This guide will help you learn how to improve your online presence through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) by providing valuable information and tips. www.businessvibes.com
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1. www.businessvibes.com
2. Why is it so important for you to go online? If you are not
online yet, check your competitors; they probably are. The reason
is that companies need to focus on using websites and search
engines to market themselves. Your clients are becoming more media
and technology savvy. They are used to having any information they
want at their fingertips. When they are searching for services you
provide, the Internet will be the first place they will look.
www.businessvibes.com
3. 5 Benefits of Being Online 1. Instant access to information
on your company and products/services for your clients is important
in an increasingly fast-paced world. You should be able to provide
information to clients even if they are busy and on the go. 2.
Return on investment from activities conducted online is much
higher than from printed adverts or TV commercials. An online
presence allows you to easily reach a larger number of customers
worldwide and gives you the possibility to see results almost
immediately. www.businessvibes.com
4. 5 Benefits of Being Online 3. Track statistics and user
trends in real time to adjust your marketing strategy accordingly.
With online marketing, you can ensure that your ad is seen by
people who are specifically looking for your products or services,
making market targeting easier. 4. Save time and money through
online marketing, a leader in advertising.
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5. 5 Benefits of Being Online 5. Out-perform your competition.
This is the most important benefit of online marketing because
knowing that your market competitors are not using an online
platform allows you to out-sell and out- perform them. Online
marketing also gives you the opportunity to compete with big names
in your field more efficiently and cost- effectively.
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6. Search Engine Optimization What is it all about? With the
huge amount of information that can be easily added to Internet
resources you need to be as high in Google search results as
possible. Getting there requires Search Engine Optimization (SEO).
Simply put, it is a process where, using certain techniques, you
are able to move your site above others on the natural, non-paid
listings across major Search Engines. The goal: to improve the
visibility of the website by being seen more frequently by more
Internet users browsing the web. www.businessvibes.com
7. Search Engine Optimization Design of the Website Website
design matters for Search Engine Optimization. The most important
factor about design is that everything you have online should be
relevant to what you run in real life. Do not include extraneous
information such as hobbies, family and friends. Stay focus on what
your business has to offer. Try to adjust colours and graphics on
the website to your industry. Stay simple, making main information
as clear as possible. The more a user needs to search for
information, the quicker they will leave your website resulting in
lower online traffic, and a lower SEO. Keep videos, pictures and
animations to a minimal. From a technical point of view, the less
videos, pictures and animations you have on the website, the easier
it is to classify it and the higher it is in Google search results.
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8. Search Engine Optimization Keywords Keywords are essentially
words describing your company, products and services you provide.
For example, if you are a Real Estate Agency and users wish to find
your company on the Internet, they would most likely search words
like: rooms for rent, apartments for rent, room to let, rooms for
students, etc. Try searching for approximately 20 keywords that
describe your business, product and services. Think about them from
the users point of view and determine which words they would most
likely use to find your company and what you have to offer. Use
these as frequently as possible on your website, like in
descriptions of your products and/or services. There is also a
possibility of including those keywords in meta tags (meta
description, meta tags and meta keywords to your website) which
assist Google in finding out what your business is actually about
and place you in a higher rank in search results for those
particular keywords and categories. www.businessvibes.com
9. Search Engine Optimization Company Blog More people are
creating their own blogs and posting about their interests, hobbies
and/or passions. Many companies that have noticed the benefits of
blogs have also begun creating blogs and posting about things
related to their business. There are couple of reasons for that. It
is a great place to use keywords and take your website higher and
higher in Google search results. Selling alone will not work
because people are tired of being constantly urged to purchase from
a myriad of companies. A blog, when well written, is a value itself
for customers. When you write blog posts, you can write about
anything related to either your company or the industry you are
working in as long as your customers find it ORIGINAL. It must
catch their attention and interest them. www.businessvibes.com
10. Search Engine Optimization Link Exchanges Link building is
one of the most important and difficult things in search engine
optimization. The reason why it is so hard is that not every link
will help you build your position on the Internet. First of all try
to get links from the websites and partners that operate in
industry similar to yours. It will give Google an even clearer
picture on what your company is about and will link your website
tighter to the keywords you chose. If you are provided with the
option to link to spam websites, DONT! If the link to your company
website is surrounded by spam or vulnerable links, it could reflect
negatively on your website because you might be associated with
that kind activity. www.businessvibes.com
11. Search Engine Optimization 3 Ways to Build Links 1. One way
linking when a partner company places a link to your website and
you do not need reciprocate by placing link to their website on
yours. 2. Two way linking (link exchange) when a company places a
link to your website and you have to link to that website on yours
as well. 3. Internal linking you link to your website from other
domains owned by you. www.businessvibes.com
12. Social media With the rise of social media, your company
now has a greater chance of exposure. By creating social media
accounts for your company on platforms such as Facebook and
Twitter, you now give people another channel to use to communicate
with you and discover your business. BusinessVibes will help you
create your business network. You can search for business partners,
suppliers and clients, connect with them and start conversation
about future deals and agreements. You can also promote your events
there. Use Facebook to create a fan page and include all sorts of
information related to your company and products/services. Share
the news with your clients, share newest blog posts and check how
they react towards your product and company. Twitter gives you the
possibility to express your comments, updates and news in 140
characters. Listen to what your audience is saying about you and
your competitors and you can react on that immediately. Pinterest
allows you to present your company by pinning colourful picture on
your wall. Targeted audience are mostly women as they are 60% of
users of the platform. www.businessvibes.com
13. Search Engine Marketing Unlike SEO which helps your website
rank higher on Google for free, SEM, which stands for Search Engine
Marketing is a form of Internet marketing that requires financial
investments in advertising to be shown at the very top of sponsored
Google results or in other sponsored results on the Internet. An
Example of Paid Advertising on Google. www.businessvibes.com
14. Search Engine Marketing Google AdWords Google AdWords
offers a user friendly interface allowing you to targeting
potential clients since Google is the worlds largest search engine.
All you need to do is create your account on Google Adwords, then
invent your ad and implement keywords that you have already thought
about for SEO. You can use plain text ads or even get a little
creative and use animations, videos and images to create your
perfect and striking online advertisement. The only requirement is
that you have a website for your company. The way you pay for ad is
based on CPC/PPC formula (cost per click/pay per click). When
someone clicks on your sponsored ad, you will pay for that. If they
dont click you dont need to pay. To bring yourself better
conversion rate and return on investment link your ad to a landing
page that can give you maximum number of conversions. Always pay
attention to cost you have and compare it with historical results.
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15. Search Engine Marketing Social Media AdWords Social media
platforms have introduced their own sponsored ads. In case of
Facebook it acts really similar to Google Ads with this difference
that Facebook ads are displayed only within this platform, they are
not visible in Google results. Unlike Google Adwords, Facebook
users are not actively searching for your product or service. But
by using Facebooks demographics and location data you are really
able to really focus on our target audience. You may choose to have
your ad displayed in specific location, target audience, not to
anyone who use specific keyword as it is in Adwords. You may end up
with really small target group, but believe me you might be
surprised with conversion rate, especially comparing to your costs.
Twitter has recently introduced promoted tweets, trends and
accounts. Taking into consideration the number of tweets being
tweeted every day it might be a good idea to have them promoted,
but for sure Twitter ads are not as powerful as Facebook or Google
Adwords. www.businessvibes.com
16. By watching this video, you gained knowledge on the
importance of your companys online exposure and some tools that may
help you manage online marketing activities in appropriate way. All
you need to do now is to create good a good strategy for the
upcoming months and start implementing what you have learned from
us. Stay Connected! www.businessvibes.com
www.businessvibes.com