•Use of font : The font in

the magazine is modern

and portrays the genre of

music very well, this

creates that crazy, wacky

and party style theme.

The use of bold and

capital letters are used to

give this effect as this

helps it stand out so

people can spot the

writing easier and stays

with the theme. It also

relates to its readers as

there mainly 'Ravers' they

tend over the top and

very in your face.

•Use Of Language : This magazine

language is informal. As it uses

slang, statements and Artists -

Songs etc. Also by it being informal

as it is shown more rebellious and

wacky staying with the theme and

the 'Rave'/'Party' scene of just

going mad and not caring.

•Target Audience : The target

audience is between 16 - 30 as this

is the prime years for going to

nightclubs and gig's etc.

Additionally these ages are more

like teenage/young adult party

scene ages of going Ibiza or Crazy

Party Holiday's etc.

Use Of Colour : The

colour use the mag uses

colours to create a

contrasted effect by

using extremely light

colours against bright

intense colours, in the

case light blue against

bright red. Colours like

'Yellow' ‘Blue' 'Red'

‘White' 'Black' etc all of

them against the

opposite colour.

The overall colour

scheme creates the

effect of the magazine

being a 3d holographic

image or looks like laser

lights relating to the

electric dance genre.

The image is a mid/long angle shot of a DJ/artist, Nina Kraviz. This is

a pose shot in a studio. They have chose a DJ as she is a well known

artist/DJ mainly in Europe and is up and coming in the electric genre

industry . The angle itself is very fun and portrays almost the music

itself or as if she is dancing, this could also be viewed as she is an

inspiration to the audience. She stands in a confident position showing

that she is ready to takeover.

•As it is a special

issue, introducing the

new NME, 2 of 10

special edition covers.

The main image isn’t a

usual NME photo shoot

in previous issues.

•Unlike any conventional cover the masthead is placed in the top left

cover of the cover, which is known be NME’s trademark. As the name has

been abbreviated as it is only three letters, if it was placed in the middle

the space around it would look too bare. So by placing it in a corner it still

stands out, yet has that sense of belonging. However for this edition they

have opted out the traditional red logo colour and changed it for white,

this is because it would have clashed with the artist, in this case Florence

Welch (Florence and the machine). This creates the effect of Florence

almost becoming NME itself and the logo and cover lines are just the

frame for a great image of NME .

•The font is also in a serif

font which keeps the

magazine youthful as it

looks more laid back and

carefree, which the readers

will be looking for as a

magazine is for

entertainment purposes.

Colour scheme: The colour scheme on this issue of NME is white and

red. This scheme is kept consistent throughout the front cover, resulting in

a professional look. The model’s clothing and style also compliment this

colour scheme as Florence's hair is the only aspect that is red on the

cover this brings out the white. The image is a close up this eliminates

any white space in the image, also allowing the audience to know that the

article / main feature is up close and personal with one of the best artists

in Britain. Also, black and white are classic colours which often go with

any colour, so the black, white and red combination work very well on the

front cover.

Overall all the features on the front

cover is kept minimal and there is a

sense of order and structure. The

colour scheme is mainly white with

the occasional splash of black, The

black brings a very classic yet bold

look to the magazine and as it is a

special issue, all the image visually

interesting as no other use of red is

needed and creating a pure yet

edgy cover

Layout: The layout of the cover is

also successful as from the

masthead your eye line follows

along to the right and down to the

middle where the cover lines are,

creating a continuous focal point.