helping bring brands to life
Hello, I’m Scott Ashcroft
I am an accomplished integrated creative and conceptual designer with over 15 years experience. I have had the privilege to have worked at some great agencies and on some great accounts including Adidas, PlayStation, Tesco and Coke . I have worked on a wide range of projects and have experience working across many different mediums. Along with extensive knowledge of industry standard applications such as Photoshop, Illustrator and InDesign, I also have practical skills in illustration, art working, photography and retouching. I enjoy helping others and learning through other’s techniques to improve my own. I can lead teams, self-manage and I am comfortable liaising with clients. On a personal front, I’m easy to get on with, laid back but professional.
Freelance: November 2014 - present
Currently a freelance AD / CD / Conceptual designer. Placements have
included Oliver Marketing, Jack Morton, Designwerk and Wolff Ollins.
WARL / VCCP: Head of Design November 2013 - November 2014
As WARL’s Head of Design I was responsible for the retail design team
and oversaw the creative for clients including Diageo, UB, O2, Johnson &
Johnson and Coke. I was accountable for quality control, monitoring and
educating other members of my team as well as liaising with account staff
and clients.
Freelance: December 2012 / November 2013
Placements included Identica, Evoke, WRG, Mars Y&R and WARL.
Hello-x: Design Director May 2011 November 2012
In-house creative for event and marketing agency Amplify, as well as being
an independent design agency. DD and founding member. Clients included
PlayStation, Glenmorangie and Adidas. Closed for business 2013
FCB Inferno: Retail AD July 2010 / May 2011
I was Retail Art Director at this busy integrated agency. My role involved
overseeing the production of Nokia’s global retail solutions and future
brand awareness. I was involved in the re-design of their new retail
experiences, which were unveiled at Nokia World 2010, to much acclaim.
I was also involved in successful pitches for Dove cosmetics, Electrolux
and Auto Trader.
Sense Marketing: AD February 2010 / June 2010
Held the role of Senior Art Director. I contributed to several successful
pitches including Vodafone, Sky and Timberland.
Smartfusion: AD 2007 / 2009
Joined as a Senior Designer. Taking projects from concept to
completion within this small but successful award winning team. In 2009 we
won numerous pitches most notably the creative execution for Nokia World
09 (Nokia’s global showcase event) and the launch of Sony’s low light digital
cameras, with the Sony Twilight Football campaign. Clients also included 3
mobile and Porsche.
Sectorlight Sutton Young (Previously Saatchi Group): 2004 / 2007
Position of Creative Art worker / Designer at this multi- disciplined creative
consultancy, specialising in the commercial property and architectural
sectors. Creating identities, brochures, packaging, exhibitions, signage
and advertisements.
Greene Design: 1999 / 2003
Graphic / web Designer at this small but busy consultancy. Clients included
Harley-Davidson, 19 Management, Epson and Orange. Also sole designer
of a street clothing range ‘Kestla’, which achieved some success at
numerous retail outlets and online.
Pronta Print Soho 1998 / 1999
Pipers International Model Makers 1996 / 1997
Career History
Adidas required a branded HQ for the London 2012 Olympic games,
a spectacle that would enhance their competitive position, financial
performance and association with the team GB.
Tasked to design and theme the interior of a prefabricated building
positioned on the top of Westfield Stratford shopping centre. The so
called ‘Adihub’ would need to host press briefings, hospitality and
provide athletes a location to acquire their sporting apparel.
With team GB excelling in the games it became a media magnet.
All medal winners supported by Adidas would have their first press
conferences at the site. Continuous media coverage was fuelled by
athlete and personality appearances.
Adidas Olympic Media Suite
To design and develop an event space for PlayStation at E3,
a trade show for computer and video gaming, held in LA.
Showcasing their latest hand held console the PS Vita.
The challenge was to balance PlayStation aesthetic requirements
with those of its various third party gaming partners - with out up
staging the new console. I created several key graphic installations
mixing both game assets and PlayStation’s graphic style which was
then applied across the rest of the event space.
Praised by attendees, media and clients alike. As a result was
went on to design PlayStation’s space at Paris Games Week.
PlayStation - E3 LA
I designed the brand mark for the European Championships.
A sports competition that consolidates existing individual sports
contests into under one umbrella.
I based the brand around ‘the creation of a Champion’.
The ‘Champion’ mark represents the coming together of the
sports federations, European countries, the unifying sports fans
and audiences.
Given a soft launch earlier this year it will become a more familiar
sight on the events first competition in 2018
European Championships
Brand new football specific sports nutrition products.
Recently launched and already being taken up by premiership
teams and beyond. I designed the branding and all the
packaging. After client approval I also artworked of the packs
ready for general retail.
Soccer Suppliment
Briefed to design the event space for Nokia’s flagship global event,
‘Nokia World 09’ held in Stuttgart, Germany.
• To create a space which embodied the brands ‘connecting people’
strap line.
• Experiences and environments designed to be open and welcoming,
allowing guests to meet, communicate, and influence the
conferences program of events.
• Responsible for all guest touch points pre, during and post event.
Nokia World 09 saw an 20% increased attendance from the previous
year and was widely considered the best ‘Nokia World’ held.
Nokia World
Development of Nokia’s retail and store experiences through the
use of interactive pos and in-store comm’s
App and feature ‘Cubes’ used to represent Nokia’s assets.
I designed and developed physical versions for use in store,
advertising and in seasonal promotions, creating adaptations that
showing Nokia’s latest tech After being tested at Nokia World 2011
The ‘cubes’ went on to be used in Nokia stores world wide.
The aim was to improve O2’s retail in-store experience through
the use clearer messaging and categorisation.
To adapt the current ATL campaigns to incorporate seasonal
themes and promotions within store. To be more engaging
to customers and aid in the clarification of tariffs, promotions
and devices.
Nokia Retail
O2 Retail
Created a live ‘Shopping Channel’ pop up shop in New York.
Aimed at improving P&G brand awareness, their products and
special offers in an engaging way. Encouraging public participation
via free treatments, giveaways and money off coupons. The space
was divided into product pacific sections i.e. washroom and
bathroom. Successful in enabling P&G to talk directly to customers
allowing for better audience understanding of their products and
their benefits.
Radio 5 Live’s ‘Fighting Talk’ programme hosted a special edition
of the show from the Britannia Stadium, Stoke. My designs were
based on vintage boxing promotions. Advertised across all BBC
formats and channels. Continued to be rolled out for several
seasons after.
P&G Brand Saver Live
BBC Radio 5 Live Fighting Talk
To help develop a new approach to instore communications.
The current experience was described as clinical and cluttered
and it required a more engaging, customer friendly approach
The objective was to put the heart back into the store by developing
a warmer overall look and feel with a new photographic style with
stronger a more relevant communications hierarchy. Unnecessary
signage was removed and using high to eye communications made
for clearer points of navigation at appropriate levels inspiring across
permanent, semi-permanent and transient areas of the store.
After serval trials the approach was adopted and has now
been implemented within stores across the UK.
Tesco instore comms
Film:
I help write storyboard and direct films for Nokia’s internal comms
when they launched new phone ranges and software. Working
with TV production companies I also helped with casting and
post production art direction.
Animation:
I story boarded Art Directed and created the assets for a series
of animated instructional films that were imbedded into Nokia
devices world wide.
http://www.bravomrashcroft.co.uk/99705/913099/home/film-animation
Film and animation
Porsche launched a 4 door sports car. We were commissioned to
unveil the ‘Panamera’ at several locations across North America.
We created engagements within a central hub, with other
activations held at satellite events. The hub housed the core
Porsche experience, facilitating a test drive program. Attendees
were led on a sensory-based experience that gave them the
opportunity to hear, see and touch the Panamera and tell its unique
story. Over 4,500 visitors. Mass media coverage and
online presence.
To create the ultimate platform for PlayStation to unveil their
innovations to the world at Gamescom, Cologne.
Using PlayStation and their partners assets, we designed an
experience that was attended by key journalists, bloggers,
publishers, partners and retailers with previews and presentations
by leading games manufacturers aimed at setting the gaming
agenda for the year ahead. 2,000 key figures from the gaming
industry attend, A further 500k gammers are live-streamed through
a satellite uplink.
Porsche Panamera launch
PlayStation - Gamescom
We created the campaign to shift the communication from
Shelter’s format of celebrating success stories to focusing on the
individuals experiencing housing problems and the human emotion
connected with these issues. Achieved by laying emotive copy
directly onto the faces of the case studies in the advertising. The
emotional photography was personal and humanised the issues,
while the scale and directness helped cause unease and made the
advertising used in outdoor and digital spaces, difficult to ignore.
Extending Nokia’s retail campaigns and store experiences via
localised advertising, bespoke to the individual outlet needs and
drivers. (Conceptual)
Shelter Advice Campaign
Nokia
Nokia / Lucas Arts:
Star Wars spin off ‘The forced Unleashed’. A game released across
most formats including Nokia devices. I designed a micro site
for the game to allow for purchase, competition entry and
media downloads.
Nokia / EA sports:
Infamous game franchise Need For Speed was being launched on
mobile phone format. Nokia commissioned a micro site for game
demos samples and media downloads. I designed the layout and
created all the assets for the site, bar the official game graphics.
Web design
Illustration styles
Dre Beats retail display
PlayStation Paris Games Week
Nook Pop Up Store
Glenmorangie
Glenmorangie sampling case
Nokia ‘Star Sync’ event
