Sellers Keep Your Cool

7/30/2019 Sellers Keep Your Cool

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Oh uinjuvj|uho jsj| ujtu hzt th gmsj i lz}j| tbj bzkv. lzt

tbit mu wbit ivvji|u th lj bivvjomog wmtb moe|jiumogn}

|jgzni|mt}/ Ujnnj|u i|j kiamog hlsmhzu kmutiaju tbit eio

|juznt mo mkkjdmitj dmuyzinmcmeitmho/

Mo tbmu i|tmenj wj wmnn v|hsmdj }hz wmtb uinju tmvu tbit wmnn bjnv

}hz th ishmd ljmog ubhwo tbj |jd ei|d l} tbj lz}j|/

Jsjo Mc Mt'u Oht Ghmog ]hz| Wi} Tbj Ghndjo \znj Mu0

Ujnnj|u Ajjv ]hz| Ehhn)Bhw Th Ishmd Ljmog Ubhwo Tbj \jd Ei|d L} Tbj Lz}j|

\jtimn V|mej0 $4/==

„Ujnnj|u i|j kiamog

hlsmhzu kmutiaju

tbit eio |juznt mo

mkkjdmitj

dmuyzinmcmeitmho/‛



V i g j ~ <

© Tbj IUG G|hzv <69<

Bht+Bjidjd Ujnnj|u I|j Ubhwo Tbj \jd Ei|d

Io moe|jiumog ozklj|u hc ujnnj|u i|j zowmttmogn} |zllmog lz}j|u zv tbj

w|hog wi}/

Tbj} i|j 'vzttmog tbj lz}j|'u ohuj hzt hc `hmot' "uh th uvjia- l}

yzjutmhomog tbjm| v|hejuu iod ujehod gzjuumog tbjm| nhgme. h|

mkvzgomog tbjm| khtmsju/

Tbj hccjodmog ujnnj|u i|j uezvvj|mog oht `zut tbmu uinj. lzt io}

v|huvjet hc i cztz|j ezuthkj| |jnitmhoubmv l}0

Niubmog Hzt It Tbj Lz}j|

Ubhhtmog Tbj Kjuujogj|

Bismog Tbj Niut Wh|d

Kiamog Mt Vj|uhoin

Cmgbtmog Igimout Tbj U}utjk/

Njt'u jrikmoj jieb hoj mo tz|o iod bhw mt eio lj ishmdjd/

Niubmog Hzt It Tbj Lz}j|

Wj bisj nmutjojd wmtb g|jit uz|v|muj th lz}j|u |jehzotmog moemdjoeju

hc ujnnj| eittmojuu. h| igg|juumho/ Tbit mu wbj|j uinjuvjhvnj bisj

zowmujn} sjotjd tbjm| c|zut|itmho it tbj v|hejuu. h| dmuivvhmotkjot it

tbj |juznt ho tbhuj mo tbj cm|mog nmoj ∜ lz}j|u/

'Mt mu v|hez|jkjot tbit gjtu mt mo tbj ojea c|hk uzvvnmj|u iod vj|uhoinn}

M bisj bid johzgb.' uimd hoj v|hez|jkjot kioigj|/ Tbj ujotmkjotuwj|j jebhjd l} kio} kh|j/

Iohtbj| jriuvj|itjd lz}j| wi|ojd tbit 'gjttmog igg|juumsj h| ilzumsj

wmtb v|hez|jkjot mu i |jd ei|d hccjouj' /

Uinjuvjhvnj zodj| v|juuz|j dh utzvmd tbmogu iod bismog 'i gh it' tbj

lz}j| mu i ghhd eiuj mo vhmot/ Iu hoj lz}j| vzt mt 'Ha. uinjuvjhvnj i|j

zodj| v|juuz|j th kjjt ti|gjt. lzt tiamog mt hzt ho i uzvvnmj| mu hon}

ghmog th kiaj tbmogu i wbhnj nht wh|uj'/

„Gjttmog igg|juumsj

h| ilzumsj wmtb

v|hez|jkjot mu i

|jd ei|d hccjouj///‛



V i g j ~ 5


'Uh. }hz nhut tbj lmd. gjt hsj| mt.' jrenimkjd iohtbj| lz}j|/ 'M dmd oht

gjt mt k} wi}. uh M ik ghmog th tb|hw i tiot|zk/ Djin wmtb mt mo i

kitz|j ciubmho.' ubj ehotmozjd/

'Tbj|j mu inwi}u tbj ojrt lmd th wmo. bhwjsj| mc }hz niub hzt it tbj

lz}j| }hz eio ch|gjt ilhzt gjttmog tbj ojrt v|h`jet jmtbj|.' uimd

iohtbj| lz}j|/ 'Lj wi|ojd wj bisj nhog kjkh|mju ∜ wj who't ch|gjt.'

tbj kioigj| ehoenzdjd/

Tbj enji| wi|omog |jvjitjd l} kio} lz}j|u mu tbit igg|juumsj.

ilzumsj. h| eitt} ljbismh| wmnn |juznt mo i ujsj|j vjoint} ch| tbj ujnnj| ∜

hoj tbit ehznd bisj ehoujyzjoeju ci| lj}hod tbj ojrt uinj/ Iu kio}

lz}j|u vhmotjd hzt 'mt wmnn uezvvj| oht `zut tbmu uinj. lzt tbj ebioeju

hc io} cztz|j uinj' /

'Niubmog hzt it tbj lz}j|' inuh kjiou tbit tbj ujnnj| mu zonmajn} th

gjt io} bjnv mo zodj|utiodmog wbit bivvjojd. h| wbit th dh ojrt/

Tbit moenzdju wb} tbj djin wiu nhut iod bhw th jouz|j uzeejuu mo

tbj cztz|j/

'Mt mu nmaj bhw i uvhmnt ebmnd whznd |juvhod ∜

tb|hwmog i tjkvj|

tiot|zk wbjo bj(ubj dhju oht gjt wbit bj(ubj wiotu.' uimd iohtbj|

lz}j|/

'Wj i|j zujd th njgmtmkitj moyzm|mju. jsjo hl`jetmhou.' uimd hoj vzlnme

ujeth| lz}j|/ Bj ehotmozjd0 'Wj nmsj mo cji| hc tbj |jkjdmju dm|jetmsj

iod i|j oh nhogj| uz|v|mujd wbjo i uzvvnmj| l|mogu i njgin idsmuj| th

tbj ch|kin dj+l|mjc/ Ehotjutmog tbj djemumho. mc dhoj mo i v|hcjuumhoin

iod lzumojuu+nmaj kiooj| mu cmoj/ Tbit mu lzumojuu. uh th uvjia/ Wbjotbj ujnnj| niubju hzt iod kiaju mt vj|uhoin tbit mu iohtbj| kittj|' /

Ubhhtmog Tbj Kjuujogj|

V|hcjuumhoin lz}j|u ehkvnimo tbit tbj} i|j moe|jiumogn} tbj ti|gjt hc

ujnnj| ilzuj/ 'Dho't ubhht tbj kjuujogj|. `zut ljeizuj }hz dho't nmaj

tbj kjuuigj.' wiu tbj idsmej hc hoj v|hez|jkjot kioigj|/ 'Tbj

v|hez|jkjot kioigj| kmgbt lj tbj uhct ti|gjt. lzt bj. h| ubj wiu



V i g j ~ 4


zonmajn} th bisj ljjo tbj zntmkitj djemumho kiaj|.' iddjd tbj

kioigj|/

'I e|huu+djvi|tkjot tjik hc zv th 3 vjhvnj wiu moshnsjd mo kiamog

tbj djemumho/ Dhpjou hc htbj|u wj|j ehouzntjd iod zntmkitjn} tbj vz|ebiuj wiu umgojd hcc it lhi|d njsjn/ Uh. wb} mu tbj zouzeejuuczn

lmddj| vhmotmog tbj cmogj| it tbj v|hez|jkjot kioigj|8' iuajd tbj

v|hcjuumhoin lz}j|/

Tbj |jinmt} mu tbit kio} v|hcjuumhoin lz}j|u bisj i ej|timo djg|jj hc

jkvitb} ch| ujnnj|u/ Oh kh|j enji|n} mu tbmu tbj eiuj tbio mo tbj vzlnme

ujeth| wbj|j lz}j|u i|j inn thh iwi|j hc tbj djkiodu tbit |mgmd

v|hez|jkjot v|ietmeju vniej ho sjodh|u iod vi|tmezni|n} ukinnj|

modmgjohzu sjodh|u/ Mo v|msitj tbj} i|j inkhut ivhnhgjtme. lzt mo

vzlnme tbj} bisj oh ebhmej. lzt th utiod l} tbj v|hejuu/

Ujnnj|u dho't bisj i khohvhn} ho c|zut|itmho. mt mu ajjon} cjnt l} vzlnme

ujeth| lz}j|u thh/ Uh. bmttmog hzt it tbj lz}j| mu oht hon} cztmnj. lzt

hctjo zocim|/ Tbj|j mu i ojjd ikhog uinjuvjhvnj ch| i nmttnj kh|j lz}j|

jkvitb}/

Bismog Tbj Niut Wh|d

Uz|v|mumogn}. uhkj uinjuvjhvnj kiaj tbj kmutiaj hc tjnnmog tbj lz}j|

bj(ubj biu kidj tbj w|hog djemumho. jsjo bmotmog tbit tbj} ki}

|jg|jt mt/ Bhwjsj|. iu lz}j|u vhmot hzt mt mu tbj ujnnj| tbit jodu zv cznn

hc |jg|jt/

Njt'u ciej mt '}hz'|j w|hog)' mu uhkjtbmog tbit i lz}j| iluhnztjn} dhjuoht wiot th bji|/ Ohlhd} wiotu th lj thnd tbit tbj} bisj kidj tbj

w|hog djemumho. vi|tmezni|n} wbjo tbj djemumho biu tiajo khotbu iod

biu moshnsjd nhtu hc ioin}umu. iu wjnn iu vjhvnj/

„Tbj|j mu i ojjd

ikhog uinjuvjhvnj

ch| i nmttnj kh|j

lz}j| jkvitb}/‛



V i g j ~ :


Tbj ebioej hc tbj `mntjd uzvvnmj| ui}mog uhkjtbmog tbit ebiogju tbj

lz}j|'u kmod mu sj|} unmgbt/ Tbj ebioej tbit mt wmnn mkv|hsj tbj lz}j|'u

hvmomho hc tbj ujnnj| mu jsjo nmgbtj| utmnn/

Iu hoj lz}j| jrvnimojd 'Wj ljnmjsj tbit wj bisj kidj tbj |mgbt ebhmej. wbjo wj ujj bhw i sjodh| ljbisju wbjo tbj} bisj oht ght

tbj uinj kiaju zu ehosmoejd tbit wj bisj kidj tbj |mgbt ebhmej///'

'Hoej kh|j. mt ukieau hc ljmog i |jin uh|j nhuj|.' iddjd tbj lz}j|/

Tbj idsmej ch| ujnnj|u mu th 'gh iwi} iod ehhn hcc' ljeizuj 'mo tbj bjit

hc tbj khkjot tbj} i|j nmajn} ui} iod dh tbmogu tbit tbj} wmnn ehkj th

|jg|jt'/

Kiamog Mt Vj|uhoin

'Bjnn bid oh cz|} nmaj i uinjuvj|uho ueh|ojd.' `hajd hoj lz}j|/ Tbj

vhmot wiu i uj|mhzu hoj bhwjsj|/ Khut uinjuvjhvnj dho't nmaj

|j`jetmho iod tbj} dho't djin wmtb mt sj|} wjnn/

Tbj uinjuvj|uho biu mosjutjd bjismn} mo tbj uinj. hsj| i vj|mhd wbmeb mu

nmajn} th bisj uvioojd kio} khotbu. mc oht yzi|tj|u/ Mt mu io

mosjutkjot tbit mu oht `zut cmoioemin. lzt jkhtmhoin/

Uh wbjo uhkjtbmog bivvjou tbit tb|jitjou th zodj|kmoj inn tbit

jcch|t mt mu oht uz|v|mumog tbit tbj uinjuvj|uho |jietu. |itbj| tbio

|juvhodu/ Tbit mu th ui} bj(ubj |jietu jkhtmhoinn}. |itbj| tbio

nhgmeinn}. tiamog mt oht `zut iu vj|uhoin. lzt i v|hcjuumhoin ujtliea/

Tbj idsmej c|hk lz}j|u mu 'dho't tiaj mt vj|uhoinn}. iod dho't kiaj mt

vj|uhoin' / 'Mt mu oht vj|uhoin ∜ mt mu `zut i lzumojuu djemumho.'

ehkkjotjd hoj lz}j|/

Hsj| tbj dmccj|jot utigju hc tbj uinju v|hejuu i |jnitmhoubmv. h|

|ivvh|t biu djsjnhvjd. tbmu eio iod ubhznd hztnmsj tbj modmsmdzin

tjodj|(lmd/ Uh. dho't uezvvj| tbj |jnitmhoubmv ljeizuj hc tbj uinj/



V i g j ~ 3


Moutjid. nhha th tbj ojrt uinj iod th tbj nmcjtmkj sinzj hc tbj

ezuthkj|u/

Cmgbtmog Igimout Tbj U}utjk

Tbj|j mu i v|hlnjk ∜ lz}j|u nhsj |znju. lzt ujnnj|u dho't/ Lzt ujnnj|

ljnnmgj|joej mo tbj ciej hc jsj| kh|j |mgmd lz}mog v|hejuuju iod

v|hejdz|ju i|j i uz|j wi} th vzt tbj lz}j|'u ohuj hzt hc `hmot/

\znj+kiaj|u iod |znj+l|jiaj|u i|j it hvvhumtj jodu hc tbj uvjet|zk.

mo tj|ku hc vj|uhoinmtmju. ittmtzdju iod ljbismhz|u/ Wbjo tbj twh i|j

l|hzgbt thgjtbj| eniubju i|j inkhut mojsmtilnj/ Bhwjsj|. lz}j|u hccj|i enji| wi|omog th ujnnj|u ∜ '|jjnmog igimout tbj u}utjk who't wh|a' /

Iu lz}j|u vhmot hzt 'Tbj |znju bisj ljjo kidj ch| jsj|}lhd} iod

ivvn} th jsj|}lhd}' / Ch| tbmu |jiuho t|}mog th em|ezksjot. h| ljod

tbjk wmnn mojsmtilnj eizuj lz}j| m|j/ Tbit moenzdju t|}mog th gimo

cishz|. h| t|}mog th gh i|hzod. h| hsj| tbj bjid hc tbj lz}j|/

Iu lz}j|u vhmot hzt ']hz bisj th vni} l} tbj |znju. mc oht tbjo }hz

ubhznd oht lj vni}mog it inn' / Tbj} i|j idikiot tbit tbj hnd

|jnitmhoubmv h| ut|haju ivv|hieb th ujnnmog mu djid/

Bhw Th Ishmd Gjttmog Tbj \jd Ei|d

Ujnnj|u ojjd th lj kh|j pjo+nmaj/ Tbit mu kh|j eink iod linioejd mo

tbjm| djinmogu wmtb lz}j|u/ Iu hoj kioigj| `hajd 'ujnnj|u. jsjo wbjo

zodj| g|jit v|juuz|j. kzut vhuujuu tbj Gbiodm+nmaj yzinmtmju hc vitmjoej iod vjiejcznojuu)' Ilhsj inn tbj} ojjd th ubhw g|jitj|

|juvjet ch| lz}j|u iod tbj mkvh|tioej hc tbjm| |hnj/

Wj kidj i ohtj hc uhkj hc tbj kio} uzggjutmhou iu th bhw lz}j|u

ehznd ajjv tbjm| ehhn iod ishmd gjttmog ubhwo tbj |jd ei|d/

„Mc }hz i|j oht

vni}mog l} tbj |znju.

}hz ubhznd oht lj

vni}mog it inn/‛



V i g j ~ 7


9/ Uinjuvjhvnj i|j t}vmeinn} iuuzkjd th lj ehocmdjot. ki}lj jsjo

l|iub/ Bhwjsj|. tmkju "h| kh|j th tbj vhmot lz}j|u- bisj

ebiogjd iod ujnnj| bzkmnmt} mu io moe|jiumog vi|t hc wmoomog tbj

uinj/ Ujnnj|u i|j moe|jiumogn} |jyzm|jd th 'lmtj tbjm| thogzju' iod

th 'vzt tbjm| jghu mo tbj liea vheajtu' /

</ Iu tbj idsmej ghju ∜ ujja cm|ut th zodj|utiod tbjo th lj

zodj|uthhd/ Djsjnhv }hz| njsjn hc lz}j| zodj|utiodmog. h|

jkvitb}/ Jogigj wmtb v|hez|jkjot. zodj|utiod tbjm| |hnj iod

tbjm| |juvhoumlmnmt}/

5/ D|iw tbj nmoj ljtwjjo ljmog iuuj|tmsj "iu mo utiodmog zv ch|

}hz| |mgbtu- iod ljmog igg|juumsj "iu mo tb|jitjomog tbj |mgbtu

hc htbj|u-/ Vzt |juvjet. t|zut iod vi|mt} hc jutjjk it tbj ejotj|

hc }hz| uinju vbmnhuhvb} iod idhvt i gjozmoj wmo+wmo ittmtzdj/

Tbmu wmnn g|jitn} |jdzej tbj nmajnmbhhd hc i cni|j+zv ljtwjjo tbj

twh umdju/

4/ Ujt tbj utiodi|d tbit }hz jrvjet c|hk lz}j|u mo

}hz| hwo ljbismh|. l} ljmog hvjo iod bhojut

c|hk di} hoj/ Tbit kjiou idd|juumog iormjtmju

iod ehoej|ou iu tbj} i|muj. |itbj| tbio lhttnmog

tbjk zv tmnn }hz jrvnhdj/

:/ Djsjnhv i cznnj| zodj|utiodmog hc tbj lz}mog

v|hejuu iod v|hejdz|ju/ Ch|jwi|ojd mu

ch|ji|kjd ∜ tbj|j mu oh vhmot mo gjttmog

uz|v|mujd iod jriuvj|itjd l} v|hejuuju tbit

i|j umkvn} i kittj| hc ciet mo i vi|tmezni|

h|giompitmho/ Mo tbmu |juvjet ghhd lz}j|u i|jmoe|jiumogn} |jehgompmog tbj ojjd th tjnn

sjodh|u `zut wbit tbj tjodj|mog v|hejuu

moshnsju. uh iu th joilnj tbjk th kiaj io

moch|kjd djemumho th lmd/

3/ Kh|j mkvh|tiot utmnn ajjv tbj vj|uho wbh mu jkhtmhoinn}

moshnsjd. h| bht bjidjd zodj| ehot|hn it tbhuj vi|tmezni|n}

tjouj khkjotu mo tbj v|hejuu/ Kiaj uz|j tbj|j mu i linioej hc

bht bjidjd iod jsjo tjkvj|jd ho }hz| tjik ch| tbj



V i g j ~ 2


hvvh|tzomt} mo yzjutmho/ Jouz|j tbit dj+l|mjcu i|j zodj|tiajo

l} uhkjlhd} wbh eio lj dmuviuumhoitj iod hl`jetmsj/

7/ Mc }hz nhuj }hz| ehhn. ivhnhgmpj iod dh mt ciut/ Lj tbj cm|ut th ui}

}hz wj|j w|hog/ Tbit ehutu ohtbmog/ Mt dhju oht ehkv|hkmuj}hz jmtbj|/ \itbj| mt ubhwu tbit }hz bisj ehz|igj iod

ebi|ietj|/

2/ Bhnd |jgzni| ieehzot iod hvvh|tzomt} |jsmjwu th dmuezuu tbj

ojrt utjvu/ Tbmu wmnn v|hsmdj i ch|zk ch| uinjuvjhvnj th dmuezuu

tbjm| c|zut|itmhou mo i uicj itkhuvbj|j iod wmnn jouz|j tbit

tbj} eio |juvhod mo i ehoumdj|jd |itbj| tbio i |jietmsj

kiooj| th jsjotu/

=/ Njuu uimd mu jiumn} kjodjd/ Uh. tiaj i djjv l|jitb iod ehzot th

96 ljch|j bmttmog tbj ujod lzttho thh yzmean}/

96/ Iua tbj lz}j|. mo vi|tmezni| }hz| uvhouh|. ch| bmu. h| bj| idsmej

mo bhw th |juvhod th ebinnjogmog iuvjetu hc tbj lz}mog v|hejuu/

99/ \jkhsj uhkj hc tbj v|juuz|j‣ yzi|tj| jod. }ji| jod‣ |jsmumt

v|hlilmnmtmju iod mkv|hsj ch|jeiut ieez|ie}///

9</ Nhha hzt ch| ji|n} wi|omog umgoinu uh tbit }hz dho't gjt tiajo

hcc }hz| gzi|d iod jod zv mo i umtzitmho mo wbmeb }hz i|j nmajn}

th cjjn iog|}. c|zut|itjd/ Tbit mojsmtiln} kjiou }hz kzut lj

v|jvi|jd th wina iwi} c|hk uhkj hvvh|tzomtmju thh/

„Mc }hz nhuj }hz|

ehhn. ivhnhgmpj

iod dh mt ciut)‛



V i g j ~ =


Tbj Uemjoej Ljbmod Tbmu Vivj|

Tbjuj moumgbtu iod thhnu i|j liujd ho0

9/ Lz}j| \juji|eb ∜ hz| g|hzod+l|jiamog |juji|eb moth bhw khdj|o

lz}mog djemumhou i|j kidj iod tbj mkvnmeitmhou ch| ujnnj|u/

</ Ljut V|ietmej \juji|eb ∜ Hsj| 9 kmnnmho vigju hc ljut v|ietmej

uinju eiuj utzdmju. lhhau iod |juji|eb/

5/ Ehkkho V|ietmej \juji|eb ∜ Hz| vjj| ehkvi|muho ljoebki|a hc

9.666u hc }hz| ehkvjtmth|u iod vjj|u/

Tbj Uinju Jogmoj¯ iod Ujnnj|Ois i|j t|idjki|au hc Tbj IUG G|hzv/

Tbj jotm|j ehotjotu hc tbmu dhezkjot i|j ehv}|mgbt hc Tbj IUG G|hzv iod eiooht lj

|jv|hdzejd mo io} ch|kit wmtbhzt w|mttjo vj|kmuumho/

Wiot bjnv mo tieanmog }hz| uinju ebinnjogju8 Ehotiet

joyzm|mjuFtbjIUGg|hzv/ehk

www/tbjIUGg|hzv/ehk

mailto:[email protected]


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