GROUP 2 (TEAM A)Rajat LakhinaSuryoday RoySiddhi
Nigvekar3http://marketingpractice.blogspot.in/2012/12/brand-update-can-srk-save-lux.htmlhttp://articles.economictimes.indiatimes.com/2012-06-08/news/32124208_1_deodorant-market-soap-brand-hindustan-unileverhttp://www.docstoc.com/docs/14534905/Competitive-analysis-of-Toilet-Soap-Industry4Lux
has always been projected as a beauty soap-hence targeted at
females-housewives and decision makersTo tackle the stagnation
issue, the product can be expanded as a family wherein product
features of moisture, germ protection, freshness etc. must be
highlightedLux can adopt a new positioning that demonstrates its
efficacy cleansing power like a detergent ,while emphasizing on
overall beauty . The strategy to reposition is to make the existing
customer base believe that the Lux brand is not just about beauty
but also overall family care Sufficient differentiation necessary
to prevent cannibalization of Lifebuoys sales
Shampoos and Conditioners
Creative variations in ads-to prevent ad wearout
Note the utilitarian focus
.9http://www.freepatentsonline.com/article/Abhigyan/286558353.htmlhttp://www.slideshare.net/rammanojyendru/26695443-advertisingandpromotionofdifferentfmcgbrandsinindia11Association
with an event or occasion Increasing users involvement in ads
Note the utilitarian focus .12Engagement over social media
