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Table of contents

Introduction .......................................................................................... 8

About the author ....................................................................................................................................................9

Earn money promoting this book ...........................................................................................................................9

Understand what SEO means ........................................................... 10

Why are search engines so important? .............................................................................................................. 10

Whats the difference between organic search results and paid listings? .......................................................... 11

Which is more effective? ..................................................................................................................................... 12

How do search engines work? ............................................................................................................................ 13

So what is SEO? ................................................................................................................................................. 14

How long will it take for SEO to increase my ranking? ....................................................................................... 15

A word on personalization, and local, mobile and universal search ................................................................... 16

Chapter summary ............................................................................................................................................... 18

Choose your keywords ...................................................................... 19

What is keyword analysis? ................................................................................................................................. 19

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Keyword analysis tools ....................................................................................................................................... 20

Keyword analysis complexities ........................................................................................................................... 22

Chapter summary ............................................................................................................................................... 26

Develop your website right ................................................................ 27

Development checklist ........................................................................................................................................ 27

Choose the right web host .................................................................................................................................. 29

Use HTML text copy, links & breadcrumb trails and anything else important ................................................ 30

Position your content toward the top of your HTML code................................................................................... 32

Create lots of content and regularly update your site ......................................................................................... 33

Optimize Your HTML Meta-Tags ........................................................................................................................ 34

Link your content to your Google+ profile ........................................................................................................... 38

Use image captions ............................................................................................................................................ 39

Structure your site around keywords .................................................................................................................. 39

Optimize your internal link architecture............................................................................................................... 40

Add Titles to internal links ................................................................................................................................... 43

Link to related sites ............................................................................................................................................. 43

Check for broken links ........................................................................................................................................ 44

Add a sitemap page ............................................................................................................................................ 44

Create an open format / Google sitemap ........................................................................................................... 45

Use permanent 301 redirects for changed URLs ............................................................................................... 46

Create a custom 404 error handling page .......................................................................................................... 46

Create a robots.txt file ......................................................................................................................................... 48

Use subfolders or subdomains theyre both OK .............................................................................................. 49

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Consider making dynamic URLs static ............................................................................................................... 49

Avoid duplicate content ....................................................................................................................................... 51

If you use WordPress ......................................................................................................................................... 55

Avoid Flash ......................................................................................................................................................... 76

Be careful with AJAX .......................................................................................................................................... 77

Avoid JavaScript ................................................................................................................................................. 78

DONT use text within images ............................................................................................................................ 78

DONT rely too heavily on footer links for navigation .......................................................................................... 79

DONT use empty hyperlinks with deferred hyperlink behavior .......................................................................... 79

DONT use Silverlight ......................................................................................................................................... 80

DONT use Frames or iFrames ........................................................................................................................... 80

DONT use spamming techniques ...................................................................................................................... 81

Chapter summary ............................................................................................................................................... 83

Make sure the search engines know about your site ........................ 85

Submit your site to Google & the other search engines ..................................................................................... 85

Submit your site to the search engines local business centers ......................................................................... 87

Submit news, images or video ............................................................................................................................ 88

Chapter summary ............................................................................................................................................... 89

Create great web content .................................................................. 90

Link baiting .......................................................................................................................................................... 91

Chapter summary ............................................................................................................................................... 97

Optimize your web content ................................................................ 98

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Writing SEO copy................................................................................................................................................ 99

Chapter summary ............................................................................................................................................. 109

Generate buzz about your content with Social Media .................... 110

What is social media? ....................................................................................................................................... 111

Uses of social media ......................................................................................................................................... 111

Social media networks and communities ......................................................................................................... 112

How to leverage social media for SEO ............................................................................................................. 112

19 Tips for successful community building ....................................................................................................... 114

How long will it take to generate a lot of links? ................................................................................................. 120

How many links will I need to get a top ranking? .............................................................................................. 120

Chapter summary ............................................................................................................................................. 120

Use other link building methods too ................................................ 122

Chapter summary ............................................................................................................................................. 128

Monitor your progress ...................................................................... 129

Monitor whether your pages have been crawled & indexed ............................................................................. 129

Monitor how many links youre generating & whos linking .............................................................................. 130

Monitor your blogs popularity ........................................................................................................................... 131

Monitor your ranking ......................................................................................................................................... 131

Monitor site traffic and conversions .................................................................................................................. 133

Chapter summary ............................................................................................................................................. 133

Engaging an SEO company ............................................................ 134

Lies told by unscrupulous SEO companies ...................................................................................................... 134

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Chapter summary ............................................................................................................................................. 136

Conclusion ....................................................................................... 137

Earn money promoting this book ...................................................................................................................... 137

Buy my other ebooks ........................................................................................................................................ 138

Glossary ........................................................................................... 139

Bibliography ..................................................................................... 150

Index ................................................................................................ 162