Semiotics of Roland Barthes Chapter 26 Making of Myth:
Stripping the Sign of its History p. 336
Slide 3
Semiotics of Roland Barthes A sign is the combination of
signifier and signified. A sign does not stand on its own: it is
part of a system
Slide 4
1.Signifier 2. Signified Convicted Prison Term Repentant
Forgiven Relief Denotative System 3.Sign Welcome home Yellow Ribbon
(forgiveness) 3.Sign Welcome home Yellow Ribbon (forgiveness) I.
Signifier Guided Smart Bombs Intercepted Scud Missiles Shock and
awe Toppled Saddam Mission accomplished II. Signified Yellow Ribbon
Pride in Victory Welcome-home II. Sign Connotative System
Slide 5
Sharpen your focus What are the signifier and signified of a
favorite item of clothing or jewelry?
http://en.wikibooks.org/wiki/Visual_Rhetoric/Semiotics_of_Fashion
1.Signifier 2. Signified Working Man Comfort 1853 Durability
Masculinity 3.Sign American Iconic brand 3.Sign American Iconic
brand Levis: Made in China? The classic American clothing company,
Levi Strauss, is shutting its domestic factories and moving all
production to China, leaving behind an increasingly anxious U.S.
garment industry.
