Secondary Research

Emma Sugarman

Music Video Research0 On the LA Video Film Maker website it advises, “Record the

track that you are playing back on set as you shoot.” This is to help producers synchronise the shots with the actual clean track that they are using even in post-production stages.

0 http://www.lavideofilmmaker.com/music-videos/shooting-music-video-tips.html

0 This is something that I will definitely take notice of because I think it will just make synchronizing the track easier. However, I am not going to use dancers or anything like that in my video so it probably isn’t as important. What will be important, though, is the timing and order of the shots that I use. This will be included in the editing process, though.

Music Video Research0 wikiHow provides a step by step guide outlining tips that

budding directors can use to create a successful video. 0 Something that stands out is step six – the use of a

tripod. “Unless you’re going for the Blair Witch Project look, you’ll want the camera steady.”

0 This is extremely important as I have seen that amateur videos look particularly unprofessional when the shot is unsteady and ‘jerky’. Therefore, I am definitely going to use a tripod – especially if I end up doing any time lapse shots.

0 http://www.wikihow.com/Make-a-Music-Video

Music Video Research0 In terms of research and planning in the creation of a

music video, wikiHow also advises that the director takes time to refine their ideas. Write in detail what it is you want the video to consist of – perhaps even draw a storyboard.

0 I am definitely going to do this because 1. it is on the syllabus and 2. I think that it will help me greatly in organising a mental view of how I want the video to look. It will allow me to listen to the track and look at the storyboard and imagine how it will all look in real life without forgetting bits.

Music Video Research – Sven E Carlsson

0 “One of the most common methods of analysis is to break up the music video into black and white boxes. Almost everything is then perceived as opposites – trash or art, commerce or creativity, male or female. Naturalism or antirealism, etc.”

0 This means that ‘binary opposites’ are what creates a linear narrative in a music video.

0 In terms of pre production work, I can use this idea in order to create a real narrative. I rather like this idea anyway because I want my video to have conflicting ideas within it – i.e. youth vs. age (opposites)/nature vs. man etc.

Advertisement Research0According to CLT (Centre for Learning Technology)

colour on posters should be used sparingly to create emphasis and differentiation. Colour combinations such as red on blue should also be avoided as this can cause problems for those who are colour-blind.

0This is an important factor to consider because catering for all audiences will allow me to increase my target audience as advertisements will be comprehensive for all.

0http://clt.lse.ac.uk/poster-design/

Advertisement Research

0 Dina F. Mandoli advises that posters must be succinct. According to research, advertisers only have 11 seconds to “grab and retain your audience’s attention”. This means that the ‘punchline’ of the poster has to stand out and be brief.

0 Also, careful spatial organization of the poster also makes the difference between reaching 95% of your audience as opposed to just 5%!

0 I think that this will help me to keep my poster quite minimalist and simple to create an effect that does play on the simplicity of the publication.

0 http://my.aspb.org/members/group_content_view.asp?group=72494&id=100256&CFID=1087612&CFTOKEN=50079191

Digipak Research

0 According to Christopher Budd, it is important for producers to consider who the audience is for the media product and how they might respond to it. The immediate target audience is those who actually buy and listen to the music, however, a wider audience could be attracted by the artwork itself.

0 This is why it is so important to consider what is in the image itself, “everything has been put there deliberately and for a reason”.

0 This shows that it is important to consider semiotics whilst composing album covers. I think that this will come naturally in producing the poster because I will obviously be altering every tiny detail of how it looks.

Example…0Pink Floyd’s Dark Side of the Moon album art designed

by Hipgnosis (Storm Thorgerson). The design was inspired by a physics textbook. The simple design instead of a photograph compliments the band’s famous light shows whilst in concert. The artwork continues ‘seamlessly around the gatefold sleeve,’ with no indication of the band’s name or album. Their reputation accounts for it.