Marketing Strategy & Loyalty Programs | Group Marketing

SECTION 1 -

INTRODUCTION OF

MAS AMIGOS PROGRAM

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Meliá Hotels International presents the mas amigos card for travel agents and meeting planners. Mas amigos is not just a reward for your loyalty to Meliá Hotels International, it's also a way for us to provide you with a more personalized service, better adapted to suit your needs.

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mas amigos registration – Travel agents and Meeting Planners

Online agent registration

Individual mas amigos card for each travel agent

Agents earn points based on their own activity and redeem points as they wish

Registration by Meliá team (*)

Individual mas amigos card for each meeting planner

Meeting Planners earn points based on their own activity and redeem points as

they wish

TYPE 2

TYPE 1

(*) This request by meeting planners should be sent to our Meliá’s M&E within the regions or by email masamigos-MICE@sol-group.com

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Points earning

Points MICE*

Points room/night All channels

Card

150 amigos points per

room/night at Meliá & iNNSIDE

100 amigos points per

room/night at Sol and Tryp

1 Amigos point per

each 2 €/$ total revenue at all trademarks

Meliá 200 amigos points per

room/night at GM, ME, Paradisus

Points Air Europa

1€ = 1 amigos point

Points AVIS

25 or 50 points over the daily rate rent a car booked with AVIS (only

Spain)

MICE * - meetings, incentives, conferences and events or exhibitions

Mas Amigos members can earn up to 200 Amigos points per room-night in participating hotels across 7 brands: Gran Meliá, Meliá, ME, Innside, Tryp, Sol and Paradisus; as well as reservations at partners like Air Europa and AVIS. Please refer to Section 3 on how to report bookings for points

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Air Europa

Individual bookings: - Through Meliá Hotels International central reservations, call 902 14 44 44 - GDSs: Amadeus SM, Galileo SM, Sabre ME and Worldspan SM, noting the mas amigos card number in the observations section as follows /SI-CA12345678 (no spaces between CA and the card number, and no zeros in front of the card number) - Internet, through www.mymasamigos.com, logging on as a mas amigos member. Group bookings: - Through Sol Meliá Meetings & Events, contact grupos@solmelia.com, or groups booked directly to the hotel. Tour operator bookings: - Through mymasamigos.com, in the tab for reporting tour operator bookings.

Avis

You earn points for bookings made through: - Amadeus, using access code GGCARZICAAA and noting the 8 mas amigos card number central reservations, call 9digits in the /BA field on the booking (example: /BA-CA12345678 (no spaces between CA and the card number, and no zeros in front of the card number) - Through Avis 02 13 55 31

Meliá Hotels International

To report flight bookings with Air Europa, the agent should log on to mas amigos online and visit the section on earning points in the Air Europa Section “Register your bookings”

How to earn points

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Points Redemption

Meliá Hotels International

Card

6,000 points

7,500 points

SOL

TRYP

MELIÁ /INNSIDE 9,000 points

15,000 points ME /GRAN MELIÁ

PARADISUS 18,000 points

Amigos Points can be exchanged for room nights at any of the Meliá Hotels International. Please refer to chart below Please refer to Section 6 on how to redeem points for room

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Points Redemption

Mas Amigos members in North America can also redeem points for gift certificate at www.masamigosrewards.com (Please refer to Section 5)

Members can use gift certificate to shop at over 200 stores through our partner Corporate Rewards

Points can be exchanged based on the following points chart:

Gift Certificate Value Points Required $50= 7,900

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Benefits for mas amigos members: hotels

(1) Except SOL hotels. In TRYP hotels available in reception

(2) En room only rates for a double room for two people.

(3) Only hotels where service is available. Except SOL hotels

(4) Only hotels where service is available and subject to availability

Free newspaper (1)

Cash advance (to credit card)

Guaranteed room when redeeming points

Exclusive customer service hotline

Late check out (subject to availability)

Discount in à la carte restaurants in our hotels (3)

Discount on thermal circuit and treatments at Yhi Spa (3)

Upgrade to a superior room, Level/Red Level/Royal Service (4)

Until 2pm

10%

10%

25%

Discount in Yhi Spa (May, June, September, October) (3) 20%

And also in hotels in America

Ventajas

2 breakfasts for price of 1 (2)

Mas Amigos members are entitled to special Amigos rates of up to 40% off BAR* (Best Available Rate) for stays at our hotels and resorts *Based on occupancy at hotels

Rate for mas amigos cardholders

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U.K.

Partners : more option of exchange

ALL Europe Spain

USA /Canadá Brazil Mexico

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Registration drive (promotional material) and telemarketing coordinated with Global Sales Application of the new image in all materials adding logos and information on Air Europa and Avis in all materials. (ongoing).

Formulario de inscripción Welcome pack

Extracto de points y promociones especiales

Tarjeta

Communication – Membership Welcome Package

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Communication: Online Annual communication plan with Global Sales and strategic partners: Air Europa and Avis. Coordinated with CRM Contact strategy: greater monthly frequency: 1 newsletter and 2-3 theme mails (partners, Cash) Loyalty actions: birthday Banners in travel agency industry sites Social networks / Blog 2.0

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SECTION 2 –

REGISTER FOR

MAS AMIGOS ACCOUNT

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At www. melia.com, click on “travel agents” or go directly to www.mymasamigos.com

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Check this if you are a travel agent and have a IATA number or Melia Code and then click Register Now - go to page 16

Check this if you are a travel agent and DO NOT have a IATA number or Melia Code – go to page 17

Click here if you already have a mas amigos number but have not activated your online account - go to page 18

Click here if you are a meeting planner and already have a mas amigos number but had not activated your online account – go to page 19

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Check IATA code or Melia Code and enter the number accordingly

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Fill in required information marked * •Title •Name •Surname (Last Name) •Country •Date of birth •Email that you want to register to your mas amigos account •Password – select a desired password

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Enter Surname (Last Name) and Mas amigos card no. (Do not enter the two letter code CE. For example, if your card number is CE 46871811, just enter 46871811

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Enter Mas amigos card no. and Last Name (Do not enter the two letter code CE. For example, if your card number is CE 46871811, just enter 46871811

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Make sure your agency’s information and tax data are correct and then hit “Send”

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SECTION 3 A–

REPORTING BOOKINGS THROUGH www.mymasamigos.com

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Click on MY BOOKINGS then Reservations for my clients. Mas amigos points will be automatically credited to your account when bookings through here

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View status, cancel or modify booking

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SECTION 3 B –

REPORTING TOUR OPERATOR BOOKINGS THROUGH www.mymasamigos.com

Booking must be reported within 90 days of check out date in order to qualify for

mas amigos points

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Go to www.mymasamigos.com and select “My points” from MY ACCOUNT

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Click on “Obtain Points”

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Click here to claim points for booking at Melia Hotels International

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Click here

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Enter Booking Info and select Tour Operator from drop down.

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SECTION 3 C –

REPORTING BOOKINGS THROUGH

melia.com, Solres and GDS

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SECTION 4 –

REDEEM MAS AMIGOS POINTS FOR STAY at MELIA HOTELS INTERNATIONAL

Meliá Hotels International

Card

6,000 points

7,500 points

SOL

TRYP

MELIÁ /INNSIDE 9,000 points

15,000 points ME /GRAN MELIÁ

PARADISUS 18,000 points

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Click on MY BOOKINGS

Click on MY ACCOUNT then Exchange points

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Click on Exchange points

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SECTION 5 –

REDEEM MAS AMIGOS POINTS FOR GIFT CERTIFICATE

Points can be exchanged for gift card at one of our partners, Corporate Rewards, based on the

following points chart:

Points Required for $50 gift certificate = 7,900 Mas Amigos Points (minimum required)

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Click on Exchange points

Mas amigos online gift catalogue is only available for Europe currently

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Click on the icon

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Select the gift card value

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Ensure information is correct and select number of gift certificates

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Once the request is processed, a gift certificate code will be sent to the email associated with the account. With the gift certificate code, member can log back on to Mas Amigos account and click here to shop , or go directly to www.masamigosrewards.com

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SECTION 6 –

SHOPPING WITH CORPORATE REWARDS GIFT CERTIFICATE

• Once request for gift certificate is submitted as in Section 5, it will take between 7 – 10 business days for process • Once request is approved, a 16-digit gift certificate code will be mailed to your email address registered under your mas amigos account (please check the Spam folder if it is not in your Inbox •Follow steps in the following pages to shop at over 300 retailers •Enjoy shopping!

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•Members will have access to over 300 stores •Members can redeem through

1. Shop directly online –Browse through nearly 200 stores for over 1 million products. From well known names to terrific boutiques

2. Print Retail Gift Card online instead of waiting in the mail (Sears, Macy’s Overstock.com, etc)

3. Order a Corporate Rewards Preferences Card ™- a multi-store gift card powered by American Express that can be spent at wide variety of great stores

4. Order a retail gift card in the mail

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Click on United States or Canada depending on location

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At check out, enter gift certificate code under “Give Anything” payment method in the shopping cart. Remaining balanced can also be paid by credit card.

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SECTION 7 –

• Reset Password (if forgotten password)

• Update Profile

Change name

Change email address

Change password

Change role at the agency

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Go to www.melia.com and click on “travel agents” or go directly to www.mymasamigos.com

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Click on “Forgotten your password”

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Type in your email address

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Click on “My profile” under “MY ACCOUNT”

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Change email address, password or update your profile when necessary