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Timeline of SEO
Time Period Ranking Algorithm
Before 2000 • Context (web page content)
2000 to 2010 • Context• Authority (links)
2010 and Beyond• Context• Authority• Personalization (social media and personal info)
Which Page Gets #1 Ranking?
Search: “business software”
Result: HubSpot.com = #1HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
vs.
Which Page Gets #1 Ranking?
Search: “business software”
Result: Salesforce.com = #1Salesforce.com has more links and authority since it is a larger company and has been around longer.
vs.
Why Links are Votes to Google
• Recommendations from friends1. “I know HubSpot”2. “HubSpot is a marketing expert”3. You trust the person saying this
• Links are online recommendations
1. A link: www.HubSpot.com2. Anchor text: Internet Marketing3. Link is from a trusted website
Publish Everywhere
2000 to 2010 SEO Tips
• Lots of pages• Search spider friendly• Keyword-rich content• Link-worthy content• Promote content to get links
SEO in 2010 and Beyond
Ranking Algorithm:f(n): Context + Authority
+ Social / Personal
Which Page Gets #1 Ranking?
Search: “business software”
Result: It depends!It depends on who you are and when you search.
vs.
What influences the results?
• Browser history of searcher• Location of searcher• Social graph of searcher• Social authority of pages• Up to the second news / trends
What Does SEO Rank Mean?
At any one time you rank #1 or #8 or #40
based on who is searching, where they
search, and what is happening.
Major Trends in Search / Information
• Search fractionalization• Personalization• Content volume• Social graph data• Social discovery• Real time content
Searches Per Second
Google: 34,000 / second
Yahoo: 3,200 /second
Bing: 927 / second
Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Posts Per Second
Facebook: 700 / second
Twitter: 600 / second
Google Buzz: 55 / second
Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Build Your Reach to Build AuthorityReach Metric HubSpot Salesforce.com
Inbound Links 451,000 78,676
MozRank SEO Authority 1-10 6 6
LinkedIn Group Members 45,000 14,400
LinkedIn Company Followers 458 276
Facebook Fans 11,900 6,500
Twitter Followers 34,000 6,800
Google Buzz Followers 1,000 None
YouTube Views 300,000 400,000
Slideshare Views 375,000 3,000
Twitter Mentions Per Month 34,000 9,500
Evolution of the Database
Content Makes You Interesting
SEO Tips for 2010 and Beyond
• Lots of pages• Search spider friendly• Keyword-rich content• Link-worthy content• Promote content to get links• Publish more often• Build a large social following• Engage your social following
Suggested Next Steps
The Basics:• Read the “Inbound Marketing” Book• Grade your website:
www.WebsiteGrader.com
More Advanced:• Tips for Twitter, Facebook, LinkedIn:• www.HubSpot.com/marketing-hubs