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SCOUTINGin All Markets
SCOUTINGin All Markets
• Session Objectives:– Introduction of the Membership Impact Department– Introduction of the Membership Impact Department-Resources
website– Cultural Traits– Language Resources available for planning a successful
membership campaign-– Youth Recruitment resources for All Markets– English/Spanish New Unit retention guide and resources
SCOUTINGin All Markets
Membership Impact Department
The Department is available to HELP councils in:•Membership resources, reports, strategies and plans
•Provide Cultural Training for staff and volunteers
•Direct program development to bring scouting to All Markets
•New unit cultivation & retention in All Markets
SCOUTINGin All Markets
Membership Impact Department Web Pages
“English”
http://www.scouting.org/scoutsource/Membership.aspx
“Spanish”
http://www.scouting.org/scoutsource/Membership/Cultural_Marketing/recursos.aspx
5 Common Cultural Traits
• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Identity• Respect for the Elders
SCOUTINGin All Markets
5 Common Cultural Traits
• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Identity• Respect for the Elders
5 Common Cultural Traits
• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Beliefs• Respect for the Elders
Cultural Traits
• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Beliefs• Respect for the Elders
5 Common Cultural Traits
• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Beliefs• Respect for the Elders
Scouting’s Success in All Markets
• Consistency of the Scout Oath and Law with all Cultures
• Scouting’s Family-Centered Programs
• Educational Emphasis of Scouting
What do “Parents Say They…”
•Want to participate in activities with their entire family
• Many families Have no legacy in Scouting
•Trust their employers, clergy, community leaders, and other parents in the community to provide them with information about organizations
•Would use such words as responsible, instills respect for others, and teaches teamwork and how to set goals to describe Scouting
•Perceive that Scouting is too expensive
•Are interested in youth activities that preserve their cultural heritage, religious beliefs, and teach responsibility
Keys to reaching All Parents
•To attract more families to Scouting, parents suggest:
•Using local sports stars, actors, and leaders from their community to promote Scouting
•Advertising in publications in All Markets
•Social Media for educating parents and youth. (Facebook, YouTube, and Twitter)
•Focusing on the core values Scouting teaches
SCOUTINGin All Markets
Planning for a Successful Council, District, and Unit All Markets Membership Campaign
Recruitment Plan
Recruitment Plan
18
Available to professional staff on MyBSA
1. From the My-BSA Home page
2. Click BSA Resources
3. Select Council Market Analysis Information
4. Then locate your region, area, and headquarter city
Where to find the report
Council Market Analysis
• For an Excel spreadsheet containing the data, e-mail a request to [email protected].
Council Market Analysis
Youth MembershipTotal Youth Market Share
Region Area Council Ending 20111 2 66 11.08%1 2 67 20.13%1 2 69 10.53%1 2 72 9.92%1 22 234 6.08%1 5 374 7.44%1 2 386 7.26%1 2 388 8.53%1 2 404 7.86%1 2 405 8.44%1 2 640 2.54%
NE2 NE2 NE2 6.12%
New Unit Support for Volunteers and Professional Scouters
Click onNew Unit Retention
Guide
Click onNew Unit Retention
Guide
New Unit Retention Guide / Guía de rentención para nuevas unidades
Goal: High Performing Units
• Why “Volunteer driven, professionally guided”?
• Facts:– 5000+ professionals– 1.2 million volunteers
• So membership is-“Volunteer driven, professionally guided”
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English Edition Spanish Edition
New Unit Organization Kit 24
SCOUTINGin All Markets
Youth Recruitment Resources
Click on Spanish
Resources
Click on Spanish
Resources
29
30
Recruitment Support
Recruitment Support
Preguntas?
Questions?
“Making America stronger one Scout at a time”
34
Membership Recruitment TeamSupporting Local Councils
Rudy GonzalezMembership Specialist
Membership Impact [email protected]
Work # 972-580-2377