Selling & Negotiation Ppt

8/3/2019 Selling & Negotiation Ppt

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Procter and Gamble



PRODUCT – PROCTER AND GAMBLE

Presented by:-Nirav Darji 09

Ketan Jawale 14

Virshree Kale 22

Veena Pathrabe 39

Submitted to: Prof. Edwin



AGENDA

Introduction(Owner)

History

Product category

Product line

Evolution of various lines

Presence in India

Journey towards success

Revenues for different product categories



INTRODUCTION

William Procter (1801 –1884) was a U.S.-based English candle maker andindustrialist. He was the co-founder and co-eponym of Procter & GambleCompany in 1837, along witn JamesGamble. Born in England, Procteremigrated to Cincinnati, Ohio in 1832, where he marrie Olivia Norris andstarted his business. At his father-in-law Alexander Norris's suggestion, he joined forces with his brother-in-law, James Gamble, to establish thecompany that bears their names. His son William Alexander Procter and

grandson William Cooper served as company president.

James Gamble (1803 –1891) was a U.S.-based Irish soapmakerandindustrialist. The future business partner of James Gamble was WilliamProcter . James Gamble was born near Enniskillen, Ireland and went to

Portola Royal School. After graduating from Kenyon College in 1824 . Heeventually became Vice President of Procter & Gamble and was the chemistwho devised the formula for Ivory soap. He married Margaret Penrose.James Norris Gamble died in his sleep on July 2, 1932 in Cincinnati, Ohioand is interred in Spring Grove Cemetery located in CincinnaOhio.The son

of James Norris Gamble, William, married Franzeska Wilhelmina (Fanny).



HISTORY

William Procter, a candlemaker, and James Gamble, a soap maker,immigrants from England and Ireland, respectively, who had settledearlier in Cincinnati, who met as they both married sisters, Oliviaand Elizabeth Norris formed the company initially.

Alexander Norris, their father-in law called a meeting in which heconvinced his new sons-in-law to become business partners.

On October 31, 1837, as

a result of the suggestion,

Procter & Gamble was born.



PRODUCT CATEGORY

Personal & Beauty

Cosmetics, Oral Care, Hair Care

House & HomeLaundry care, Dish Soap, Snacks & Coffee

Health & WellnessPrescription drugs, Health Care

Baby & Family

Pet Care & Nutrition



P & G BRANDS

Fabric &

Homecare

Food &

Beverages

Health

care

Baby

care

Feminine

care

Beauty

care

Ariel Nutristar

Actonel Pampers Always Olay

Tide Sunny Didronel Dodot Alldays Safeguard

Fairy Delight Metamucil Luvs Tampax Pantene

Dash Pringles Peptobismol Whisper Pert Plus

Bonux Crisco Vicks Max Factor

Lenor Jif Crest Cover Girl

MR Clean Olean Blend-a-mend

Camay

Folgers PUR Zest



PRODUCT LINEDetergent

Shampoo

Soap

Lotion Baby diapers/Feminine Protection pads

Water Purifier

BalmSnacks



EVOLUTION OF VARIOUS LINES ARIEL

Brand of laundry detergents.It is the flagship brand in P&G.

It first appeared on the UK market in 1967.

In mid 80’s.

The compact powder was originally known as "Ariel Ultra“.

CREST

It is a brand of toothpaste.First introduced in the United States in 1955.

Earlier it was sold as Blend-A-Med.

Crest is noted by the ADA an "effective decay-preventive dentifricethat can be of significant value.



PAMPERS

Brand of baby products.

Introduced in 1961.

Name "Pampers" was coined by Alfred Goldman.

The main competitor is Huggies.

PANTENE

Brand of hair care products.

Introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland.

It was purchased by P&G in 1985.The brand's best-known product became the conditioning shampoo

Pantene ProV.



PRESENCE IN INDIA

Consumer goods firm Procter and Gamble Co., does not have as strong

presence in India as its rival Unilever does. Rising raw material pricesand Hindustan Unilever Ltd’s determination to not let go of its

share saw that campaign die out quietly.

This time, P&G’s sights are on emerging markets as a whole, part of itsoverall strategy to regain growth. The per capital spend of an American

on P&G’s products is $112 (Rs 5,398) compared with $45(Rs 2,160) inGermany and $20(Rs 960) in Mexico.

Products Ltd and Dabur India Ltd have shown how expandingdistribution can add to top-line growth. The rising share of organizedretail in the market is something that will work to P&G’s advantage too.

It has become the market leader in the baby diapers category withPampers, two years after it launched. P&G plans to back up these planswith the investments needed, which will start reflecting in India in thecurrent year.



JOURNEY TOWARDS SUCCESS

Began to market a new product

Demand for product

Developed a product

Acquired a number of other companies

Journey to sustainability

Strategy



REVENUESWith $79 billion in sales across the world in fiscal 2010 and 24 brands with $1billion of sales each, P&G is a global giant for household and personal goods.P&G divides its business into three Global Business Units (GBUs) that develop

and produce products and its Corporate group which handles the operationand administration of the company.Beauty (34.0% of 2010 sales, 38% of 2010 net income)

P & G's global market share in blades and razors is 70%, primarily centeredaround its Mach3,Fusion,Venus,and Gillette brands. In June 2009, P&G furtherexpanded its men's grooming business with the acquisition of the high-endshaving company.

Health & Well-Being (18.3% of 2010 sales, 20% of 2010 netincome)

In oral care, the company has the number two market share position at 20%

globally. In potato chips, the company's Pringles brand holds a market shareof approximately 10%.

Household Care (48.4% of 2010 sales, 50% of 2010 net income)The Household Care GBU manufactures a wide range of products from

laundry detergent to diapers. The company's baby care market share in 2008was 29%.



REVENUE FROM DIFFERENT PRODUCT



CONCLUSION

The company has high consistency in its shampoo, soap, detergent,health care and soap products. Company product is known as thegood quality in and health care.

Ariel brand is one of the unique brand in market because it providespotless cleaning to both coloured and white clothes.

Today, P&G has global operations in nearly 80 countries andmarkets its brands in more than 160 countries around the world.Head & Shoulder, Safeguard and Pantene on of the leading productof P&G and H&S has a 65% market share of Anti Dandruff

Over all strategies is good such as promotion, sales promotion,pricing , product mix strategies but in distribution strategy is sufferby more fluctuation because due to distributors on interest.



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Selling & Negotiation Ppt